s11s

this has been discussed here before but cant seem to find that thread <@U02PDC4883V> <@U02TTEFFU6B> <@U02PDC6B0HH> please help

For the first quarter, it can be 

Objective: Build the ops engine

KR: Documentation &amp; set up processes &amp; automations for lead flow, integrations between systems, data governance and hygeine

Objective: Set up unified reporting

KR: Reports on key GTM metrics and setup one source of truth, visibility into customer journey, identify and fix attribution issues

Objective: Assess &amp; optimise tech stack

KR: One pagers of all tools, process documentation, regular review for efficiency &amp; usage

<https://s11s.slack.com/archives/C02UPC0JKAQ/p1649158403527999?thread_ts=1649157722.161039&amp;cid=C02UPC0JKAQ>
<@U02UGB8DERY> ^^

<@U02UJBF2Y4C>, covered all the key points on data governance, single source of truth and documentation. The key is to align with sales and management on the leading and lagging metrics ( Revenue, Pipeline, SAL, SQL, MQL etc). Post this, connecting input activities, (spends, <http://channels.to|channels, to> these metrics. content, posts, events, named account lists etc)

I have done this using Chillipiper in the past. Need to figure out Calendly for this particular use case

Calendy sales reps were not interested in showing me this use case and neither were their CS. Had to move to Chillipiper

<@U031MLA8NKC> Can Mailmodo trigger an email follow up with available timeslots?

Haven't done this. But one way you can try is add a script to load the rep's calendly picker on HubSpot form submission success event.

<@U031MLA8NKC> It will be crazy if Mailmodo could do this

Chillipiper was the first thing that came to mind after reading this. Remember the time they demoed it for us back in 2019 <@U02PDC4883V>. It was such an effective reachout by the SDR.

Oh yes. Even @ Verloop their SDR was super quick. Guessing they have a great SDR playbook

Do you wanna hear one of their cold calls? DM :eyes:

They are really good

Hey <@U02UGB8DERY> Mailmodo does it already. You just need to integrate the calendly account and you can trigger the email showing available slots. Let me know if you want to try that out.

Seems like the only way to do this with a picker tool is - Wordpress "Book a Demo" CTA&gt; Calendly Embed&gt; Calednly Hubspot Integration pushes data in Hubspot

Screenshot 2022-04-06 at 3.10.57 PM.png

Why not use the Hubspot meetings itself? <https://community.hubspot.com/t5/Blog-Website-Page-Publishing/Best-way-of-displaying-Calendar-information-on-a-landing-page/m-p/412266>

You can embed the Hubspot Meeting itself, why integrate it with Calendly

<@U0390GQBHN2> <@U02VBNKU9T6><@U02UUCE1ASD> Hubspot meeting is a sales starter feature if I am not wrong - we are only on the marketing hub plan

We are also using Chili Piper but there might be a workaround for Calendly, Can you please let me know how you are assigning the reps as in Geography based or how?

why qr code ? Chargebee uses Clearbit reveal + hubspot

<http://listennotes.com|listennotes.com>

(Biggest Podcast search engine, also has native stats)

Integromat and Podcast Niche/Genre, can every week populate your excel.


Podbean for everything numbers and analytics on podcast.

WhatsApp Image 2022-04-14 at 12.13.50 PM.jpeg

I remember implementing GDPR policies in my previous role and didn’t come across any such rule. Although, we don’t collect any data from external sources.
Intercom/Freshchat used to provide twitter handles, nothing else.

My team evaluated Marketmuse, Clearscope, Surfer and a few more tools for this usecase. We finally settled on Clearscope because of the fluid UI and the results it had the content output. Marketmuse was clunky, but it was functionally equally good. It lacked a Gdoc integration when we were evaluating, not sure if they have it now. It was a major turn off for the team. 

Hi <@U02V22EUXM4>: I'm a founder in the same space. Would love to know bit more your choice.

My intent is to get a few min to learn from your exp, pain points, thoughts on the space.

Give it a couple of more hours and then see

If still no data - then let's debug :grin:

Hi <@U02VA7QD8UB>, I ran into a similar problem when I integrated a few weeks earlier. Could see traffic in real time but nowhere else.

I was suggested by <@U038W1678JX> to wait for a few hours/a day. And he was right! It looks like Google Analytics takes some time to populate the data.

Take a breath and check tomorrow :slightly_smiling_face: It should be working as expected, if you have added the code/tags correctly!

<@U02PDC4883V> <@U033QDFML74> I set it up yesterday night and till now I can’t see any data. Should I wait more? :confused: I really need this to go live!

<https://www.kristaseiden.com/the-ultimate-guide-for-setting-up-a-google-analytics-4-property/>

check this guide

There are a whole bunch of forms that let you do that. There's typeform, qualtrics, litmusworld, survey monkey, etc.

Should have clarified - forms like those you'd fill out on a site to sign up/buy/download etc.

hubspot lead forms, contact form 7 lazy load, from the back of my head.

Thanks <@U03158A1WPK> and <@U02PDC6B0HH>, happy to answer questions!

Is there no lead ‘Created on’ and ‘last modified’ datetime series column in sfdc?

I want to check the Lead Status column - irrespective when it was modified

Right but i am thinking since you want to measure days between statuses, we may need to explore timeline data / activity. At least thats the situation in msd365.

 Days in stage 4 = today() - 23rd January 2022 = 90 days (this is additional calculated field) 

Fields 
• Lead status = stage 4
• Last modified date on lead status = 23rd January 2022
• Lead Created on = 14th april 2021 (Lead status was new)
But never explored sfdc . Looking for feedback

I actually wanted to measure how many leads actually ever reached a particular stage .. irrespective of the stage they are at today

But your take is also interesting. Let me run some reports.

I am sure there's a better way so looking for more feedback from experts here. We silently awarded msd365 the least marketing automation system built in the planet last year :) Do share your findings on sfdc, thanks!

MSD365 is a PAIN! I saw their demo and i really dont get why anyone would go for MSD365 :see_no_evil:

Hahaha! They’ve a massive Ecosystem and have got the partner playbook extremely well figured out.

<@U02PDC4883V> look at the activity or history logs in SFDC? It should give you the the date and time of the last known lead status?

Also, for custom fields make sure SFDC is recording change history (it's an option you need to enable for custom fields).

Yeah trying to do that somehow the Last Value filter is not working for my value :see_no_evil:

<@U02PDC4883V> reach out to <https://www.linkedin.com/in/therevopsguy|https://www.linkedin.com/in/therevopsguy>

He's the best in business when it comes to Salesforce. You can take my reference :grimacing:

is this for revenue velocity calculations ?

Hi Please elaborate on your use case/customer journey

<@U032QUYKMGV>. Leads -&gt; MQL -&gt; SQL....Want to qualify MQLs with priority on ones which have work email. Thanks for your reply

Hi All .. New to the community here! .. A Product Manager who's trying to wrap his head around how digital marketing works today (Both out of interest and for work)

Was reading up and stumbled upon something that I wanted to get some SME opinions on ..

The-Demand-Generation-Process.png

there is no strategy here, just quota setting. the real strategy work will begin after you set the quota. it will be about how you generate those said MQLs :smile:

So, setting up quotas -&gt;  using them to drive your strategy -&gt; Executing campaigns -&gt; measuring the campaigns against defined quotas .. does it typically work in the same sequence?

The alternate being, running and measuring campaigns but them not being correlated with any revenue goals ..

yes, ideally most business functions will work that ways i guess: define &gt; plan &gt; execute &gt; measure &gt; iterate

in reality, define and plan will work as usual.

during execution, many teams may face challenges like:

• lack of resources (money/people), 
• "urgent requests from CXOs", 
• black swan events, 
• losing belief that the plan will work/changing strategies mid-way/not getting desired results,
while during measurement, teams may face challenges like:

• not having a single source of truth
• not being able to accurately measure outcomes
• not being able to accurately attribute outcomes to specific activities/actions
• not having a regular eye and course correction based on data and teams just working on whatever current plan in a state of inertia
during iteration, teams may face challenges like:

• not reflecting on what worked and what didn't
• not incorporating lessons/failures from past campaigns
• team changes leading to loss of knowledge/know-how

```The alternate being, running and measuring campaigns but them not being correlated with any revenue goals ```
This will work if you have revenue from other sources already and/or marketing function is not under revenue pressures from the top. In this stage you are exploring various channels to see ROI and quality so that you can decide where you want to scale on when you have the funding/goals ready.

<@U03CZ7PV5KN> the creative you shared is mostly used in target setting. Typically the sales and finance heads love to go into the details of this slide in the presentation. The marketing strategy is built by covering the details of the plan around meeting these numbers. The strategy answers questions like:
• which channels will we use to achieve these numbers?
• what will we do differently?
• campaigns, geo expansion, competitor displacement campaigns etc.
I would recommend you listen to the first 40 mins of this podcast to get a sense of how this plays out basis the business's pricing strategy, payback period, ltv, etc. <https://www.joincolossus.com/episodes/10262551/pujji-a-primer-on-performance-marketing?tab=mentionedcontent&amp;s=08>

Hey <@U031BB161J8>                                 If you want to find email addresses and phone numbers from linkedin profiles, then you can use the following Chrome extensions
<http://reply.io/|Salesql >
<http://reply.io/|Lusha >
<http://reply.io/|Slintel >
<http://reply.io/|Signalhire >
<http://reply.io/|Aeroleads>
<http://Snov.io|Snov.io><http://reply.io/| >
<http://reply.io/|Leadleaper >
<http://Reply.io|Reply.io>
Apollo
Mr. E

Many thanks <@U037QSG25PG> will try to explore this.
Have you or your team used RocketReach and it's kind.

<@U031BB161J8> Yes, we've been using these chrome extensions

Awesome and what is the hit rate/accuracy of the info?

Are these free tools or they have enterprise licenses?

<@U031BB161J8> Consider using validation tools such as neverbounce rather than relying on individual platform accuracy. There are some free credits available.

Thanks a Ton <@U03CEHJRUR1> ! Yes, just want to understand benchmark in terms of other Cos that you guys checked and pricing deets if you can share

This was a feedback we had shared with On24 a few years ago! In Elite they have Presenter and Producer access but there is little to differentiate between the two.

<@U02UMJJJALA> : interesting.. off topic, do you find the high cost of on24 valuable in comparison to other players say like GTW?

<@U02UZ4T10PQ> No man. At times for me a lot of the features of On24 acts as a headache. Particularly when you are managing 3 different presenters, some of whom are probably living out of a suitcase.

Thanks for sharing, guess typeform has a competitor in the space too.

Tool to capture your partial web form entries.

<https://insiteful.co/>

Hubspot doesnt integrate with Linkedin Sales nav ?

<https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator|https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator>

hey guys, thanks a bunch, we have not subscribed to saleshub as yet. Also since they pricing is a challenge we want to move to something thats comes with the required features with less month on month commitment

Cool. The problem is Hubspot Sales and Ops Hub are lot more costlier, for the feature set of complete data sync from Salenav to CRM

<@U03A7M15E5B>, it's nice to meet fellow marketing ops folks.

<@U02UJBF2Y4C> Nice to meet you too buddy. Would love to catch up with you and others :smile:

Hey Parth. Good to see you too man!! :smile:

You can try speaking with the team at Slintel once. They've given similar data to us successfully for pne of our clients.

<@U02UG3G5X8B> can help you out here. Our customers (some of them here), use our product for technographics based sales intelligence.

Slintel is costly, though very good. At SMB level, Stackbrain

<@U02UG3G5X8B> I thought builtwith does give it, did you check? They might not be accurate though but large db and decent accuracy

<@U03AJ8BHKNC> At Stackbrain, we match the scalability of Builtwith with great accuracy and a super search interface. Would like to talk if you are/were a user. :slightly_smiling_face:

Don't have the use case anymore <@U0320BWGR41> but will surely check out &amp; let you know if i find a usecase

It is possible, more so in certain activities than in others but I usually don't go to that extent. I try to prevent this from happening at the campaign planning stage itself. The answer lies in creating non-overlapping audience segments. Even after that this may happen for a small percentage of audience, but that is okay. Just make sure the different messaging are not highlighting entirely different USPs. They should be different variations of the same USP, for the sake of testing.

Different USPs should be tested sequentially and not parallely.

I always try to prioritize one kind of segment over other so that overlapping won't happen.

Prioritization can be done by any metrics like revenue, pipeline, etc.

So, the best practice is to design/prioritize appropriately and prevent duplication from happening in the first place .. Thanks both!

I generally use a cap for subscribes to not get anything more than 'x' touchpoints from the brand.

Nice .. Thanks Siddharth! ..  So your marketing automation tool:
• Tracks # of communications sent out across channels (email/whatsapp/sms) at a lead level?
• Warns you at the time of campaign creation that there are folks who'll get more than the defined threshold or does it automatically exclude them?

No 1 - yes
No 2 - automatically suppresses the communication

Thanks Sid .. last question (and then I'll rest my case ) .. Which tool do you use?

there is an internal Slack/SFDC team working on rearchitecting Salesforce to be more Slack native for a couple of years now. This acquisition seems like a great fit.
<https://finance.yahoo.com/news/salesforce-ceo-marc-benioff-on-slack-acquisition-135151402.html>

Thanks for your input on the sub domains <@U02PDC4883V>

I would suggest you get separate domains (and multiple ones) for sending cold email. Using sub-domain is still risky as people/softwares can still mark your parent domain for spam as against just your sub-domain. Another benefit of using completely different domains is that you get better control, you can a/b test deliverability, a/b test email softwares, content etc.

Always use separate similar domains rather than primary and sub-domains. I have learned this the hard way in my last org. We started using sub-domains and it ended up email landing in spam for existing conversations as well.

to add to <@U02V30A5ENA>’s questions, do you need to “warm up” sub-domains as you do with new domains? or does the credibility carry over from the parent domain?

<@U02U94HSBV4>  you'd need to warm them up equally

Ty so much <@U03A7M15E5B> and <@U02USELSBRT> :slightly_smiling_face: 

Alternate domains over sub-domains in long-term

Moved this post from <#C02PS0CGPU1|>  to here.

We largely use ZoomInfo for the data. We get a sizeable number of contacts in the US, but not soo much in other regions.
For other regions we use a vendor Pixelo digital to get contact data based on the company list we give them.

Zoominfo should have clean data. Plus you can also get credits back.

Ofcourse I am biased as a ex VWO team member but I genuinely have looked at content from them quite regularly when i need case studies + how to setup the tech. <@U0318JZUESX> might be able to help with the right resources

Thanks for the tag <@U031QKGPNRK>. Happy to chat <@U034WGLASMA>. Call/Slack chat either works for me

We ran a test with Wynter for copy with 30 B2B marketer to know about their opinion and feedback. It was great experience for us and helping us improve a lot

<@U0318JZUESX> Thanks for the response! Let me DM you.

<@U03A7M15E5B> did you experiment with the results each variant of the copy brought in or did you run a test survey to validate different messaging?

We ran the test to validate different messaging and what these professionals think about it

Google Optimize is easier to use and faster to get started

I do it using Zapier. But if you're on Professional/Enterprise plans of Hubspot and Enterprise plan of Webflow, there's a direct integration available too. You'll find the Webflow app on the Hubspot marketplace. Happy to chat if you need more information :smiley:

Better would be to embed hubspot forms in webflow to get direct leads and ofcourse better tracking and insights.

<@U0303ANJV8R> that’s another workaround that works really well. The only caveat there is you’d lose the creative control over how your forms appear

Yeah, custom css is another option for hubspot forms. <https://knowledge.hubspot.com/forms/how-can-i-share-a-hubspot-form-if-im-using-an-external-site|https://knowledge.hubspot.com/forms/how-can-i-share-a-hubspot-form-if-im-using-an-external-site>

<@U0303ANJV8R> TIL, I guess! Thanks for sharing – will explore

rightly said by <@U0303ANJV8R> . Even we are using custom css to embed hubspot forms into webflow at CustomerSuccessBox. Its working fne