s11s

<@U02UY3EPQDA> your thoughts on this?
What am I doing wrong here?

We're also seeing this. Would be keen to know how to resolve this. 

<@U031F2R0LN4>  this is not a problem with implementation but just a downside of slow client side testing. You need to use a tool which allows asynchronous loading (something like VWO) or use server side testing :)

Hey <@U031F2R0LN4> - I think you're having a flicker issue.

Just install an anti-flicker snippet (it's a few lines of code/script) on both pages (A &amp; B). Make sure to add it in the &lt;head&gt; tag

<@U0316818QSH>  an anti flicker solution will just slow down the page till the actual code loads, not a good solution in my view 

agree, but it won't load the original content until the variant's (B) code loads. so, that way - users won't be able to notice the change.

and, tools like VWO work really well, but are too costly :money_mouth_face:

There are other tools which allow asynchronous loading, you can use them OR alternatively convert this AB test into a split URL test and problem solved!

<@U031F2R0LN4>  check this: <https://www.google.com/amp/s/www.simoahava.com/amp/analytics/simple-way-measure-a-b-test-flicker-impact/|https://www.google.com/amp/s/www.simoahava.com/amp/analytics/simple-way-measure-a-b-test-flicker-impact/>

Hey Aniruddh, can you kindly check the link, it's not working for me

Sorry it was an AMP link, just removed the initial part of the link: <https://www.simoahava.com/amp/analytics/simple-way-measure-a-b-test-flicker-impact/>

Thanks Aniruddh, going through it :slightly_smiling_face:

So typically this depends on the maturity of the product / marketing function. I try to answer this by asking whey did I hire the MarkOps person.

Even if it is a tactical answer, setting them for success is setting the expectations right. So if you hired them to maintain your marketing stack then you might have KPI’s around health of database, bounces, spam, cost reduction, efficiency etc

If the role is more matured and directly impacts revenue, you could look at harder metrics like pipeline, pipeline velocity etc

you can look at things like data consistency across platforms as a key KPI, then you can look at marketing team efficiency as another KPI (eg time to launch a new campaign). main goal of markops is to ensure all marketing processes are run smoothly and we have the same version of truth across all platforms

If this is the first marketing ops hire, then for the first 2 quarters, I would look at the follow KPIs

1. Documentation of lead flow process, marketing and sales processes.
2. Building marketing ops engine - assessment of current stack, integrations, automations wherever required from step 1, process optimisations.
3. Reporting and dashboards - single source of truth for marketing data and in sync with other tools.
4. BAUs like database health, data consistency, identifying fixes.

Points in random order:
1. Email list hygiene, management 
2. Website - Workflows, drip emails, chatbot workflows
3. Website Audit of lead magnets workflows
4. Crm tools - Contact conversion workflows in crm tools
5. Automations of everything marketing to sales
6. Demand gen - Icps and journeys
7. Supplier management 
8. Campaign reporting and campaign ops (setting up accounts, tags, console, pixels, et )
9. Governance, security, 2fa, data recovery
10. Data analytics

1. Yes, recommended. 
2. You can choose to do that, makes life simpler. Else adding a personal email id would just have you changing every time someone moves 

for 2. we  have <mailto:admin_marketing@company.com|admin_marketing@company.com> to manage setting up all marketing tools etc

Yeah problem is we have 9 products for 9 completely different market segments so no real value from consolidation. Marketing tools way too many and different time we set up with different emails (not broken, why fix laze). My main question is I am not sure whether email filters really penalize us for having a domain authenticated sender emails but different reply-to email iDs. Why would then marketing automation have such a neat feature then in first place?

Haha, thanks <@U02UTKLHSTW>

Happy to get on a call and solve this <@U02UZ4T10PQ>

Have used Clarity and HotJar both. Clarity has good heatmaps and recordings. Free version is literally :fire:  Difference is Surveys &amp; Integrations. I have only used Google Analytics Integration on Clarity

<https://decibel.com/> - i have seen the demo of this - their product is actually pretty cool not sure about pricing though

Thanks <@U02PDC4883V>. I think Clarity ticks all the checkboxes (and its free!). But it doesn't seem to integrate with Hubspot, which is a major blocker for us

Yeah - Not integrating with HS is a major letdown

<@U030SDYNX7V> Looks pretty neat, and the basic plan should provide the coverage we're looking for. But doesn't seem to have a HS integration yet, thanks a lot will keep an eye out for this tool

Deceibel is with Medallia now. Very costly.

i never went into the pricing calls - could you share pricing estimates if you can ?

<@U02UMB0T7BM> Why only these two tools? From what I have heard at the bottom, all tools are undifferentiated mostly. From an experience standpoint, Fullstory is what most enterprises are preferring nowadays but ofcourse it is expensive. If money is an issue, pick the one which has integrations with your existing martech stack. There is no other differentiating factor. tech is pretty basic.

<@U02USELSBRT> Hotjar because that's what we're currently using, and Clarity because it's free to use + it serves the purpose (provides decent coverage). Currently assessing if we can build a Hubspot&lt;&gt;Clarity integration with a no/low code tool (like Pipedream for instance). If we can't figure out a way to get that done, will start looking at other alternatives

<@U02UMB0T7BM>, why a Hotjar + Hubspot integration when you can do the same with Web analytics tool ( GA/Factors) to Hubspot integration ? Adding <@U030SS7KNHH> as well

<@U03158A1WPK> That doesn't solve for heatmaps + session recordings?

You want to see session recordings in Hubspot, or have a product for analysing user journeys ? Heatmaps , while good to look at doesnt provide analytical capabilities end to end. Hence asking

The idea is to have session recordings for all visitors in general, but especially the ones who became MQLs. Heatmaps are an added bonus

1. Why Session recordings in Hubspot. You can capture all the website touch points and analyze it in a analytics tool

Hi Srikrishna, so in addition to analyzing touch points, we also need to visualize user behavior on the website, since the design team needs to actively monitor it too. Session recordings in Clarity serve the purpose

Capture from cookie and send the hs cookie parameter while sending the contact details

<https://legacydocs.hubspot.com/docs/methods/forms/submit_form|https://legacydocs.hubspot.com/docs/methods/forms/submit_form>

Check for hubspotutk field which is important here to let HubSpot map its cookies with the contact email.

Is your front-end form managed by Hubspot or yours? Are these values hardcoded?  Why aren’t you simply using HS script on page to create contacts?

In case you didn’t know, HS tracking snippet will automatically create/update contacts when form fill happens on any page.  You just need to be running the JS on-page (even if your form is external).  Requires no engineering or APIs.

But your set up looks more like a server to server since you are using Contacts API.

In a contact object in HS, these input fields are ‘property’, each property field is identified (by APIs) via a ‘key’ — so,  I’d debug there to see if the right ‘key’ value is passed in the API payload.

One other thing is to check if the API user has what it takes to write data into those fields.  (field level permissions settings)

Hope this helps.

There are times where HS will not automatically create/update contacts on form fills even if tracking code is present. There are few conditions around form elements that needs to be fulfilled for that.

He's sending via API, I don’t understand how cookies will help. May be I didn't learn anything in engg…

A good starting point I guess what SV suggested. Another thing that I would check is if the key:value that you're passing might be a default pair that might be restricted in someway. I think a tech support can only help in that case. But start from the ones that SV suggested.

Hey folks - yes, the setup is server to server

<@U02VCFWDZ5J> I have the same setup done twice. :stuck_out_tongue: You need to pass hubspotutk parameter when passing via API. Pls check the documentation sent earlier.

Brother cookie is a frontend thing, API as I know get called from the server side, may be I’m dumb here but not sure what you mean when you store the data in cookie and send it via API.

And if you're calling the API from frontend how do you secure your auth token?

Anyone can get it from the network call and change your data in Hubspot

I am not sure if you understand how HubSpot tracking works. HubSpot stores a cookie called hubspotutk which helps it to track web activity once it maps it to an email ( form fills or mail opens/clicks ).

On form submission via API, the script needs to fetch this hubspotutk parameter from cookie and pass it to HubSpot via API.

This doc image is from HubSpot API doc shared earlier.

It is not calling from frontend. It is not complicated as one might think. Just a simple API call with an extra parameter.

This is not what I am talking about, I am talking about the auth. This is to simply map an unidentified user to the form data. My question is - if you are calling an API from the frontend (since you are passing the cookie data via the API). 

So, just that I make it clear , cookies are in front end and are a temporary storage of your browser. API is application programming interface which lets 2 applications talk to each other.

When we call the APIs, every app secures it with an auth token, this is not possible from frontend because if you do it, it will reveal the auth token or the API keys making the application insecure because with APIs you can do mostly everything (including extract all the data). 

So help me understand if you are calling you Hubspot API from the frontend, if yes - change it because if someone wants, they can get all your Hubspot data 

Not calling HubSpot API from the frontend. Did you get a chance to go through this - <https://legacydocs.hubspot.com/docs/methods/forms/submit_form|https://legacydocs.hubspot.com/docs/methods/forms/submit_form> ?

Screenshot 2022-02-11 at 10.51.04 AM.png

Just went through it. I get it now. But I think, because this is unauthenticated, it might have been misused and Hubspot deprecated it. (I would suggest you not to use it, because I can send random data with this API call to your Hubspot)…just a suggestion.

The only safety feature here I am seeing is - API rate limiting and CORS may be because it is tracking User-Agent.

<@U0316818QSH> can you send a sample JSON that you are sending to the post call? I tried it just now with Postman, worked fine for me.

Screenshot 2022-02-11 at 11.28.22 AM.png

Here’s what I got when i created a contact with the bulk contact creation API

Screenshot 2022-02-11 at 11.51.08 AM.png

Here’s the workaround that I used….from what I understood, you need the source of all the contacts that you are creating with the APIs. Hubspot API can not change the web Analytics properties (i think because they only let their JS or SDKs to edit those). I created a new custom field here and updated that, you can filter based on the new property and run your workflows <@U0316818QSH>

<@U0316818QSH>

As <@U02VCFWDZ5J> suggests, get your devs to make a Post call to Contact API endpoint via Postman with a sample payload.  It should directly show the error.

<@U0316818QSH> I’m not a fan of using server to server setup simply because it has a lot of moving parts (frontend to backend to HS).  And requires engineering time to debug everything.   Short of that, in HS you have Forms API that you could consider, that is more simple to work with and easier to debug as well.

<@U02UJBF2Y4C> the on-page snippet from Hubstpot if running on that page will capture the all the form input.  One just needs to make sure
• A form is created in Hubspot with all the front-end fields
• All custom form fields (if any) are created as a property
• The HTML form fields’ internal name uses the right ‘key’ (property key in Husbpot)
(There’s a documentation of Hubpspot, you can find by searching for ’non-hubspot forms fills into hubspot)

omg, thanks guys! I've sent all your comments to our developer.

<@U02VCFWDZ5J> I don't know how to get the JSON sample, but I'll get it from our dev and reach out to you.

<@U02UJBF2Y4C> <@U02UY3EPQDA> this is really helpful, and hopefully, we'll find some solution.

P.S. sorry - I'm not a tech guy, so I couldn't participate in this communication that much. Thanks again :raised_hands:

<https://community.hubspot.com/t5/APIs-Integrations/Understanding-of-First-and-Last-page-seen/td-p/288186>

My knowledge around this could be a bit dated. Faced the same problem a few years ago and this is how we solved it.

1. Don't use the contacts api. Instead, do a form submit.
2. If you do a form submit, you can send the cookie easily with the payload
3. If the contact did not exist already, a new contact will be created during the form fill API call &amp; Hubspot will get the historic context via the cookie
Hope this helps :slightly_smiling_face:

You could try <http://Pitch.com|Pitch.com>

But not as dynamic as Prezi

image.png

Petition to stop using <https://www.shutterstock.com/image-photo/cheerful-beautiful-indian-girl-student-professional-1606120588|this girl's image> on every other video/banner

I like <http://framer.com|framer.com> for interactive slide decks. Needs a bit of setup to be used as a presentation tool, and has a learning curve (like figma) — but once you do that it is super fast to create templated slides. Framer being framer wins at animations and interactions.

<@U032AUA6KFV> is framer better than figma? in what way?

Thanks! Seems useful for a later stage ..but doesn’t quite address the need of making auto play videos for social media

Thanks a lot, Rohit.
This will go straight into my swipe files. :fire:

<@U02UGB8DERY> does it allow to send mass emails? or does it use your gmail account to send emails with per hour limitations?

<@U02VC7G2RHS> There is limitations with every tool and from a deliverability perspective there is no point of sending mass emails. But if you want to the work around is to create multiple gsuite accounts and let each one of them send 200 a day

Might not be the exact solution - but Hubspot sales sequences (goes 1-1) help out a lot in this - and now you can also enrol contacts by workflows - making it super easy! It has a limit of 1000 emails per day per account!

A few questions to think through before picking the solution.

1. Do you want the email to land in the inbox or promos/updates etc (this is a Gmail specific question but most inbox providers have some version of folders now)
2. How big is the list?
3. One-time activity or ongoing activity? Duration of the activity?
4. Will this be a marketing activity  (like send a newsletter type) or will there be a BDR team (or some version of it) who will own a certain # of emails?
Happy to help think through if it will be useful.

I am using Apollo. My workflow is - Find leads on our platform (StackBrain), upload to Apollo, filter, choose relevant people, add them to sequence.

Consider Outplay, Outreach if you have a larger team.

Apollo + Hunter/Outplay - has been working for us!

Leadzen/LinkedIn sales navigator + Apollo + Neverbounce

have not used ZOHO but have good knowledge in API integrations. happy to help

Shuffling between Clickup and Todoist Business, team of 5

Asana + Sheets (3 folks) - Looking to shift to a better option

Basecamp - 60 folks (Entire organization uses it)

There’s a thread on this already: <https://s11s.slack.com/archives/C02PS0CGPU1/p1643877043223769>

tip: You can always do a Slack search before sharing your query

Hi Prasad. We are a video production company <http://CrustVideos.com|CrustVideos.com> in Delhi. We create all sorts of marketing &amp; promotional videos. Sending you a direct message with more details.

<@U03208N6E2G> if you are tight budget but not a tight deadline, can connect you to a team of freelancers

I heard about Adbeat but never used it.

You can also check Facebook Ad Library to see if your competitors are running any ads on FB &amp; Insta

Thanks, let me check adbeat.  Ad library will be specific for FB. Wanted to understand what all other channels competitors are using.

If you want to know what they are using on display ads, here's a great tool - <https://www.moat.com/>

That's interesting. Will try this out and see how it works out. 

I use data studio to blend Google ads, GA and conversions data ( exported to sheets ) and it's working fine. Was able to validate the values from the blended data source with individual values from these tools.

you are on the right path, tools like keyword hero do the same if you are looking to reduce manual work

<@U02UJBF2Y4C> yea, with ad campaigns it is slightly easier cause you can track campaign level info, but organic serp is proving a challenge

thanks for the recc <@U031KD0PNTX>, i’ll check it out!

Keyword hero does exactly what you are doing manually :slightly_smiling_face:

Who here has used <https://keyword-hero.com/>?

got data for a day and this tool is exactly what i needed, thanks <@U031KD0PNTX>

<@U02U94HSBV4>  I was trying this out. How safe is this given the level of permission this app needs?

i dont see any red flags, the tool asked for perms it needed to enrich the search terms

im assuming the primary use-case is to convert your website visitors, and not support

have used drift and tars, and theyre both excellent

<@U02U94HSBV4> - Yes the use case is to engage website visitors. Looking for something that supports personalization to a great degree. The problem with Drift is its cost, isn’t it?

if drift is able to improve conversions by a significant percentage, over a period of time youll be able to recover and justify the investment

but yea, it is more expensive than other solutions

We bundle with Clearbit for ourselves and our clients

$300 to $ 500 depending on plan, and product

There are multiple products within Clearbit

I have done this few times. It will be anywhere between $12000 to $18000 a year. It does impact conversion rate by a huge margin. It doesn't make sense to use clearbit for PLG model unless you do routing to Sales.

Clearbit has a plan for startups at 10k annual with 50k backfills and 20k one time enrichment. Frankly, the fields that they enrich aren't very useful for us. 

Thanks <@U03158A1WPK>, <@U02VBNKU9T6> - but I was solely looking at this one particular product for reducing form lengths.

<https://clearbit.com/solutions/optimized-web-forms>

Any specific ideas on this?

This is Clearbit Reveal. I think it is $500 per month

Hey! What’s it regarding (agenda): Marketing? GTM?  APIs?  Or just looking for feedback?  [I can help w/ the last 2]

Hey <@U02UY3EPQDA> 
It's mostly feedback. Consider it to be like a user interview call. ICP being folks acquianted with Marketo.

Oh got it — I don’t actively use Marketo anymore.  So won’t be of much help here :confused:

what level of acquaintance is needed,  we previously used Marketo and there are 2 guys I know? one of them was a lead then and the other was the operational person.

<@U030SDYNX7V> Just a quick 30 minute chat.

Might help - <https://www.seoquake.com/blog/direct-traffic/#:~:text=The%20higher%20the%20organic%20traffic,up%20to%2010%2D20%25>.

<http://Hunter.io|Hunter.io> but I think that only works as an Extension and works with Gmail only. But you can try

Hey Sanket, by company names, do you mean the associated company field for a contact in HS?

And is company object in HS syncing to SF account object?

As the prospect adds their personal email IDs, that doesn't get associated with any company and hence the company doesn't get synced to SF. The other company field where you have company values from the user does not get mapped to SF account object.

I don't think we can associate contact to a company via a workflow. That's the problem. It's not a sync issue per se.

Have you considered using the HubSpot API to associate records on such contact creation?

You can look at creating multiple associations between CRM objects API.

Agree on it not being a sync issue. And how can we use hubspot api for this, i mean is there a way to limit or tell hubspot api to work on just certain contacts and not others?

You can use webhooks to do this. 

If you are using ops hub, these contacts can be  enrolled in a workflow and a webhook can be called there.

Or using tools like Zapier to call webhook when a new contact joins an active list ( filtered on LinkedIn leads ).

I think this can be solved if you are  picking the record from Hubspot and SF, and then stitching them and visualizing them in a seperate dashboard

eg: At <http://Factors.ai|Factors.ai>, we pick both of them seperately and are able to stitch.  Here the focus is on making sure all fields are there on SF

None afaik. And none will likely popup in the coming times as well. Getting intent data is a process involving buying and stiching several data sources like corporate VPN and IP addresses and so on. Unless there is a strong outbound Indian market, not many would make that investment.

You could use a hidden form field to capture the utm parameters or the full url.

I am not sure of Zoho forms but any MAP with tracking code added across the website tracks the entire journey of the lead. 

Or as <@U031KD0PNTX> suggested, you could capture those UTMs, store them in cookies and pass them in hidden fields on your form.

We are using webflow and found this to be helpful - <https://discourse.webflow.com/t/how-to-get-utm-parameters-and-send-them-inside-webflow-form/131924>

Check for similar solution for Zoho forms.

1. Might be something related to RBI October rulling, just make sure LinkedIn is whitelisted to spend more than 3-5k per day by the CC vendor from the bank dashboard.
2. Lead form campaigns work a lot better than website conversion. Also, if you already know these are relevant folks from CRM, why do you want them to fill the form again? Maybe just pre filled LinkedIn forms might work better.

Hey Shubham,
Thank you. Excuse me for the late response.

Regarding #2,

Can we track lead form campaigns with UTMs?

We can help with automated data enrichment in bulk. <mailto:srikrishna@factors.ai|srikrishna@factors.ai>

Thanks <@U03158A1WPK> but I'm specifically looking for DB vendors :slightly_smiling_face:

I think we need a tool to keep track of all the tools. Not kidding and I don't mean G2. I mean a place which can recommend which tool to use for what stage of the company, what use case and for what budget.

<@U02USELSBRT> I would have clearly gained from an opinionated list. Now, I have my own for a bootstrapped B2B Saas company. :slightly_smiling_face:

<@U02USELSBRT>, Zluri helps with the same

<@U03158A1WPK> It tangentially solves a part of what I'm saying. Even if it has those features, 99% of us can't use it. We need to be their customers and on a certain plan to be able to use it. What I really meant was a free/subscription based always updated tool with an interface like Zomato/Swiggy. You simply select right options for filters like: Budget, Use-case, Industry and other marketers who have used it can just put a rating and review on which one worked best.

<@U02USELSBRT> can we create such a DB but the update is a pain. Maybe a quarterly reminder email to folks to update their tech stack.

<@U02UJBF2Y4C> manually updating is not optimal. Someone like a BuiltWith/Slintel can make a "most-used-together" list based on the technologies they see appearing together for different businesses, which can be constantly updated. They can potentially provide this information based on company sizes and industry, for example, 'SaaS businesses with 10-50 people size use these 5 tools in their marketing most often.'

if at all there could be down time, should not have any impact on SEO

Hey Madhuram,

It may have small impact SEO if the speed of your website gets affected. You should be serving your SEO content via CDN if you wish to have no impact on speed. In case you are serving your content directly from your own servers, then based on your users location, the speed may get impacted. For example, if most of your users are based in India, it would be better to have servers in Mumbai or Singapore. If you are looking for more help, we will be happy to do a half an hour call for free.

1. Create replica on US servers with different DNS (Temporary)
2. Check the speed and experience, especially for top pages (80% of your acquisition) and do the required changes (CDN migration)
3. Switch the DNS to new servers during the least traffic time (In case anything goes wrong)
Happy to help :)

Thank you <@U02UD51HZ9B> &amp; <@U0303ANJV8R> - I will DM you next week as i need to discuss with the CTO for the plan of action as IT folks want to do all things in a snap

image_1e55acd5-3326-4add-bd61-ff31d5a4f47820220306_102752.jpg

There are more animals above hidden from plain view :smiling_face_with_tear:

<@U02PDC6B0HH> mentioned he had a contact for task 1. Actually share the same with me as well.

Yes. I do. Please DM your phone number. Can connect you both with the freelancer on WhatsApp

Let me know if it works with this guy. I also have a half decent agency connect that doesn't charge a bomb but is almost not preferred for the same reason.

Don't have a template as such but we use a kanban board in JIRA and different tasks are assigned as below:

Project owners/assignees = marketing managers, who breakdown projects into individual tasks for every resource type.

So project P1, will have tasks,

D1 for design, assigned to marketing designer
C1 for content, assigned to content manager
E1 for engineering, assigned to web engineer for tasks related to landing page, forms etc.
...and so on.

To add to that, in case of a single person getting assigned multiple tasks. For example, a content writer ending up with 5 tasks for their sprint, will work with _their_ manager to decide on the priority of the task. This is a common occurrence with content, design and engineering with multiple conflicting timelines.

was just tagging you and ended up with the wrong aniru’d’h