s11s

Can automation completely replace conventional marketing? Thoughts? <#C02UPC0JKAQ|> 

Nope - ideally it should not. Then every company email, copy and ads will look the same

Automation in my head is the nitro / optimiser  to your marketing campaigns
Jarvis: Ironman

set the channel description: This channel is for discussion around Marketing Operations - emails, tools, segmentation, reporting, analytics!

I am enrolling probably 
Little low on cash cos of Reforge so 50/50 right now

Did you get any first hand feedback from anyone?

All attribution models are wrong. Some are useful. :rolling_on_the_floor_laughing:

<@U02UEAVKXC6> or <@U02PDC4883V> can answer this better

<@U02UJBF2Y4C> - Interesting question because I feel all attribution tells is what you want to confirm.
We use conversion analysis from Ad interface + our own first touch and multi touch report (h/t to <http://factors.ai|factors.ai>)

For marketers paid attribution data is always a challenge. Especially if your sales cycles are long/ yours is a mid-market or enterprise product that involves multiple stakeholders from the same company.

Firstly understand the customer journey and then work on an attribution model that will help you to interpret the revenue analytics.

Apart from GA and Hubspot data. Tools like Dreamdata and <http://Factors.ai|Factors.ai> helps you understand the journey and revenue analytics.

Do we have someone from Factors in the community? <@U02PDC6B0HH>

<http://Factors.ai|Factors.ai> have their own community :stuck_out_tongue:

Interestingly, marketers use attribution to prove their worth to the management. If the marketing ROI is not questioned, the attribution//marketing analytics tools don't have much use. Here Casey Winter makes the case for why marketing analytics is bad business - <https://caseyaccidental.com/marketing-analytics>

We'll add the founder in sometime.. We want to make sure this is a safe place where marketers can speak their mind..once we know how to add external folks while keeping that theme alive.. we'll do it

<@U02PDC6B0HH> - true. If Marketers did not have the pressure of proving themselves, then attribution would not be added. It would then come to one pipeline with cost (across)

<@U02UEAVKXC6> - even if you understand the customer journey, arriving at an attribution model would be a challenge. The time spent in that could / would be better utilised in optmising campaigns then this. Again from the POV of pre-seed to Series A/B. I think post Series C once optimization kicks in, maybe this project would make much more sense

I had recently come across a poll in LinkedIn where marketing owns around 40-60% of the revenue target. As a result, there is greater focus on marketing attribution and ROI.

And paid channels are important. Money &amp; time is being spent.

The fact is that there is a distrust or low confidence in paid data comes from:

1. The tracking setup is wrong or have issues
2. Teams across don't agree upon the attribution model
3. Lack of documentation around reporting
From what I understand these are simple but essential points to take care of before scaling up mainly from a pre-seed to series A/B pov.

Any other foundational points which I missed here?

The biggest distrust is that Marketing is actually generating revenue :joy:

Its 100% true <@U02UJBF2Y4C>
Also the data we gather is not properly migrated in to BI to analyse that full potential.

I feel, marketing attribution is closer to reality when we talk about self-serve or small ticket digital businesses. As the deal sizes increase, there are a lot of things that come under “marketing” and attributing a lot of intangible things is impossible, There is more to marketing than just the digital funnels. Things like - product, brand reputation, customer support. onboarding documentation, your 3rd party vendor reviews and ratings, recall etc etc.  And most of the marketers do not want to talk about it if the attribution model is telling a positive story but these all are very well brought out when things are negative :slightly_smiling_face:

(All the marketers might end up hating me for this post) - but learnt this the hard way after failing to build a marketing attribution software company and building a decent enough product.

Also, why not to build a marketing attribution product - your ICP (the VP /head of marketing) is the biggest critic of your product as well…

You tell me <https://s11s.slack.com/archives/C02UPC0JKAQ/p1643026980015900?thread_ts=1642671804.030500&amp;cid=C02UPC0JKAQ|https://s11s.slack.com/archives/C02UPC0JKAQ/p1643026980015900?thread_ts=1642671804.030500&amp;cid=C02UPC0JKAQ>

This is truly the biggest annoyance - worst part is all the parties will be cribbing  - no steps would be taken towards solving it. I don't think there is a perfect solution. Right?

Hi All,
Will add my few cents from my experience. Actually Attribution is a negative term. Kind of showcases the feature as a way of proving the work done by marketing/who to assign credit etc. Secondly, how many ever touch points you integrate and get in data from, there is dark social tocuhpoints which will never get captured.

I believe the better way to look at it is as customer journey analytics and how the journey paths, account/user attributes ( like city, industry, channel, campaign) impact pipeline/revenue. This covers all measurable touch points, and gives a very good view of what works and what doesn't for the marketer to take action/investigate more.

Further, from a tool/product for attribution is uni dimensional. Add analytics capabilities, standard metrics, funnels; plus alerts/insights (rule/pattern based) you have a more comprehensive daily use product to be part of your decision making. But again, the context is important. What is the stage of the company, PMF (pre/post), etc. determine the need for the product.

<@U02UEAVKXC6> and his obsession with tools! love it

<@U02TTEFFU6B> we could build a martech index with our reviews and launch it on PH as a lead magnet for community. 
CC: <@U02PDC6B0HH>

Sai and tools :smile: The best love story I have seen!

<@U02UGB8DERY> I can help with research for that index. I'm known for my research and jugaad skills:stuck_out_tongue:

Actually this is more on US Agency survelliance than GA being a issue. Any case, GA is not meant for analytics and more for Ads monetization

ah - did not actually see the website to be honest. Was super interested in the Austrian and Dutch ruling. If this goes to BeNeLux region - most Indian SaaS companies will have a big MarkOp project in the next 3 - 6 months

Skeptical. Instead of data protection, GDPR gave us pop ups. Now we are accepting or declining cookies. I am sure GA will find another way. And, nothing's gonna come to the subcontinent. Cuz what's data privacy here, anyway?

GDPR and CAA - no one took too seriously for website cookies (email was heavily scrutinised). If this flows through other EU countires, you might see companies being sued for GA. Which would mean Google will probably invest in data servers and not flow any data to US (Again how that is possible and how much is debatable)

But yeah, subcontinent main the moment we buy any electronics our privacy is compromised. Website data tracking seems so ethical compared to that

I know you live on 12th floor, but are you high? <@U02PDC4883V>

Arey - meant to say tv brands (that sell at a cheaper price point) make money by selling your TV viewing data to companies.

This is not only with TV brands, but others as well including smart watches, tabs etc. Hence the usage of electronics

Pardot - used it with a client; couldn't make head or tail of it until I watched 4 hours worth of tutorials.

Oh I had a similar thought. Even though SFDC gave us 6 hours of walkthrough, I really did not understand how to build and manage workflows on it


<@U02PDC4883V> I thought SFDC was BAD, until I met SFDC PRM. Boy, that stuff is what nightmares are made of. 

SFDC is actually dev first. It still shows that. If you can get under the hood, it's super customisable. 

Pardot - brrrr.

vtiger (don’t know why the company had it in the first place)

Ive always had issues with Zapier - never made my life easier and i was running into problems...

The first thing at did at Zuddl was to shut down Zaps.

What's wrong with Zapier? <@U02VBNKU9T6> <@U030ML6FL00>

Haan - Would love to know the problems you have faced?

My current Zapier account has over 120 Zaps running.

the only times I face issues with Zapier is when an app does not have an integration with it.

My only issue with Zap is pricing. They should give more integration for free :zipper_mouth_face:

 We were using webflow &lt;&gt; HubSpot. Data wouldn't flow. Zaps kept pausing for some reason, and there was a data leakage issue. 

Zapier is Love. :grimacing: Why this hatred towards it?

Sometimes even better than native integration :zipper_mouth_face:

<@U02PDC4883V> Why Marketo - It took me 1 week to learn how to segment the customers, setup a template and finally run an email campaigns. Documented it step by step nd on the final day, there would definitely be something going wrong. It was just so much stress and pain to use it.

Why I used it? The company didn’t give me a choice :slightly_smiling_face:

<@U02VCFWDZ5J> I agree on the steep and most oft on not the bump part of Marketo. They could do a lot better with that interface + documentation.

It took me 2-3 months to set it up. But once I did - Marketo was an endless possibility. The workflow segment filters, the logs and the streams - just crazy good.

<@U02PDC4883V> but how many of those features are actually used? And also, it is a pain to setup an implementation call with them to understand how it works. Moreover, no docs as you said. I can setup Hubspot in a week with everything that I need. So, for a startup, I would never say that anybody should go to Marketo

Haan true :disappointed: Marketo fails spectacularly at that. Their CS team dont even push you to use those features. For a startup - yes, Hubspot or just Active Campaign would do.

I am actually amazed how good Active Campaign is at $15 per month price. Just that their CRM is not upto the mark,…But I think that they are serious competitors to Hub

Oh yes. Active Campaign is damn good.. I was surprised at their clean servers. At that price point i expected a lot of junk, but they have done a good job so far

Faced the issue yesterday.

I ended up signing up for Google Optimize. It's a free tool.

I'd just go with Google Optimize, it's a neat tool and also free of cost.

<@U0309B5AYTB>, negotiate on the pricing. Even CRO businesses understand that's it's hard to score high LTV customers. So, if you take an annual plan, you have amazing negotiations power.

Otherwise, you always have the option to use google optimize.

There should VWO folks here, who can help

<@U02VC7G2RHS> <@U02USELSBRT> VWO team, here's a prospective customer.

Thanks, <@U0308C4SC65>
<@U0309B5AYTB> Let me check the details. We’ll connect with you soon.

Ashok, please reply in threads. Helps us keep track of replies.

If you want the best experience, I would suggest Optimizely. Nothing is better than that.

Sure <@U02TTEFFU6B> will do that going forward :+1:

Yeah, <@U02VCFWDZ5J> but optimizely will burn your pocket. 

The same plan would cost approx. $30k, so if the concern is around a decent testing platform without going overboard with the budget then VWO works just fine. 

If budget is what's keeping you at the fence, take visitor quota which is 70% of your traffic, as the ultimate goal is to measure impact on conversions rates (%) and 70% quota is enough sample set to conclude on what's happening on your site.

If you outgrew the quota, you can always move up. 

Plus, negotiate on the pricing. I feel products that were traditionally self-served but recently moved to sales-led motion wants you to have no benchmarks to compare pricing. So, feel entitled to negotiate. 

Yes. It's not checklist per se. I have had this  experience of setting up MAP in multiple SaaS companies. 

I start with meeting all stakeholders of GTM team, documenting the current lead flow and identify the gaps and bottlenecks.

After selecting the best MAP for the use-case, plan on how to integrate it in the existing stack. Start from how lead will enter the MAP, routing and syncing with the CRM. 

Then comes selecting the source of truth and reporting.

If there are complex lead flows and multiple entry points, start with the project that will have the biggest impact.

Documentation and visibility of the POA is important so that all are aware of what's happening and what they are about to expect.

You might find this helpful - <https://docs.google.com/document/d/1gX72xiGN3MOQLImYzaxXxTdi-mqEpsY8cdAdRqcOkMg/edit> <@U02VBQCQ7EG>

Found this, very helpful- <https://docs.google.com/spreadsheets/d/1xH0RTCzYdGyUSqiocwLb8ma4A1Jcu93cNHCdLQgnQfg/edit#gid=1668136453>

+91-8814888844 Saurabh chauhan from webew (worked with them - they are good)

<@U02V5F2JFME> happy to help pro-bono. What are you looking to build?

<@U02V5F2JFME> what are you looking to build?

I've worked with Inbound Mantra and can highly recommend them 

if you have big bucks go with <http://gonimbly.com|gonimbly.com>

restarting this thread. Was a down with Covid.

<@U02PDC4883V>, <@U02VBDXNA3E>
I am not sure if I am breaking the system(HubSpot) here, but here goes

We introduced a SALs as a part of our lead lifecycle, which HS doesn't support by default. The agency we worked with said that's easy and built a totally parallel lifecycle for us.

Quarter one, things were perfect, we were able to get all the data across the funnel from Leads - MQLs - SAL - SQLs. and have the right channel attribution,  pipeline created for Sales etc

Come quarter two, things started to break.

Here are a couple questions that I have, and need technical help on

1. In my current custom setup what is the best way to attribute a MQL to the marketing activity that activated the lead, not created the lead. parameters (channel and date of MQL)
2. What are the best practices on HS to track BDR engagement on MQL.
• MQLs Not started
• MQLs Connected with
• MQLs Meetings setup with?
• 

Let's get on a call tomorrow? Happy to help and walkthrough a solution but today caught up

<@U02VBDXNA3E> - I don't believe in pro bono, especially on work related stuff. If someone is spending time on helping me, there needs to be some thing the person gets in return for their time and skills. :slightly_smiling_face:

<@U02V5F2JFME> I've set up a custom field + workflow set up to achieve 1, and I sync data with Salesforce (where sdrs work) to track 2. Happy to explain over call tom. to see if my approach is something that solves your challenge. :smile: 

Like wise does anyone know any freelancer Hubspot cms developer for creating custom code web pages, tools etc.

Depends on what kind of design work you're hiring them for and at what level. It can vary quite a bit

As close as their real job - that's going to be.

Don't keep it lengthy and focus on the Why in the post assignment interview.

I ask them to share feedback on current site /ad  images and share a better version as an assignment?

In the interaction post assignment, we discuss the assignment.

Give a copy, ask them to make a LinkedIn carousel graphic for it. Give a design statement for a website fold usually something around how to display few features of a product in one fold?

I usually tend to focus more on the design thinking behind the layout and elements - if the designer keeps on saying that they put an element just because it looks good ask them to give a better answer :)

One of the best posts on marketing ops I recently came across.

<https://www.linkedin.com/posts/justinnorris_if-we-want-to-elevate-mops-into-a-more-strategic-activity-6893221662137860096-6XnI|https://www.linkedin.com/posts/justinnorris_if-we-want-to-elevate-mops-into-a-more-strategic-activity-6893221662137860096-6XnI>

Yup. It works. You can use Segment as a tag manager :sweat_smile:

Yeah doing that :rolling_on_the_floor_laughing:

Really helps to build the end to end funnel because you can send in the backend product events as well

I would suggest using Amplitude or Mix along with it to avoid PII data loss. This can help you understand product journeys and pre/post activation drop offs as well.

Segment loads and passes all the data from it’s events pipeline, doesn’t affect the load times as all the pixels are not loaded as in GTM. Also, improves the data reliability (generally with GTM I have seen only 80% data captured) segment can lead to 90-92%

agree with GTM capturing 80-85% of data - but typically most of these are loaded async and with right triggers have been able to manage decent load times. Never experimented with Segment - always thought it was like bringing a bazooka to a knife fight (in context of B2B SaaS)

It is, an overkill honestly if you are sending data only to GA

You can’t do much with GA, segments are limited to GA and Google ads

finding journeys is hard, cohorts is hard… I would definitely recommend Mixpanel with LogRocket

You can form cohorts and look at the recordings of those people, gold mine of user data

we used mixpanel before then moved to Amplitude. It works like a charm (cohort building) etc. and they also have a a/b testing framework but unfortunately it requires heavy tech integ

we explored segment - cost was really hard to justify - as our data captures were fine - we have only 4 primary connectors - amplitude/WebEngage/GA/facebook-pixel - we already integrate webengage+facebook+ (amplitude) via backend integrations

We didnt see much use case to consider segment - would like to learn more if we should have .To connect multiple systems, we using power automate to connect using GA+GTM for website. our marketing automation and crm is msd365.  <https://s11s.slack.com/archives/C02UPC0JKAQ/p1643646251065549?thread_ts=1643642434.647669&amp;channel=C02UPC0JKAQ&amp;message_ts=1643646251.065549|https://s11s.slack.com/archives/C02UPC0JKAQ/p1643646251065549?thread_ts=1643642434.647669&amp;channel=C02UPC0JKAQ&amp;message_ts=1643646251.065549>


 I think developer dependency is only initially right per insights tag we add? Once gtm is ready, would we need the developers still? I dont think but please confirm. where else is dev needed that may become an issue in long term? I will check on our page performance pointed out as a potential concern, thanks. 


The only thing is cost with Segment a syour website numbers increase

My co-founder helped a bit here,
1. Segment is like a full data collector and router. Collect all the website data, including PII and send to the right destinations including GA &amp; Amplitude. You cant send PII to GA
2. There will be explicit instrumentation work on Segment, GTM you don't need to do coding, but data loss. Heap Analytics has auto capture of all events + retrospective abilities as well. Heap is automated GTM. 
3. Usage : Configure Segment JS SDK -&gt; Amplitude for Analytics. Configure Segment -&gt;GA for Website analytics. But here the Channel cost and campaign data is not there, as the data model is not supported by Amplitude. Do you want to do Channel/Campaign analytics as well ?
4. Alternatively, there is another way to combine channel+website analytics+Amplitude analytics (product events) for marketing use cases. 

Great questions. 1) Marketing (Campaign Metrics) - Ad + Analytics everyday 2) Optimize campaigns (Weekly to bi-weekly) based on 'Level 1' qualification criteria. Eg. MQL. Provided you accumulate sufficient events &gt; 100 per week, you could even try optimizing for SQLs (Though I haven't had great success) on Google. Push channels can have a longer horizon optimization cycle Eg. 14 day, 28 day 3) Weekly goal tracking (MOM and YOY) against monthly/quarterly goals is a great tactic to get the entire team on the same page. I do this consistently. 4) Yes. Especially if you are optimizing campaigns at a keyword/comm angle level. Earlier you start, the better. Machine learning campaigns (Auto bid strategies) can really throw your budget off, if you aren't keeping an eye on this closely.

Thanks <@U02V22EUXM4>.
1. Where do you currently look at the campaign metrics , SQLs and goals ?
2. Where do you collaborate ( email or Slack) with the team ?

1. HubSpot. For goals, good old excel. 2. Basecamp + Gmeet (if we are dealing with a lot of data/next steps). Don't remember the last time I sent an internal email :smile:

Thanks. The reason I was asking is, with <http://Factors.ai|Factors.ai> we are trying to surface up alerts, insights and key metrics via Slack and Email  as well. Similar to <http://Troops.ai|Troops.ai> for sales, but for all the marketing metrics.
1. One worry is signal to noise. How many alerts is signal versus noise. Should things be weekly, daily or real time. 
2. What is the Action post an alert from the marketer. Do you investigate or discuss or change anything ?
3. Would the alerts coming to your system of communication (Slack) make it more easier for you to Action/be on top of things
4. Finally, will you pay for it ?

Depends on the volume. We deal with large amount of inbound leads (Upwards of 10K a month). Too many alerts is too much noise again. What would be ideal is to dashboard view (Sent as alert) with metrics we really care about.

The key agenda is to drive better marketing collaboration around campaigns, MQLs, data . While in Sales tools like <https://www.gorattle.com/about> and <http://Troops.ai|Troops.ai> work on SF to Slack collaboration, deal rooms etc., trying to find what is the collaboration usecase in marketing. Any insights would be great

Tool of the Day- <https://www.spyfu.com>

Have been using this tool for the past 8 months and can claim that this is one of the most useful tech resources that I use at the moment.

Mostly known for competitor research, but I've used this for both competitor research and Keyword research for PPC and SEO purposes.

A very valuable use case to me: For any given webpage, it can show the keywords they are getting impressions for!

Hubspot is pretty decent. For no code - you could try Carrd or ConvertKit

Edit: If you have more time, webflow is the boss with the maximum customization.

Swipepages. Super friendly. Have used Unbounce, Instapage in the past and didn't like it much. Conversion &amp; analytics tracking - yes. Remarketing is up to you, despite whichever landing page tool you use.

Instapage is good but expensive, Leadpages cost is less and the builder looks decent - havent tried myself

if you are low on budget - get a landing page builder tool (which costs less) and invest on tracking/ab testing tools separately

just for building LPS  i found wix incredibly cheap and quite powerful

Thanks folks

We already use swipe pages. 
But we are having trouble mapping google ads data to landing page to crm (zoho)

I'm assuming your SP LPs are sitting in a subfolder. Your CRM might be considering the subdomain as a different domain altogether &amp; hence you may have difficulty in assigning original source to a campaign or a channel. In HubSpot, we changed this through 'Advanced tracking' in settings. I'm assuming Zoho may have a similar setting.

You don't need to pass UTMs for internal links. You shouldn't use UTMs for internal links anyway. Never. Using UTMs will create a new session for users when they click on a link (with UTMs) on your page. So that's that.

What's your Marketing automation tool? You should be able to see the source in it. <@U02PDC4883V> <@U02UY3EPQDA> to expand more.

This is not the right way to do it. If you pass on UTMs URL to URL, you end up with a lot of junk data, essentially ruining whatever attribution model you have in place.

There are 2 ways to do this:

• best is to store UTM values in a cookie and pass it on in the form as hidden fields.
• use native google integration to track your leads

we store them in a cookie and that data gets persisted in the database (internal reporting ) although its better to use an external tool like GA to understand channel attributions

Cookie is the way to go!  Also you may consider passing it into your MA for attribution modeling (you’ll need 2 fields for this to do it right).

Also, even if a user lands on the LP and goes to official website and converts, GA would attribute it to the Paid campaign by default (even if it’s on a subdomain).  Is this not happening?

and the thing i atleast try to get them to follow to tag using universal principles utm_medium=cpc (paid acquisition) social ( traffic coming from  facebook/twitter) etc

that way you get the MA tools to answer your questions effectively

One question here is - are the domains same? Ad lander domain and the official page? If they are, you do not really need to have UTMs for intra-domain attribution. GA tracks it automatically.

If you are looking for cross-domain tracking, there are various methods, one of the ways is cookie persistence or you could also use this guide to set it up yourself:
<https://www.analyticsmania.com/post/google-analytics-cross-domain-tracking-with-google-tag-manager/#:~:text=In%20Google%20Analytics%2C%20open%20the,the%20domains%20to%20that%20list>.

different for cross domain and single domain
You can use javascript/cookies to pass your UTM parameters to the next page so that new sessions does not get counted

&gt; if the lead sign-ups on our official page instead of the Ad lander, they won’t be considered as leads through Ads rather organic
nope, this ideally shouldn’t happen if your cdp/crm/marketing automation tool is implemented properly

once a visitor has landed on any of your web properties for the first time, the info is logged into the tool youre using (the only way this wont happen is if the visitor is running script blockers or if your tool’s cookie expires - by default most cookies last for 365 days if im not wrong)

as soon as they fill a form, the “original acquisition source” is saved as an attribute for that particular lead regardless of the number of sessions they’ve had in between

i know youve asked for a no-code solution, but if youre able to get some dev help, you can create custom url params to analyse the website navigation – _pls note this is a ‘hack’ and your analytics platform should be able to give you navigation data w/o this_

Very informative thread. Should be a blog

Oh and the best no-code tool for all your analytics and tracking setup (including cross domain) etc is the free Google Tag Manager.

Again, you should not pass UTMs for internal site/page navigations.  It will mess up your reporting.  GA (or any other snippets really) handles source attribution by default.

If your conversions on official site isn’t getting attributed to a paid visit to LP — then I’d look at GA set up.  One scenario this could happen if you have different GA properties running on LPs and official site — but then still, it would be reporting conversions under ‘referrals’ and not as ‘organic’.

Google Tag Manager is by far the best free tool. Let's you accomplish so much, sometimes feel Google should charge for it

one of my best choices til date - happy user for the last 4+ years

Yeah, me too! GTM is such a powerful tool — has you covered for web, mobile apps too!  With GA4, and Firebase, you can build a Mixplanel like analytics — free of cost.

GA4 - pleasant surprise :slightly_smiling_face:

Caveat : For the Google ecosystem. No campaign, PII and custom events

Thank you everyone for all the answers. I learned alot.

Yes, I understand that GA will attribute to paid if the described case happens,

But we have Pipedrive as our CRM, and the UTM needs to be present in the CRM once the lead fills up the form for us to calculate ROI for paid ads.

Will the cookies take care of this as well?

Am I missing out something?

We've integrated the form with Pipedrive. Any lead filling the form on our Ad lander will be recorded in Pipedrive with their UTM

^^ok —

You just need to persist UTM values (in a cookie and send that when eventual conversion occurs, say a hidden field or something like that) —

Oh wait, most MA *beacons (snippets) would do this by default.  You just need to rely on MA to pass/create a contact in CRM. No?*

What tool are you using for your marketing automation?

We are not using any tool for automation for the above purpose. We use Mailchimp for emails

oh ok.. then it slightly complex to do that engineering .. .

here’s a doable hack:

If you guys have the control of form’s front-end, then this would work:

• Write a script that generates a timestamp (to the millisecond) when conversion happens.  Call it anything, say, RefID
• Pass this RefID to CRM
• append the RefID to the ‘Thank you page url’ (say something like <http://www.acme.com/ty?refid=20220302:128234|www.acme.com/ty?refid=20220302:128234>
• Now in GA go to Behaviour, all pages, search by Refid (in the searh)
• Export, do a v-lookup agains all leads (in CRM) based on refid.  Manually attribute the leads.
Or sign up for an Hubspot or ActOn etc.

Ok, I'll talk to my team and get back :slightly_smiling_face:
Thank you

You can do it via javascript? You can pass the parameters through JS and when the form is filled use JS to identify.

you can do cookie setting in GTM i would think

the only queastion is how to pass it to pipedrive\

<@U031F2R0LN4> if you can share your website link - which has lead capture form

if you use typeform for lead capture- there are no code hacks possible to send data to CRM

I believe you're not getting away without getting the help from this bunch. <@U031F2R0LN4> 

There's no way they are gonna stop replying. ;)

HubSpot attribution report is limiting. I am not sure if they are enough product folks working on it as it gets the least amount of update

I am trying to figure out the gaps in Hubspot attribution