s11s

As <@U02V5HU4EP2> said, HubSpot handles it quite a bit but yes, it depends on what your current stack is and then build something around it for account based view. It can be bringing in a new tool, stitching all your primary tech together and display the account based dashboard or you can build with your current ones.

<@U03158A1WPK> thoughts? I remember i had a similar discussion with you on this.

Yes. The key here is, while CRMs and their Analytics do a good job of Sales metrics, they fail to bring in website metrics, Content metrics, Channel cost metrics. Worse, given the scale of up funnel data is high, analytics and visualization becomes clunky. On the other hand, Marketing tools, just provide channel data and no down the funnel. In essence this brings forth the Sales-Marketing alignment problem, with data in different silos. Which is what we solve at <http://Factors.ai|Factors.ai>. The other things we are adding is Clearbit Reveal integration for Deanonymization, Slack/Email for alerts and couple of other workflows to make it more comprehensive. Happy to learn more about the usecase.

Alternative to this product is ETL + BI setup. Which will need Data Engineering.

This sounds so interesting, Saikrishna
I’d love to discuss this with you at length in the coming months as we scale. I just opened your website and it’s already bookmarked under tools to try. I’ll def circle back to you sometime soon

<https://www.mutinyhq.com/|https://www.mutinyhq.com/>

I do not have any personal experience with the tool, just saved it while I was reading. 

This latest review might help in understanding the pricing <https://www.scripted.com/tool-review/mutiny-hq-tool-review-scripted|https://www.scripted.com/tool-review/mutiny-hq-tool-review-scripted>

Thanks Chaitanya, have you used any of these tools?

yes i have used both , Hyperise works best with hubspot , They offer a 15 day freemium with no limits test it out

Chaitanya, use threads to keep conversations trackable

You can also try <http://Intellimize.com|Intellimize.com>. Since they work using a javascript code on your site, the CMS doesnt really matter in most cases.

Sorry, haven't tried it myself but I know it would fit your use case.

image.png

You could try switching to n8n <https://n8n.io/>. I have not used it in person but they are an open-source version of Zapier and the cloud version is also cheap enough.

They have something called as <https://zapier.com/transfer|Transfer> with which your work will ease out but pricing remains unchanged.

I can help, DM me.

Quick check:
Did you start the experiment and do you see if it's actually running/live? The start button is on the top right and sometimes I forget to do it.

Oops i did the same  :stuck_out_tongue: <@U02VAPDACUQ> Thanks

Buffer/Hootsuite/OneUp all work
I think the determinator for you may be how many posts you want to schedule in advance.
Most allow up to 10 posts in advance on their free plans - much more (varies how much) on their paid plans.

Create another personal Hootsuite account and schedule from there?

Not free but I am liking social pilot a lot for posting.

I can connect you with few folks at Hubspot directly. Anirban has always given me good discounts.

Anirban from HubSpot always gives good discounts.

Talk to Raj at Inbound Mantra. Very good team. 

Jatin and Nishant from Growtomation are good too.

We worked with Danish and Saurabh Chauhan from Webdew after evaluating Inbound Mantra and few others for execution and building the Hubspot website, cms and understanding Hubspot onboarding. Reference was given by Anirudh from Hubspot. However, to purchase Hubspot speak with Hubspot directly. As <@U035GAHAK5L>  mentioned Anirudh has given good discounts. True. Hubspot however does onboarding for the team via partners like webdew and inbound mantra.

Are you looking at native SFDC pipeline integrations? If yes, can help.

I just did it last week for the sales flow. We add ~25 leads into the pipeline everyday + we don’t have any marketing generated leads. Happy to chat, ff to dm.

As a market analyst, I just see humongous activity in the Customer Service, CRM, Chatbot space. Not only are the big companies growing big, but so are niche players.

I wrote a post articulating opportunities from Freshdesk’s perspective. Might be interesting.

<https://www.linkedin.com/posts/patelchirayu_freshworks-gotomarketstrategy-competitiveintelligence-activity-6904398279556112384-Lh7s>

Usually people ask the opposite :zipper_mouth_face:

That would be clearly breach of privacy. If someone has given work email, it is because they may not want you to reach their personal email. Even if you have the tools to do it, avoid it. Maybe a better way would be to use tools like metadata and reach them through ads instead as they're less intrusive.

As Aniruddh said, use something like metadata or Primer which can give you ad profiles correlated with work emails.

Arey sir.. need for product.. Kula users need to send emails to candidates. can't send it on work email. Work email is publicly available.. personal emails exist in spreadsheets of recruiters.. finding a way to automate this and scale..

You can check this tool <https://www.fullcontact.com/products/resolve/|https://www.fullcontact.com/products/resolve/>

<http://www.jetleads.io|www.jetleads.io>, Lusha

You should use FullContact or Peopledata labs

Metamatch Audiences(<https://metadata.io/platform/metamatch/>) and Primer do it. All use the same 3-5 data sources, but the match rates vary by platform. Metamatch is $2k per month. Primer is $1k per month. We at <http://Factors.ai|Factors.ai> are also piloting just audience enrichment with analytics and also partnering with Sayprimer.

<@U02V5Q7DUPJ> - are you looking for cross domian tracking? If yes, this should help
<https://www.wheelhousedmg.com/blog/a-beginners-guide-to-cross-domain-tracking-setup/>

last i checked there was an option to “save as draft” or “publish as draft” which meant unpublishing it

Go to page navigator, click settings and on the right side, you’ll see a page visibility option. If you don’t, you can always remove the page.

Yes, <@U02U94HSBV4> you can save as draft now as well. Just click on the drop-down beside save option. You would see a save as draft option

Just got it done. The save as draft thing works. Thanks team for having my back.

<@U03158A1WPK> - is there a reason you've posted it here? Community members have written to admins pointing to this post as promotional. If you're seeking inputs, feel free to do so without mentioning products (your own or otherwise).

Goes without saying - you can post other promotional stuff <#C0318NH5G3C|>

// <@U02ULN6EFNV> <@U02PDC4883V> <@U02TTEFFU6B>

<@U02PDC6B0HH>, I posted this genuinely asking for feedback on the usecase and clearly mentioning the context given the earlier discussion. Edited the post, removing any reference to own/other products as well. Let me know if this is okay, else okay to delete the full post as well. Apologies for the misunderstanding.

This is not a unique concept : Metadata does that same (<https://metadata.io/platform/metamatch/><https://metadata.io/platform/metamatch/).|).> We are also partnering with Primer who do similar Audience enrichment.

Hey <@U031G83CGCQ>, A few questions to understand this better:

1. When you say convert, does it mean demo-&gt;trial signup or demo-&gt;paid customer?
2. Is getting a demo the only CTA on all the companies’ website?
3. Is this organic website behavior or paid one? Because in paid you could've used the demo page as lp. So I’m trying to understand where the user landed before submitting the form, whether any feature page or directly on the demo form.

Just to clarify when you say "B2B SaaS websites tailor their content..." - what content is this?
Is it the marketing copy on the site, blog content, email nurture content, some combination of things?

<@U02V5Q7DUPJ> 
1. Yes 
2. Nope. There is a self serve way to the product and demo click button.
3. It's both.

<@U032MN1BESJ> 
It's a combination of things. In my limited experience I have rarely seen b2b websites targetting only one way.

You should talk to folks at RevenueHero as well.

<https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2022/03/24/dma-political-agreement/amp/|https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2022/03/24/dma-political-agreement/amp/>

i understood some of it. especially now facebook, google and apple will have to ask for consent before tracking users even for third party apps and can ask for consent only once per year per user per app. if a user opts out, it means no ads from that third party and all-in-all, a user can shut himself from almost all retargeting via these platforms. did not get clarity on website retargeting.

app developers won’t be forced to use specific payment services or identity providers to be listed in app stores.

messaging interoperability -  _messenger services that are subject to the interoperability requirement will have to open up their APIs for competitors to provide interoperable messaging for basic features — with the requirement intentionally asymmetrical, meaning that smaller messaging services that are not in the scope of the DMA will not be required to open up to gatekeepers but can themselves connect into Big Tech._ so a smaller messaging service can connect into whatsapp or facebook messenger but not vice versa.

So basically big tech needs to open their API's and app publishers need not use the PG of the app Store?

i would recommend starting with Wordpress managed server and decide to move if required

Hmm  thanks for ur input. The reason I'm asking this is because my current planned website has lot of animations and we also will have decent number of integration and features like payments etc... And my agency is telling me that it would require additional development cost &amp; time if we go with WordPress managed server. What do you think about that?

<https://marketplace.digitalocean.com/apps/wordpress?utm_campaign=apac_brand_kw_en_cpc&amp;utm_adgroup=digitalocean_wordpress_exact&amp;_keyword=digitalocean%20wordpress&amp;_device=c&amp;_adposition=&amp;utm_content=conversion&amp;utm_medium=cpc&amp;utm_source=google&amp;gclid=Cj0KCQjw3IqSBhCoARIsAMBkTb2op3uDoSg4yvL2f48QAu4R7kE-jd4G7N3bcTIO33cOf8w0fVENXqoaAuTcEALw_wcB|https://marketplace.digitalocean.com/apps/wordpress?utm_campaign=apac_brand_kw_en_cpc&amp;utm_a[…]L2f48QAu4R7kE-jd4G7N3bcTIO33cOf8w0fVENXqoaAuTcEALw_wcB>

there is not a huge advantage of hosting on your server

<@U02UG3G5X8B> when you say WordPress managed server, are you talking about <http://wordpress.com|wordpress.com> ? If yes, then the agency might be partly right as  some plans from <http://WordPress.com|WordPress.com> have some limitations around plugins that can be installed.

Yes I'm talking about WordPress.com... that's exactly what the agency told us:sleepy:

<@U02UG3G5X8B> I would also recommend to go with <http://Wordpress.com|Wordpress.com> and spend those hours in custom development instead of the headache of managing the entire webserver and its scaling etc. If you get limited, you can slowly move away but till then you would keep your costs low and only a limited number of parts to manage, kind of like an MVP.

Hmmm interesting. Thanks Aniruddh for your insight

I have my own websites setup on vultr with WordOps and Cloudflare and am pretty happy with it so far. But if you want to take away the headaches of managing the server, you can check wpengine, kinsta or cloudways which do not have the limitations of <http://wordpress.com|wordpress.com> while saving costs on custom development if plugins already exists.

Cloudways has been really supportive on such special case requirements and their service is also really good… at early stages wouldn't suggest to have it on a server which is managed on our own since it's time taking process 

<https://www.linkedin.com/posts/sudheenair_if-you-hate-speaking-to-salespeople-to-buy-activity-6912538515792662528-V2yx?utm_source=linkedin_share&amp;utm_medium=member_desktop_web|https://www.linkedin.com/posts/sudheenair_if-you-hate-speaking-to-salespeople-to-buy-[…]V2yx?utm_source=linkedin_share&amp;utm_medium=member_desktop_web> - Thoughtspot has also opened up a PLG funnel. One way to see this is, users who have already had some self serve experience, are able to have better conversations with Sales or drop off. any thoughts ?

I think between projects exists - between accounts is difficult

Ah. And if we can migrate from one account to another?

<https://www.youtube.com/watch?v=qNes4WisAIQ>

Thanks <@U02PDC4883V>. This helps :smiley:

For better experience would suggest linking the form from the backend and control the frontend with your own CSS.

If you want to see form interactions, you can use a 3rd party form analytics tool like Clarity or Hotjar.

<@U02URS98P9B>

If you’re ok with the form not looking super good - just embed the hubspot form (its the neatest way)

Second way is this - <https://university.webflow.com/lesson/hubspot-forms-integration>

But please note - the out of the box integrations, most of the times, break. The data never passes through consistently.

Third way - Zapier - again, inconsistent + added cost

API integration is great as well - if you have a dev guy - the open APIs of HubSpot are pretty easy to go through and very step-by-step in nature so your dev can easily follow.

If you happen to use the HubSpot forms - it will take care of all the data regarding source, etc. And for anything else, if this is a specific LP for a specific campaign - you can put in hidden fields on the form and pre-fill those.

Thanks. Yes, I do have a dev resource with me. So will opt for API-based integration and CSS on top of it.

Appreciate the help <@U02USELSBRT> <@U0341HYL5GT>

If CSS is the only concern for using API based, you can use HubSpot embed form and use the raw HTML version. That way you can be able to add your own CSS on top of it.

<@U02UJBF2Y4C> - usually blocks a lot of CSS on production level :disappointed:

<@U038S3E22GM> Webflow blocks a lot of CSS on prod?

before I share my recco, I think you need to hire someone/have someone in the team to do indepth research to score on all those expectations. the more specific requirements your use case has, lesser chances a recommendation from outside company will meet your demands (unless they are automation consultant or so)

I must admit i havent used enough of sequences/platforms for this use case recently. But how about hubspot’s own email platform? tried it?

I have heard good things recently about sendinblue as well.

Hey Rohit! :)
Heard good about Sendgrid, haven't used it personally. We use Moosend currently for newsletters although I'm not sure if it fits the entire checklist. It's great tool, but. 

Intercom can handle event-based email trigger + native integration with Hubspot + A/B test + Workflow automation but definitely not cheaper.

Hey Rohit have you checked out <https://www.mailmodo.com/|Mailmodo>. I think it can definitely help.

Hi Rohit, +1 on Sendgrid.

We are currently using Sendgrid to send out trigger-based emails. It also offers automation and A/B testing. May suit your needs well.

Mailmodo. We use them at <http://Factors.ai|Factors.ai> and also know friends at Rocketlane had used them for their Propel event

But event based email triggers are a workflow usecase. Not sure if Mailmodo solves for the same

Wouldn't suggest any of the email marketing platforms for outbound cold sales emails. HubSpot's own email marketing automation is great for it's own triggers.

Sendinblue is good for pure marketing emails/newsletters and automation - will work for 3rd, 4th and 5th pointers that you have mentioned. Also has an integration with HS. For 1 and 2, would suggest that you stick to HS only. <@U0316818QSH>

Thanks everyone! I'm gonna give a try to Mailmodo &amp; Sendgrid.

<@U0316818QSH> bhau you looking for one tool for both marketing and sales emails?

If not, for sales sequences you can try Outplay (has Workflow automation &amp; A/B testing functionality + multichannel).

Yes <@U037UUE6TV3> bhau.. currently using HubSpot for sales emails &amp; Mailchimp for marketing emails.. Wanted to have everything at once place.. HubSpot marketing hub is costly given the number of active contacts we have

If you’re still on the hunt, would highly recommend <http://customer.io|customer.io>. Extremely flexible and powerful. If you can play with APIs, then it'll be a game changer. 

Drawback: you can't see exhaustive reporting like HubSpot. But then again, HubSpot is a different beast altogether.

ActiveCampaign (haven't used it, but recently had a demo call with them and it does everything that you've mentioned)

+ 1 for active campaign. I used it for ~4 years and the transition to Hubspot was painful but needed.

Not sure if a plug like this is allowed but <https://salespanel.io/|Salespanel> does all of this except email automation. Please ping us on live chat and have a chat with Paras if that's okay.

there are a couple of ways to do this. one of the ways is to simply link your cookies from your signed in account to your non-signed in user, which is how they must've identified you.

the other way is to use a reverse IP lookup service like clearbit reveal to find out who you might be and then doing a cold outbound on them

They have my personal data already and it is probably tagged to my IP or a cookie. I am curious about how do they track specific events like add to cart, visit to a product page and bubble my information to the sales folks to reach me while I am deciding? For example, if you have an account with nobroker and visit their movers and packers page, they will call you within minutes.

they simply link product usage analytics to your cookie and store this information as events in their marketing automation platform. on top of this platform, they will create certain workflows, eg: if returning visitor &amp; user is signed in &amp; user = high value, send email with x content

Interesting, so I can make this happen by creating a workflow to alert the lead owner when a product usage goal is met. Gotta give it a shot, thanks <@U02USELSBRT> I have only seen this on b2c apps, so was wondering if this can be effective for converting free tier users to paying customers in a b2b setting.

Website pixel gives them your name and IP which they could have cross referenced across LinkedIn and Truecaller.

this was possible in 2012 too
<https://news.ycombinator.com/item?id=4891637>

Not Clearbit reveal at personal level, but cookie tracking

Cookie &amp; CRM trigger alerts. B2C don't use Clearbit Reveal 

Zero cost, no code checklist for pre-launch startups:
• Typedream to build the landing page
• <http://Copy.ai|Copy.ai> to produce text for landing page
• Canva to create designs
• Figma to show mockups of your app in action
• Buffer to publish word of this new page on social media
• tally.so to create forms to collect interested users
• Airtable to check the early signup forms in one place
• Mailchimp to manage mailing lists for interested early users
• Slack to manage community of interested early users
• Make to create tasks and workflows in backend
• Notion to handle project management

Very shallow take. Doesn't look like he has gone deep into both those platforms.

Webflow is very customizable and easy. There is a big advantage in that, relative to wordpress.

I agree to <@U02TTEFFU6B>'s take on this. This is a very platonic take on the both the platforms

the biggest power of wordpress is the ecosystem it has to built for itself - thats why even if it sucks in certain areas.. it makes up in plenty of others.

I havent seen people use platonic in this context.., but marketers are romantics

Very superficial article. I have worked on WordPress and Webflow for over 5 years (Webflow for a couple of years) and I don't think I am qualified to say something is better than other. 

The reason I say platonic, because the details or the depth seems very surface level to me. WordPress is way more powerful. Yes it slightly slows down your website but the amount of customisation is insane. The plugins are absolutely a beast by themselves. However I believe a lot of folks have not extracted max value of WP. 

Webflow went the other way and said, you don't need a dev. I will give you blocks. I will be fast (so maybe better DA?) and you can add blocks. However folks have now started to realise you need a dev no matter what. Simple blocks editing is a pain. 

And this is just a fraction of my take with a SaaS /B2B perspective. That's why I used the word platonic. 

 :)

From what we have seen webflow is super simple for people to pick up and use. Better from a return on head ache for a quick start. More technical you are, a wordpress and other options are great. Kind of like Magento versus Shopify argument. I do agree though, this is not an indepth &amp; rigorous analysis..