strong-coat-62770
05/06/2021, 12:11 PMquiet-orange-43581
lifecycle marketing tool
?
I'm helping out our marketing team with tool selection, evaluation and implementation; currently looking at the likes of Braze, Airship, Iterable, Exact Target and a few others. Never done this before (and frankly, tried to be as far from marketing as possible 😅 but that's no longer working...)
I'd appreciate any insights/advice/templates/resources when it comes to:
1. Defining our requirements (e.g. do I need to define the to-be customer journey before selecting the tool?)
2. Pulling together an evaluation matrix/framework (any templates? 🙏)
3. Comparison between Braze, Airship, Iterable and Exact Target and any other ones worth looking into...
4. Probably something else that I failed to think about 🤔
Thank you!hundreds-appointment-15124
05/07/2021, 8:29 AMstrong-coat-62770
05/10/2021, 8:27 AMdamp-napkin-48872
05/11/2021, 6:32 AMhundreds-appointment-15124
05/11/2021, 8:37 AMwitty-energy-91912
05/12/2021, 1:16 PMwitty-energy-91912
05/12/2021, 1:16 PMadorable-painter-80409
05/12/2021, 2:03 PMrough-baker-68202
05/12/2021, 2:35 PMadventurous-action-89434
witty-energy-91912
05/16/2021, 6:39 PMadorable-ram-73514
05/17/2021, 9:09 AMvictorious-action-52281
05/17/2021, 1:55 PMmost-wall-27293
05/18/2021, 2:40 PMhallowed-helmet-45343
05/19/2021, 8:27 AMnutritious-postman-47391
05/21/2021, 10:24 AMfast-quill-7711
05/24/2021, 10:23 AMminiature-electrician-7367
05/25/2021, 1:09 PMcolossal-dream-48667
05/26/2021, 11:10 AMbroad-winter-1823
05/26/2021, 1:18 PMquiet-orange-43581
Thank you so much
@quaint-salesclerk-33453 🤗 We look forward to seeing what ops storiesS will look like very soon 😉quaint-salesclerk-33453
05/27/2021, 3:34 PMquaint-salesclerk-33453
05/27/2021, 3:34 PMhallowed-honey-16973
05/27/2021, 3:42 PMquaint-salesclerk-33453
05/27/2021, 4:24 PMgreat-wolf-93112
05/28/2021, 8:31 AMgreen-flower-41219
05/28/2021, 8:52 AMfast-shoe-40714
05/28/2021, 10:33 AMadorable-ram-73514
05/28/2021, 1:09 PM