s11s

Curious - why moved out of Apollo in the first place?

outbounding team preferred zoominfo because it was a fuller suite, not sure about the specifics though

I've heard some people talk about prowly etc if the use case is PR related. Don't know how those offerings work though.

try <https://wizikey.com/media/search?q=&amp;country=133_United+States&amp;page=1&amp;searchIn=news|Wizikey.com> :slightly_smiling_face: with media lists and over 100,000 journos on the platform

If you haven’t already made up your mind with ZoomInfo or RocketReach, try and test Apollo and Lusha

Thanks <@U044T99R344> do these options capture Indian cos and their senior management?

They do. In my experience, Lusha also provides with their personal email addresses and phone numbers, which helps sometimes.

Oh cool, thanks. Any other options. How about mapping the universe of cos in a segment - is thar available here too?

<@U044T99R344> can you share contact for  Lusha and Apollo

If you have an AE or a KAM there , could you help me connect?

No, I don’t know anyone from there personally. Maybe someone from channel would be able to help.

If your company is small, working with vendors is also a good option. TransOrg has been working with database vendors to get database for CPG, retail, hospitality contacts across India and NA, its quite cheaper than buying Lusha and Appollo subscription. Also, saves a lot of man-hours as no research required.

<@U0316K76612> You can try <http://Salesgear.io|Salesgear.io>. We provide data + engagement in one platform. Happy to provide a demo and a trial. Please let me know if you are interested.

<http://www.easyleadz.com|www.easyleadz.com>

Not sure about investors but customer success and sales team in most SaaS does keep your contact information in one place, I know Outplay has features to do it, I don’t know about the rest.

I suspect the data flow is Calendar -&gt; CRM -&gt; Marketing Automation.

There are a lot of tools that can do Calendar/Mail to CRM. My money would be that Outreach or Clari is doing this.

Which ones come to the top of your mind for the ‘Calendar/Mail &gt; CRM’ flow <@U02VA8GB3KM>?

Outreach/Salesloft if you are conversing with an SDR.

Clari/Nektar if you are conversing with an AE/AM/CSM. These tools add Contacts to an Opportunity for better forecasting accuracy.

Automate <@U03D3N0BBEX>. You can do this either on MAP or Sales engagement tools like Salesloft and Outreach.

There are few <@U035TLE6USV> 

Podsights, advertisecast 

You cant say based on this information, but i guess the actress would be paid 200 ish minimum and they wont work for less than 200-300$ so overall $500 is the absolute minimum i would cost for this

Hey <@U035TLE6USV>, not sure about the exact purpose but I have tried this and got a freelancer to do the same from Fiverr. Although this was 5 years back but it was very cost effective.
What the essentially did was create graphics and animations for us and then a model would read your script in the video so it looks like they are part of your company.

Hey <@U03FAE4LHPU> exactly what we're going for. Do you remember how much it costed then?

I really don't remember it now but it was very very cost effective. Let me try to login to fiverr to check.

If it’s a monotonous script delivery, you can get it done on Fiverr for 50 bucks. They will give you a green screen video, which you could then edit the way you want to. Agencies even smaller ones in the US, won’t take up projects if it’s anything lesser than $2K 

Agree. It's a mess. But, You can leverage data studio to create the dashboard and pull the hourly, monthly and yearly data

Data Studio should be able to help you with this? AFAIK you can connect GA4 to Data studio choose timeline series and see that data?

Or have they deprecated that functionality as well :see_no_evil:

THANK GOD! I hated GA4 native dashboards. God Bless Data Studio teams :pray:

<https://www.searchenginejournal.com/google-pushes-universal-analytics-360-sunset-to-2024/469325/|https://www.searchenginejournal.com/google-pushes-universal-analytics-360-sunset-to-2024/469325/>

<@U041DTXFWRX>
For emails, these are key metrics:
Deliverability
Number of opens (not the same as open rate. Does somebody open the email multiple times, which means the emails are getting forwarded)
Reply rate
A/B testing - have at least 2-3 variants always live
Number of new contacts added to sequence every day
Bounce rate - below 1% is optimal

We use Salesloft internally. Gives us the flexibility to track activity metrics per day by SDR  like emails sent, dials, call logged, connected calls, voice mails, LinkedIn touches all the way to opps created, meetings booked &amp; success rate 

Yeah. We have a tonne of inbound inquiries and wanted to filter sales enquiries to Salesforce, non-Sales to Hubspot. Didn’t want to create too many forms.

<@U030KV8R8RL> connect typeform with Hubspot native integration and then transfer the qualified leads using sfdc Hubspot integration

Why do you need Typeform? Why not Hubspot forms?

well, that would work too, i am guessing either look and feel of typeform is preferred

HubSpot Forms have one major issue - you cannot turn them off :scream_cat:

You cannot hit Unpublish or Stop Accepting Responses. You literally have to delete the form to stop accepting responses :man-facepalming:

Hubspot has very old school static forms. We love the typeform structure better, more scope for branding and customization. 

the solution which nilesh gave would the best imo

&gt; how do you guys compare numbers across the system like internal data and GA and Facebook etc, Are there any tools that can do some kinda validation in realtime or on-demand?
May have a solution for you, sliding to DM

zoominfo was cheaper by about 8k than clearbit when we got the quote. Clearbit was more open to multiple engagement models but zoominfo was guaranteeing free data updates for a year for enriched leads.

Both their form shortening tools worked great as well. match rates were over 90% in tests. For internal reasons, we ended up using data entry folks use multiple tools to enrich leads manually

Upgrade to operations hub. Hubspot now has built in enrichment capabilities. Clearbit batch should do it for if you don’t have huge volumes. Both 6sense and Zoom Info are very expensive. 

Hubspot enrichment capabilities are very spotty. Zoominfo websights is okay, Clearbit is better and 6Signal is best

We did this exercise across, ZI, 6Signal, Clearbit, Versium, Leadfeeder. Found, 6signal match 10-25% better than Clearbit. 6Signal is 2-3x better than Leadfeeder.

You can reach out to these folks: <https://www.growtomation.in/> :slightly_smiling_face:

Hey Deeksha, being in RevOps, can help you...ping me if interested.

i am open. i have setup 4 different CRMs in the last 7 years. Hubspot is the most recent one. ping me if interested

Anyways, if you want more clarity on what goes into an awesome Hubspot structure, organization, team structure and process/workflow...you can watch this podcast with a Hubspot Gold Partner-<https://www.linkedin.com/posts/samyak-tripathi_b2bmarketing-revenueoperations-b2bsales-activity-6974000226667782145-UMFh?utm_source=share&amp;utm_medium=member_android|https://www.linkedin.com/posts/samyak-tripathi_b2bmarketing-revenueoperations-b2bsales-activity-6974000226667782145-UMFh>

<@U030SDYNX7V> - how did I forget to tag you here

Not sure of the intent — but if you’re looking at HubSpot from a technical PoV (as in to use APIs, or build an integration) — I am happy to help.

<@U039FQ2SNNN> <@U03AWNHA9K3>  Meaning it has been providing good data?

Wanted to know if my recipients are getting a tracking notification when they receive an email from me

Giving us good data what we are looking for. No if you're using paid version. If you want to use free version then you will find there signature at the bottom of the mail.

<@U03AWNHA9K3> Using pro at the moment, I meant, when they open my email do they get a notification that The Sender to this Email is tracking your activity, hence we have hid some elements...?

I guess no, because I have tried some test before using it on my other emails and I didn't get any notification like that.

Don’t get why people still use MailTrack? Most outreach emails use it. Then they add you to a drip feed. If you disable images on your email, it doesn’t work anymore. I had to do that after excessive spam emails hitting inbox.

<@U030E27CBB3> I am using it for Open Rates Tracking not Click Tracking...any thoughts? Completely open to any other reccos

i would like to hear that too :slightly_smiling_face:

This has me interested in why. Why and what compelled people to move from HubSpot to SFDC

The complexity in salesforce and ease of use,adopting and transparent in hubspot 

Used both for more than 5 years that’s my personal opinion 

if you are hiring sales team - imagine the ease if they are already well versed with the CRM interface - priceless :slightly_smiling_face: <@U02PDC4883V>

The sales module seems to have a lot of gaps and some basic requirements like first response time or something related to target achivement and incentive unlocking do not seem to work well out of the box <@U02PDC4883V>

I completely agree on the CRM/Sales module. But somehow dont know if the Marketing module makes sense to shift over 

In my experience if you are comparing two numbers you perceive to be same and they are not same its most likely due to the following reasons:
1. bad instrumentation
2. time zone configuration in individual systems.
3. looking at data which follows totally different definitions.
4. also to note (GA sometimes doesn't show all data, it applies sampling at times, so might want to check that too)

You'll always see discrepancies in two measurement tools. Advice here is to have one source of truth and keep following it to get a sense of where you are headed.

Most data reporting tools have different ways of capturing or measuring data (which this impact the data shown to you). Like <@U034WGLASMA> said, choose one and follow that so you know where you are headed directionally 

<@U031P56UZGR> we have been using GA right from the beginning and its working for us

Hey folks, has anyone here been able to successfully connect Freshdesk to Hubspot to sync contacts, tickets, email activity and more?

Tried a bunch of things, very little promise so far

Tentative pricing for each? <@U02UFNZS7NW> and <@U02UUCE1ASD>

LeadFriday is expensive for the job it does

IMG_2161.png

You can get Clearbit for startups, which is a cost effective solution as compared to the OG product. 

Leadfeeder: starts €79/month
Leadfriday: starts $50/month
Leadrebel: starts €89/month

<@U02TTEFFU6B>

Dm me your needs and i will check which level of inception you are bringing up. Level O being realistic :+1:

I can help as well, if you haven't gone with Niranjan or Chirag.

Thanks Ananda! Got so much amazing insights and advice. Should be good for now!

best guess there may not be a direct solution - they might have the building blocks

Will check it out, thank you! Seems this is powered by lighthouse too though. Just run in controlled environments. Is that correct?

different results is quite possible - why is that surprising?

less the factors - less the variance. if your page is just one html document with no images/external js/css - you will likely see less variation (note: even then you will see variation)

<@U030N8RHURZ> the different results with every refresh are normal. It is likely because of one or multiple things:

1. You have a caching plugin like litespeed, wp rocket, wp fastest cache, etc
2. You're using a CDN like Cloudflare to serve URLs
3. Your hosting service is automatically caching pages to reduce load
Either way, you can consider the first page load results as accurate. If the second page speed test results are better, your caching is working well. If they drop, that's when you should check what's going wrong.



Also, some other page speed services
• gtmetrix
• pingdom

There is no inbuilt functionality for this however you can use this jugad,

1: Create a drop down select property names "Free Trial" with Yes and No option.

2: Add this field as a hidden field on the form

3: Mark all first time form fills as Yes in free trial via a workflow.

4: Add a custom code on the LP

```onFormSubmit: function($form) {
  var free_trial = $form.find('select[name="free_trial"]').val();
  setTimeout( function() {
   if ( free_trial == "Yes" ) {
    window.location.href = "<https://website.com/already-used-free-trial>";
   }
else{
window.location.href = "<https://website.com/trial-started>";
}
  }, 500 ); // Waits 1/2 second to redirect.
 }
});```

You can customise the copy on these 2 URLs based on what you need.

You might need to have a CDP and identify users from their IP, Country and ID used and stitch the details.

You will need an API which can intercept the form submission and search using Contact API and respond appropriately and then redirect if email is found

You might have tried this but stating here. Hubspot has an in-built logic where if the field has already been filled before, you can state there itself that this email ID has already availed the free trial, instead of taking them to a new landing page.

<https://mxtoolbox.com/public/tools/mxreputationscore.aspx|https://mxtoolbox.com/public/tools/mxreputationscore.aspx>

Thanks <@U02V5HU4EP2> will give them a look

Hello just saw through your assignment. Overall I think it's good. On Question 2 - I would generally not ask it that way. Most Marketing Ops folks generally take in request as per their manager (Not an optimal way, but reality :man-shrugging::skin-tone-4:) I would ask it if you were given a chance to prioritise Marketing Operations requests (on the analytics front) how would you optimise?


Another question I would ask (depending on if your hiring for mid - senior level folks) 

ABC is looking to move its GTM from Sales led (example) to PLG (example). How would the MarTech stack change and what other data points would you incorporate

Thanks <@U02PDC4883V>, that is helpful. Will incorporate this. :slightly_smiling_face:

Hi <@U03J5QUBR0A> could you share the access please? Have sent a request

Shared. Had kept it on anyone with link can view until yesterday. Figured no one would react or share feedback anymore.

Thanks. I’d definitely want to go through it to learn myself :) 

Hey <@U02VA4JGMH9>!
Do let me know what exactly are you looking for

yes in bigquery, I have the data in bigquery via native integration but want to understand how it is structured, I cannot see user id values anywhere so not able to figure out how to do a user level reporting 

never done before, can take a look with you sometime, DM me :slightly_smiling_face:

Something I have struggled with quite a bit as well. Don't go for easy apply and instead redirect them to an external website?

<@U039FNQPMLJ> run a test email using <https://www.mail-tester.com/|https://www.mail-tester.com/> 

Score should be &gt;9

Hi Shivam, this works for gmail - <https://www.gmass.co/inbox?q=marketing>

I've tried this multiple times in the past, and its been fairly accurate. Hope this helps :slightly_smiling_face:

Hi <@U03MKL4JYHW> this is Ahaan from Outplay. 

We had audited your instance when you were using Outplay. There is a doc that exists with this audit. It has all the details why this is happening. 

In case you don’t find it, let me know. Will share it across. 

Linkedin can be added using GTM. Facebook pixel code needs to be placed in the header of all pages

screenshot_2022-12-05_at_12.48.07_pm.png

<@U034WGLASMA> I have done the gtm stuff. But there is this code it's asking me to add in button click event.

Which is where the doubt is. I'm assuming I have to add code to button click and add the numbers to gtm for this to work. Right?

Oh you meant conversion tracking? I thought you meant the generic analytics pixel that Linkedin provides

I can help here but it’s a little elaborate. I can jump on a call with you tomorrow and help you with this?

Ok that'd be very helpful. Thank you. We can do huddle tomorrow.

<@U03ELK1NZFY> for conversion select the specific button click in GTM trigger and use Linkedin insight tag for sending that data to linkedin, just paste the conversion id from Linkedin in GTM linkedin insight tag

Key here is to configure the trigger correctly

assuming your conversion can be configured as a form submission you can get away with configuring in GTM.

same can be done with fb also with custom HTML option

Screenshot 2022-12-05 at 3.50.40 PM.png

alternatively you can do something like this

I did form submission URL on LinkedIn as conversion but for some reason it's not working. <@U030SDYNX7V> <@U046Z7BMAAW>

Screenshot 2022-12-05 at 2.32.17 PM.png

<@U03ELK1NZFY> I guess the trigger is not set properly, if you want we can connect on a call to resolve this

We have added these codes in Google tag manager and then installed it on webflow. Please check the link here: <https://webflow.com/blog/integrating-google-tag-manager-with-google-analytics-in-webflow|https://webflow.com/blog/integrating-google-tag-manager-with-google-analytics-in-webflow>