🚀 Mastering SaaS & System Integrator Partnerships in the Age of AI 🚀 As generative AI and SaaS redefine industries, startups are uniquely positioned to disrupt markets by aligning with System Integrators (SIs) and Global Capability Centers (GCCs). But how do you navigate this complex ecosystem to achieve scalable growth? In a recent conversation with Jagdish Mitra (former Chief Strategy Officer at Tech Mahindra; Founder, CEO at humanize), we delved into key strategies and insights for SaaS founders, product teams, and sales leaders: 💡 Key Takeaways for Startups: 1️⃣ AI + SaaS Synergy: Generative AI combined with SaaS platforms creates unprecedented opportunities for automation and innovation. 2️⃣ Product vs. Service Capabilities: Focus on scalable, repeatable solutions while distinguishing between accelerators and core services. 3️⃣ Engaging GSIs Effectively: Build relationships, validate product-market fit, and showcase measurable ROI. 4️⃣ Leveraging GCCs: Collaborate with GCCs as innovation hubs to co-develop and test scalable SaaS solutions. 5️⃣ Adapting to SI Evolution: Modular, plug-and-play solutions integrated with SI workflows are the future. 🔑 Actionable Insights: The services industry is moving toward plug-and-play solutions driven by AI. Startups must prioritize speed, innovation, and alignment with enterprise needs. Listen to the full podcast: Long-term partnerships with SIs and GCCs are vital. Research, relationships, and an upfront investment can pave the way for scalable success. At the core of it all? A clear focus on collaboration, AI-driven innovation, and modular SaaS solutions.

Search Volumes shown by AHREFS /SEMRush or data from the Keyword Planner inside Google's AdWords? For SEO purposes, what do you trust more? Heard some conflicting views today, would love your opinion if you've spent a lot of time on SEO?

Hey folks! A friend of mine is hiring for a communications manager. A proper JD is not ready yet. It’s WIP. I’ll share them in a couple of days and will also post in jobops channel His company is into robotics and you can check them out here: https://www.anscer.com/ If you’re someone who has 2-3 years of experience in creating content for Enterprises, and you’re looking to shift to take up more interesting job, this is for you. We can get on a call and discuss more about the expectations. Bonus point if you did mechanical engineering in your UG 🙂‍↔️ DM me if you’re interested

Hey all - four domains that used to have good deliverability but haven't been used in a while are now showing terrible deliverability scores on Warmy. Since the domains haven't been used at all for the past 6mo+ - 1. Are the deliverability scores reliable? Outlook and MS365 are consistently marking as spam across all the domains. 2. Is there any way to recover these domains or best to ditch and find others? I'd prefer not to, they're nice domains 🙂

Hi Everyone, I’m Gokul from Hylos. At Hylos, we help businesses scale with powerful creative content and high-performing paid ads designed to drive customer acquisition. Here’s the deal: I’m offering free monthly marketing strategies to help ambitious brands grow. No gimmicks, no strings – just results-driven insights tailored for your success. Think your brand could benefit? Check out my LinkedIn profile: https://www.linkedin.com/in/gokulrajco/ DM me if you’re ready to scale your marketing game. Let’s make an impact together!

anyone use reddit for content distribution?

Hi Fam! What tools do you use to create YouTube shorts - text to videos mostly. Looking for personal recommendations.

Does anyone know a good tool to see if an Instagram account has fake followers and other stats? There are plenty of tools, but not sure which one is most accurate. Anyone got experience with that?

What is the typical salary range for an in-house editor responsible for editing around 30–40 pieces of content per month? Looking for insights to better understand market standards.

Looking for an experienced content writer who was worked in MarTech + Cloud PBX. Want to do a per page pricing and timeline for a website redo 🙂 DM me and lets talk

Hiring senior content marketer from B2B SaaS background to build Uplers! Any references?? • min. 5 years of exp of writing and marketing content. • Must be from SaaS background • Exposure of B2B and global market will make things simpler. Pls help!!

Hey Guys, I'm helping out a friend here. D2C global eCommerce brand with delivery in 45 countries is looking for few key content marketing and social media roles in Hyderabad. How do you post for jobs via the bot?

Folks! Question: Have you come accross any organic content ROI benchmarks in SaaS? What’s been your experience? How long did it take to to get your first 10 SALs considering you’re just starting out.

Hey everyone! 👋 I'm looking for inspiration for designing our B2B ebook resource hub/library page. Not individual ebook landing pages, but rather the main page that showcases all our ebooks in one place. Have you come across any B2B companies that do this really well? Would love to see some examples of thoughtfully designed ebook homepages with great UX and conversion elements. Thanks in advance for sharing your recommendations!

Looking for an experienced freelancer who has written content for SaaS cybersecurity space. DM me with sample pieces and pricing.

any recommendations for PR guy who can help with one off PR? (Not looking at retainer)

ChatGPT loves parallelism and correlative conjunction. Not only...but also isn't just...but about etc.

How are you guys getting employees to engage with your company material on LinkedIn? We're seeing generously about 10-15% employee engagement rate. Any ideas/tools to bump this number?

@theanand has developed a saas for this

Hi everyone, I’m a Growth Marketing Intern looking to deepen my understanding of SEO—particularly beyond just Google Search (or Search Everything Optimization). I’m interested in learning about your experiences optimizing for ChatGPT, DeepSeek, Claude, and other GPT platforms. If you’ve worked on this, I’d love to hear your insights.

Hi Everyone, Looking to collaborate with a video editing and graphic designing agency. Need to connect with someone who is quick on their feet, has proactive suggestions and can take independent decisions. Would love some suggestions.

Hi everyone, I'm a freelance content marketer for an IT SaaS company. With my small team (two writers, one publisher, and one SEO specialist), we've successfully scaled our content production to about 20 blog posts per month, consistently maintaining high quality. We've noticed significant growth in impressions, but the traffic hasn't increased proportionally, which is understandable. We're very aware of specific areas where our existing content could improve, and we're currently developing a strategic content update plan aimed at boosting traffic. During this process, I've realized that targeted content updates often drive more substantial traffic improvements compared to continuously producing new content—industry studies strongly support this as well. This has led me to consider whether SaaS companies might benefit from partnering specifically with SEO agencies that specialize in content updates. Such agencies would focus exclusively on optimizing existing content for maximum traffic impact, while the internal or freelance teams continue creating fresh content. In my experience, marketing teams are often so busy generating new content that they overlook the true potential of their existing material and could greatly benefit from external support. I'd love to hear your thoughts: Do you think SaaS companies would be open to collaborating with specialized SEO agencies dedicated solely to content updates?

Hi everyone, back here with a question. What is the ideal rate for a paid backlink? DR:50+ and US Traffic:1k+ Trying to get a benchmark

Anyone here creates content for EU decision makers? Have some quick questions to ask TIA

hello folks, looking for great examples of product one-pagers and sales collateral. Who are your personal favorites that you use for inspiration? Preferably in Enterprise SaaS space.

Has anyone successfully created a subreddit for their B2B brand? Hello Everyone 👋 I’ve been working on organic Reddit marketing by answering relevant questions related to our industry and niche. Now, I’m considering taking it a step further by creating a dedicated subreddit where we can post and answer questions more strategically. Has anyone tried this approach? If so, what worked and what didn’t? If it failed, what were the key challenges? Also, are there better alternatives to achieve similar results on Reddit? Would love to hear your experiences!

Is a CXL Certification Truly an Edge for Marketers? Hello Everyone 👋 I recently came across this LinkedIn post by CXL’s marketing head, and it really got me thinking about the impact of a CXL certification. The post suggested that having "CXL Certified" on your LinkedIn profile or CV can give you an edge in hiring, as many marketing leaders recognize and value it. I took a CXL course in the past (though I couldn't finish it completely), but even what I did complete unlocked so many things for me and significantly improved my marketing mindset. Now, I’m considering enrolling in this CXL Minidegree to pivot from content writing/editing to a more strategic marketing role. For those who have completed CXL courses, • Did it make a real difference in your career? • Did hiring managers or industry leaders value it as much as claimed? • Would you recommend it for someone looking to transition into marketing strategy? • And beyond just transitions, do you think it helps marketers evolve or land better roles? Would love to hear from others who have taken CXL courses, as well as any perspectives from hiring managers or marketing leaders!

Hey everyone, Anyone here who has previously worked with Zapier's content team? I'd like to collaborate on an article with Zapier and was wondering the best way to reach out to them. I am not sure if a cold email would be effective. I'm pretty sure they've been receiving many. Please help a girl out 🙌

Hey everyone, does anyone have recommendations on where to find creators open to sponsorship opportunities? We’re specifically looking for digital marketing newsletters with an audience of small agency owners, ideally those newer to SEO. Any leads would be much appreciated!