s11s

Yes. I have worked both with agency and individual freelancers. Happy to help

Just commissioned an agency on a single themed project, happy to chat more about it

<https://contensifyhq.com/>

Happy to share more details <@U0389S5NBH7> :smile:

<@U033RUXVCAY> 
The Wise Idiot

<http://Narrato.com|Narrato.com>
<http://Leofy.com|Leofy.com>

<@U0316K76612> Thank you so much!
<@U0389S5NBH7> you know <http://www.thewiseidiot.in|www.thewiseidiot.in> well! :slightly_smiling_face:

<https://speargrowth.com/> <@U0316K76612>

<https://concurate.com/>        deserves a mention if you are looking for an Inda based content marketing agency.

<https://www.tripledart.com/>     Triple is also another

<https://11d.co/> A productized service company for SaaS Companies.
#shamelessplug

Happy to help. I love free coffees :face_with_hand_over_mouth: 

<@U030KV8R8RL>  I use  Carrd. It's pretty simple and straight forward!

Try notion naa, it is great place. And you will get  good templates easily.

So, these are too isolated. I was looking for a behance like portfolio/community platform

Just curious <@U030KV8R8RL> but why not outsource website development to a freelancer.

It will be one time investment if you use wordpress or webflow development and the results will be much better and customisable for sure

One reason is because I’m constantly creating content and a tool is much easier to compile and manage multimedia content. The other reason is it’s an isolated solution; lacks community. I’d also prefer learning from other creators in the space in specific genres. I think the community factor is amiss with most tools.

Something like a 1-click addition to my portfolio is what I’m looking for. 

I use Journoportfolio. It allows up to 10 content pieces for the free version and the upload process is way easier than webflow etc.

<@U030KV8R8RL> I think *<https://authory.com/|Authory>* will suit your needs.

I think Linktree still works fairly better but yes accessibility is kind of a hindrance. But good enough solution

<@U0323V4CLRY>, I have sent you a DM with my portfolio link

As for the right platform to invite beta-testers, I'd suggest taking a look at platforms like BetaList or Product Hunt. They're great places to find early adopters and get feedback on your product.

First it depends on the competitive landscape — where you're standing against your competitors. *Then based on traffic expectations and budget allocation, projections can be made.*

Putting out more content doesn't mean more traffic. This would be hit-or-miss as factors like content quality, site authority, backlinks, page speed, etc. will also come in picture.

To add to what Soumyadeep mentioned, it also depends on your objectives - I’d rather have 5 well written blogs for intent keywords than 20 blogs that drive traffic but don’t convert. 

Hey Divyank. We'd used Substack for a while between 2021-22, before moving on to another platform. Would love to provide any help if you're still stuck

I've seen these things work well:
1. Post jobs on LinkedIn. :joy:
2. Create a series of posts that people like to follow (Eg: Wynter)
3. Feature other companies and people (We're starting to do this)
Personally, I don't think the ROI of this is worth it. LinkedIn is incentivised to further reduce the reach of pages.

Posting jobs always works :rolling_on_the_floor_laughing: 

<@U03158A1WPK> we grew from 1k to close to 6k followers in 15 months, majorly due to:

• Job postings
• Creating shareable infographics and tagging micro influencers in the space (anyone with 5-15k followers)
• Optimising hooks and pushing as many decks initially as we could.
What I’ve found though is that you cannot use follower count on LinkedIn as a success metric. Look instead at Week on Week Impression growth, and interaction rate. This is what we’re closely tracking now.

The following strategies have proven successful for several companies we collaborate with:

1. Sharing *media coverage* on the page: For instance, a funding announcement once attracted over 2,000 new followers in a single instance.
2. *Showcasing awards and recognition*: We have observed positive results from this approach as well.
3. Posting content related to employees and *job opportunities:* This type of content not only engages the audience but also increases the follower count.
4. Highlighting *retreats* and *fun events*: Sharing these experiences can also help attract new followers.
5. Carousels tend to perform better and garner more attention from the audience.


We've tried a bunch of things. The biggest thing as long as you are dropping assets that are relevant to your audience, you are likely to get the right kind of followers.

Job posts will increase followers but that may not be the TG you’re trying to reach? We are experimenting with carousels and Pulse articles on industry-related topics, plus content created in partnership with partners or micro influencers (they’ll share it too and expand your reach). Metrics I look at: impressions and engagement. 

Agree. Job Posts are seasonal and not the right TG.

Pulse Articles are same as Linkedin Articles ?

Thirdly, How to get MicroInfluencers ? Any experience in sourcing and working with them ?

Yes, LinkedIn articles. 
To get microinfluencers, you’d want to research and find folks that talk about the same things you want to address, and then do outreach via email or DM to see which ones would be open to  creating something with you. Research will help you figure out what’s in it for them. It takes some sustained chipping away :) 

Hey <@U03158A1WPK> - try posting from your account. Then tag your company page in the content itself.

I had once managed a CTO's account. Posting consistently added followers to the company pages. And attracted the right tg.

I've the list of top performing content. If you want, I can share the links via DM.

Hey <@U04U07HF6J3> would be great if you could share it with me as well. Thanks a lot

Seeking inspiration on product-led content by B2C companies. Any tips, tricks or unique ideas to share? Could be anything, unique strategies, or normal ideas brilliantly executed.

<@U034FAZEQ82>
Latest whitepaper by intercom has super funky vibe with hand drawn texts and illustration and vibrant colors.

Most whitepaper focuses upon text with clean background wit modern diagrams.

My bookmarked whitepaper:
<https://d26a57ydsghvgx.cloudfront.net/content/resources/Getting_Started_Zendesk_Talk.pdf>

&lt;file:///C:/Users/Kishan/Downloads/the-modern-customer-data-platform-why-you-need-one-now-and-what-you-need-to-know.pdf|the-modern-customer-data-platform-why-you-need-one-now-and-what-you-need-to-know.pdf&gt;

<https://assets.ctfassets.net/xny2w179f4ki/23cH2wrrLfrRhpojfEkdpG/7c2221b0d0f38e0f77eb0e86c82c9211/intercom-on-customer-engagement__3_.pdf>

<https://clouddamcdnprodep.azureedge.net/gdc/gdcz5VglF/original?ocid=AID3042111>

Let me know what kind of topic or area you want to cover. I can help connect

Contentment by Tracey Wallace would be a top pick for all things content marketing :heart:

Check out <https://www.yesoptimist.com/|https://www.yesoptimist.com/>. i love their newsletter!

If you haven’t found one, I can help :) 

Mailmodo should solve for this use case // <@U031MLA8NKC>


Hi <@U031MLA8NKC>! Nice to see you here :smile:

Have been using Convertkit for a while.

Also most of the newsletters I've subscribed to, lands on primary — they use Convertkit.

Hi <@U03ABKDJQAD>, emails landing into primary inboxes is dependent on your content, your historical engagement with the user and your domain reputation. Can discuss it and help you with this. DMing you.

I was talking to the founders at Fiolk. I think they solve exactly this. Check them out.

Storylane is decent for interactive product videos. There is one more- Scribehow, though it's more focused on knowledge base kind of pages

<@U030L4PHVN2> might help here

More of making videos with some animation

Like Adobe After Effects, but easy to use for sales folks like me

Hi <@U03158A1WPK> - try magisto, lumen5. Vyond and Vidyard too

Supademo (very much like Storylane and Floik), Invideo, Canva videos (cool for subtle animations)

Get a quote from someone who’s already an established authority in that space. Then mention them and tag them in the post. It adds authority + you can piggyback on their clout even if they don’t engage.

I'd say audience focused Slack communities and Quora or Reddit threads.

Adding to what Anchal said - making sure you're a part of the conversations in the right places. Esp communities where your audience is likely to be.

Ultimate Checklist for Content Distribution [100+ Channels Proven to Boost Your Traffic and Sales]

<https://www.reddit.com/r/GrowthHacking/comments/nmrwux/ultimate_checklist_for_content_distribution_100/>

Done.. I think you will have to give me access to the sheet

Thank you everyone :slightly_smiling_face:

Hey there! Can anyone help with good resources related to Twitter best practices for SaaS brands? If anyone is open to connect, that would be great! Thanks!

Hello everyone,

Any fellow content marketer who can help me create a feasible, budget-friendly campaign for Mother's day. I have an idea about hosting a virtual meet for all employees and mothers, have special tribute and games, and end with customized cards sent to their mothers back home. Given it's on 14th, there's time constraint, how should I go about this campaign?

Hi, Vartika,

I'm a content writer. Not sure if you're including writers under the umbrella term "creators," but I'd be happy to have a chat if it helps.

Depends on what you're trying to achieve.

<https://twitter.com/JohnMu/status/1434811726764068864>

Never. Content syndication is one of the worst ways to spend money.

From a brand’s point of view, it may not be ideal. However, from a founder’s perspective, it helps establish the founder as an expert or thought leader.

For one of the fintech companies we work with, we frequently use the founder’s Medium profile to republish content or utilize brand infographics and other visuals, slightly altering the content. This approach works well and reaches a wider audience.

Assuming you are talking about the likes of IDG/Netline. It is an expensive way to acquire contacts. It might work if your sales team can hunt well. If you do not want to commit to minimums asked by the platforms, you can try document ads with LinkedIn for your ICP first.

I have an idea. Go to Spotify. Search "AI in sales." There'll be some company podcasts. You'll find the host names there. Reach out to them through social. I hope they'll be happy to help.

Thanks for tagging me!

Hey <@U0308SXEVKK>,

I hosted a podcast for a client of ours. I'm happy to share our process and our learnings from doing this.

Hey Anjali! I produced a podcast recently with remote guests from around the world. Would be happy to connect and help you out :) 

Hey Varsha, Thank you for offering the help. Would you be free at 8pm IST today? Doing a call on podcast learning with another marketer. Would be great if you could join that. If yes, let me know your e-mail ID.

<@U0308SXEVKK>  please do share your learnings. It might be helpful for the whole community :smile:

I believe Instagram and YouTube reels are becoming a very reliable source of organic traffic but it may differ for different industries.

<https://youtu.be/1wUkbY4Efkg?t=2512|https://youtu.be/1wUkbY4Efkg?t=2512>

Thanks for sharing the exact clip <@U03V03CE75K>. It clarified a good chunk of the questions I'm having about SEO and content and AI. Thanks, man!

I've read that Google is planning to show more short videos in search queries to serve younger audiences, so these two channels you mentioned are worth start exploring. Thanks for sharing your idea <@U04B3KQMLCX> :blush:

I think email outreach will be also helpful 

Yea <@U04JR5ZT6FR>, for the personalized touch, email isn't going anywhere, especially for the post-first interaction phases.

You are looking at everything at different stages of the funnel. I am not a content marketing expert, but we used to look at `Traffic`, `Traffic -&gt; MQL conversion` (page-level). Post MQL, the impact of content is not possible. If you still want to go deeper, check MQL -&gt; Sub, then breakdown by source/referral, initial landing, etc.

In my experience, the North Star metric for content marketers in terms of business impact has always been MQLs #. The real challenge comes down to identifying the right optimization tactics on your high-traffic pages (because of SEO), wherein visitors are consuming content but aren’t converting. Same goes for other high-intent pages. 

Image 11-05-23 at 8.41 PM.jpg

Interesting times ahead for content writers I guess :sweat_smile:

Great initiative Sooraj! As someone who has benefited from training programs in the past, I appreciate your willingness to give back and support those who may be struggling. Let me know how I can help spread the word or support in any way. Keep up the good work!

Thanks, Ankit. I already have 7-8 people who reached out via Slack and LinkedIn, so this should be good to start. I wanted to keep the group small to tailor the content to the group's needs.

<@U030E27CBB3> Did you complete this training or is it still open? I may want to recommend a couple of folks to join in.

<@U0316RYG7MH> I’ve filled up all the seats. Maybe we can add them next time.

I’ve no hidden agenda behind this workshop, just trying to collect some good karma for the year :) 