s11s

The best campaign that I can recall is by Spotify. They send this list of music that you listened to the most. I think Spotify is SaaS.

What you could do is send your customers a very personalized email of what features they used on your product/service the most, what features their peers used, how it influenced them (faster time to market, reduced costs, etc.) and also tell them what features they aren't using enough. This is basically a retention strategy and need not be year-end - you can do this every month to reduce churn. You can even get feedback using these campaigns so you know what features you need to work on next.

Hi Zoya, we at Mailmodo have created some inspiration for year-end campaigns here- <https://www.mailmodo.com/email-templates/categories/end-of-year-emails/|https://www.mailmodo.com/email-templates/categories/end-of-year-emails/>

Hope this helps.

Interview your customers and gather their new year business growth resolutions (only specific to the kind of Growth aspect they are looking and other goals such as tech investment, revenue, r&amp;d, cost cutting

Nope! Demand gen is all encompassing while content strat simply focuses on bringing demand through content (sometimes, they also focus on brand building).

<@U036DTKS6KX>: Depends on a lot of factors. Your current career aspirations, role on offer, learning curve expected, team structure, manager, company trajectory.

I head Content &amp; Demand Gen. at BrowserStack. Would love to share my experience about how I would think about this. You can book 30 min with me here - <http://tidycal.com/brewbim/30-minute-meeting|tidycal.com/brewbim/30-minute-meeting>

Content is the connective tissue across the Marketing team. The best part about content marketing is it can be as small or as big as you want it to be. If the expectation is simply to dish out content to improve inbound via SEO and strong distribution, it can be a narrow but highly targeted execution. But if the vision/expectation is to become a ‘media company’, then it’s a different ball game.
Today, companies are hiring solid ‘content creators’ who have a following on social media. But the foundation remains the same - content strategy.

I'm writing an article for Podium - and I want examples of local businesses dominating their social media game - using social media to drive traffic and revenue.

Happy to give you a backlink!

Have worked in influencer space. Happy to help. Dm

I'm writing another article for Stack Influence - an influencer marketing platform.

Topic - "How to Get Walmart Reviews for your Product Listings"

If you have a popular Walmart store or have helped a Walmart store get reviews from their customers, I'd love to talk with you.

Happy to give you a backlink.

NOTE - I don't want anything related to fake reviews.

Content marketing: Creation, distribution of website &amp; social content. Primarily responsible for building trust, authority &amp; inbound leads.

Product marketing: Acts as a bridge between sales &amp; marketing. Handles product messaging, positioning &amp; sales enablement. Primarily responsible for GTM, enablement materials and deal velocity.

Hey All, I am looking for a full time tech content marketing manager (role is based in bangalore). This is a strategy role so product marketing folks with content experience can also DM to chat more. We are a DevOps platform and a previous background in dev tools space is required. DMs open if someone wants to chat.

<@U04GYQ2FQV6> - we don’t allow promotional posts. If I remember correctly, this is the second time. I will have to revoke your access if it repeats. Since others follow the community guidelines it is only fair that you do too. Thanks. 

It depends upon the person I guess Ritu, some charge on an hourly basis, whereas the others work on a per page basis.

Hi Chirag. Digital SaaS platform for M&amp;A.

<https://reallygoodemails.com/categories/abandoned-cart>

Thanks. I am looking for some personal experiences here :slightly_smiling_face:

<@U02UZL0FMC1> I know a couple. Can you DM me more details?

Hey Megha,

We've helped ~20 B2B SaaS companies with their SEO last year. 100% of them have recommended us to someone else.

Sending you a DM.

If you're looking for freelancers, @Sreeram Sharma would be great. Amazing experience working with him.

If you're looking for freelancers, <@U03V03CE75K> would be great. Amazing experience working with him

Hi Megha, have you heard of uSERP? We specialise in SEO for B2B SaaS companies:) <https://userp.io/>

I think it is. I used to schedule posts through hootsuite

It’s not live yet. Only available on select pages and mobile devices for now. <@U03HQL70DAM>

It is - … if you use a third party tool to schedule the post :upside_down_face:

Aah. Thanks <@U02UQBQQBPD>.
<@U03SUBD476H> <@U04GZCN2CGP> that's right, but I was asking about the native schedule feature LinkedIn released in Nov. Pretty handy!

as per david ogilvy, the problem with market research studies like this, is that, people dont do what they say, dont say what they think and dont think what they feel.

case in point the red area ("yes, but it is not documented), that is BS :smile:

also notice the blue area, very few would say they dont have a plan.

and the ones who plan to within 12 months, no comments :P

Who will come out and say their organisation doesn't value creativity and craft in content creation and production? Yet most do not value it.

I can go all day. Nothing against you <@U04GZCN2CGP>, just can't stand the BS in these research reports. I'm a victim of wasting time reading these reports myself.

hahaha - no offence taken at all.

We’re all victims here :upside_down_face:

Check out <http://Lavender.ai|Lavender.ai>

Here, Hold my Beer :beer:. This is from SEO Perspective that works best IMO -

• Start with your competitors, the best strategy to get started would be to reverse engineer the best pieces that work for your competitors. Make sure to select competitors that have a similar authority on Google.
• Your competitor might have 500 pieces published, but only 15-20 pages drive most of the traffic. Focus on these pages first.
• Create a visual sitemap first and lay-out all the pillar pages first. There's no limit on publishing child pages for a particular pillar page. Planning this out perfectly will help you with internal linking later when you've got 100s of pages
• Use a tool such as keywordcupid or <http://keywordinsights.ai|keywordinsights.ai> to dump all the keywords and form clusters accordingly. 
• Start analysing the SERPs before producing content, you don't to create a page for which Google is returning Youtube videos or Google's featured features. ex- How to play a cover drive / USD to inr converter
• Create content briefs by analysing serps. Get the avg word count / content structure 

This is not all-inclusive. Sharing some of the ones that helped me. ** 

• If you have the target keywords, you can start off with clustering them into appropriate content buckets. Long tail for blogs, articles. Core keywords for service/product/feature pages. 
    ◦ <https://charlywargnier-keyword-clustering-app-app-q6zyu7.streamlit.app/|https://charlywargnier-keyword-clustering-app-app-q6zyu7.streamlit.app/>. This is a free and awesome keyword clustering tool by Charly Wargnier. 
• Do give much importance for internal linking. This is underrated. 
• It’s also good to invest in structured data- helps you to get rich results on SERP that can increase clicks, make search engines rank your content contextually, at times faster even. 
• Google has now shifted from E-A-T to <https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350|E-E-A-T>. It’s beneficial to have your website be a trusted authority in your domain. 
<@U03V03CE75K> I believe John Muller has disputed the fact that word count affects rankings. 

It depends :eyes: <@U0325QQQALR>. Ex - considering writing an article on how to build a website on wordpress. What do you think the avg word count would be on SERPs? Although it can be answered in less than 200 words. Buy hosting , buy domain , install WordPress. :smile:

I won't consider all info provided by Google to be accurate, but John Muller also says that links don't affect rankings now and parasite SEO doesn't work. But still they do . Ex- Search for anything Top X in 2023. Most probably the results will be dominated by news/magazines. Topical Authority - No ,  Entities - no , Huge Link profile + Domain age = :white_check_mark:

The search intent of someone in that case is detailed information to do a task. As long as the page serves that purpose, it’s not necessary for it to have similar word count as the ranking competitors. 

Of course, take everything with a pinch of salt. But yes, backlink have far less influence now. The point there is also not to spend thousands of dollars* on getting links from a business perspective. 
I hear your point on listicles, but differ. Many non-publisher sites, especially new, rank very well with these. That’s where E-E-A-T comes into play. :blush: 

<https://www.youtube.com/watch?v=0YzOGD8D8Qo>

Thank you Aiswarya and Sreeram for sharing your knowledge.

Hi Folks, Looking for copywriter for facebook ads, google ads, and landing page content. DM me for more details

Following this thread :slightly_smiling_face:

Hey <@U039A9GLGLT> I'd be happy to speaking about this.

Dreamdata has a good one with Google Analytics

image.png

Hey <@U030KTTNCRL> may I know the domain that you work in?

Hi <@U033RUXVCAY>. B2B SaaS - Contract Lifecycle Management tool. I'm in special projects - marketing

Hey Vikrant, happy to help. Let’s connect over DM? 

Hi <@U03J5QUBR0A> We did it for a B2B SaaS company. We tried to restructure their pillar blogs and optimized them for snippets. Snippets is mostly out of our control, but a few tweaks can you get you there. And distribution-wise, you could segment your customers into different categories, and send them emails based on their activity. I'd highly recommend you do newsletters where you can feature your content where you can talk about industry pain points, existing challenges etc. You could even do founder-led content creation where as a founder you can talk about specific things in your industry. e.g., how Chris Walker talks about the issue of revenue attribution because his agency offers marketing consulting services.

Happy to chat if you wish to know more about it.

I am sorry to do this, but it should go in <#C0318NH5G3C|>

Writers might love it:
<https://www.losethevery.com/>

For content: <https://brieflink.com/|https://brieflink.com/>.
If you use this itself design is irrelevant as it's a standard format- you can send it as is to whoever.

Here you go: <https://www.deckrooster.com/|https://www.deckrooster.com/>

if you still need an agency then DM me :slightly_smiling_face:

Check out <http://www.wizly.app|Wizly>! I had a great experience working with one of their independent professionals. You can head to opportunities and post this.

If you're still looking for pitch deck designer Dm me i will send you sample.

Hey guys! I was just wondering on how to collect data for writing a white paper? Can someone suggest me with some tools and techniques?

<https://www.linkedin.com/posts/jacalynbeales_steal-this-content-driven-email-nurture-framework-ugcPost-7024742873292042240-tsOr?utm_source=share&amp;utm_medium=member_desktop|https://www.linkedin.com/posts/jacalynbeales_steal-this-content-driven-email-nurture-[…]873292042240-tsOr?utm_source=share&amp;utm_medium=member_desktop>