https://superpath.co/ logo
Join Slack
Powered by
# content-b2b
  • s
    This message was deleted.
    p
    m
    • 3
    • 3
  • w
    Happy Friday team! What are the best ebook landing pages you've seen? Great copy is a bonus but more focused on the layout and information hierarchy, as we're redesigning our template. Thinking this will mostly be for PPC traffic but may also send other traffic there. Feel free to plug yours if you're proud of it 🙂
    g
    • 2
    • 1
  • g
    Hi all. What is your go-to content strategy to generate more MQL through website book demo form?
    👀 1
    🙌 1
    m
    • 2
    • 2
  • f
    Happy Monday morning, Superpathers! Lots of chat on LinkedIn about good/bad/confusing content briefs. Do you have a go-to template or do you start from scratch each time? In particular, does anyone have a good template for longer assets like eBooks?
    👋 1
    f
    b
    +4
    • 7
    • 11
  • b
    Anyone have some great examples of guides about getting buy-in to buy your product/service? • “How to Build a Business Case for Buying [your type of product]” • “How to Get Board Approval for [investing in your service]” • etc. A lot of our prospects run up against budget and stakeholder buy-in issues, and we want to give them some solid tools to get the buy-in they need. Would love to see how others have done this successfully!
    🙌 2
    👀 1
    q
    w
    +2
    • 5
    • 4
  • f
    Happy Tuesday everyone. What are the best methods to find Podcast guests? Is there a platform to automate the process? I am already using Twitter and LinkedIn but I thought asking here might help me if I am missing some vital stuff. Thanks.
    i
    b
    +4
    • 7
    • 11
  • b
    Any recommended companies for third-party industry surveys? We produce an annual "State of" report and I'm looking for a new market research vendor. Ideally we need a firm who understands the IT and cybersecurity space.
    m
    b
    +3
    • 6
    • 6
  • m
    Where my CROs at?? Question about microcopy in CTAs, specifically about using indefinite articles. What’s the current best practice, and why? Example: 1️⃣ 
    Plan an intro call
    2️⃣ 
    Plan intro call
    Which one would you choose, and why? I guess shorter = minimizing cognitive load, which would be standard. However, I feel adding the indefinite article makes for a softer tone of voice. 🤷 🤷 🤷
    👀 2
    g
    n
    +4
    • 7
    • 11
  • r
    Looking for advice on questions to ask customers when interviewing them for a success story. I know the basics, but are there any good, unique, probing questions to ask? Appreciate any resources or advice. Thanks!
    s
    l
    +4
    • 7
    • 8
  • b
    SEO folks, does it make sense to build the pages around low volume and very high intent keywords?
    l
    d
    +4
    • 7
    • 6
  • m
    Hi all! Has anyone here been meaning to create a content style guide for a client/brand and been putting it off? I’ve created a new tool as part of EditorNinja that guides you through the process, takes about 10-15 minutes of time. I’m going to be charging for it but looking for 1-2 people who I can send it to and get your content style guide created for you for free in exchange for feedback. Any takers?
    👀 2
    c
    f
    • 3
    • 4
  • c
    Hi all! I'm working on some webinar content and I wanted to share an example of a really solid EASY CTA for a blog post. What I mean by that is like an excel spreadsheet, or even a PDF checklist that isn't designed. Does anyone have something like this they can share?
    g
    p
    • 3
    • 7
  • c
    ------ Also I'll just go for a second ask while I'm here 😄 Are there any brands out there killing it with repurposing and distro? Can you share some examples please?
    g
    • 2
    • 3
  • n
    Hey everyone 🙂 I am looking for inspiration, has anyone seen any really original b2b content recently?
    w
    i
    +2
    • 5
    • 4
  • s
    Hey all, I am looking for content distribution channels where I can link our blogs. We are already leveraging socials (LI, Twitter, FB) and I also answer questions on Quora around blog topics. Thinking of adding Reddit to the mix but want more ideas for channels I should look at. All & any ideas are welcome!! For context, at Quattr we publish blogs related to SEO and website optimization.
    👍 1
    l
    n
    h
    • 4
    • 4
  • p
    [sponsored] Minuttia is an organic growth acceleration agency for B2B SaaS companies. They can help you scale up your content creation efforts through a mix of SEO-friendly and original content. They work with anything from medium-sized to billion-dollar and public SaaS companies and have an impressive track record that's constantly updated. Book a free intro call if you want to know more and get in touch → https://calendly.com/minuttia/intro-call
  • g
    Anyone have awesome examples of product comparison pages that go a little outside the box (i.e. not the same-old side-by-side table where the website’s product always wins)? Especially examples that are trying to displace industry giants? So far I’m a fan of: • Close vs. Hubspot • Webflow vs. Wordpress • Drift vs. Intercom • Slack vs. Email • Notion vs. Evernote • Twist vs. Slack
    👀 6
    🙌 6
    👌 1
    q
    b
    p
    • 4
    • 7
  • l
    Hi everyone Anyone have great examples of content ideas for a B2B brand focusing on turning raw data into insightful narratives/information for marketers?
    👀 3
    m
    p
    +4
    • 7
    • 15
  • b
    How do you respond to no-show appointments? Like if you schedule a product demo or customer feedback meeting and when your prospects/existing customers don't show up, what's your first message to them? If you could share screenshots that'd be great. Thanks!
    a
    l
    +3
    • 6
    • 10
  • s
    This message was deleted.
    p
    • 2
    • 1
  • e
    Hi people! I'm looking for examples of small businesses who have used branding strategies to create an impactful brand! Any screenshots or resources?
  • p
    Hi everyone! I'm looking for cool examples of how a b2b agency could display their portfolio or online content? Been looking at tools like turtl. Any other examples or tools? :)
    s
    b
    • 3
    • 2
  • w
    Hi everyone! I’ve been looking for some useful resources on newsletter writing. But nothing seemed super helpful to me. I’m sure we have a lot of content experts among us that share weekly newsletters. Would be grateful for your tips and suggestions. Tagging @powerful-salesclerk-66243 @stocky-zebra-68352 , @wooden-engine-33952.
    👀 2
    s
    l
    +4
    • 7
    • 12
  • h
    Anybody have examples of B2B companies trying too hard to be conversational/funny but absolutely failing or just looking dumb? Feel free to send it in DMs 😄 just want examples for an internal doc we won't be publishing anything
    k
    d
    +3
    • 6
    • 15
  • b
    Hi everyone! I'm working with a SaaS client and helping them with creating a content strategy. Would you mind sharing a few resources with me? P.S I'm a Freelance SaaS writer, and this is my first time creating a strategy 🙂 Thanks in advance!
    👍 1
    l
    p
    +4
    • 7
    • 9
  • c
    Hi everyone! Help! Does anyone know where I can find free (key word here, free 😂) resources / reports, about the personal development market/industry? I need reports on the market size of each of these, in the US and globally: Personal Coaching/Training, e-Platforms (web/mobile services), books, workshops and seminars. Similar data that exists in this report https://www.grandviewresearch.com/industry-analysis/personal-development-market
    d
    • 2
    • 1
  • c
    Any help will be hugely appreciated!
  • b
    What's your take on creating presentations for virtual sales meetings? 1. Do they distract or engage prospects? 2. Is there a way to find balance between textual and visual content in the presentation?
    f
    b
    g
    • 4
    • 5
  • f
    does anyone have examples of HR companies/talent management/recruitment agencies doing good content?
    g
    f
    r
    • 4
    • 5
  • b
    What tips do you have or tools you use to make collateral readily available to sales? I remember reading years ago that Jamie Shanks, CEO of Sales for Life, said, "If in under one minute that sales professional can't find your content library, and then ultimately find that particular asset to share, [they'll] never do it." That has stuck with me. But I'm also still seeking a great way for sales personnel to find the needed content fast. Have you done anything that has made a noticeable difference?
    👀 1
    j
    t
    +6
    • 9
    • 8
1234Latest