I've always wondered what the net impact of blinding a study has on customer trust. On one hand, it seems a step away from just making it all up, but I also know folks are more comfortable with it. Otherwise we always end up in same boat, everybody knows we need to talk to customers, AE/CS teams say they can make it happen, and ........nothing

Hey there, I’m looking for a list of content marketing, SEO and measurement training opportunities (think workshops, online courses, conferences--free or paid). My team of writers and content marketers recently got access to development dollars and I’d like to share a robust list of resources with them. What workshops, courses, and conferences have you found useful and worth the time and money?

On average, how long do you think lasts—particularly in B2B SaaS?

Any content marketers working in PLG companies? I'm curious how your performance measurement changes compared to marketing- or sales-led companies.

Hi all, I’m curious about content style/brand guides. EG, tone and all that stuff. For those of you who have created them for clients, and thus charged for it, what did you charge? I know “it depends” on the depth of work you did, but at the moment Im just trying to get a range of what customers/clients expect to pay. Thanks in advance!

Has anybody got any experience with content syndication - in particular in the B2B / IT / Security space? Thinking the likes of Tech Target, SC Magazine, InfoSec, etc. Would love to get some insights on what folks have tried, whether they achieved a good ROI, tips to get the best out of it, and recommended publications...

Hey everyone, I'm recently writing content on website redesigning and would love to have a chat with someone who has done this and have achieved measurable success.

Question for those are PLG companies: What attribution model do you operate? Are there models better/worse suited to PLG motions?

Hey all! Quick questions - How often do you need data team for deeper analysis? Do you use insights generated from the combination of CRM tools, Marketing tools and internal backend data? What is biggest problem you face when dealing with this?

Hello! Not all of our members are guys. In an effort to be more conscious of the language we use to address each other, why not try “Hey, folks,” or “Hey everyone” instead?

Hey everyone! Is anyone a Google ads expert for B2B here? I'd love some advice on a campaign I'm running for a client.

Where do you distribute your B2B content these days? I'm looking for new platforms and ideas that are worthwhile pursuing.

Hello 👋 Does anyone here measure the impact of your content marketing activities on retention? Is this a common thing to do?

hello! has anyone come across (or created!) any resources on content marketing reporting with GA4? 📊

Hi everyone, bit of a random question - where does ownership of knowledge bases/help centres sit in your team? Our help centre used to be owned by Product Marketing, but this has recently shifted to Content. We're trying to establish a process for how we create and maintain articles in our help centre—specifically roles and responsibilities across Content, Product Marketing, Product Managers, Support teams, etc. Would love to hear how other businesses manage this 🙂 Thanks!

Saw an earlier post with Notion talking about their influencer marketing efforts. Interested to hear how others approach this (if at all)? What kind of agencies/tech do you use? Or how do you approach influencers? And how has it been working for you?

Hello there! Did you know that Credo ( 👋 @miniature-greece-54413) can match you with vetted agencies? They can help you source content, SEO, PPC, digital and social vendors. You can learn more here → https://www.getcredo.com/

I see most people handling it in-house. We’ve been asked for it at Credo before, but most companies wanting “influencer marketing” don’t know what it really means or that it’s a pretty expensive channel to make work.

@delightful-car-5835 I work at The Outloud Group, one of the oldest influencer marketing agencies out there and I can echo what John said. We typically see more startup stage folks running it in-house and proving it out and if they see the ROI and they just need help scaling it or they want access to a wider database of proven creators, they’ll reach out to an agency like ours, but in general, most of our clients expect to spend around 100k+/mo

Freelance blog writers who offer content promotion as an add-on, what medium do you use? (Fb Ads, Google Ads, Twitter Ads ). Do you outsource this service or you write the copy yourself? Is this included in your fee's or billed separately? Ty!

Has anyone ever launched a really successful referral/partner (NOT whitelabel) program? As we look to the future for Case Study Buddy, we know it'll be valuable to be intentional about curating partners; curious about the experiences of others here. What would you do differently if you were doing it again? Any advice?

Do any content folks / teams here ever get involved with writing press releases?

Hello everyone! I am looking for some amazing case studies by content marketing agencies to feature in my latest write-up. These need to be success stories in achieving significant traffic or conversions (or any other relevant metric). Please DM if you're one and would like a do-follow backlink 😄

Partner bot out here wilin’ 🤖

Stellar content idea from Attentive: https://www.attentive.com/holiday

Good morning everyone! Have you heard about the “helpful content update” that Google is rolling out? As a SEO and content marketer, this is in my wheelhouse… and here’s my take: This will be mostly a nothing burger assuming you create helpful content that meets your audience’s search intent. This means no AI-generated content (hello “Jasper”?)… Google is coming for AI writers, indeed. I support that move, but in general, there’s not much else that we haven’t already been doing in terms of creating E.A.T. content to answer questions from our readers and helping meet the search intent based on the keywords the use. I emphasize “intent” here, because the key is to not use literal keywords, but to look at what they are trying to find based on their word choices. Sometimes they are trying to buy something, sometimes they are comparing products, and other times they are just researching the problem and looking for a solution. The data and insights in my SEO trends research report basically predicted all this. My report is based on a survey across 300+ marketers and has insights from 10 SEO experts. I will link a Google Doc PDF so you don’t have to give me your email address to get it. It’s 100% free, no strings attached, and you can download it yourself and read it. It would be nice to hear some feedback from you though! https://drive.google.com/file/d/14J42AZisfcLESDYYObpotQOT4IBYYgMY/view?usp=sharing

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What do you do when you have an inkling that a client is setting you up for failure — whether intentionally or unintentionally — and you want to get ahead of it?

Hi there, does anyone have a great SDR team that uses content in their outreach and maybe an email you could share to that extent? I’m being asked to help with the outreach email for a report I’ve created and I’d love a few examples to work from if possible. Thanks!

does anyone know of any courses that teach copywriting that includes ads and landing pages?