Morning, all! Does anyone run a branded publication for their business? If so, did you create a positioning statement for it?

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Anyone ever done a B2B storytelling workshop in their org? To help enable sales/cs/etc to tell more compelling stories in conversation with customers and prospects? If so, would love recommendations, learnings, etc. Thank you!

Does anyone @here know how businesses are able to post and use memes on Instagram without worrying about plagiarism/copyright infringement?

Hi all! My agency does B2B SEO Content, and we need to expand our network of writing agencies we subcontract to. Could I get any recommendations/referrals please?

just wanted to give a shoutout to the team at Frase. It’s uncommon in this day and age for B2B SaaS companies, and especially indie ones, to be quite responsive to support and complaints. Their founder is on the ball and handled something for me quickly the other day (unlike a few other companies I had the same issue with).

Does anyone here know a site where I could get professional quotes related to content refresh?

Question for all the content marketers. How many of you are focusing on creating affinity with content? Do you have any examples to share?

What is “affinity content”?

Question -- what is the most exciting content marketing tactic you've seen in 2022? Who is creating experimental content that you love? Why is it so unique/exciting? Context -- I'm running a team meeting on this topic and I'd love some help curating a handful of cool examples to showcase 🙂

Hey everyone, which b2b brands do you see doing thought leadership content really well? Context: currently writing an article where I may need to share some of these examples

Hi everyone! Would anyone be able to suggest ways to upskill myself to go from a content marketing executive to content marketing manager?

Hello there! Did you know that Credo ( 👋 @miniature-greece-54413) can match you with vetted agencies? They can help you source content, SEO, PPC, digital and social vendors. You can learn more here → https://www.getcredo.com/

does anyone have any good ideas or solves for how to notify sales / bd teams when new assets (case studies, presentations, etc) are finished? looking for a way to automate it so someone doesn't have to remember to mass slack every time

I'm directing this to professional marketers. I'm currently working on educative marketing content targeting website refresh. Now the question is: From your experience, how often do you think a content should last before being refreshed?

Not entirely sure this belongs here but I am a bit curious on the viability of repurposing a blog post by copy-pasting it directly from your website onto LinkedIn as an article. Say you've got an in-depth 4000-word piece with lots of illustrations, LinkedIn and YouTube embeds, etc. would it be a great idea to upload all that word for word on LinkedIn? Are people naturally inclined to reading in-depth pieces on the platform? What about Google? No plagiarism flags? I've got the same thoughts about repurposing with Medium using the same copy-paste technique. I think it might be a great idea to shrink the article into a thousand words or so covering the key points of your blog post. Linking back or not depends on your KPIs but I'm open to contrasting opinions.

This is an absolute GAME-CHANGER for B2B writing (from my favorite book on writing).

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What are your favorite examples of B2B companies taking a unique approach to their content marketing? I'm looking for inspiration from companies that don't just churn out TOFU SEO content or take their competitors' content and try to make slight improvements, but create original, unique, helpful content

Has anyone ever put together a system for having engineers write technical posts for their blog? Looking to create one that preferably that involves little to no interviews with engineers?

Hello there! Did you know that EditorNinja offers unlimited, on-demand copyediting and proofreading? It's also run by Superpath member @miniature-greece-54413 😀 You can learn more here → https://editorninja.com

Hey everyone! 👋🏾 👋🏾 👋🏾 We are in the midst of launching our product on Product Hunt and while I have done it successfully in the past, I’m a bit rusty so seeking words of wisdom from the ever so smart Superpath community. • Please share your advice on do’s and don’ts ahead of the launch • Any hacks to know (for example I wasn’t aware that we can now Advertise on PH 🙄) Also is there someone in the community who would be keen on getting us hunted? I can sure add a deal to sweeten things up 🦜 We are a legal software for small businesses—big and small, to give some context. Thanks in advance 🙏

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Hey all, I just joined as head of marketing at a new company, and there are some articles that were written by an agency late last year based on interviews. A few of the people they interviewed for the articles have left though...anyone else been in a similar situation? Did you still publish the articles?

Hello there! Did you know that Credo ( 👋 @miniature-greece-54413) can match you with vetted agencies? They can help you source content, SEO, PPC, digital and social vendors. You can learn more here → https://www.getcredo.com/

Hey all. Does anyone have examples of tech companies slaying it on tik tok?

Does anyone have any advice on getting customers who work at large orgs (especially financial institutions) to work with you on case studies? I think it would benefit one of our clients to create some, but they've highlighted that they've had a hard time getting their customers to agree to do them in the past... so I'd like to provide some ways they might be able to get approval more easily. I was thinking of suggesting that they ask to keep it anonymous, but was wondering if y'all had any other tips!