s11s

Hey <@U03V03CE75K> - would you mind leading a 30 mins discussion on this? 

Wanted to also know if there is any one higher search volume keyword skewing this result? 

Nope Shivam, rankings were improved for all keywords

<@U03V03CE75K> would love to pick your brains in this :stuck_out_tongue:

Love the numbers here. Would be great to know abt the tech issues that you prioritised to achieve this.

Sorry for the Delay, This is what I did

Technical SEO -
• Serve Images in Next-gen Format this will help you improve your site speed and CVW
• Make sure there are no 404 pages &amp; avoid changing URL slug
• Make sure all the internal/external links are HTTPS
• Head over to the coverage tab in Search console to make sure that you're not wasting your Crawl Budget
On-Page SEO-
• Internal Linking - Made sure that there are enough relevant internal links so that any new url gets indexed quickly and this also helps with boosting rankings
• Alt attributes for images
• Optimised for featured snippets by Highlighting main pieces of answer
• And Basic on-page - h1's , Titles, Meta desc 

Hey <@U03V03CE75K>, about crawl, what are the ideal numbers for crawl budget? How to make sure we are not wasting crawl budget?

I'm curious how do you exactly check crawl budget in coverage section?

As far as my understanding is concerned, there is a dedicated report in GSC called crawl stats. Never heard of crawl details in coverage section. 

Coverage report basically tells us about technical issues on why pages aren't getting indexed. For instance, a URL discovered but Google didn't indexed it because of low quality content, redirection issues, soft 404s and issues like these

<@U03AG8MUECT> Google has officially stated that you don't need to worry about crawl budget unless you have more than 10k pages

<@U03V03CE75K> I am aware of that. But in your case study you mentioned this point under technical SEO implementations -"Head over to the coverage tab in Search console to make sure that you're not wasting your Crawl Budget."

I just wanted a clarity on this that how did your made sure that you're not wasting your crawl budget by checking coverage report stats.

Of course I agree with you <@U03AG8MUECT>, it does not show you directly. But the more number of errors unsolved over time would eventually lead to that. That's what I meant

Consider an example - you don't need a metric to check if you're wasting food on a daily basis. You can look at the plates at the end of the day and come to a conclusion

Yeah, but that works when you're working for small websites with less than 10k pages.

 When you're working with an enterprise website with millions of pages then that doesn't work. In that scenario, log file analysis is the correct way to analyze crawl logs

Yes. SEMrush has a cool feature where you can upload the log files and get more details.

Short answer - Yes.

Long answer - Yaaasssss

You should prioritise the low volume - high intent KWs over high volume - low intent KWs.

Folks, should there be a threshold on the volume. Right now there are multiple keywords with 0-10  volume.

from my pov, i dont rely on the volume bracket to shortlist. it is often not the best indicator. Have found out that many keywords which showed 0-10 or similar, over coming months drove lot more organic traffic than initially estimated by tools like semrush/even google keyword planner

High intent is key and maybe look at competition, i will always prefer addressing landing pages for keywords with lower competition for high intent keywords before taking up the rest.

if it is high intent, if your ICP uses the phrases in any email/calls or similar communication and you feel a landing page can add value/guide them in their journey, worth taking it up.

I second what Tej said.

Depend on the data (GA, surveys) you've on the high intent keywords than data from tools per se. Sorting the list on intent itself should help in prioritisation.

Yep, there's a theory called " Avalanche theory". Search for it, and read it. You'll get a better idea

Definitely. One thing that we might forget is that search volume is dynamic. High intent low volume keywords in a nascent/new but growing category of products/use cases are very likely to become decent/high volume within months. Have witnessed this first-hand.

Keyword Planner&gt;Select Country
Ubersuggest&gt; select country
Ahrefs, semrush as well

happy to help. I have 22 days of experience in Sep. this year alone. :man-running:

No advises or tutorials can help you.

Here's something that'll really be helpful. 

Pick a niche
Get a list of all keywords that will help you dive deeper into that niche
Start a website/blog. Use any cms like WordPress/Ghost, start writing, editing and publishing content by yourself. 

Once you're done with the aforementioned steps, you'll have decent understanding of on-site SEO and SEO copywriting. After this, you can now proceed with learning complex tasks such as log file analysis, crawl budget optimization, fixing search console errors and more.

PS: Learning MS Excel and having a command on it would also help you (a lot). 

Hope that helps :)

<https://twitter.com/DataChaz>

This guy creates one of the most amazing open source tools in SEO

In a nutshell, 
Don't deviate from your core niche
Provide value to your readers with your content (this is subjective)
Build topical authority
Avoid index bloat

Good read esp on the new updates 
<https://www.kevin-indig.com/googles-latest-updates/|https://www.kevin-indig.com/googles-latest-updates/>

Not sure how this was disrespectful to community and it wasn't a promotion for sure but a collaboration request. If someone felt disrespected I apologise.

I agree with the point that it could be in a wrong channel and if wrong channel it should be deleted and asked the poster to use different channel.

:+1::skin-tone-3: deleting my response. I thought it was blatantly self promotional in the guise of collaboration. If your intent was not that I won't challenge that.

Smart content rules will help, but depends on the level of customisation you looking for.

Basic if this then that rules will work for content blocks.

There is always a trade off in using more tools for personalization in the sense of page load times

Anyone who has implemented this would love to chat for 5 mins :pray:

Why do you still looking for link building whereas content plays vital role in SEO nowadays? Quality matters in terms of link building.

Have you tried any tool for this ?
I’ve heard about respona alot you can give it a try

<@U03N7484AV9> I’ll check it out. Thanks!

More context - Let’s say you have a keyword called - Kubernetes consulting. You have a dedicated page for it and ranking in top 10.

Now if you write blogs like
• Best Kubernetes consulting firms in the USA
• Things to make sure of before hiring Kubernetes consulting firms?
• How does outsourcing Kubernetes consulting work?
Does writing blogs around the keyword help rank it higher?

A big YES. That's why niche blogs tend to outrank others.

Hey Vishal, a fan of your ABM campaign.

The main objecting is to increase the rank of the main keyword. These blogs will help?

Thank you Prasad :spades:

Again, the answer is yes.

Publish some high quality blogs around the seed keyword -  Kubernetes consulting

Topical authority is the key here: A mix of high quality blogs, tight interlinking &amp; blogs focused towards user intent &amp; SERP analysis

Always good to start off with zero or low volume keywords. They help you gain initial traction around the category and building authority with minimal effort.

Hi Prasad! :) 
While you plan for more than one article pertaining to a keyword(s), do consider cannibalization that can happen. Although we now see Google displaying more than one result from the same domain, this still remains a problem at large. 
It’s always good to look at intent and create a cluster of keywords that will answer questions of users ranging from what is X to where can I buy X. Like Vishal said, interlinking the cluster will help you climb the positions from there on. Also, the anchor text of your internal link contribute to the queries you eventually end up ranking for. It’s best to maintain a record of these so you can avoid your pages competing with each other at any point.
Hope it helps! Cheers. 

This was the case until a while ago where you would write a lot of blogs on the same keyword but the search engine algorithm has moved away from doing keyword research to doing keyword clustering.

Currently, creating a pillar page with all the keywords in a particular cluster and then creating cluster pages with individual keywords and lastly linking the cluster pages with the pillar page is the way to go.

This will help you create topical authority and in turn help you rank higher.

If you want to learn more, you can read this <https://www.scalenut.com/blogs/creating-topic-cluster-pillar-content-strategy|blog>

my take is both pillar and content clustering work. Cannibalisation happens when each of your blogs talks about the same thing. So for example if you only talk about Kubernetes consulting in 10 blogs they will cannibalise and some might not even rank :scream_cat:

However like <@U02VAPDACUQ> suggested, if you can come up with niche topics around Kubernetes consulting your blog domain as such will start ranking for that keyword.

The pillar strategy on the other hand is good when you dont have too many variations to talk about. Suppose the topic is around a feature (eg Instagram API) - it would be better to create a pillar post around the topic that would start attracting more backlinks and improve your site analytics + have a higher probability to get referenced by folks on social.

How to choose - understand/research if you have a larger keyword post your main phrase (kubernetes consulting for SME, kubernetes consulting for SaaS etc.). If they do and people do search for these then content clusters will work well. If nothing of that sorts exist then go for pillar IMO.

(both the approach assumes you are creating high quality (meaningful, fresh/unique take and not a rehash) of other content out there. )

Screenshot 2022-10-14 at 4.10.45 PM.png

Hi Richa!
Don’t know the details of this. But If I’m not wrong, 
• This could be because there are highly similar pages on the website that Google sees as duplicate. And, it didn’t choose the URL which you may have set as canonical. 
• This is common in e-commerce sites that have same products with different attributes, that seem similar to bots. Or, if a site chooses HTTP URL over HTTPS one which isn’t favoured by Google. 
• You can go through the list of URLs in the coverage section and inspect them. Also, a fix that you can explore is adding self-referencing canonical tag, do some serious interlinking for the page, and see if there are ways you can make the content unique so Google no longer sees it as duplicate. 

Hey Richa,

You’ll probably find your solution here.

One of the best written guides on the net on index coverage errors

<https://www.contentkingapp.com/academy/index-coverage/>

Screenshot 2022-10-19 at 7.26.34 PM.png

Screenshot 2022-10-19 at 7.24.18 PM.png

<@U030SDYNX7V>, That's not possible I guess:smiling_face_with_tear:

Should be possible from GA report

source/medium in GA
referring path in GA

<@U0396CYBYAJ> But also try filtering bot traffic on GA

Screenshot 2022-10-28 at 2.59.48 AM (1).png

It is a common practice to keep the content relevant and keep it ranking on SERP

Yep, it's quite common. Because if you publish out a new URL, it'll take time to gain some traction

But to start this early, wont it be wrong for current traffic on the website?

Nope not all, it's a common practice that everyone uses

Everyone is already looking for 2023 tips and tricks. 

Parents who push their kids for IIT coaching in 7th grade must be SEO experts :confused:

Yup we have used it.
You can find the syntax here: <https://schema.org/Review>

Yes we have, but review need to be aggregated

You can map keywords to pages.
This is not possible in GSC.

Let's say if a page is ranking for multiple queries, you can take the call which one should be your focus keyword

It's like a pivot table for mapping Pages to Keywords

Just try it out. Connect your GSC with it.

Data doesn't get used anywhere

its one of the 100s of factors considered, if it makes natural sense go for it, if it doesn't then don't fret and retrofit

They used to be more useful earlier.

They used also help with schema(before a Google update). Now, they're only helpful for internal linking and the way a lot of websites are set up, they're not really that important.

Screenshot 2022-11-05 at 1.25.08 PM.png

In such case why most of the companies are not doing it. 

You can skip 90% of all recommendations and get amazing results.

SEO shouldn't be treated as a checklist like it is.

You don't know which 10% to follow though :laughing:

Agreed. :joy: The job of a good SEO is to narrow it down to the top 20% that captures most of what will get you the results.

That way you can prioritise your efforts into things that are more likely to be useful.

To me, SEO is the weirdest channel of them all. To scale any other channel, you usually pour more budget into it. To scale SEO, you pour more money into other teams: Tech, content, PR.

When you have schema for breadcrumbs, the crawlers get a good sense of the taxonomy of the website which is great in the long run. 
It’s also one of effortless ways to have interlinking done on your website. 
It depends on the hierarchy. It makes most sense when you have a chain of connected pages- e-commerce product listings for example. Still there’s no harm in having a good user experience for something simple as a blog too(IMO). :) 

I can share one learning from my days at ixigo.

Breadcrumbs used to take up some important above the fold space on one of our product page templates.

So we kind of time tested the page (sort of an A/B test) =&gt; 1 month without breadcrumbs.
Our rankings slightly dropped for that page set (we weren't able to isolate that it was only because of that but yeah it was a major change)

The hypothesis of the test was based on an article that I had read in SEOFOMO (sorry I am not able to recall it now)

Takeaway: Yes, they are important.

What you can do is that instead of having them in the top like most companies have it, just shift them to the bottom of the page.

1. You'll free up some space at top of the page to have other elements
2. You'll have them on the page so they serve their function. 
Shared an example of how Airbnb does it

image.png

```<https://www.airbnb.co.in/rooms/46077799?adults=1&amp;category_tag=Tag%3A8186&amp;children=0&amp;infants=0&amp;search_mode=flex_destinations_search&amp;check_in=2022-11-06&amp;check_out=2022-11-11&amp;federated_search_id=0df306da-b343-443a-91ce-bf2e5ec1d186&amp;source_impression_id=p3_1667680456_yC6U6kgARjyUYNNZ>```

<@U03EAPLRGEN> There are quite a few things to consider here, I’ll keep it as brief as possible.

1. Firstly, understand the difference between the session medium and the first user medium. Tracking session medium is simple. First user medium is where things are more complicated. This is where you may consider an attribution software that captures all touchpoints leading to the conversion event. One thing I have noticed in our particular industry is that discovery and conversion almost never happen in the same session. 
2. Setup event tracking for lead generation in Google Analytics. Then use the two parameters mentioned in point 1. This will give you a fair idea of how your leads are landing on your website, both for discovery as well as conversion. But this will only provide the aggregate numbers and nothing at the individual level. 
3. Use the Hubspot tracking code (or something similar). It will help track the medium for the conversion session as well as will provide a complete record for that contact’s activity on your website in that session. It will unfortunately not tell how your site was discovered. I think this answers your first question.
4. Self-reported attribution: if possible during your discovery calls/user signup process/onboarding flow, try to get the user to specify how they found out about you. We have found this very helpful. But also, we follow a very sales-led acquisition approach where this is kinda easier to do. 

If you have decent book demo conversion rate, then start adding channels as a form question.

Will depend upon industry to industry and company to company

Best way to find out =&gt;

Works will for SaaS targeting SMBs

<@U03V03CE75K> <@U0316K76612> <@U031NC9B67L>

Hi <@U03ELK1NZFY> 

You can reach out to me.

Thanks

<@U03ELK1NZFY> I would be interested to speak about this

If you're open to working with agencies, can you please share the name of the company with me in the DMs?

I know a few people. Would be happy to connect

<@U039L67NJUQ> can you do that please? It'd be very helpful.

Can you DM me your coordinates? I'll connect you to them

Hi Mohammed! You can check Sushmita. Here's her profile. <https://web.wizly.app/Sushmita-Mohapatra>

With the amount of data they have in terms of geolocation of device, fake id patterns, number of reviews, etc. etc, it shouldn't be difficult. But unsure if they take action on them frequently

Google has automatic spam detection filter to remove the fake reviews

This PR agency sung a song for Bloomberg folks when they removed one of their backlink.

<https://www.linkedin.com/posts/ferenczkaszoni_seo-digitalpr-nolinkcompares-activity-7001147141364576256-gOrC|https://www.linkedin.com/posts/ferenczkaszoni_seo-digitalpr-nolinkcompares-activity-7001147141364576256-gOrC>

<@U03V03CE75K> this channel is not for your personal note taking. Kindly abstain from posting things that don't add value. Thanks.

This is amazing. But 1 takeaway - it's easier for websites with huge authorities to witness such growth. The case would be completely opposite for a brand new domain.

Reality of <http://monday.com|monday.com> traffic scaling: <https://twitter.com/BrendanHufford/status/1620052488262156288?s=20>

friendly reminder that if it is too good to be true, it probably is not.

yep, good to keep in mind when getting “inspiration” from well-funded players

this’d have costed them upwards of $2M to get the results - definitely not a repeatable playbook

this is an example of 'halo effect' in marketing, where all the other high impact activities tend to benefit each other. SEO has a much higher chance to work if you're painting the web with your ads, meeting clients in big booths at large events and having good word of mouth for your product. it all adds up vs just doing SEO in isolation.

I am sorry for doing this but it should go in <#C0318NH5G3C|>

You are right, <@U033RUXVCAY>! My bad, I skimmed through the article and failed to notice the mention. Sorry, deleting this. 

We’re facing the same issue and I asked John Mueller about it on Twitter—even though URLs are indexed, Google may decide to not show all of them but only the relevant ones—a stupid explanation since there are absolutely terrible articles (yes, studied them thoroughly) ranking for certain keywords whereas ours isn’t.

A couple of hacky ways to fix this:

• Delete the existing article, like trash it and de-index it. Then, re-publish the same article with some basic changes, under a different URL, add 4-5 interlinks and then index it again. 
• Add the above URL to IndexMeNow (indexing tool) and leave it there for a few days. 
We recovered about 80% of our articles through this method but it’s not absolute.

Also, there’s nothing else you can do really because all those “SEOs” don’t know what the F they’re talking about.

P.S.: Don’t @ me if you have opinions about this. It worked for me and hence I shared it! :man-shrugging:

Another reason:
There could also be an indexing issue at Google's end.
This happens on &amp; off. Then they do a PR on Twitter that there was indexing issue. So the problem might be on their end

Have you checked in GSC whether these URL's have got any impressions for any search queries?

hey <@U02VA7QD8UB> I am hearing quite a lot about IndexMeNow - is it worth spending $0.82 for each URL?
We were thinking of looking at alternatives as well

<@U0307ASQMU1>, it is and that's why I recommended it. But I can't guarantee results obviously!

True - agreed. Can't guarantee results for tools like these.

<@U0307ASQMU1> but no tool can solve the issue tbh.

Especially in general / internet marketing niches it's quite common

<@U03NTUQ8HC0> You can also face this issue if your content is not up to mark / nothing new to offer for the particular industry

<https://www.seroundtable.com/google-discovered-currently-not-indexed-34448.html?utm_source=%23SEOFOMO&amp;utm_campaign=0f5e085a44-seofomo-newsletter-by-aleyda-nov-25&amp;utm_medium=email&amp;utm_term=0_408af963b1-0f5e085a44-1407506139|https://www.seroundtable.com/google-discovered-currently-not-indexed-34448.html?utm_sou[…]m_medium=email&amp;utm_term=0_408af963b1-0f5e085a44-1407506139>

This is a recent thread on this

Yep <@U03P9HCL5LH> It's usually due to content that does not offer any value