s11s

Check out Smarketers. I had worked there before, and their SEO capability is really good. Can put you through to one of their SEO team members.

Thank you for referring us <@U030SS7KNHH>!

Hey <@U039VMYGC4B>,

Let's speak to see if this is a good fit.
I've DMed you a link to schedule the call.

Link to website: <https://speargrowth.com/|https://speargrowth.com/>
Link to my profile: <https://www.linkedin.com/in/ishaan-shakunt|https://www.linkedin.com/in/ishaan-shakunt>

Hey <@U039VMYGC4B> we at Prodraft can help you. <@U03CDCJ6W12>

 <@U039VMYGC4B> <http://tripledart.com|tripledart><http://tripledart.com|.com><http://tripledart.com| >

<@U039VMYGC4B> I can connect you with one solid agency focused on b2b businesses. Please share your email id, will connect you both,

Check out uSERP :point_right: <http://userp.io|userp.io>

Hey <@U0316K76612>, <@U039X1ZS1QA> - I am looking for an SEO agency for Plum (<http://www.plumhq.com|www.plumhq.com>). Possible to connect today?

<@U035RDGB2CU> - Could you please connect me with the agency as well?

Thanks a lot Prashant. Much appreciated :slightly_smiling_face:

Hey Dishant, works. DMing you the details

Hey Siddharth,

We just bought insurance for Spear Growth via Plum. Haha

DMing you!

The memes. :laughing:
<https://twitter.com/mordyoberstein/status/1536960664220082181?s=21&amp;t=H7Eqqx4TQVlh5QEfHT6eHQ|https://twitter.com/mordyoberstein/status/1536960664220082181?s=21&amp;t=H7Eqqx4TQVlh5QEfHT6eHQ>

Honest answer - yes. See our agency's case studies - <http://userp.io|userp.io>

Yes, they do. Can share some resources and hacks to run backlinking campaigns, if you want!

Yes, hell yeah, obviously. You can use <https://www.brainybe.es/> for fetching high-quality SaaS backlinks at $150-200/link.

Consider that as a ranking signal Shekar and it will give a extra push only if it is from a site related to your domain. Honestly, there is not point in paid backlinks that are non-contextual to your niche. 

As far as organic backlinks, try HARO. One tool that actually works well for getting links from really good sites. 

And one more get the list of sites that have listicle format. For example, if site A had 14 best tool to customer support, reach them with your content of your tool. You would be surprised by the amount of listicles available just thru a google operator aided search. 

Both of this technique proved to be relly effective.

Ahrefs. I trust their data more than the other tools (tested multiple SEO tools including Semrush).

Thanks, <@U02VA7QD8UB> I think as far as the feature are concerned, both offers the same set of functionality.

Almost same feature set..you check the usage..you buying for single product company or agency

Using Ahrefs from sometime now, very much dependable.

semrush mostly for keyword research and content exploration. While Ahrefs for backlinks/

Depends on the kinda usage you are looking at.

If it is about content research and backlink analysis, then go for ahrefs 

If your work mostly revolves around reporting keyword improvements and site audits, opt for semrush.

Will bet on Ahrefs, helps a lot with content ideation, competitors content + backlinks research. Site audit is available with Ahrefs too, not sure if site audit is better with Semrush <@U03DXTAK81H>?

Tried Semrush, but felt that Ahrefs has more depth in terms of functionality

Passing the backlink will do the work, shifting the domain will come with the lot's of work read more here - <https://developers.google.com/search/docs/advanced/crawling/site-move-with-url-changes>

There are two ways you can use <https://smalldev.tools> to improve <https://arcana.network>'s SEO:
1. Backlinks: This will somewhat help to boost your DA but I see both of the websites have similar DA. Do not go overboard with this.
2. Referral traffic: Put in some CTA or Lead magnet content(Like product/feature page,  template or tools) on your best performing smalldev.tools webpages to drive relevant traffic to arcana.network. But again dont go overboard, else it will look spammy.  

The above answers are spot on, you could also create a backlink in another website that talks about both these websites as well. Google will find the backlink more relevant in that case

I think the DA and ranking of a website will improve by time if you focus on the quality content by helping your audiences. It will beba long term game, not a short term game. In the process of link exchange, it won't be a great idea.

yes but creating a backlink helps. you can generate 1 or 2 in a year

I think you mean <https://www.brightedge.com/> ? Their demo should be a case study for sales teams in SaaS, very amazingly done. It can help uncover opportunities at scale, but if you are small, you are probably better off with the likes of buzzsumo/ahrefs, etc.

<https://granth.info/>

Let me know if you need ref for connection.

hey <@U035TLP7U0H> want to do with us at <http://Zeda.io|Zeda.io>?

<mailto:prashant@zeda.io|prashant@zeda.io>

you could use the backlinko blog tactics as the starting point and build your own unique angles from there.

Are there any apps/tools you recommend to check out <@U03MKL4JYHW>?

<@U02VAM808KV> not to discourage you from asking broad questions here but please do some indepth research on google and in most if not all case blogs and guides from backlinko will show up, including tools reccomendations. As you learn from these guides/videos/available material, i believe this community will be able to help with specific, more targeted questions

leverage the best in the community to network and seek clarity from practitioners and try to ask specific, contextual questions. find mentors, not doormen :slightly_smiling_face: Again all i say is with personal bias and my own experience, take it with lot of chat masala

I agree with each of your word <@U031QKGPNRK>. I will be more specific going forward.

For context, I have gone through bunch of literature/articles/videos, still collecting material on how to + whom to reachout to get links from authority sites.

Thanks for understanding. Glad you are on your way learning the process. 

One way to get responses is to share a business case or a problem, and then share where you are at solutioning/planning the strategy. Open it up. Good luck

<@U02VAM808KV>

Subscribe to Glen Allsop's newsletter
and Seonotebook

you'll find a lot of not so easily available ideas from these sources:

Seonotebook -&gt; Steve Toth
Glen Allsop -&gt; <http://detailed.com|detailed.com>

A good place to learn more about backlink outreach is <http://userp.io/blog|userp.io/blog>

Got it thanks to <@U02USELSBRT> <https://explodingtopics.com/>

A Roadmap to Learn SEO w/ Free Guides, Resources &amp; Tools (<http://learningseo.io|learningseo.io><https://learningseo.io/|)> <https://learningseo.io/>

Hey Rishi,

Welcome to the world of SEO. Here is a quick <https://www.scalenut.com/blogs/seo-content|guide> for you to get started


Furthermore, you can refer to this <https://www.scalenut.com/blog-tags/seo|link> which has a lot of SEO related content at varying degrees of mastery

Do reach out if you are looking for a specific query addressed

<https://backlinko.com/seo-this-year>
<https://backlinko.com/learn-seo-fast>

Enjoy!

Thanks for helping I will dive an understand from these

Always remember this thumb rule "The harder it is to get a backlink, the more valuable it is"... Hence I don't recommend guests posts since most of them are turning spammy and good ones charge hefty fees. 

But the fee paid to guest posting services are not worth it from ROI perspective. What i would recommend is have a dedicated person for outreach, put a plan in place for guest posts, and then establish relationship with websites and the journalists/writers. Repeat the above in a high volume and it will bring results.

Hi <@U033KD7GMDJ>, what worked for us (b2b) was working with an SEO agency that did both on-page and off-page. Guest posting is part of the scope along with monitoring and diluting spam scores. There's been a direct impact of working with them vs the previous period. Authority indicators like DA DR TF moved in the right direction along with movement of more kws in the top 3/10 of the SERP.

I have worked with <http://thehoth.com|thehoth.com> a long time ago, they delivered well, but we did not spend enough with them to attribute all rise in rankings.

Hey let me know if I could help. I have been doing this for the last 4 years.

I work at one of the best link building agencies - <http://userp.io|userp.io>. Hit me up :punch:

We did a research by actually generating samples from 15+ AI content tools. This might help.<https://speargrowth.com/blog/industry-specific-ai-content-generators?utm_source=community&amp;utm_medium=referral&amp;utm_campaign=s11s|https://speargrowth.com/blog/industry-specific-ai-content-generators>

you should have utm tagged the link man :smile:

Haha yea now that I think of <@U030SDYNX7V>

Hey Ratnakar,

You can take a look at <http://www.scalenut.com|Scalenut> for your AI content writing needs. They have a pretty comprehensive AI copywriter and content writer. Scalenut also has a marketplace for any kind of content that you need, so you can have a mix of AI plus Human content writing all at one place.

The feedback that you can see on the website certainly shows that they seem to be worth it. 

PS - Full disclosure, I work at Scalenut so you can take this recommendation keeping this in mind. But I'll be more than happy to answer any specific questions that you might have.

i would have probably tagged utm_source=<http://s11s.slack.com|s11s.slack.com> and utm_campaign=seo-thread_ai-content-provider

Hola from Writesonic :wave: Let me know if you need any help.

Screenshot 2022-08-03 at 1.19.58 AM.png

Have seen execs just doling out budget and ask the SEO specialists "go do your thing."
<https://www.linkedin.com/feed/update/urn:li:activity:6959958011129827329/>

Hey <@U030SDYNX7V>,

Sure, want to connect sometime and dive deep into it?

both types of pages are ranking because google shows different types of results based on user context.

if a user is in middle of the funnel, google would show listicles first/more often

if a user is in bottom of the funnel, google would show product homepages first/more often

I think you should go ahead and create the listicle on the same keyword and make it much more detailed than your homepage. Then on this listicle page, create outlinks to your homepage to increase its authority and generate natural backlinks to product page, so you don't lose out on any traffic.

The idea is to get both types of users (mof, bof) and get them to explore the product eventually. This would help you do the same.

Google will not de-rank any page as long as it doesn't house duplicate content and as long as it is relevant to the keyword, no matter if you have multiple pages on the same keyword. Ofcourse you should have a reason to do so, which you have in this case. Good luck!

Thanks for a detailed view <@U02USELSBRT>. This helps clear things. :+1:

<@U0307ASQMU1>
I'd recommend not fear cannibalising SEO traffic from the homepage to the new listicles (blog) page.

The Google algorithm is focused on improving the quality of SERP results it generates for a query. It takes into account the user's context, intent to show different results to users. IMO, having a listicle will cater to users not likely to find the homepage that useful. My recommendation is to create the listicle and measure the traffic on these pages.

Screenshot_20220817-083327.png

As Anirudh rightly said you have a reason to do so, so go ahead. Also official Google stand favours you as well... As long as it is user oriented and fits the context, you wouldn't lose rankings. However, future algorithm updates is always a risk for any seo strategy, keep that in mind :smiley:

Thanks for sharing <@U036DTKS6KX> this looks good and is helpful.

<@U02PDC6B0HH> thanks man, I went ahead with creating listicles.

<@U0307ASQMU1>

Hi Manvi, I hope you are doing well. Here are some of my thoughts for your confusion:

A) Understand the exact user intent, user journey, and user expectations for those target queries

Does the target query say the user is looking for multiple options or the user is looking for a service?

1.1 How many articles with landing page intent are ranking and where they are ranking in the top 10
1.2 How many articles with listicle intent are ranking and where they are ranking in the top 10
1.3 In the last 6 months what are the articles ranking in the top 5 (understand if there are any fluctuations or if the same articles are ranking in the top 5)
1.4 Check what features google is showing for those target queries

Based on the above analysis, if you find the dominant intent is a listicle, then create a listicle article for those queries. If the dominant intent is landing page intent, then create landing page intent accordingly.

Also, if the website home page or landing page is ranking in top positions for some target keywords (whose intent is mixed) and giving good conversions, don't delete/redirect/deindex. You can create a listicle article and an internal link to the respective landing page/home page and let google decide for what queries those landing pages/listicles are more relevant.

B) you won't lose ranking for both pages, google will understand what the content is about, and based on the relevancy, it will rank them to certain queries. either you may face indentation or one of them would rank better based on how the page satisfies the user intent and user expectation.

C) If you identify that the intent is shifting to listicles, create a listicles and then an internal link to respective landing page/home page.

Hey Saheen,

Sourajit here from <https://speargrowth.com|Spear Growth>

We're a B2B SaaS-focused marketing agency. We help B2B SaaS companies with ads and SEO.

Let me know if you want to know more! Or you can also schedule a call here <https://speargrowth.com/schedule-30-min-call>

Thanks,

Hey Kailash, can you tell me the niche you are into ?

Hi <@U03HR3S7V6Z> , we're into HR tech Niche, feel free to Dm me to know more :)

Hey <@U03CQ5MN61H>
You can give <http://scalenut.com|scalenut.com> a try for SEO optimisation

Thanks for sharing this <@U03N7484AV9> :raised_hands:

<https://webflow.com/blog/programmatic-seo>

Good read. Shopify App Owner - DelightChat

Hello <@U03MGGYBENP> - If the posts has something by which you or your org is being promoted please put it in <#C0318NH5G3C|> 

From your friendly neighborhood admin. 

Alright thanks <@U02PDC4883V> and <@U02PDC6B0HH>

Did not get you. Do you mean to delete PR articles from your website for SEO optimization?

No, like if there’s bad press online, how can your brand overcome it using SEO. Is that even possible given the DA of websites like The Vice, Guardian, Mashable, etc. 

To remove any content on another website, you need to contact the webmaster of that website.

Hmmm…I meant more like overcome bad press for your brand. So when someone types my brand name, and news website is coming up, is there a way to bring it down? 

Well, you can always start an aggressive Good PR campaign. Like founder interviews in famous online publications, youtube channels. Promote your achievement on social media, and online media houses, you also ask other social media influencers to post about you.

Just change the topic of discussion, change the narrative.

P.S- Think like a politician :sweat_smile:

<@U030KV8R8RL> I understood your question. A thought to consider – people will always find publishers and media outlets to be more credible than your company blog. A website's job is to paint a pretty picture about the company and people are well aware of that. So in case of very specific search queries (like a recent event/issue) people are more likely to not only look for press coverage but find it more trustworthy than your website. Example: for keyword 'ABC Inc. layoffs', people are more likely to visit an Inc42 article even if ABC's official statement on the matter ranks first.

That said, it is very possible to rank well for some of the other brand keywords. Take 'ABC inc' or 'ABC careers', you'll close to always rank ahead of news articles. 

I agree with <@U02UTKLHSTW> as well. If you think that your brand keywords are resulting in a bunch of news articles, a focussed PR campaign/leadership branding campaign can help ensure that the favourable articles take the top spots.

Thanks both of you! This is helpful :fist::skin-tone-3:

<@U03AF2HBZPX> - we don't allow promotional messages here. Could I ask you to delete it?

<@U02PDC6B0HH> - I've got the post approved from <@U02PDC4883V> :blush:

PS - nothing promotional. Super useful for SEOs and content marketers.

Hey <@U03AF2HBZPX> - This will actually need to go in <#C0318NH5G3C|> as Bradsmith is also the owner of the org you work for (hence promotional). 

<@U03AF2HBZPX> - For the record, Sid did not approve the message. He simply told you the rules. You can take your growth hacks elsewhere. Thanks.

He did. In fact. Suggested I posted here. For the record. But nevamind, your community your rules. I'll take my growth hacks elsewhere :blush:

Oh no I did not. My exact text is as below <@U03AF2HBZPX> 

I gave you the playing ground rules. You knowing well about your org / connection should have posted it in <#C0318NH5G3C|>. 

`Hey Vikas - Firstly thank you for reaching out!` 

`Secondly - If this has anything to do with you personally or your org (or anything professionally) then #shameless-plug` 

`If not and you are just sharing to increase knowledge then the respective channel. So for this it could be #seo` 

Screenshot 2022-09-06 at 4.58.58 PM.png

What activities helped you move the needle?

IHhs.gif

It usually starts with begging google tbh

• Internal Linking. I'm a huge fan of internal linking + SILO structure. Helps google Index new pieces of content quickly and also boosts existing ones based on the anchor text
• Refresh existing content. Do it manually by either analyzing the serps or using a tool like frase or surfer. ( once every 3-4 months)
• Technical stuff like cvw, secure links. Page speed is something you should keep in mind


200.gif

And of course keep updating and feeding the sitemap to google

Hey <@U03V03CE75K> - this is great work! :raised_hands: 

I'm curious to know if you're seeing any change in the traffic or impressions after Google's Helpful Content Update.

Alexa - Play "Only way is up" by Martin Garrix:rocket:

<@U03V03CE75K> - Nice growth! Have you also tried experimenting with topical clusters here?

tenor_gif4057153639286842411.gif

<@U03AG8MUECT>  Yep, we've got around 700+ pages worth of content and some great topical authority.

Hi Jyotiranjan!

As you know, domain authority is just an internal metric, like many others, developed by SEO tools like Moz, Ahrefs. These are known to fluctuate with time and isn't used as a ranking factor per se: <https://www.searchenginejournal.com/domain-authority/246515/>

While it can be worrying, did your
• Overall traffic drop? 
• Ranks go down for various pages? 
• Conversion rates dip? 
• Bounce rates increase?
If these are impacted severely, then there's a cause of worry. The update is just rolling out, and there's still time for visible effect on many sites; it's best to monitor the website in the coming weeks.

Cheers! :slightly_smiling_face:

Feeling nostalgic! When I was new into SEO, I was panicked the same way when our spam score spiked. 

But yeah, as <@U0325QQQALR> said these DA/DR/AS are the metrics from third party tools. As long as your rankings are stable there is nothing to worry about.

Nope, DA / DR is not affected by Google's updates at all. Since the whole system is linked, maybe websites linking to you might have lost DA, or Moz may have released an update for their system

tenor_gif8481921019571591121.gif

And I also happen to be the mini-"expert" you're looking for

Early stage companies should focus more on quality content and satisfying the user intent.

IMG-20220907-WA0040.jpg

Wow! That's neat. Can you please share some more insights

Can't share the name of the website. But the reason why it worked is we started working on the foundations, getting the basics right before actually jumping into some advance tactics