s11s

Upcoming: `Figma discontinues the free plan. It will be included in the Creative Cloud.`

Majority people don’t want this deal to happen :disappointed:

<https://twitter.com/gergelyorosz/status/1570426073753726976?s=46&amp;t=P1UkxcM_uS9XQey-r_4JcA|https://twitter.com/gergelyorosz/status/1570426073753726976?s=46&amp;t=P1UkxcM_uS9XQey-r_4JcA>

Yeah… soon Figma will drop free plan and will charge $10 per user to use it… or the free plan will be just to view the designs alone.. :joy:

<https://penpot.app/|https://penpot.app/>

Free Figma Alternative ^

following this thread - curious to learn if this or any similar tools work with journos. I've only ever been on the other side

I have it as a part of my inherited tech stack. It looks good in theory, hence curious to learn from others experiences on it. I have had good success with HARO previously, but that is more inbound, while tools like these seem to be outbound.

i see. and by 'engaging journalists,' do you mean you're looking for press coverage of your brand/product?

Yes, expecting full coverage or quotes from our leadership in relevant industry articles.

gotcha. I'm keen to understand this side of things better... may I ask what is your/your team's outlook on getting coverage? Do you set a target like 'x quotes featured in industry articles for 2022'?

Hahahaha! Thanks guys. The credit solely goes to our content team &amp; especially <@U03NJ8LCN0Y> .

Which profile or team you want to know about, as half the team sits in Jaipur and other half in Goa.

From what I know, both places have a different culture and vibe!

I think my friend has got an offer for Jaipur. Manager: Content and Digital. Would be great if you can connect someone from both places so he can take an informed decision.

Sure, let me ask the person and get back to you in DM

Any SaaS founders seeking an explainer video resource please reach out. I have an experienced resource with over 2 years of creating explainer videos that I can connect you with.

<@U042XL6B552> - we don't welcome promotional messages here. Could i request you to post a message that doesn't mention any product or service you're associated with?

I am not promoting any product I just want to connect with saas founder who has raised fund for there startup can you help me to connect with them

And you can do that without mentioning your product. That's what I meant.

For start warmup the domain before shooting cold mail.
-Opt ins to be there in your cold mails.
- 1-2 first mail should not be having any link attached to it.
-Don't use spam subject lines and avoid using terms like free, call now, buy etc.
-Proofread subject lines and body keep it short, crisp and relevant.
-High open rate if 1-3 words used in subject lines.

Checking the location if landed spam that I am not sure of.

<@U031MKKKZC2> Check the detailed report of every campaign to know if your email is reaching at spam folder of the user.  Every email tool or software give detailed report on the campaign.
You can also use tool like Lemlist for your email outreach campaign to keep low your spam score

<@U031MKKKZC2> there’s no concrete way to check if your campaigns are landing in spam or not. A proxy way to find out is to send a test campaign to a known list of email users (mostly team members) and asking them to check where the emails are landing for them.

If many emails are landing in spam, it means that it has poor deliverability. Poor deliverability depends on factors like domain reputation, earlier spam complaints, spammy content in email etc.

A resource that may help to improve deliverability
<https://www.mailmodo.com/guides/email-spam-reasons/>

<@U02U9C2UTRC> How can we implement opt in cold email?

Kishan we usually use email automation platform like outplay. Which does include that option when sharing cold mail.

I have a few contacts, feel free to DM me <@U03RR7M0HV2>

<@U03RR7M0HV2> Not a certified Shopify developer but we do work on Shopify. Let me know if we can help you.

i would love to hear what are the other options :stuck_out_tongue:

From SEO/ Website Perspective - Speed would be the only thing I would be worried about <@U030SKG09E1>

tbh that part would only begin to matter once if you have significant volume of traffic

On a serious note: Building Wordpress or not is going to be a decision taken based on many sub factors 

1. Are you ever going to (1-3 years) integrate other apps to your website?
2. Is the website going to have constant content updates?
3. Are you open to working on new technologies that require extra bandwidth (headless CMS etc.)
4. Do you have development resources that can be dedicated to the Marketing team?
5. Would you / your team be open to learning a bit of coding for day to day working on the website?
6. What's the frequency of updating the website?
7. Remember convenience &gt; incremental gains when deciding on website

Use flexifunnels its real awesome <@U030SKG09E1>

Agree with <@U02PDC4883V> points.
It's really depends what you wants from that website. It's not just building a website, if you can define a few goals about it then you it might be helpful for you to decide.

Thanks folks.

<@U02PDC4883V> - curious about your last point there. Are you saying that the gains are actually just incremental, and in most cases not worth the extra effort?

<@U030SKG09E1> from what I have experienced (B2B SaaS) going to Webflow and experimenting with Headless CMS, is that the gains are incremental (&lt;75%) while the friction of training folks and their individual learning curve results in a huge overhead inconvenience. This may be different across teams / orgs but overall i learnt that whenever you have a decision to choose incremental gains or user convenience, go for user convenience.

#4 is the answer ever an "yes"? <@U02PDC4883V>

<@U030SDYNX7V> :see_no_evil: :see_no_evil: :rolling_on_the_floor_laughing:

<https://media.giphy.com/media/3oEhn4waHVfWsruYEw/giphy.gif>

<@U042SDV5BP0> - we don't welcome promotional posts of any kind. Please use <#C0318NH5G3C|> for all such posts. Thanks.

a bit broad i think. I feel it depends on so many factors specific to the stage of company/product/structure of existing team/yearly goal etc. Especially since nowadays Series a fund raising happens even before PMF i think

<@U02PDC4883V> - could you be more specific here? The answer to your original post could be inbound pipeline, leads, building a team, identifying channels, ICP etc.

I am just trying to understand what folks think should be the role of a Head of Marketing  What should she/he be judged on. I know it varies and the answer is it depends - but wanted to see what folks think. 

PMF &gt; demand generation &gt; brand building
In that order for series A/seed stage companies.

<@U02PDC4883V> I have been in this situation and have build acquisition pipelines both for B2C and B2B parts of the businesses along with the play books for handover to teams for scaling. Impact can for simplification be measured in terms of traction

Pre-PMF: Qualified Leads, Opportunities, Customers, Revenue. Post PMF: Marketing Infl. Opportunities, Velocity/Revenue from New Customers, Sales Velocity &amp; few tactical KPIs like Improvement in brand searches, Marketing CAC, Marketing contribution to self-serve engine &amp; corresponding metrics, Brand/Non-brand driven organic growth, Social Mentions, PR media value, Community Growth, Key Brand Initiatives, Team Growth &amp; Retention Rate :slightly_smiling_face:

Pre-PMF : Getting insights for product development, launching betas, defining milestones, aligning insights and market feedback with all stakeholders together rather than work in silos, building early stage tech stack, Building communities for product launch waitlist, Organic brand activities like demand gen content  platform presence, getting buy in for strategic investors who can help accelerate company and be Marketing influencers 

Post PMF - Defining OKRs like % contribution to sales in year 1-5 ( for a b2b brand I worked on 5% - 25% roadmap in year 1-5) + brand awareness &gt; brand share of voice increae Q-Q, Building inhouse and out house capabilities, Hiring as per buyer journey, Creating Milestones, Rapid experimentation of all platforms (paid and organic), getting first wins, definiting tech stack, identifying scalable activities to replicate

Hi <@U02UJ8XK7BP> and <@U02UZL0FMC1>, Milan here from Zuddl. We're a unified solution for events and webinars.

This <https://www.zuddl.com/ebooks/a-virtual-event-roadmap?utm_campaign=s11s-referral-ebook&amp;utm_medium=ref&amp;utm_source=s11s_community&amp;utm_term=&amp;utm_content=|e-book> designed by our team should help you out with your next event. While you visit Zuddl, do check our other resources to get some tips on how to scale up your event engagement, what not to do and a lot more.

From my experience working with a service company, IG reels did better than YT. It was educational videos related to Digital Marketing

Anyone keen on a 1 day non-tech on-the-field project in Bangalore? Please DM

If you are using Stripe, you can use 3D secure for the authentication. It adds an additional step for the users, but if you are facing too many fraudulent transactions, it is worth it. 3D secure transactions, even if disputed, you will not have to refund or pay the penalty.

<https://www.bureau.id/|Bureau> do works on this.
cc: <@U02URS98P9B>

Thanks <@U031BVBGHCK> : )

Hey <@U02U1DR0PD5> , Parth from Bureau here. We are a identity and fraud-risk decisioning platform. Happy to connect. Sharing more details in the DM

Hey <@U02TTEFFU6B> I’m from Indore, but right now staying in Bangalore. What time you are visiting in Oct? At the end of Oct may be I will visit as well to Indore. 

<@U03GGBT84QK> updated the message with details.

Hey <@U02TTEFFU6B>, I’m in Indore right now!

At least until November. Would be glad to show you around and have a chat, let me know if you're looking for places to have that mini meet up :)

<@U038F3J7K5H> I have edited my reply too. As you wrongly tagged me earlier :)

I’d suggest FirstPromoter for this if it’s SaaS tool. For a DTC brand running on Shopify, Social Snowball is the answer.

<@U02VA7QD8UB> have you used Referral Candy?

<@U02VA7QD8UB> FYI - this is for a coworking space offer. so we are neither a saas or a product co or tech co bur OAAS &lt;officespace as a service&gt;
(refer - <https://bhiveworkspace.com/bhive-startup-program/>)

Ah, you didn’t mention that in your post.

Not sure what you can use for that but I’m guessing all standard affiliate apps should work if there’s a unique link and some mode of payment happening.

<@U03NY8PMQ02> i refer a company and if they join bhive workspace and on every payment  the the referrer gets a %ge payout?

but in theory any affiliate platform would have most of the features you are looking for

You can look at firstpromoter or partnerstack!

I can share something I built for the US region lately. It was a deck on the overall strategy

Looking to connect to some good People management/HR/Chief of staff folks. Can you do just a simple WhatsApp/e-mail connect? Won't be a hassle, pinky promise!

<@U02V9QUDK1Q> would be best person to talk about launching/growing Slack apps.

Hey guys,
What are some best practices when asking customers for permission before writing/publishing case studies? We often find this process time-consuming.

Checkout Appcues's resources. It's a product adoption software and also has an <https://www.appcues.com/product-adoption-academy/user-onboarding-101|onboarding course>.

I get what you’re saying. Honestly, everyone’s there to network. So, just go up to someone standing alone and say hi. Anyone you feel would be good to chat. Don’t even bother looking at the name tag.

I did play around with it <@U038WP8PLUA>. However, I'd be really cautious with something like this. It would make heavy on HTML, and that as we know, isn't too great for discoverability

All the Printo shops should be able to do that if you give them the design (which can create on Canva and combine that with any free online QR code generator).

Sure <@U02VA7QD8UB> do these QR code generators have an unlimited number of codes free or do they offer just 1 or 2

I think it primarily means India founders and majority of the team being Indian.
HQ, entity registration etc. are strategic calls taken depending on the target markets, industry etc. and (though cumbersome) can be transitioned over time if required. 
On the same note, an often used phrase comes to mind - "Building from India, for the world".

Best to figure out if G2 or other platforms you are looking for even have traffic coming from keywords/ companies relevant to you. We did that excercise and found out that only 1-2 out of these review platforms made the cut to demand an investment.

Not sure how much this helps.

Website like TechJockey &amp; Software suggest is good if your target geo is India. Initially, don’t go for long agreement just try the service for first 1 or 2 months and if you get result than only continue with them.

<@U030JSFVA7J> if you have a genuine query feel free to raise it without linking to linkedin posts and your own products. Thanks.

Hi everyone,

Wanted to ask if someone has paid enterprise plan of Similar web? We wanted to check a particular thing on that. Would like to connect on DM