s11s

If someone is saying something is their priority for next year, this could mean a couple of things-


1. What you are selling is a big enterprise product that would require a lot of hassle to onboard anyway(tens of thousands of dollars and months). In this case, you should probably stop thinking about selling this now but building a better sales pipeline for Q1 next year.

2. You don't know the actual quantifiable value of your solution, and don't know how to calculate the urgency of your product(Most cases).


This means, you don't have a sales problem but a Go To Market Problem.


To calculate the quantifiable value of your solution, you should know the value of the problem you are solving and its urgency.


First of all, you need a very specific problem,

For instance, the problem we at my business solve is-

"Help Early Stage Revenue Leaders to increase their Mid Market Pipeline in 90 days"


If you don't know this already, take the above as a template and write 3 Assumptions of the problem you might be solving,


Invite at least 10 people in your ICP inside your network/pipeline and interview them to know the same.


Urgency= (Intensity of the Problem)*(Frequency of the problem)


When the problem occurs in the life of the Decision Maker(what it means on a quantifiable level, and what does it cost them precisely) + How frequent is the problem(Once very Quarter, 2 Quarters, or annually)


When you have got this calculated out, reduce this problem by 5-10x and that's your price as a product(also consider competitor's prices and products in this)

Don't be, I got an amazing content idea from this:grin:

<@U02UPASEMU4> what has worked for us is keeping the engagement going- either send them a small gift (even coffee vouchers can help) or try and engage them indirectly by inviting them to a podcast you run, etc so the conversation flow does not break come Q1.

We have a podcast, I'll try bringing them as a speaker.

Anyone's got a connect at Niyo Global? Preferably working in CX/Account Management.

Need a little help! :pray:

Very interesting
<https://twitter.com/gokulns/status/1574017290932207616?s=46&amp;t=Puw_0RLMLjXm6WvO1S7cfQ|https://twitter.com/gokulns/status/1574017290932207616?s=46&amp;t=Puw_0RLMLjXm6WvO1S7cfQ>

We bought from here a long time ago and the quality was good. <https://www.almamaterstore.in/> Unsure about the logo.

<http://gubbacci.com|gubbacci.com> v v good and reliable

+1 for point 1. Would be good to have a solid list crowdsourced!

Contact: Gyan Enterprises (based out of Delhi)
Name: Shyam Ji
Ph: 9818243225

You can give my reference.

KR. Enterprises
Abhishek Jain - <tel:+919871255634|+91 98712 55634>
Very cost effective and very high attention to detail.
You can give my reference

Apart from what <@U02PDC6B0HH> said(+1 btw),

I realise that ss like these encourage startups to underpay talent, even when they are not giving them as much equity as <@U02PDC4883V> showed.

I think for B2B strictly, we should stick to reliable pays while also finding ways to deliver equity for valid market valuations in the future. 

Not every business has the scale of what Swiggy is at today, and not every business has such low profitability as Swiggy too, making other employee benefits available :grin:

Work ex before you join a company that goes IPO has little to do with earnings at IPO

No marketer in the list <@U02PDC4883V> ;)

Something about this math isn’t adding up. So this Head of New Business had 2% at IPO? (195/9375)? Wasn’t the IPO around 10Kcr (9375 is what Google says)? Seems tough for someone with 4.3 years in the company to have 2% no, given dilution and all? Even at double the value, 1% also seems a bit high considering how much dilution Zomato must have gone through. What am I missing?

One can become a General Manager and HR head with 2 years of work ex :slightly_smiling_face:

And 11.8 years later, one of them is a VP :smile:

If you're not C-level or Head of New Biz....

Annie Duke quote perfectly fits here:

&gt; Our brains evolved to create certainty and order. We are uncomfortable with the idea that luck plays a significant role in our lives. We recognize the existence of luck, but we resist the idea of it.

<@U031BVBGHCK> so we are luckily gareeb. :sob:

Starting with small wins helps, build confidence, in addition, to helping with things outside of the scope of a particular CXO.

Example: If the Customer success head wants to draft a good email and gets no bandwidth from marketing, you can be the person jumping in and getting that done so you are seen as the driver of getting things done internally

If it is client, Then I say I have other meeting pre-scheduled on the same time. If it's internal, I say I have other priority task to complete or I don't think I can contribute in anyway to this discussion

<@U03GX83LJD7> I appreciate the effort you took in posting this. But it is a <#C0318NH5G3C|> post.

Livestorm is pretty decent and so is Demio.

too much options out there - the question would be what all you need now/near-future, price range/ what all needs to connect to

<@U030SDYNX7V> Well as an organisation we would be conducting a lot of webinars in near future and those will be primarily for lead generation purposes.
So I am looking for a solution that also allows me take registrations. From a startup point of view, Zoom is turning out to be very expensive.

we are in process of getting one. Taking few demos in this and next week.

If the webinar product doesnt have a direct integration. either you would have to do it manually or  build some automation using tools like zapier (additional cost + skills + maintenance). Zoom might looks expensive for e.g but will likely have good integrations with popular CRMS which will save you the hassle

you can checkout airmeet also ( they have decent free plan )

You should check out Zuddl.

cc <@U03DG2J4W0Z>

Register here: <https://app.zuddl.com/p/a/event/8642f012-0a66-4dfe-8c5e-c0cdbd0d8a08|https://app.zuddl.com/p/a/event/8642f012-0a66-4dfe-8c5e-c0cdbd0d8a08>

Thanks Rohit for sharing this. Registered.

Hi shivam

they can use whatsapp cloud api or partner with any BSP

we are a chatbot platform

checkout <http://deskubots.com|deskubots.com>

happy to help in any way possible

WhatsApp API are now public - any specific need to be a partner?

<@U02PDC4883V>  We cannot directly apply for APIs, only via business partners we can apply... so becoming a partner is a good option for them instead of relying on other providers

<@U038RUV5JMB> partnering with BSPs is what drives the cost much as they are not ready to just give us the APIs but also wanted us to have a server, AEs and all other costs.

yes its a headache, we also tried that. but we are using cloud apis and its pretty easy to manage

<https://developers.facebook.com/docs/whatsapp/cloud-api/>

let me check this out :simple_smile:
thanks for sharing this info :pray:

We use Webflow for the exact use cases you mentioned+ more. We have had custom development at the minimal

Ok sure. Had read a review like this and was getting mixed responses. Thanks for your feedback.

This might help - <https://www.respondent.io/>

Check out <https://www.upwave.com/|Upwave> (similar to <http://respondent.io|respondent.io>). Here's how the process works:

• Determine who qualifies to take the survey. 
• Receive completed survey responses within one week.  
• Responses to the survey are analyzed and presented in a visually attractive manner. 
• Cost ranges from $20 to $50 per respondent, based on geography, job titles, and organizational size, etc.

Thank you so much! I'll check out these platforms.

Simple tip, get those people in a legit conversation(know and postion what they care about) before you ask them to fill in that survey.

Folks. Need help - Can someone suggest any agencies that can help an NGO build performance marketing.

We are live!

<https://s11s.slack.com/archives/C02PS0CGPU1/p1664359355440059>

Hey Folks, need help: Can someone please help me connect with any category manager from Udaan or Shopkirana?

<@U02PDC4883V> <@U02TTEFFU6B> <@U02PDC6B0HH> - that was such a fun and amazing session guys! This is my first time in deep dives, and it was totally, _totally_ worth it! 

And you were killin on chat:joy:

Still laughing at LinkedIn thing:rolling_on_the_floor_laughing:

<https://f.hubspotusercontent10.net/hubfs/366266/2021%20Developer%20Marketing%20Playbook/The%20Developer-Focused%20Go-to-Market%20Playbook_OpenView%202021.pdf?__hstc=242637661.c664e8023deebd2b3da9f8707795b316.1642557944666.1642557944666.1643718288217.2&amp;__hssc=242637661.2.1643718288217&amp;__hsfp=3635614348&amp;hsCtaTracking=8e77d24b-27ed-4b05-be52-12f114effaba%7C6b2c86c5-726d-4120-a57a-ba5cadec02a2|https://f.hubspotusercontent10.net/hubfs/366266/2021%20Developer%20Marketing%20Playbook/The%20Developer-Focused%20Go-to-Market%20Playbook_OpenView%202021.pdf?__hstc=242637661.c664e8023deebd2b3da9f8707795b316.1642557944666.1642557944666.1643718288217.2&amp;__hssc=242637661.2.1643718288217&amp;__hsfp=3635614348&amp;hsCtaTracking=8e77d24b-27ed-4b05-be52-12f114effaba%7C6b2c86c5-726d-4120-a57a-ba5cadec02a2>


Good luck with the hardest saas category

Heavybit has some of the best content for developer marketing - <https://www.heavybit.com/library/>

<https://www.amazon.com/Developer-Marketing-Does-Not-Exist/dp/173702960X|https://www.amazon.com/Developer-Marketing-Does-Not-Exist/dp/173702960X>

I'm halfway through this, pretty easy read and good for an overview.

<@U030L29FSN4> Freshworks is one of the pioneers in marketing to devs. However they do it to build traction for their marketplace apps. You can check their community and resonate some best practices maybe? <https://community.freshworks.dev/|https://community.freshworks.dev/>

You can post your queries directly here or I can connect you with someone from the marketplace marketing team. Let me know

Thanks <@U032SJN3W49> Sorry about the late reply. I think I'd definitely like to have a conversation. Let me DM you

Diff vertical. But for most SaaS orgs - customers success reports into Head of the Revenue Dept. (CRO, SVP - Revenue).

Yeah, I have seen that. I guess it works best that way?

Head of CS does (&amp; should) report to CRO

<@U03560PQ082> In some scaleups, CS tends to handle to inbound lead cycle from discovery to convention and managing the LTV. Such teams report to the Head of Growth

Usually CS team reports to Head of sales / CRO.

<https://krebsonsecurity.com/2022/09/fake-ciso-profiles-on-linkedin-target-fortune-500s/|https://krebsonsecurity.com/2022/09/fake-ciso-profiles-on-linkedin-target-fortune-500s/>

Was anyone taking notes of yesterday's deep dives, had so much planned out for that but couldn't attend

I remember <@U02UEAVKXC6> playing with this tool. Might be able to help

Apptweak has some good to resources that you can get started with:)

<@U02USELSBRT> <@U031QKGPNRK> <@U02V9QUDK1Q> <@U02TTEFFU6B> <@U031NC9B67L> - few folks I know who have done GTM for different geographies. 


thanks for the shoutout <@U02PDC4883V>. logged in today after many days and found this question waiting for me :slightly_smiling_face:

<@U03RR7M0HV2> to share some perspective, a lot of your launch plan depends on how your target persona buys your product. your initial research should be aimed at answering that particular question. how does the sales motion look like, how do they research products to buy, are they more agency lead deployments (APAC?!) or more user lead (US SMB/Mid-market?!). who're they buying currently and why? what makes you stand apart in this market?

that will in turn determine what you need to budget for and where you end up spending that budget. for example, if it is a more product lead buyer, you would focus on polishing your product demo use cases and leading with marketing and inbound sales. if its more of a sales lead buyer, you would approach this with an on-field sales team with a more offline, event based model.

your recruiting investments will then be determined by your plan. do you need content writers to build those demos/inbound flow or do you need more on-ground SDRs to get/close deals. also if it is a non-english speaking market, how do you get SDRs/AMs who speak the language of the customer.

my answer is all over the place, feel free to ask specific questions

Thanks <@U02PDC6B0HH> I don’t have shopping ads and d2c experience :slightly_smiling_face:

Hey Prateek, let's discuss what you're looking for in more detail 

You can connect with <https://www.linkedin.com/in/sanjay-tawar/|Sanjay>. He have been working with D2C ads for a good time.

Suggest you can check via Tracxn, private circle, inc42 for this data. Any Enterprise SAAS company that has raised series B and above rounds should fall in this range as well. Funding is Trackable in many open source websites like yourstory, inc42, entracker

Hi friends, can anyone suggest me couple of tools to find out the company's growth and performance (for North America &amp; Middle East region companies)