s11s

Apollo - good for India
Lusha - middle East &amp; Europe + US to a certain extent

Not sure about Snov

Thanks <@U02PDC4883V>, any comparision for features and accuracy?

Have used both of them so that is how I reference them

Apollo is good in the NA market too. We use both Apollo and Lusha

General principles of LBO should apply to SaaS too. Read Barbarians at the Gate for a racy read. 

In addition to Barbarians at the Gates this would give a PE version of things as to why the "sudden" interest in SaaS  <https://hbr.org/2021/06/private-equitys-mid-life-crisis|https://hbr.org/2021/06/private-equitys-mid-life-crisis>

Have been working with them for quite sometime now. So far the experience is good.
<https://tresconglobal.com/>

Sorry for the late response. Thanks <@U03B1QDSV5X>. 

I am aware of Tresocon. They are a bit pricey and I am not sure if they really do small time Round tables specific to a client. What I know is their flagship events. Are they good for India market as well?

We prepare a Brand Story which acts as the Macca for our Brand Positioning and Narrative, So want to share a link but am afraid it may count as Self Promotion...Maybe you could DM?

Image from iOS.png

Image from iOS.jpg

There is an entire podcast dedicated to this thread.  <https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/>

This is tailor made question for <@U02TTEFFU6B> 

32000 page views
18000 unique visitors
1200 waitlist

Hot damn <@U02TTEFFU6B>:fire: Is this for Kula? Would you mind getting on a quick call and helping me with some of the channels you leveraged? (This can also be a topic for our Deep Dives)

Yes this was Kula. I had an unfair advantage with Achu being a real OG with 30k LinkedIn followers.

Yes, it needed a lot of background orchestration.

Have written a post on it: <https://www.linkedin.com/pulse/how-make-21000-people-care-your-funding-news-rohit-srivastav|https://www.linkedin.com/pulse/how-make-21000-people-care-your-funding-news-rohit-srivastav>

Just to add context, the numbers are not just of the campaign date, but everything since the campaign launch till now (we're still not available through waitlist.)

On the day of fund release:

350 waitlist
8000 pageviews

image.png

Woh bahar koi startup marne ke halat mein ho to use launch karne ke liye funding raise karna zaruri hai kya?

Nahi usko lunches band karna padega pehle

eQ9vkP.gif

Can’t stop myself from being the <#C0318NH5G3C|> cop :slightly_smiling_face: .

Just a suggestion from personal experience, if you want better/contextual feedback on website content and messaging, ask more specific questions (like how about the H1, any section of website which you think needs more help or such).

asking for teardown and dropping a link might not encourage anyone to spend lot of time on this to help you.

Right now looks much like a link drop to get some views and maybe some generic feedback

Sure. Got it. Let me do it in the right way:) Thank you.

thanks for understanding :slightly_smiling_face:

<@U031QKGPNRK> you the man :slightly_smiling_face:

Post the time email has been sent/delivered. Whats the time span you wait to get a full sense of open/click etec?
we probably need a separate channel for #emailmarketing queries

typically expect CTA to be on first fold (not there in mobile view)

+1 to font size I fancy large fonts so maybe i am biased - but i didn't like center alignment in desktop view.
Its safer to make the CTA look like CTA (at-least when you start)

pricing page - follow standard templates man :slightly_smiling_face: not intuitive in the current form

font sizing in most other places apart from heading felt off

also H1 and H2 are critical  from SEO perspective - your H1 is a complex maze of an HTML - no idea why 4 levels of span :confused:

Hey Rahul, here are my first thoughts on the website. 

Note: I opened it from my mobile

1.H1 can be 2 pixels smaller imo. And the CTA needs to be in the first fold. You can do away with the four points you’ve mentioned before the CTA, and add 2 lines on what problem is the tool solving. 

Also i read “zero clicks” and i see clicks everywhere in the gifs. Maybe you can say “with just a few clicks”

2. The CTA text looks good.

3. I guess they are not bad. But out of four sections you can keep for just 2 of them, as we don’t want the user to get distracted.

4. The pricing page looks too texty. Maybe using a pricing page template can solve this.

5. The logo is not clickable, at least to me. That is something that's important from ux perspective. Other than that you can work on the copy. Since you’ve asked me to rate it, my honest rating would be 3/5.

Hope that helps. Let me know if you want to discuss anything in dm:blush:

Hey <@U02UU8Q5F9R>,

I liked the overall website. But point three (case stories) was distracting for me and making the whole thing bit crowded. Also because I dont have any habit to see such memes along with other messages, it was bit distracting.

Furthermore, at couple of places I felt the message had a negative connotation, making the whole point less impactful.

<@U033RUXVCAY> Hmm, that memes, its an experimentation, and if it seems to distract you, I should rethink. Can you please help me understand a little bit more when we said "negative connotation"

<@U02V5Q7DUPJ> Yes, I should work on the pricing page.

<@U030SDYNX7V> Yes, I am creating a web for first time. Till trying to figure out the importance of H1 and H2 and those stuff in SEO. Will get the help of an expert to restructure it to make SEO friendly. Thank you.

1. I think it is fine. Shorter headlines with big bold appearance work well. It is just not impactful enough - add a subhead with how?
2. 2 CTAs in the same space is generally a No No. How about experimenting with a color that stands out from the pallet of the website?
3. While I loved the approach - it is too distracting. 
4. Would be better if you follow the standard template. Looks like bullet points right now, very tough to skim through. Also - features are not coming out with Oomph here. 
5. It's a good start and you can build on it. For that I'd say 3/5. 

Hi Rahul! Not sure if these are covered already.
From the desktop version.
• After the first fold, felt like there isn't enough white space and it was a tad overwhelming. (It could be just me)
• +1 that memes were distracting me from reading the messaging. 
• Liked the GIFs used. :raised_hands:
• It could be just me, but the headings under Use-case read more like Features rather?
• Is the font on the pricing page different than home page?
• Is there a reason why there are 2 use-case tabs on the blog homepage?
• The CTA in the first fold &amp; the last have different rectangular shapes? Curved vs sharp?
• The meta description on the homepage is about 500 characters. It's best to keep it within 150 to avoid truncation on SERP! 
• Do add alt text to your images. They are good karma + beneficial for image search. 
All the very best! :slightly_smiling_face:

<@U02URS98P9B> It's distracting.  Hmm..doing a workaround. Will update you:)

<@U0325QQQALR> Yes, changing that features listed under use case. And it's mistake 2 same tabs on the blog page.

Some great examples here: <https://www.youtube.com/watch?v=tIqh3AfITdQ>

Screenshot 2022-07-13 at 11.26.50 AM.png

Are you talking about Notion? It's probably because of their joint campaign with WeTransfer

Attending but have a pre-existing visa (10 year B1/B2) so not sure I can help there. Otherwise happy to chat. 

Hey <@U02TTEFFU6B>, we are going. Have visa since earlier.

<@U035NH9AL6N>, would love to see you there.

<@U02TTEFFU6B> afaik the only option people suggest is Emergency VISA. It doesn't sound like a great option :shrug:

Hey <@U033RUXVCAY> remember using this during my time at inFeedo. Can check someone from there :slightly_smiling_face:

I've had it since the beta.
Maybe I'm just not the right kind of user/use case for them but for me this is not a must have so far.

Hey <@U038WP8PLUA>, I have started using the free plan for now, I will get in touch, in case I opt for the paid plan in future.

<@U032MN1BESJ> it is true, it seems like the product is not for everyone, although in the narrative they have tried to include a lot more than the ideal ICP.

A good marketing lesson reminder, I guess.

Thanks, everyone! This is done
<@U03B1QDSV5X> was super kind to help me out here.

whenever someone says 'dummies' I think of <@U032MN1BESJ>

<@U02PDC6B0HH> 100% - I also feel like a dummy regularly reading many of the conversations in here :smile:

Add not sure about for dummies but here's a list that have come recommended over the years:
• <https://copywritingcourse.com/>
• <https://copyhackers.com/>
• <https://trycopythat.com/>

<@U02TTEFFU6B> also had a course on copy writing afaik

Okay this is super helpful. Thanks <@U032MN1BESJ> :D

<@U02PDC4883V> <@U035J31JTML> the pros in g2

G2 has better buyer intent data, at least for us. 

Depends on your goal and audience. If it's for showcasing reviews, buyer intent data thenG2. 

However if you are targeting fortune 500/100 in US ,then Capterra actually works. 

I had a chat with Capterra team.. Their buyer intent DB dis not look that promising. And they were asking for a 1year upfront payment

We are a SaaS based Artwork and label Management software.. Searching for users who are looking to manage labels, artwork proofing, workflow management, DAMs etc.

<@U030SDYNX7V> Thank you for tagging me.

<@U039KP64KQQ> Here are a few suggestions -

• Take a step back and understand traffic on your G2 and Capterra pages, as intent data highly depend on the traffic you get on *your product listing*. 
• Ask G2 &amp; Capterra -  what is the 'average traffic per month' that they get on your category pages as intent data also depends on the traffic on your competitors and category pages. They will not tell you traffic numbers for your competitor's page, but you can always ask for traffic numbers for a specific category page.
• Check region-wise split of traffic on those pages.
Doing so gives you a clear picture of which will perform better for you. The entire platform comparison might not be the right approach. As your intent data will be the result of the category performance of each platform, then why not just compare that?

Also, activating your intent data is THE thing. It would help if you first planned how to use that intent data. From my brief understanding, there are two ways to do that -
• *Retargeting using Linkedin/other matched audiences* - It has not worked for a few people I know and for me. You might want to avoid it. 
• *Enriching that data using a tool like Apollo and then targeting those people* is quite a tedious task but works for many people. You might want to try it out.
So you should check and compare which platform help's you better to activate your data.

I hope this was helpful; please feel free to reach out in case you have any specific questions.

<@U039KP64KQQ>^^ Incase you have missed it!

<@U035J31JTML> this is super helpful. I am working this. To understand what works best for me.. Also if you already have a poc at G2 let me know, can connect directly

Sorry Gourav, I don't know anyone directly in G2.

Most publications have Journos covering beats listed. If not, you can use simple Google articles covering this space and reach out to the journos

Start by building an employee value proposition. A great place to start would be to ask existing employees what makes your workplace different, identify gaps and take corrective measures. Then build a proposition to attract prospective employees. Inside out approach ensures that whatever you are communicating resonates with existing employees' worldview as well.

That makes a lot of sense, thanks Sooraj!

every company's growth roadmap would look different depending on what they're optimising for (lead growth, revenue growth, retention, brand lift, repeat purchase, maximize ltv etc.).

the framework is very simple. you look at impact vs resources in a 2x2 grid and pick the one with most impact using the least resources. but i guess you already knew that.

i'll look at my entire funnel, eg. monthly traffic, lead conversion rate, qualified lead rate, lead to opp ratio, opp to close ratio, close to won ratio, won-to-enterprise ratio and so. Then benchmark myself, to find which of the above is the bottleneck, because if i solve that it should potentially have the maximum impact.

eg if i feel my lead-to-won ratios are good but my traffic to lead ratios are poor, I'd work on website cro as my growth project, and so on.

not sure if this was helpful

<@U02USELSBRT> this is really helpful. Thanks for sharing :raised_hands:

Is there any pardot consultant here? Want to connect for some pardot specific projects. You can also refer anyone you know.

Before saying anything else - prompting people to engage with Qs is more an early community problem. If its been around for a while then its a symptom of a deeper engagement and/or value issue.

The other thing to say that a good benchmark for any early community is =&lt; 3 responses per post in 24 hours for people to feel like they're part of an engaged community.

It's not a bad thing to prompt people for conversations but people hate being the first so its a good idea to have someone on the team (or a trusted member) be the first (or even be the first 2) to post and/or comment and then invite more responses - you can test whether that works generically or by @ mentioning specific folks.

I would also look into the possibility of having new members follow other "big names" already in the community and/or topics which means they will proactively get notified of conversations relevant to them and raise odds of whoever might engage doing so without much prompting.

Sounds amazing, will try these 2 out and revert with updates <@U032MN1BESJ>

For ASO (not specifically app marketing),
AppTweak material is really good

Thank you <@U03P9HCL5LH>. I will check it out

This might be helpful <https://www.linkedin.com/posts/rohitsrivastav_need-a-3d-animation-agency-or-contractor-activity-6953284562898624512-l6Co?utm_source=linkedin_share&amp;utm_medium=android_app|https://www.linkedin.com/posts/rohitsrivastav_need-a-3d-animation-agency-or-contractor-activity-6953284562898624512-l6Co?utm_source=linkedin_share&amp;utm_medium=android_app>

Hey Megha. What kind of video you are looking for? I can help you with that.

You could have a look at The Smarketers. Happy to connect you with them, if needed.

We've worked earlier with Tonic Agency, they are good and cost effective. Dialogbox is also good. Let me know if you wish to connect with them

check <http://guch.me|guch.me> they did good work for us at a previous role.

<@U03PPQUK09W> We've done affiliate partner marketing with Youtubers. Can help on tools and strategies we used.

Can connect if you can tell what it is about.

Any Real Estate, FinTech or Edtech marketers here interested in collaborating over an email-automation resource? DM for more details!

Our current sign up flow is responsive, but we show a error on the dashboard on first login, which leads to drop offs. Wondering if there is a better flow to engage them.

during my time in typito. we had a similar situation. We created a landing page with a request/message that Typito is a web application best used in chrome browser. When we detected mobile traffic during/after login, we redirected traffic to this page. Was a bandage but didnt face lot of pushback form people. We did see more than half of them come to desktop. cant recall exact numbers though

same situation with vwo. simple solution, accept only demo signups on mobile and no start free trial signups (which lead to account onboarding as next step). we instead send email post-demo request asking them to signup for a free trial on desktop.

Classic growth PM problem to solve:

— Read device agent (if mobile == true)
— create a magic link with session tokens
— Send email with the magic link to ask continue from the Desktop
— sequence nudges (if desktop login == ‘0’) to prompt continue from where they left.

Happy to get on a call to share some insights and things which have worked for us in the past, if that helps!