s11s

Demand Gen Live, Refine Labs Podcast.

Chris and his team covers a lot about actual demand generation - educating the audience, enabling in-feed content consumption, self-reported attribution, demand gen vs demand capture and much more.

While there is a new product launch (Plus a lot of $$$) but a good thread on building on the PR front. What do the resident experts think? <https://twitter.com/daria_samokish/status/1548955625169862656?s=21&amp;t=tPjo3xNutWvdDOrCyOxr1A|https://twitter.com/daria_samokish/status/1548955625169862656?s=21&amp;t=tPjo3xNutWvdDOrCyOxr1A>

In these cases, you'd need to hire tech recruiters. The other option is to check for Shopify Devs on Upwork (some great devs lurk there) - connect with them and ask if they're interested in a full-time contract position.

Interesting! I'm gonna checkout Upwork first. Thanks Deb :)

Will suggest you to join the Shopify Partners community on their website and on slack. Many developers will come upfront to pitch their services.

If you'd like to outsource the work I can share contacts. Know a few good folks in the Shopify dev community!

Shopify ecosystem is lit on Facebook. You'll have 100 inbounds within hours. Find the most active groups and hunt.

Thanks <@U02URBKGVA7> will try it out. <@U03KUTMPFB7> only looking for full-time right now, outsourcing is a back-up option, will reach out if needed. Much appreciated! <@U02TTEFFU6B> Did not know that! Gonna start hunting right away :)

this community might help as well: <https://twitter.com/i/communities/1456234362928730113>

Imho It's a super niche role - would be super hard to find out via standard job sites. You probably should only follow the advice already given on this thread :sweat_smile:

Generally the feedback I've received so far is that you should figure out the ideal PR agency that can help you with this. I have several agency contacts that I can share if you want, but ideally you should figure out which agency specialises in your industry related PR. They will then generate both organic and paid Branding on your behalf.

Do you know what frequency, placement, you want? Else get a PR agency who will get you a better ballpark 

Halfway through curating our monthly newsletter and I am giggling :rolling_on_the_floor_laughing:

We're a crazy bunch.

Will trigger the NL tomorrow.

Also, we got a sponsor for s11s btw.
Thank you, <@U02VBNKU9T6>, and the folks at Zuddl for being such no-stress partners for the community.

Not a ding on you <@U03F8LN6NKW> at all - this topic is a pet peeve of mine.

I almost always cringe a bit when I see category creation related interviews/articles.

Having had a reasonably high profile role at a company that did this - every single post on the topic fails to adequately convey how hard it is, how expensive it is and how much time it takes to pull this off.

The entire process is romanticized to the point where any startup reading things like this feels like they could also do it and they are wrong most of the time.

Anything on this topic should come with a reality check/disclaimer about the level of difficulty involved in creating a category.

Sorry - had to get that off my chest.

I'm new to SaaS. So no worries. Happy to understand the perspective of experienced folks like you and take criticism in this process if required :)

The criticism is entirely directed at the people talking about this stuff without appropriate context.

You can use <#C02VCEU9V0Q|> - too many channels lead to siloed conversations.

Obviously awesome by April Dunford
Positioning: The battle for your mind by Al Ries and Jack trout
Hacking growth by Sean Ellis

Ogilvy on Advertising: David Ogilvy
Pandeymonium: Piyush Pandey On Advertising
Purple Cow: Transform Your Business by Being Remarkable: Seth Godin

Completely forgot to say: Kotler on Marketing

<https://docs.google.com/spreadsheets/d/1qzrGLLVJ5LDGwxjzlWYJol9Hu-Upy8vKq2fY9qjjf0w/edit#gid=0|Here is a list of favorite marketing books>

Thanks everyone! :raised_hands::skin-tone-4:

Not particularly marketing but do check out ‘When Coffee and Kale Compete’ by Alan Klement. It’s a really good book imo to get in-depth understanding of JTBD.

"mazza nhi aaraha"

getting random email forwards of a competitor/similar player from the team without telling what was their takeaway

no/few feedback on copy in the copy stage; 10+ feedback points when the design is done

<@U02USELSBRT> mine was a term but either could work. :smile:

<@U035RDGB2CU> ouch x3

"mazaa nhi aaraha" and "wow factor missing." as someone who worked in an agency i still get PTSD from just hearing those

"Kuch to fata" :smiling_face_with_tear: whenever there are discrepancies

<@U039FQ2SNNN> once a 200 year old conglomerate's SVP asked my team for a "best and final no regret price" :neutral_face:

Hi Fam,
Is there anybody from tier-1 MBA colleges?
Need some guidance in preparing for CAT.

Hi Everyone,

Just wanted to check in quickly, 
Is there a specific calling tool the SDR teams at your organizations use for EMEA? 
Something apart from Twillio/Call hippo. 

P.S. - apologies if I'm posting this in the wrong channel. 


Hey folks, I'm looking for a tool which can create unique, non-shareable links to videos. Anyone knows a tool which can do this?

image.png

congratulations on the sponsorship and <@U02VBNKU9T6> and team - much respect for giving this a try. Loved the newsletter. some sections made me laugh loud enough to disturb 3 people around me

Kudos <@U02TTEFFU6B> and team. Thanks for the amazing overview in the newsletter :raised_hands:

Hey <@U02TTEFFU6B>, would love to read the newsletter. Don't see it in my inbox yet though :disappointed:

Zuddl and s11s are a match made in heaven. Kudos guys! And I loved reading the newsletter. Why can’t more brands be as engaging with their newsletters?

<@U039FQ2SNNN> the key is the brand guidelines and writing guidelines that Rohit, Sid and team have developed in the last 6 months.

<@U031QKGPNRK> our entire brand guideline is this:

“Don't market unto others what you don't want marketed unto you.”

I was waiting for you to share the 23 slide deck <@U02TTEFFU6B>. It is ok, you don’t want to share it and let us learn from it :(

I don't have a 23 slider for Kula. Kula's brand guideline is - be genuinely helpful and educate the market.

"And the battle that shot the popcorn emoji prices up"
Damn:rolling_on_the_floor_laughing:

<@U02TTEFFU6B> the most fun i had scrolling through a newsletter :smile:

<@U02TTEFFU6B> I am getting lot of self doubt about wether am I getting self doubt about my novice skills at sarcasm.

Can’t find. <mailto:mayankjain654@gmail.com|mayankjain654@gmail.com>

back to the topic of thread, this newsletter came in 10 seconds after another newsletter and the contrast is mind boggling to see. I learnt something today about newsletters. keep ’em coming

<@U031QKGPNRK> Thanks man. People like you...

<@U031BVBGHCK> were you the n00b, the influencer, or the hustler in the thread&gt;?

"spectator":see_no_evil:
:zipper_mouth_face::shushing_face:

Happy to support the community. Now please help me demonstrate ROI by signing up for the product :joy:

And don't come back to me with “not everything marketing does needs to have an ROI” :sweat_smile::sweat_smile:

<@U02TTEFFU6B>  releasing how to write a newsletter course soon :eyes:

What's all the hype about the newsletter? Would love to know :slightly_smiling_face:

This thread needs to be part of the next newsletter :boom:

150 Rupiya.jpeg

<@U02VBNKU9T6> looks like you'll have some answers to What's the ROI in this :eyes:

Request to please add <mailto:shubhamgrover.sg@gmail.com|shubhamgrover.sg@gmail.com> to the subscriber list too <@U02TTEFFU6B>. Are we maintaining a past newsletters repository by any chance?

I read the 3rd edition first and then realised why the hell I m living under the rock and haven't read the 1st two yet. Now i have read all of them a gazillion times already. So pure.. and fun :star-struck: 

<@U02TTEFFU6B> even I din’t get the newsletter :thinking_face:

We are a few lucky people who get these kind of amazing newsletters.

Can't find it in my inbox. Looked for it in the spam as well. Email - <mailto:y.a.muthreja@gmail.com|y.a.muthreja@gmail.com>

The market is very different from what it was a decade back. When I got into B2B marketing, we had to learn almost everything on the job or with the help of colleagues. Most of the learning material out there was from a western context. We have always lagged in our understanding of marketing compared to western countries as far as the pace of development is concerned. The situation is different today as we have moved away from the traditional labor arbitrage model to focus on building products. Besides everything you'll learn about B2B marketing, the higher you move on the corporate ladder, you will have to learn consumer psychology, understand how the business operates and manage people.

the trouble is not in the "marketing" part of b2b marketing. from a tooling and process perspective, things are better than ever. i can't imagine a company failing to drive demand gen in a market due to lack of skills, it can only be lack of trying or one of these things below

now what's missing are a few things:
• most marketing teams are far away from real customer problems, they don't have enough empathy and it shows in all the messaging right from emails to blogs to ads
• companies don't know the bullseye definition of their ICPs. they keep it fuzzy and keep lying to themselves ("our market is fortune 1000"). naturally marketing teams won't produce the output that will move the business forward
• most companies don't understand their positioning really well or don't iterate enough on it, leading to lacklustre plans, poor targeting, lack of a strong value to the audience

<@U02USELSBRT> you've kind of said it all:sweat_smile:

<@U030E27CBB3> agreed, leadership in any role involves these 2 aspects

Watching you and the core team in action in the community is a live community building course for me. Love the intent behind the intiative

There was a fiery discussion about this. So much disagreement among ourselves. Love it.

Helps us get what's the absolute best for s11s.

if it was anything like the discussions that used to happen in clubhouse among you all, I can imagine how genuinely healthy it is.

We are very civil on Clubhouse. Let's leave it at that.

<@U031QKGPNRK> I think the magic ingredient with s11s apart from awesome founders is that it is a marketing focused community built by marketers. Who knows if a developer focused community built by developers would see grasshoppers chirping in the background.

PS: Nothing against my 'kaabil' developer friends

but honestly offline me developers are way more engaged and community enabling in my experience. ofc besides the point :stuck_out_tongue:

developers, developers, developers, developers - steve ballmer

<@U02USELSBRT> It's still echoing. Can't unsee, can't un-hear. After more than a decade.

Wait what.
Do we have a Clubhouse channel? Link please!

Not anymore <@U033ASE526S> but all of this started at Clubhouse.

And it was fabulous! The best part was the after-session random conversations :smile:

and i am wondering - main uske bhi laayak nahi raha :confused:

<@U02TTEFFU6B> thanks for sharing! Wrong Kritika tagged though :see_no_evil:

Thanks <@U02TTEFFU6B> for sharing my article! :grinning:

This time - I glanced through each post.

1. Is the post overall value adding and relevant.
2. Isn't an event that has passed.
3. Not a LinkedIn update or a tweet - but some depth to it as well.

Yes. From the next week onwards, that'll be an important factor. But can't judge retrospectively because of it.

I am looking to hire someone with these skill set. 

I teach marketing there. Let me know if I can help.

A close friend of mine is part of c6. Can connect 

My team is. I am trying for various visa options but no luck yet. 

Same. Was looking at individual B1/b2 visas but was wondering if there was a better way. Hopefully someone else here can help :)

Same. Please ping here when you have a breakthrough.

Has anyone tried applying from different countries? (Vietnam, Nepal, etc)

My CEO asked me to explore this option. Any thoughts?

Will be at the event. Had an existing visa so no real insights from that standpoint unfortunately. 

The earliest available visa appointment date was March 2024 :rolling_on_the_floor_laughing: 

any luck with you folks?

I am based out Blr. But ready to extend my experiences &amp; expertise. Do let me know if you are keen on. I am reachable on 8546850418.

If you guys think you have Product Market Fit, we ar grux.digital can help

that shouldn't be a problem unless it's recurring. talk to your card company and ask them how you can overcome this

We're facing the same challenge. Haven't found a solution yet. But our founder was unable to renew our Lusha subscription since we used his credit card for it. 

Hopefully, someone else has a solution 

<@U02V8PH46PM> Open bank generally has worked for me. They are a neo banking layer for corporate accounts on top of ICICI. Also you're working at <http://Fynd.com|Fynd.com>?

Thanks <@U03KCEWAEFQ>! Will explore this. 

Yes, I work at Fynd for our Enterprise SaaS product suite. Hi :wave: 

<@U02V8PH46PM> very cool to know, Sreeraman is an investor in my startup :slightly_smiling_face: Meeting Harsh and Farooq over the weekend too. I'll try to drop this in our convo to see if it can help

<@U03KCEWAEFQ> that's awesome to hear! I generally work with Harsh. 

They're all good people to have on your side. 

Hope you have a fruitful meetup! 

Use open.money virtual card or brex virtual card 