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I hope the entire cafe is booked with the TWC guys :stuck_out_tongue: 

Thanks <@U02TTEFFU6B>. <@U02PDC4883V> Replying in DM.

Verak has some stellar content on their LinkedIn

Thanks a ton Keshav, they have pretty amazing copies on LinkedIn. :slightly_smiling_face: Great inspiration.

<@U039HVCS1LL> Please let me know about other interesting SaaS pages you come across!

<https://www.linkedin.com/company/storyblok/posts/> and <https://www.linkedin.com/company/getaccept/posts/?feedView=all> and some good ones we found.

Thanks a lot Mansi, Mahima, Checking them out. :slightly_smiling_face:

This article may help you - <https://inc42.com/resources/saas-startups-12-step-guide-to-building-stellar-social-media-presence/?itm_medium=referral&amp;itm_source=website&amp;itm_campaign=sidebar-recommendation|https://inc42.com/resources/saas-startups-12-step-guide-to-building-stellar-socia[…]=referral&amp;itm_source=website&amp;itm_campaign=sidebar-recommendation>

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for others:

1) minimum monthly spend = $15K recommended (but can bring down to $10K or even lower) X 3 months
2) targeting criteria:
- topic (below each question you would find question topics),
- company domain targeting (small percentage of signed in developers) and
- content match targeting (you give them 300 URLs of your content and they will show ads on question which match your content)
3) ad formats: only banner ads (728X90, 300X250)
4) miscellaneous:
- managed service (no self-serve platform),
- product manager persona is quite low, see attached infographic for major profiles

Keyhole (who happens to be our client) -  <https://keyhole.co/social-publishing-and-scheduling/>.

Buffer works just fine.

All of them do, tbh - there's no big difference for most use cases which is why what will likely tip you over is price based on usage limits for your scenario.

Interesting Read - <https://review.firstround.com/an-exact-breakdown-of-how-one-ceo-spent-his-first-two-years-of-company-building>

Hi All,
Its lovely to be part of this group thus sharing what we have created at Cooee(<http://www.letscooee.com|www.letscooee.com>) for your feedback. Imagine Canva integrated with your mobile web/app/ecommerce store that can deliver one-to-one personalised engagements to customers. Your reviews and suggestions will mean a lot to us , thank you :pray:
<https://www.youtube.com/watch?v=A94GWgF5Bz4&amp;t=21s>

Can help out. It'll be better if you could share a questionnaire before. 

Hey Vartika, if you're still looking out I'd be happy to help. Our company ties up with Onsurity for insurance.

If this is open, I can help you with any doubts regarding plum. We just started using them.

But I just use it for checking holiday calendar and birth dates of my colleagues :sweat_smile: So not sure what insight you'll get from me

I can help if you are talking about payroll.

If you think it helps, I can refer you to Perk Payroll (which is into Payroll and attendance)

I can connect you with someone I know. Can you DM me?

if it feels wierd, its likely going to be wierd :slightly_smiling_face:

<@U038WP8PLUA> YouTube affiliates depends a lot on product. Eg. Skillshare has done phenomenal with fixed + performance based incentive.

Lets connect if you want to check further.

Hi <@U02VAM808KV> yes that would immensely help!

DMing you

CAPM from PMI? I had written it back in 2017

<@U03834B6CS0> available for a quick chat?

Let me know when you are free, will give you a call

Congratulations <@U03CACT0VRR> . Super awesome! This post should however be in <#C0318NH5G3C|> :)

<@U02PDC4883V> FYI, not sure why, but I don't see shameless-plug channel which is why I posted here

All the best <@U03CACT0VRR>, I wish you will better out John Miller ;)

Good to meet you Dave. This is an amazing time to launch a marketo competitor. Which all markets and target segment are you focused on/?

Friday is the day for WRR [Weekend Read Recommendation]

This week we talk about an old essay by Elad Gil on the cliched archetypes of founders and why they exist.

<http://blog.eladgil.com/2020/10/jobs-wozniak-cook-build-sell-scale.html|http://blog.eladgil.com/2020/10/jobs-wozniak-cook-build-sell-scale.html>

<@U02TTEFFU6B> haha we need a thread like this for exchange of numbers.  :)

Let this be a trend and we'll be happy to make a channel.

An over optimized life isn't worth living.

Don't. 

Nothing will come out of it. It's okay for a community where we have common hatred of things and it doesn't get personal.

In a workplace, it can very easily get out hand.

Yeah, employees might use the bot to vent out negative thoughts about the org

I am just thinking how many HR issues will come! And then you will need an HR chatbot

But may be this can be therapeutic in the long run :sweat_smile:

Alternate option:
<https://twitter.com/skuwamoto/status/1527503560811851778?t=IPM5QNtOq7XbnRQfCzT1gA&amp;s=19|https://twitter.com/skuwamoto/status/1527503560811851778?t=IPM5QNtOq7XbnRQfCzT1gA&amp;s=19>

Talk to Garima at Treelife. I'll DM you her contact. 

<@U02VBNKU9T6> thanks a lot! :raised_hands:

MICA+Digital+Marketing+Brochure+(4).pdf

You can connect with her <https://www.linkedin.com/in/mahimasurana|https://www.linkedin.com/in/mahimasurana>
She has gone through the course

I had a talk with someone from SIMC pune who took this course. She said and I quote.

"Bekkkkkar hai mat karna"

That's the white space.// <@U02TTEFFU6B> <@U02PDC4883V>

<@U02PDC6B0HH> <http://Zohort.com|Zohort.com> is doing it for entry level sales roles. But still don't see anything for marketing.

GrowthX - I wouldn't consider to qualify for this.

This seems like a good idea to work on. If anyone wants to brainstorm, I am up for a chat. 


This is like a cohort with curriculum right ?

<@U03158A1WPK> They miss the mark a little

Stoa covers a much wider scope

Growth School covers too less and mostly workshop and topic driven not sure if they have placement element either

Fair point. A Newton School variant for Marketers with courses to prepare junior marketers and place them will be good. Currently lot of point courses. <@U031NC9B67L> <@U02VBQCQ7EG>

Up for it. Even a whiter space for marketing/rev ops

It's far more challenging for B2B because developing industry, product, category IQ will take far more time.

<@U02TTEFFU6B> ran a cohort for content marketing

I'm doing one with growth school. 8 weeks program will be launched next month 

Well said!!
Market correction &amp; discipline on the way.

Hey <@U03FNQJ5E4F> 

Please repost on <#C02S4318139|> in the community format.

This message will be deleted in 20 mins.

Finally I am feeling missed out of something worthwhile by not being based in Bangalore.

Looks like so much fun.

And I also it's not a male-heavy outing like the last one. The long thread helped. So proud of us all.

Oh definitely! Everyone missed you! For some reason everyone thinks you are based out of Chennai. 


Patna. Bihar. :raised_hands::skin-tone-4:

1653192872453.jpg

<@U02TTEFFU6B> its okay, settle in Chennai. :wink:

I recommend ABM (Account Based Marketing). Demandbase has a good learning material on its blog.

<@U03GDAXTSUD> Which company is handing over the reins of ABM to a fresher?

Content, social, campaigns are possible areas 

<@U02UGB8DERY> did I say taking the reigns?

<@U02UGB8DERY> In my opinion, provided the Techstack is in place ABM is one of the most comfortable and comfortable Marketing strategies. 

And certainly there would be someone to train and guide, like a manager or head, etc, isn't it?

Begin with learning in-depth of inbound marketing, content marketing and account based ad targeting.
Along with this master webinars hosting, event marketing, lead management and segmentation.

Once you have ran these stack for a couple of years you are ready to graduate into ABM and other practices.

Along the way work closely with sales, product and service team also help you accelerate deep into B2B marketing stack.

Ahhh will be missing this out. I hope we do this frequently. :raised_hands:

Cant believe I am missing this by a day, hope we do this again very soon! :raised_hands: 

Maybe biased - but when I was at Kommunicate, we were closing 95%+ of sales without a single conversation. Good in-product marketing, proactive customer success and lot of behavior-based communication.

Was this only for the grow plan or the other plans on the website as well? Also if you don't mind sharing what revenue stage was this?

That was across plans - starter, grow and scale. We are still early - say about ~$700k runrate

Got it. Would love to chat about this sometime <@U02URS98P9B>

Crowdfire, instamojo, these come to mind.

Isn't Instamojo a payment gateway? Do they have a recurring offering too? <@U02UY3EPQDA>

Also, my own saas was zero touch sales with PLG hooks.

I don't think instamojo has a recurring component. But definitely has PLG hooks baked in.

<http://www.b2brain.com|www.b2brain.com> -&gt; aha moment is within 2-3 days for sales reps.

<@U03H6TBRB24>,Sridhar would be very happy to hear this.

<@U02UGB8DERY>, many companies including the OG Freshworks

The PLG model as such varies by company. What a Calendly/Loom video or a Dev Ops firm does is very different from Chargebee ( which has a ETA to reachout within 15 min of signup). In a sense, the "Sales assiste" part varies significantly depending on the product, pricing and onboarding/time to value period.

We at <http://DronaHQ.com|DronaHQ.com> are doing it! Free Trial lead PLG

<@U03158A1WPK> hmmm.. well any product that requires any bit of sales *Asist* is not a PLG play. (I guess, I haven’t read the official rule book lol)  If a SaaS isn’t bottom up, PLG is a long shot, I feel.

For my previous product, our onboarding module was built as the last feature and we painstakingly onboarded a lot of customers manually. This is purely because we didn’t wanna build Sales teams ever.  Oh and we do have enterprise customers on annual plans.  No calls ever made (not even a single Zoom meetings).

"well any product that requires any bit of sales *Asist* is not a PLG play" - As I said, this is one extreme. While companies would also have a feature level, entry models and then having sales motions. There is a spectrum, and to an extent PLG is also a variant of the freemium, free trial, and lifetime some features free model of early SaaS firms

Please grab a coffee — this is more like a weekend essay: :joy: :coffee:

Last year there was a thread on LinkedIn, wherein the OP claimed that in that post on how HubSpot was PLG.  To which Brian Balfour cleared out that it wasn’t the case as it is still very sales-heavy.  And I kinda come from that school of thought.

PLG is only when a product by itself (w/o sales or marketing motions) leads the way for (any or more of) — Acquisition, Adoption, Retention, Referrals, and Revenue.

A few product/feature breakdown of examples from B2B SaaS:
Acquisition — As a product feature, Figma built collaborations that added to phenomenal user acquisition and growth).  Here’s a great article from my bookmark: <https://kwokchain.com/2020/06/19/why-figma-wins/|Why Figma Wins>. Later down the line, Figma also released a FigJam feature, purely for prodcut-led: Acquisition &amp; Adoption.  These product features are built to unlock cross-side network effects (vs traditional network effects in B2B context are Zoom, Calendly etc).

Adoption — Tools like Notion, Airtable, Canva, Figma, etc allows pre-built templates.  These templates are both user generated + pre-canned. This fast tracks adoption rates for these products.

Retention — Slack, Notion, Airtable, etc send notifications when activities inside their product.  Slack even sends weekly activity metrics to admins &amp; owners.

Referral — Invites and Referrals are purely baked inside the product.  Example: Airtable and Notion has referral codes baked inside the product for each user.  (this is implemented as a product feature, not a marketing referral campaign and hence it’s Product-led).

Revenue — Almost all the B2B examples price based on a per user model.  These above product features contributes to revenue directly without sales motion.  These companies do have Sales teams which only has one purpose, to navigate Enterprise Sales deals (the compliance, custom features like SAML, etc).  Also, majority of Marketing teams’ activities are towards branding activities/campaigns — it’s never a marketing driven funnel as in traditional B2B SaaS.

Having built a SaaS with PLG play, here are my impressions with first-hand:

• With PLG one can blitzkrieg the acquisition — no marketing campaigns can’t match those numbers
• Product-led strategies scales exponentially (thanks to network effects) 
• The Funnel is delivered and managed by the product itself and not marketing/sales teams
• PLG is straightforward when ‘business users’ derive value from the SaaS (as opposed to business itself) [example: a CRM SaaS vs Developer tool SaaS]
• 


You can check for freelance designers on upwork/fiverr if you haven't already - a lot of PPT designer there too. 

<https://slyds.com/> - They are Bangalore based. Have worked with them once before.

Hi Rakshit, <https://blufig.digital|https://blufig.digital> can help!

<http://pitch.com|pitch.com> : this tool is really good <@U030SKG09E1>

If this is just a bandwidth problem then check fancy hands 

<@U030SKG09E1> I could be terribly wrong, but see if this sounds sensible to you. this is what I sensed after I read through your problem. 

I feel it's time for your organization to rebrand, right from the identity or probably website, collaterals, etc (though I have no clue about your website, I am just guessing...)

We are a part of Forbes tech council. Happy to answer any question on this