s11s

Tried Spotify ads yet? They might have something given ads also run in their native platform (I have not run them though)

Hey everyone, 
Any recommendations for a freelance video maker? 
Looking specifically for animated SaaS product videos. 
TIA! 

1. Improve subject line/delivery times to increase open rates. 
2. Optimise copy for mobile devices to increase clicks and conversions. 

i am not sure if the subject line is optimized for opens and "misleading" hence lower click rates? or Content of email - not matching the subject?

On emails, a basic rule-of-thumb:

• Open Rate &lt; 20%   :arrow_right:  Test subject lines
• Unique Clicks &lt; 2%  :arrow_right:  Make CTA clearer
• Bounce rate &gt; 0.5%   :arrow_right:  Clean your list
• Spam rate &gt; 0.8%.  :arrow_right:  Send to most engaged subs


<@U02V9QUDK1Q> are you talking about open rate across regions? I send the same mail to both MEA and SEA and my OR is better in MEA around 20% but SEA it's single digit or sometimes even 0. What do I infer?

• Check the activity of the SEA segment for last 5 and last 10 campaigns
• w/o any other context, I’d say the SEA list hasn’t been cleaned up in a long while

What was the goal of this campaign? And 7 conversions are worth how much?

the audience was cancelled  subscribers - conversion event was reactivation

Like everyone has said your CTA needs to be looked at. However also look at the final conv metric. .007% for cancelled subscribers - Is this something you have seen previously across other channels? If not keep this as your benchmark and then keep pushing for improving on the final metric. The in between metric (open, Click to Open, spam%) all help you optimise this. 

<@U030SDYNX7V> Product marketer at Mailmodo here, we recently launched a project to help email marketers measure the health of your emails and understand where to focus efforts on, which I think you might find helpful.

More here - <https://www.emailers.io/>

Here are few email flows of some great SaaS companies. Take a look, might help. :slightly_smiling_face:
<https://www.saasframe.io/>

Reverse brain drain. :rolling_on_the_floor_laughing:

 They have been trying to get into the india market since 2013. But have been unsuccessful. This is a step towards fixing that. 

Its interesting why Freshworks with all the talent moved to hire internations CMOs, CROs and CFOs. On the other hand the news is Sprinkler is reversing the trend with lot of Indian hires.  Earlier, Indian techies and now India out marketers !! Arun has been hired as Global CMO and may move to NY next year.

Sprinklrs top management is mostly Indian. 

Riya if you are operating globally, you will need multiple payment gateways and payment methods, let's say you want to accept payments in Singapore you will need Adyen and Rapyd ( which should accept GrabPay, PayLah, HSBC, UOB and other local payment methods ) if you are operating in Indonesia you will need Xendit and Doku ( which should accept local wallets, cards ) which can get complicated as each integration may take 100's of your engineering time. My advice is find a payment orchestration ( which will help you with payment integration with no-code just like zapier, and some may even help you fasten up your PSP onboarding )

I would recommend <http://inai.io|inai.io> as they are built for this.
They are serving some giants like zoomcar, healthify me.

Let me know if you need a intro

Hi Priyanka - The last part of the message is promotional. If you would like to keep it please post this in <#C0318NH5G3C|> else you can delete the last part (PS - onwards)

<#C02UPC0JKAQ|> is better suited for such queries

sub domains are good to use. Spam wont affect them

<https://s11s.slack.com/archives/C02SC17QD1U/p1652259613187279?thread_ts=1652259613.187279&amp;cid=C02SC17QD1U|https://s11s.slack.com/archives/C02SC17QD1U/p1652259613187279?thread_ts=1652259613.187279&amp;cid=C02SC17QD1U>

Can connect you to Chingari and Bikayi's PR agency. Let me know if that works

Hey Ahaan, can you please also connect them to me?

Hi, we used it for one of our client in eCommerce platform space. Not so good spending so much. I would still recommend LinkedIn SN for scraping Email IDs

We are using it for 3 months now. Got some good RoI initially but nothing much atm

Hey, it's an add on software for us. We can't rely on it completely. Also depends on which market you essentially need it for. Works well for SEA and US markets.

IMO most folks have a love-hate relationship with Zoominfo. Can't live with it, can't live without it.

Have used it, quality wasn't great though - used a scraping tool for building a prospect database ultimately.

I have used it extensively for more than 2 years in US market. For us the quality of data + direct dials was pretty good, however it comes with a steep cost(gave us a decent ROI though).

You can explore <http://apollo.io|apollo.io> as well, it's good and light on pocket as well.

Will be happy to answer any specific questions you might have over DM.

I know someone really good. Shall I DM you?

You require it for email ids or phone numbers ?

ZoomInfo. cc: <@U02TTEFFU6B> :stuck_out_tongue:

<http://Snov.io|Snov.io> for emails , lusha for phone numbers

Depends a lot on which market you want the leads for. I have been using Apollo for the Middle East and India and it's way better than Zoominfo for these geographies.

<@U039FQ2SNNN> You can explore following chrome extensions to get email addresses and phone numbers      Salesql
Lusha
Slintel
Signalhire
Arrowleads
<http://Snov.io|Snov.io>
Rocketreach
Easyleadz
Leadleaper
<http://Reply.io|Reply.io>

<http://voilanorbert.com|voilanorbert.com> too. Using that for last 6 months.

<@U02PDC4883V> you should have said chal cutle :smile:

you are the only person I know who uses it

No Shaf.
Big cuttly fan here :man-raising-hand::stuck_out_tongue:

<@U02PDC6B0HH> aur ithna cut'aoge :stuck_out_tongue: #tgif

<https://www.meetrecord.com/blog/11-sales-podcasts-for-sales-leaders>

<https://metadata.io/resources/blog/|https://metadata.io/resources/blog/>

For high level SEO: <https://seomba.com/>

Animals has some pretty good podcast episodes  for B2B marketers - <https://www.animalz.co/podcast/>. They're also on Spotify.

There you go: 

<https://s11s.slack.com/archives/C02PS0CGPU1/p1649819133125589|https://s11s.slack.com/archives/C02PS0CGPU1/p1649819133125589>

you need to do a minimum of 100 plays which basically means 10 slots of 10 plays/hour - will cost you about $2500 + cost of person who will shoot the ad for you - $200-$400

the real ROI is derived from that last $200-400 :D

my suggestion is to skip this step and go straight to Canva and create one yourself :smile:

spend that ~$3000 in paid media spends instead

even though it has to be a brand play only. anyone remotely thinking this will impact demand, should not think in that direction. any demand whatsoever will be a plus. plus go for 15 second motion video over static image. if static image is the idea then just do what <@U02USELSBRT> is suggesting

<https://stackoverflow.blog/2015/01/16/why-we-still-believe-in-private-offices/>

Yeh Joel banda rockistar hai
<https://www.joelonsoftware.com/2008/12/29/the-new-fog-creek-office/>

I’ve used <https://mosaico.io/> for design and <https://www.goodemailcopy.com/> for content inspiration when we did not have a designer available.

HubSpot - easy comes with flexibility around automations

Thanks a lot Anand, Swarnendu. Mosaico looks cool. Not sure if HubSpot allows creation of templates for free.

Yes, you can or you can create your own theme

Perfect, thanks a ton Swarnendu. :slightly_smiling_face:

We were using Stripo to create but now exploring Mailmodo as well

Does Mailmondo have templates/no-code design options?

Yea. Both of these are drag and drop like WordPress page builder

Will check surely, thanks <@U03A7M15E5B>.

Hubspot is the best automation tool. Look no further <@U039HVCS1LL>

Thanks <@U039FQ2SNNN>. I used to think most of their products are paid (on the higher end), but looks like a misconception in my head. :smile:

See if you are eligible for their startup pricing. Their automation bit is paid but well worth the host of features you can use wrt marketing

:wave: Mansi, for sure. That's what <@U03A7M15E5B> also recommended. :slightly_smiling_face:

<@U039HVCS1LL> Oh, didn’t read that part :grinning:  Great, feel free to DM me in case you need any help wrt Mailmodo.

Wow this is a crash course on Marketing. Thanks!

<https://www.marketingweek.com/b2b-flippening-brand-marketing/|https://www.marketingweek.com/b2b-flippening-brand-marketing/> #weekendread

This is pretty good: <https://youtube.com/c/RefineLabs|https://youtube.com/c/RefineLabs>

Folks - we are live with Sai! Join here: <https://zoom.us/j/99136199147?pwd=T0hYRDVzb2NTb2VoZWMyS3FETmdTQT09>

Had created one as a handover deck for my previous organization. Can't share the deck but can run you through it if that works.

following. Would love if anyone can share with me as well!

Ness Lab 3.png

I loved, love and will love <http://roamresearch.com|Roam Research> for the rest of my life. Not a popular opinion but my favourite tool for note-taking!

Any PR agency/consultant for early stage B2B SaaS? An acquaintance of mine is looking for one.

Sign up for an AWS account from their website. Apply for credits via:

1. YC SUS for 5k usd. (just apply via hacker ID) 
2. <http://Pioneer.app|Pioneer.app> (if you win 25k for 2 yrs, plus much more)
3. Apply to AWS activate 1k for 1yr
Edit
All of these above involves applications and reviewals. 3rd is the more straightforward of all.

curious - wat are you going to use it for?

Hubspot connects directly with Facebook and Linkedin lead gen forms. So anytime you have a new lead, it will be logged in your CRM. Take a look at the apps on the marketplace.

Are these forms hosted on your website and you are bringing in traffic from ads?

If you have HubSpot tracking code enabled and all your lead gen forms comply with HubSpot's rules ( usually they are ), HubSpot is able to track these lead sources automatically.

It would store the values in original source and latest source fields which you will find in your contact properties.

Honestly using hubspot for the first time :sweat_smile: Let me check.

Have been there. Let me know if you need more help :smiley:

<@U02UJBF2Y4C> is the boss when it comes to HS

You'd need a technical whitepaper or product architecture doc similar to this (<https://mixpanel.com/wp-content/uploads/2018/06/System-architecture_June2018.pdf>) The marketing / PMM team cannot pull this off. At best you can co-ordinate this with your CTO and the team leads that reports into him/her.

In my last company, I created a product dossier that included:
• Company profile
• Problems we are trying to solve
• Our solutions
• Process that our software follows to achieve the objective
• What are the advantages
• Technical architecture (Specified the interfaces, protocols and parameters used and mapped by product and system architectural layers)
• Tech stack (List of software that defines the infrastructure to be used in the product)
• Data Security (Protective measures that are taken to prevent unauthorised access)
•  Implementation Overview (Structure, training, flow, final set up)
• Post sales support
• FAQ
This was a 50 slide (but not heavy on the eyes) ppt which really impressed and answered tonnes of questions around product and tech.

This will be good <@U02PDC6B0HH>  and we have missed this as we have an alternate document. Thank you so much for this and the reference.