s11s

We used <http://Sofos.ai|Sofos.ai> earlier and now using <http://meetalfred.com|meetalfred.com>. Comparing the 2, pretty much satisfied with Alfred. Alfred keeps a check on Linkedin invites limit and rolls back invitations after a specific period to maintain the limits.

using it for 3 years no. Easy to setup and run

Thank You <@U037X3LJ8D8>&amp; <@U03A7M15E5B>

I have used meetalfred before and it seemed to work well

Phantom buster is good but still requires some manual work to create CSV

And what are the data you need to justify rework?

Hi Swaroop, in my experience you should consider a brand revamp if your product/service has completely outgrown/changed course from its earlier offering. In customer interactions if you find a lot of discrepancy in how they describe your product against what you actually do. Do note here, if the core offering of the  product remains the same with addition/change of services and value propositions this problem can be solved by revising your messaging and implementing it continuously over a period of time across all properties including media.
When you are considering a re-vamp, ensure that you have confidence on the current positioning to continue for atleast another 4-5 years.
For data, conduct market interviews with your TG to understand how they describe you. Similarly, look at your website traffic and understand what they are asking.
Hope this answers your question to some extent.

You can also be the SPoC. Correct me if I'm wrong <@U02PDC4883V> :thinking_face:

We try to organise one every quarter. Hopefully that duration will be reduced. 

Not sure if it's best practices or not but have generally followed this template 
Competitors USP - How to negate them
Our USP - How to amplify
Customers and Case Study comparisons - if possible industry-wise
If possible - references to people if they have switched
Awards &amp; Recognition 
Appendix - Feature by feature comparison (avoid if possible, this may result in pricing negotiation)


Thanks <@U02PDC4883V>! This is really insightful!
Just one follow-up:
1. So when talking about the competitor USP we'll be writing about where our product negates or matches upto the competitor's primary capabilities?

Yup absolutely. Or why that's absolutely not important in the larger scheme of things. 

Got it. This really helps. Thanks <@U02PDC4883V>!

Also, reviews/testimonials from customers who have previously used competitor's product.

Good Resource but really bad readability.

Yup,  not mobile friendly but thought of sharing! 

<https://airtable.com/shry1KHYQ4OqiPtKj/tblY8PsBpuelCe58B|https://airtable.com/shry1KHYQ4OqiPtKj/tblY8PsBpuelCe58B><https://airtable.com/shry1KHYQ4OqiPtKj/tblY8PsBpuelCe58B| >Here is a Gallery Version! 

Been there. We used to hire designers only to lose them to UI/UX team after a few months.

We tried switching it up by hiring junior resources, and elevating them by spending on upskilling. But we only ended up extending the inevitable request for the switch. The allure of career growth makes it impossible to retain.

Marketing function ends up becoming the nurture ground for UI/UX resources.

The last thing you need is the shared model. As most of the marketing tasks get pushed into a back burner because the customer is "INTERNAL"

Designers who are good fit for marketing also has basic web development skills. Look for keywords like wordpress or joomla in their resume.

<@U02UMJJJALA> What's the pay-scale like for designers working with marketing teams?

Image from iOS.jpg

Yeah I dont mind this. Have had this among a few marketers in the early days. I think we can have one of s11s as a whole (voluntary optin).

What's unethical here exactly? <@U039FQ2SNNN>

In fact this is exactly what the lemwarm functionality that lemlist offers does… at a significantly higher scale though.

This is what the domain warm up looks like

Also to add to this person’s ask of the recipients, mark as not spam AND move to inbox (from a category if it went there)

if this goes down as un'ethical, it would be super hard for marketers :)

This is fair and fine until the brand starts sending unsolicited emails. Then it's an issue. This is basic warmup best practices. 

GMass essentially enables this for 1000s of domain warmups for free. Sign up and you'll send/receive all sorts of gibberish email to each other (other folks like you who've signed up), thereby signalling to Google a 'regular' exchange of emails between these emails.

^ <https://www.gmass.co/warmup|https://www.gmass.co/warmup>

I used GMass back in 2019-20, but I never knew this warmup feature. Despite what expensive tools like Validity and Mailmonitor is giving, this sounds quite smart...

Mailwarm is another such product. Do these tools help? Anyone have first hand experience of using it?
 I always feel a scared using them in case Google is smarter than them and sends my reputation for a toss..

<@U02V9QUDK1Q> Thanks for sharing GMass. I was curious if it also gives any metrics on inbox placement and domain reputation? :crossed_fingers:

following :slightly_smiling_face: neither a pro nor doing it too many times. we did hustle one time to get covered in techcrunch and even though your pitch was no-where near the truth, it stuck a chord with a few because they were covering similar stories at that time

The best way to go about it is hiring a PR agency. You will have a paid engagement with them. These agencies will make sure your stories reach the right portals. Direct reach out almost never works unless it is some sort of breaking news. 

Thanks for the tip <@U03A2UNJJDD>. One other suggestion I received offline was to 'build a relationship' instead of pitching your story. Does that work?

There are too many out there who try to build relationships. You can try, but will take a while before this can show fruits.

U can try HARO. Lot of journalists there.

Hire in house PR resource to start with. Meet the journos via press cons and RBM set ups. Keep track of birthdays, send invites for new announcements, media gifting, sampling, calling them to visit your office/ experience centre, passes for launch events, etc. Was succesful with a friends team as he was heading Marketing and PR who moved the duties in house from out of house. The company is a listed fintech.

<@U02V979LY03> Our goal is to get to tech journalists based out of US and Europe while we're working out of India. So I'm feeling this approach might not work. Let me know how to make it work, if we can make it.

Not (directly) worked with them
<https://www.epyc.in/>

<http://Thewebflowagency.com|Thewebflowagency.com> 

Whoever wrote their web copy has a sense of humour :smile: (epyc) 

We are working with Epyc and seems to be going good so far.

Folks in/from Hyderbad, please join - <#C03GYUE7KGC|>

I have observed that whenever I am using safari, there is a lag. Not much otherwise. 

I don't use Air. But here are few scenarios to avoid:

Use Chrome and have a lot of tabs open for days on end. 

Monitor resolution less than 4k. What refresh rate Lower than 60 Hertz. 

 Avoid  run apps that aren't optimized for M1 yet. (check on activity monitor). 

Keeping it in clamshell mode for long duration, while having hrs of zoom meetings with 30+ chrome tabs for hrs? it's going to lag. (coz Air has no fan to sustain such loads). And clamshell mode makes the dissipating heat difficult. (apparently, the entire Keyboard area in a Mac acts as a vent to dissipate heat).

Do you Xcode?

Hi <@U03A2UNJJDD> how was it with Infotelligent? If you have something too share, can we have a call?

Hey sure, let's get on a call. DM me please.

Do lets us know if u like infotelligent tool

Even small artist recommendation is appricated. TIA.

Yes! It increased our overall LTV by more then 20%

AI writers are not going to replace copywriters.

just as grammarly is not going to replace editors. You need a human touch to writing. That is not going to change.

It's for fun.
But never produce unique idea and content. All are re-write.

Not for people who like reading. You can treat is a longer trailer before you actually watch the entire season (in this case read the book).

Very useful. Most books can be summarised within a few paras and reading books is a waste of time, it is entertainment at best that people mistake for knowledge.

Can someone help me in picking out the best Slack plugins for Community Building?

One from the archives of my favourite newsletter: <https://www.lennysnewsletter.com/p/content-driven-growth-strategy?s=r>

Content driven growth models broken down in a very easy to understand but super actionable manner. A must read acc. to me if you are building a content strategy that is clearly differentiated in the market you are in.

Have been at deep with Web3.
There's many point; this post miss out.
But good for beginner perspective; when you are getting started with web3 from the web2 world; this post can be referred.

Anyone here use Fathom? Or any suggestion for a GDPR complaint web analytics tool.

Any recommendations for a WordPress developer. Need a microsite built quick. Have a theme and design already so not too much work. Just needs to be executed quickly. 

Much appreciated and thanks in advance! 

Follow folks on Twitter.

Harsh from Entrackr.

Chandra from MoneyControl.

Ashish from Morning Context.

Among the 3, I usually see all the headlines.

Go deep through Google on any if you need more context.

Hate to be a buzz kill but having tried 2 iterations of this idea independently, the practical challenges often override the good (scheduling by itself is the last of the problems). A <https://lunchclub.com/|LunchClub> sounds great, but is very cumbersome to execute.

Hmmm, thought we shall give a try because it worthy, or atleast can we have a channel for learning? Like who wants to share knowledge on this weekend and where to join, etc?

Why not use IntroJs?

You will need dev hands to execute

Userpilot, very customisable and affordable 

<@U03A397SJCF> can't we do it without the dev? Like everything from the marketers' side?

<@U02UJ8XK7BP> try Intercom, works really good

Thanks Anshul. I'll explore that as well :slightly_smiling_face:
Athanks

CC/DC and ask the company/person to send a PayPal/Stripe link.

Also any suggestions for an international credit card for the company/business?

<@U035NH9AL6N> might be able to help here

I am using Canva for making slides  and the overall experience is really good.

Highly recommended.

Google Slides
Get the work done with Less Design and More ROI on your time

I just present from my Notion notes. Gets the job done each time.

Canva – simplest design solution we have come across. If you don't require animations/transitions, I'd totally suggest it to you

Slidescarnival is a really good option as well!

HubSpot chatbot can be used if you guys are on Sales Hub plan of HubSpot

Yes we are using hubspot sales, recently started with it

you can create Chatflows in HubSpot itself without extra cost

FYR:
<https://www.hubspot.com/products/crm/chatbot-builder>

<https://knowledge.hubspot.com/chatflows/create-a-bot>

Yeah Hubspot chat bots are good. We use Intercom but if you're looking to be conservative, then Hubspot bot is good since you're on the Sales Hub plan

Intercom is the best money can buy, simply because it let's you do so much more, beyond just chat and bots.

Happyfox - super customizable plus cheap add-ons that let you build in additional workflows, zapier-style

Will check it out <@U032MN1BESJ> :raised_hands:

yep, hubspot chatbot get is easy to build and integrate if it is a part of your plan already, if not, happyfox is better. Intercom has a super smart bot, but your help documentation needs to be on intercom as well for it to learn and it becomes expensive if you have a lot of traffic as well.