s11s

only the best --&gt; <https://growth.design/case-studies>

<@U02V9QUDK1Q> Def aware of them. I am a little conflicted with this format of content delivery. While its def engaging and fun. Is the delivery format something you would really want for case studies on things like pricing, ABM, SEO etc?

why not! but this’d be too much investment in terms of skill and time - so probably not a good way to start

<@U02V9QUDK1Q> Honestly pulling it off from a production standpoint is not the most complicated thing, the first time effort takes a lot of effort in terms of putting the brand guidelines together and post that it's a lot of reusing the same thing.

<@U02V9QUDK1Q> I am considering if the broader B2B SaaS community prefers content consumption in a manner like this. Also the tradeoffs across SEO, owning email as a touchpoint with audience etc

it goes behind a paywall after a certain point
SEO benefits overrated if you actually want to monetise this

<https://twitter.com/justinmooretfam/status/1503211750526631936?t=nIFXUMJpnH00hJ97ohPK0Q&amp;s=19|https://twitter.com/justinmooretfam/status/1503211750526631936?t=nIFXUMJpnH00hJ97ohPK0Q&amp;s=19>

Not B2B, but some things here can come in handy.

Any gaming headset is good. it has decent noise cancellation (rest can be easily post processed) and the voice is crystal clear.

<@U03A2UNJJDD> Can you help with any links. I'm a total noob in this area:see_no_evil:

<https://www.amazon.in/dp/B079S811J3/ref=cm_sw_r_apan_i_dl_T7QHBN31YAJM37A3YHHQ|https://www.amazon.in/dp/B079S811J3/ref=cm_sw_r_apan_i_dl_T7QHBN31YAJM37A3YHHQ>

<@U0307CZ6CRF> Its better if you have a separate mic. I can vouch for these

Headphone : ATHM30x (check <http://headphonezone.in|headphonezone.in>)
Mic : Maono AU A03 or AU A04 (check <http://amazon.in|amazon.in>)

headphone.jpeg

Using this for 3+ years now for Counter Strike, weekly zoom calls, normal phone calls, etc.

No pain around ear even after using it for long time.
Avbl on <https://www.amazon.in/gp/product/B07CH9JDKM/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&amp;psc=1|amazon>

Do you really need a H6 recorder (audio interface as equipment) for a podcast? Or can you go ahead with USB plug-and-play (with 2 mics) and run a show on GarageBand or Zencastr?

<https://www.saleshacker.com/sales-compensation-plan-blueprint|https://www.saleshacker.com/sales-compensation-plan-blueprint>

for both the processes, the incentive should be based on the $value of sales qualified opportunities created. depending on the average ticket size you can set a benchmark for your team (realistic and achievable) and divide your total incentive by the number of opportunities they're supposed to generate. for example: AOV: $10000, target: 10, salary $2000 pm, incentive component: 20% (uncapped) of salary = $400. Incentive per opportunity: $40.

One things to be careful of is to have some component of velocity (speed of movement of deal) and conversion (actual turning of prospect into customer) in addition to just volume created by SDR.

Wow, those are some great pointers!
Thanks <@U03A2UNJJDD> <@U02V5HU4EP2>
:raised_hands:
I hope I can jump in for more questions in the future.

Absolutely. I recently setup an SDR function from scratch. Let me know if you need any help.

Yeah I got a friend of mine to do money related stuff for me

Yes, I got a fee-only financial planner and would recommend. Site: <http://fiduciaries.in|fiduciaries.in>

yep, a fee only financial planner will help with all things money while a CA will be helpful only in tax matters. Difficult to find both skills in one. I DIY all things money and use a fee only planner once every few years.

I have details of a agent who works exclusively on business space rentals. Would you like me to connect him with you?

Have passed your number onto someone relevant. Please expect a call.

Know their founder, can connect : <https://bhiveworkspace.com/office/>

Thanks <@U038WP8PLUA>, already in touch with Bhive :)

Hello <@U02VA7QD8UB>, you can create account on TikTok using VPN, you will need good WiFi otherwise, it won't work. I have created too.

Can put you in touch with an ex tik tok employee for this if still seeking.

Used in the past to manage and track website updates for an ecommerce + corporate website.

Does it help if I have used in the past at a company and more recently with one of my freelance clients?

Used for few months. Stopped this month.

Another ex-user!

Is this discussion about the LCP in websites performance??

<@U030KV8R8RL> we have been using Basecamp for last two years. Let me know if you still need help with this

Hey <@U0306EA4DNK>, it would be great if you could provide context so relevant folks might reach out to on DM’s or the thread.

This is regarding CS Roles and related Interview process.

Hey, Ive worked in CS as a stint in my previous firm

Thank you all!
Queries are resolved now :slightly_smiling_face:

I find it easier to target them on platforms using industry.

Hey guys,
I was researching unique ways Youtube creators promote a software brand inside their videos (those 15-30 second ones). Can anyone help with some resources?

Screenshot 2022-04-27 at 7.34.27 PM.png

<@U02PDC4883V> <@U02TTEFFU6B> <@U02ULN6EFNV> <@U02USELSBRT> <@U031QKGPNRK> <@U02UGB8DERY> <@U02V9QUDK1Q> <@U030KV8R8RL> :point_down::skin-tone-2:

<@U02PDC6B0HH> <@U02PDC4883V> <@U02ULN6EFNV> <@U02TTEFFU6B> some of the conversations in this group are absolutely gold and i was searching for one today and i was met with reality that past conversations are not archived :smile: this community is like huge dictionary with its page numbers jumbled up and no index page, making it unusable for later retrieval. i don't know the best solution but open for discussion around how to make it work better.

<@U02PDC6B0HH> &amp; <@U02TTEFFU6B> are already working on this with

I personally can’t stand humble bragging of ‘verified’ blue ticked ppl talking about their follower count, network and reach. Talk is cheap is a die hard motto. Talk less about yourself. Talk more about the value you delivered to someone else today. Measure yourself in the success of others. Otherwise everything you say is hot air.

Why are the conversations not archived? Free vs paid slack?

Can charge money from members? Or pool in money. 

What's the active usage in the community like?

We have thought about that a lot. As of now decided to keep the community free with archive communication being available

Maybe a forum format should help for tactical and strategy questions. I’m sure Slack might also have some integrations to auto populate. 

<@U030KV8R8RL> how does a forum format work?

I give 100-500 bucks a month to random Twitch streamers. Fairly sure I could do the same for s11s

Yeah, it does. You just need to enforce a bit like how we do for <#C0318NH5G3C|> 

<@U02PDC6B0HH> this is inspiring stuff. I am honestly too tired and frustrated by all the discourse on twitter/linkedin. I am spending atleast 3x more of my time here compared to those channels - thankfully am not in a social media marketing team.

What I love about the discourse here is how we get together to talk about problems and solutions. Not talking at each other, trying to make a point to get validation (mostly :slightly_smiling_face: ) More power to us all and more communities like this

I don't think you would need all the laundry list of functions you have described. For example, for $10/month customers (you haven't mentioned the LTV), paid is not the best channel. You should build your marketing org around top 2-3 channels which have historically yielded the best ROI and outsource the rest if at all you need them.
In terms of structure, under the CMO you have 5 broad functional managers: demand gen and branding (housing content, organic and social media), performance marketing (housing paid ads across channels and influencer partnerships), product marketing (housing strategy and sales enablement, this can be further sub-divided by product line or regions based on how rest of your org is structured), growth (housing experiments and CRO) and ops (housing ops, processes and analytics. Even email marketing). This is very broad. People like to mix it up based on goals. One functional manager for each goal and then individual executives or managers for each sub-function. Some people also like to have a vertical content, design and marketing engineering function and treat them like a separate function where different teams can give them request.

Hey Richie I help my clients solve similar problems on a daily basis. Have done so for Livspace, Cyient and Harman. DM me for a in-depth 1-1.

I spent over 3 mnths researching and speaking with senior leaders at established SaaS companies before  creating a structure for the marketing org at Leena AI.
We have primarily 6 functions:
• Revenue Marketing
• Content Marketing
• Product Marketing
• Brand
• Demand
• Marketing Ops
Revenue, Brand, and Demand are further classified based on geography while Content and Product marketing teams are classified based on products.

happy to speak 1:1.

As with everything - it depends.

You usually see this kind of evolution:

1.  The one-person-band. You need to start with one person and ideally that person has a product orientation because they need to think about positioning and content. Other skills need to be outsourced at the beginning.
2. Focus on growth. Next phase will add in more dedicated growth skills (or augment the one-person-band) - typically digital natives with strong analytical skills
3. Product or content scale. You next usually start to scale up the skills around product or content development.
4. Tech and operations. Once you have built up the team, you need to start insourcing some of the core technology and operations components - might be a good time to bring in your first marketing ops hire.
5. Scaling it up. Depending on the type of business, you might see regional marketing managers for global expansion, partner marketing if you use channels, and other areas that were outsourced in the past, like comms and PR.
6. Management layers. At this point, you often see the management structure start getting more layered as the team grows.
7. Deeper specialization. As you get more specialized, you will find that it makes sense to bring in deep specialists in areas that are meaningful for your business, like a brand team, more specialized technical resources (like data science), broader operations, etc.
Tactically it could look something like this: <https://firstpagesage.com/seo-blog/b2b-saas-marketing-team-structure/>

A simpler model at the beginning is to hire as per the buyers journey or evaluate where the above profiles highlighted from different member experiences contribute to the buyers journey and hire accordingly.

Love this. Thank you guys!

<@U02USELSBRT> - we are surprisingly able to maintain ROAS north of 1. but also, $10 is lowest ticket not average.
<@U02ULN6EFNV> Will reach out for 1:1
<@U032MN1BESJ> - completely here you. We however skipped a few steps as founders did this for too long. We are now at a stage where each program really needs to be properly owned - but maybe instead of specialization hustle is what we should look for. the blog is super useful.
<@U02V979LY03> - agreed. from revenue and customers perspective we are far enough along. From mktg org, we are at the beginning and that is what's creating the challenge.

<@U030KV8R8RL> - what's the org structure at observe?

Not a Marketing ops professional but can help in setting up the end to end Marketing ops stack. Have worked on Activecampaign, Hubspot, Amplitude from Acquisition to conversion.
Working on my own B2B SAAS platform from past 1.5 years and worked as a PM earlier :sweat_smile:

you mean the website that offer a tool to auto create the content you want (supposedly high end AI)

or

copywriting service website?

As of now the 2nd one,

As of now we are writing in a place &amp; paraphrasing it in quillbot.

<@U039X1ZS1QA> is from <http://prodraft.in|prodraft.in> Heard about it in this community itself. Maybe he can help

and see this thread if it helps <https://s11s.slack.com/archives/C02S4318139/p1649918353086179>

content related questions you can always post in <#C02UJ1ED951|>

Hey <@U03AHQURB98> let's catch up. We can help you with copywriting. <@U03CDCJ6W12>

<@U0362R42317> 

Please post job opportunities on <#C02S4318139|> 

Also, in the format followed for the community only.

I wasn't posting the job, I was just looking for suggestions and advice on where do I find that talent pool for customer service representatives

I have used Zoominfo extensively and found their data quality to be decent(North American region) although it comes with a steep cost.

Also evaluated Salesintel, which I liked very much as well. Happy to connect on DM if you need any more details.

Not really. How is the quality and which regions does it work best for. <@U038W1678JX>

Hey Lakshmanan, Can connect you with our partnership marketing manager at JustCall. Mind pinging me on LinkedIn? 

<@U03AGB421HQ> are you guys selling a lot on your own? Like a shit ton of sales without affiliates?

Sorry was just thinking something. It doesn't. :rocket: :rocket:

Planning a game for our weekly team meetings :game_die:

Trying to figure out why Sales and Marketing leads don't match :stuck_out_tongue:

<@U02UU99BCQ2> - Once you solve this challenge, how about you look at Climate change? Might be easier, no?

More impact also where we'll get credit for our work :stuck_out_tongue:

Sales team trying to close a deal and asking for presentation deck support last minute! Yes, this is great… dream come true and exactly what I’d like to do mid-day Friday with tight deadlines 🥹

Since I have working tomorrow, technically it's a Thursday for me :stuck_out_tongue:

Still a lot of stuffs pending for this week :sleepy:

Hey Aman please use <#C02SN04FX4K|> channel for intro

Thanks <@U02PDC4883V> … deleting the post from here and moving to that channel. 

Appreciate you :raised_hands:

Weekend Reading Recco (Longform) - Google ad exchange is still placing ads on sanctioned (by US) websites <https://adalytics.io/blog/adtech-sanctions|https://adalytics.io/blog/adtech-sanctions>

Have an agency contact: Siddharth 9990554537

Hey Jayant, I have sent you a DM. Please check.

<@U031P56UZGR> I know someone, he holds his agency too. Let me know, if you are still looking for one.

HI <@U032WTRNRCK>, please do let me know. Thanks

A common practice in the US companies that I work with (Or, worked in the past)

Never heard any Indian company doing so. 

<@U039FQ2SNNN> - Mondays ko aisa nahi bolte :sob:

Oh wait, it would never happen in the US — most of these ‘special’ federal days are actually ‘day’ based and not ~_date_~ based.

Labour day in the US will always be the 1st Monday of September of that year.  Or *Memorial Day* is always observed on the last Monday of May.  Or Martin Luther Kind day is observed on 3rd Monday of some blah month.

So, no question of some of them falling on a Sunday. :dart: sweet!

Screenshot_20220502-180711.jpg

Hey Chintan 

A newsletter to share the best insights + an archive of the slack channel is under works. 

Happy to include you among the first few eyes pre release.

what a delightful interactive case study. Didn’t stop clicking till the end

Definitely subscribe to their newsletter if you haven't yet! Every edition is a treat

Been following them for 3 years now. Never disappointed. Good share Akshaya

growth.design case studies are always top notch.

This is great! Any idea which platform do they use to build this out?

Am I the only one who prefers text over this?

need not be V/s in these things :smile: I love content if its engaging and there is sincere effort to educate

Discovered them a few years back. Didn't know they were doing it still.

Not exactly software company but website of amie do justice to the above quote (at least for me)
<https://www.amie.so/>

image.png

Don't trust the people who create products like :stuck_out_tongue:

In the software world, probably these are subtle features that make a product experience shine. These features you'll miss when you don't have them. 

What'sApp has a lot of little but very very well thought subtle features, and rarely spoken about. (the call connect notice alret when you disconnect the same moment when other answers the call, and battery low intimation of the other caller in video calls). 

Intercom has really great UX and as well as non tech friendly documentation and product messaging when configuring apis for custom data etc.

Some of the features cross platform and or multi device sync features in Slack are really really cool.

Shout out to every SaaS tool that let's you navigate away after requesting an data export, and nicely sends you and email with the link. (else it is such a bad UX)

The only thing people will remember when they leave you for a competitor is user experience.

<@U02UY3EPQDA> great points. agree on the data export. i will add plan cancellation/downgrade to that list as well. companies who allow you to easily downgrade or cancel have my utmost respect

I am gonna say <http://sketch.com|Sketch> because I have used Figma as well but there's something better in Sketch.