s11s

I love ’em ads as well. Just asked here <https://twitter.com/Tejazz89/status/1516068293983236101> :crossed_fingers::skin-tone-3:

The earlier ones in the series were done by Tal Nathan - Talents Agency (this one <https://youtu.be/Be8wZ9kXKbs|https://youtu.be/Be8wZ9kXKbs>). They have been building a team in Boston as well so not sure whether Tal Nathan did this one. 

Hey Folks

We have some dedicated channels you might be interested in checking out;-

<#C030GKX3HKM|> -  If you want other marketers to chip-in on your campaign or copy before you waste dollars. Or after.

<#C02UTGZ3R6X|> - If you get everything wrong but positioning right, you might just still make it. Head over to the channel to talk about how to do positioning exercises, learn from brands who have done it right and discuss your approach.

<#C030FEHHDU3|> - All things branding. Discuss your branding strategy, ask questions and chat about branding strategy of companies with fellow branding geeks.

<@U02USELSBRT> <@U02V9QUDK1Q> <@U02TTEFFU6B> <@U02ULN6EFNV> <@U02PDC6B0HH> <@U0309B5AYTB>

Not in this community - Almitra, Tim (Ahrefs), Udi (Gong), Joe(<http://Pendo.io|Pendo.io>), Akshatha (Moe)

I am treating this as WhatsApp no? :zipper_mouth_face:

<@U02PDC4883V> get the others in this community too, so we can all learn from them?

yes definitely - already asking them :smile:

I work with <https://twitter.com/sujanpatel> and follow his tweets.

Almitra Karnik, Vartika Verma, Srikrishnan Ganesan, Kyle Poyar (not exactly a marketing guy, but for SaaS), Kieran Flanagan

<@U02V9QUDK1Q> assuming you're already in process of convincing these folks to join s11s

Thanks folks. This is :first_place_medal: - was missing on some of the great ones for sure

So sweet! Thanks <@U03ACCJ4CVC>! I follow this community diligently (here and on Linkedin )

Speaking to them. But I have a high volume requirement &amp; they are way too expensive. 

quality content is often expensive :smile:

Have tried <https://strategically.co/|Strategically>'s services. Not fantastic, had to work with them and correct stuff in between but not totally bad either. They're quite cost effective (15~20 cents per word).

A hack you can try if you want to hustle. Animalz lists out their entire team of <https://www.animalz.co/about/|content marketing managers>, just find them on Linkedin and reach out to them. Maybe they're willing to freelance :)

We've (Almabase) worked with <https://wittypen.com/|Wittypen> a couple of times. Unless the content required is super niche, Wittypen has done a decent job in terms of quality. Quantity - we've never tried out bulk orders so not sure about that. You can choose from the multiple budget options available. We've always gone with the middle tier  which is Rs. 1000-1200/piece.

Thank you all <@U02USELSBRT> <@U039XDTLM4H> <@U02UUCE1ASD> for your recommendations :100::raised_hands:

Hey Deepan! Content in bulk I see. Have you tried prodraft? If there is one thing we flaunt, its quality at scale. I feel you should definitely consider it once :grin: 

Sure thing. On website or any email ID? My team will share the req. <@U03CDCJ6W12> 

An email on <mailto:prodraftindia@gmail.com|prodraftindia@gmail.com> would be great! Looking forward to hearing from you!

<@U039X1ZS1QA> - please assist <@U02V22EUXM4> . I’m sure <http://Prodraft.in|Prodraft.in> can help here!

The boron letter were a blessing to me 15 months ago. After that I read How to Make Maximum money in Minimum Time, Ogilvy on Advertising, and have never left Copywriting since

Abhash some context here please? Are the letters about copywriting and marketing by any chance?

sorry, assumed it’s known
added context to the post

Wouldn't adding the salary range be more help?

I personally feel that question 5.3 would be sensitive as this is a public forum. Also Salary range can be optional. Rest all looks good.

Making it optional is as good as not including it

Also, it's 2022. Brands need to be open about their offer. If not, they might as well hire the way they're hiring. I am sure s11s isn't the only place.

I slightly disagree. I would really feel to share it with candidate on 1-1 rather than sharing it on forum. It's similar to a candidate looking for opportunity posting their salary expectations. Not everyone will like it.

Does everyone have to like it? It's between you and the candidates who are serious about the role.

I can understand your rationale. Happy to rethink the position with more data later.

The format is good for large companies but for smaller companies, there are too many moving parts for them to share these exact details. Exposure over experience. Annual budgets fluctuate. Versatility of the candidate.

It's an experiment. We all will learn things at the end of this.

<@U0323V4CLRY> I've implemented an ABM strategy before and can help by sharing my experience. 

<@U02V8GRRHDG> Would also be interested... can we connect? DMing you

Why Marketo and demandbase for in-app account based experience? When it is in-app how will Marketo and Demandbase help?

<@U02VBQCQ7EG> by in-app I meant on your website, not email sequences, or popups etc. Just custom pages and analytics based on an account level

Both DB &amp; Marketo offers web personalisation modules. But at what stage are you in, Samyak? Have you already taken the decision to go with one of them or considering? Generally their onboarding team will work with your engineering to take the product live. Then you will have to set conditions, for which you will still need your engineering team's support. It's way complex &amp; hyped for the very little impact it offers. I have worked with Acquia in the past. I am guessing DB &amp; Marketo personalisation works in a similar way. 

<@U02V22EUXM4> Would love to check Acquia out, thanks for the input. How much does it cost?

Good collection of community launches here, I'd recommend checking out Pendo's case study in particular:
<https://www.threado.com/case-studies|https://www.threado.com/case-studies>

Thank you <@U02VD2JL8N8>! These were super helpful !

Haha well I have already brought in one :)

Hey <@U02ULCHDGB0> you can HMU anytime. Lovely to see someone from Blufig here.

Say a BIG HI to Amit from me!

Hi Rishabh, 
Thanks. Glad to find you here.

<@U02U6080NCX> please share any relevant personal profiles also for <http://yellow.ai|yellow.ai>

Can do Saturday. Travelling to SaaSBoomi on Sunday.

Sure. Currently in Third Wave, but can do Toit at 5 :grimacing:

At office now. Would've come earlier otherwise :slightly_smiling_face: Awesome! See you at 5!

Yep, I know a great one but they’re slightly expensive.

Hey <@U030L4PHVN2>, I do Webflow development only. If you're ever in need of someone to build a couple of designed pages, or make significant edits, do hit me up. :raised_hands::skin-tone-3:

Hey <@U037N79VBPZ>, by any chance you develop on the HubSpot Marketing Hub as well? I am looking for a Webflow Developer (freelance) who knows HS as well.

<@U02VA7QD8UB> - can I DM you about the agency?

Hey <@U03D3N0BBEX>, depends on the complexity of your workflows. I work on HS at times, but not an expert by any means. Form integration, contact creation, and deal assignment I can handle.

Sorry not workflows. What I meant is I am looking for someone who knows how to creates LPs on HubSpot in addition to everything else on Webflow. Please do recommend if you know anyone suitable.

Use a project management tool - asana, trello, etc. Create a kanban board based on function/team/individual. Assign role based access.

I'm not a big fan of Time tracking. So I'm experimenting with alternatives like a point system for a couple of our teams.

IMO hiring in house &gt; agency - even more when the hires of esops (early stage - skin in the game )

Build a growth model - however simple it is.

It's the biggest Q I get ("How will I hit x ARR in y months".)

Your model will tell you the biggest areas you need to focus on/experiment with/focus everyone on to be able to hit your goals.

Hey <@U032MN1BESJ> - I am sorry - I don't understand what you mean by building a growth model. Can you elaborate please?

<@U0322F1V64C> A growth model is a mathematical representation of how your business grows and sustains its customer base. 

It will depict the inflow of new customers and their journey through your product so you can then predict what you need to do more of (or make more of happen) to hit your revenue goals.

Hello <@U0322F1V64C>, I know 2 people who are from core SaaS background and have worked with international clients too. Let me know if you are still looking for one.

Hey <@U032WTRNRCK> - still looking for one content lead and one marketing manager. Someone with 3-5 years of experience who is willing to do dirty work and execute independently :) 

I am at <mailto:piyush@loopwork.co|piyush@loopwork.co> 

Hey <@U0322F1V64C> im someone who favours having resources in-house, especially the strategic &amp; subject matter experts. These guys should be able to create direction &amp; briefs for the agency. No agency will drive your marketing for you unless you have someone who can manage them. Happy to catch up in Gurgaon and discuss marketing.

What are some mid-career tips you’d offer to someone with 8-10 years of experience in their field?

Oh boy tons of stuff. Let me get home will do a drop spam

<#C0318NH5G3C|> <https://library.outplayhq.com/>

This is a cold call library we launched today. Hope this helps.

<http://hunter.io|hunter.io> / <http://adapt.io|adapt.io> for contacts

Hey all! I’ll be in bangalore this weekend. If anyone has already planned a meetup on sat or sunday, do let me know. :raised_hands::skin-tone-4::grin: let’s catch up!

both ideally.

warm them up with sponsored ads 2 weeks prior. then hit them with personalized reachouts through sponsored inmails.

Message Ads (previously known as Inmails) are extremely spammy and their open rates are decreasing by the day.

I've had incredible success with Sponsored Content (ROAS as high as 21X) for enterprise SaaS.

Key pointers:
• You NEED *kick-ass* creatives (SIAs &amp; Videos - depending upon multiple factors)
• A/B testing on a creative level needs to be rigorous 
• Sales' reach-out needs to be fast and diligent
Open to 1:1 guidance

<https://kevit.io/>
They are pretty good when it comes to (whatsapp) chatbot. Happy to connect you with team!

Oh thanks for sharing Chintan, I'll share it with the team and hit you up for that connect if required! :grin:

If it's for a Shopify store, then try <https://www.bitespeed.co/|https://www.bitespeed.co/> &gt;&gt; They're decent and Surge company.

We haven't implemented it ourselves yet, saw some of the Limechat based chatbots and found it to be not as intuitive as we would like to be honest. Most are based on customer choosing options instead of straight chatting so wondered if there were any alternatives available or not.

Interesting- did I understand right? so you mostly need the live chat integration with whatsapp and the additional packaged flows to build menu etc. from limechat os refraining you from buying? 

Have you explored <http://haptik.ai|haptik.ai>? Is that bringing to the table what you essentially need?

Ooh seems interesting, I'm working with a D2C brand right now and what we truly need is some way to cater to the high influx of WhatsApp based queries (mostly related to orders). 
I'll schedule demos with all three options shared so far and also sit with the Customer service team next week to understand our own need in a detailed manner so that we can match the right tool/solution with our problem. 
Just wanted to add, s11s community doing what it does best, thanks y'all :hugging_face:

Do share your findings with the community ! 

Ofcourse! Goes without saying :sweat_smile:

If you are working for d2c brand, some out of the box flows like cart abandonment needs to be pre built out for assistance. And business model if it is not conversion goal based or value based, as a buyer i might not feel convinced. But looking forward to your take and analyses after your conversations

In case anyone is curious, we ended up going with Limechat for one main reason despite all the analysis of other alternatives and offerings - they have several D2C clients already that we love.
The experience during onboarding was great and the Limechat people are very courteous and cooperative even when we have been often too demanding. Good product, better customer service and a great portfolio of clients. Perhaps one tiny complaint would be that the team focuses more on challenges/limitations of the product rather than helping with the problem solving process for a D2C client which may not understand the technical limitations perhaps.

If anyone from LC is reading, I hope you understand the intent with which the above comment has been shared. Nothing but love LC :hearts:

<@U0362R42317> I'll make sure this is communicated to Aniket (founder of LC) in the right spirit.

Hey <@U0362R42317>, sending you loads of love from the LimeChat team! 
The whole team is really looking forward to working closely and growing together :relaxed:

Hey Folks,

I've recently joined Nova Benefits and managing employee wellness and health insurance sales for startups.

Would like to connect with few startup Founders/HRs/CXOs to understand -

1. What are the roadblock they face when planning to provide health and other wellness benefits to their employees?
2. In case you have running policies and wellness benefits, what do you love about their services?
3. Apart from health insurance, what proactive health and wellness benefits you would like to offer your employees?
Folks available for discussion, please react to this post to ping you in DMs.

The trick is to make sure that we don't end up getting biased answers. We generally have an internal filter to make sure that all questions we ask pass the mom test.

Reference: <https://www.wilselby.com/2020/06/the-mom-test-summary-and-insights/|https://www.wilselby.com/2020/06/the-mom-test-summary-and-insights/>

Hey Shashank, someone I know works on this. Okay if I can send you the details on DM?

No one:
Every Amazon employee ever: "It's still Day one at Amazon! :heart_eyes:"

once you have "started" up :stuck_out_tongue:

Great question, very personal to me!

I strongly believe that a company is no longer a ‘Startup’ when it no longer plays to win.

This is from my direct experience - most “larger” companies (including highly funded startups), only play not to loose. Here are some symptoms -

• People pass the buck right, left, and center
• Most meetings and agenda end with someone saying will get back to you on that (most times they just don’t)
• Support has no clue about how product works and only care about avg. ticket closures (that what they also get measured by)
• Mediocrity is rampant and glares at you everyone who can see. But is never acknowledged.
• Processes are a blockers. (this one is still okay to live with). 
• Things get measured only to make a report (I have seen worst)
• And more…

Till the time they are growing 3x a year.

When we develop heavier egos which makes us resistant to change

Okay I think <@U0310LZ3NL9> has a better one:expressionless:

Assuming this is a non-rhetorical question : the key to any business being defined as a startup would be "*fast rate of growth over relatively small time frame*". There's no objective way of defining fast and small here (ex: consumer technology startups have been measured on their % growth rates at daily/weekly metrics, SaaS startups typically on monthly metrics)
 but a typical business would have 3 phases growth wise
• start as a hypothesis with slow/no growth till it achieves a semblance of what to build &amp; who to build for (or dies in that process :man-shrugging::skin-tone-2:)
• hyper growth once it finds the two, and improves on its ability to reach a larger market - a true startup :seedling:
• slowing/plateauing growth as it reaches saturation due to external/internal reasons, at which point it surely ceases being a startup :evergreen_tree:

When they move past lying / stealing and now truly have a differentiated product / roadmap based on paying customer demands ;)

When they stop being nimble. Unlike others, I think revenue growth rate has nothing to do with being a “startup”. You can be waddling fiercely under the water yet see no movement on the top. That is still very much a startup in my books, constantly reiterating, constantly course-correcting, constantly improving. Revenue and revenue growth is an outcome that may or may not happen. Having started up before, I was in a situation where I was fiercely trying to succeed yet failing to see revenue outcomes I wanted. Was I not a startup since I had no 3x revenue growth? Would aggressively and vehemently disagree :laughing:

20220427_112203.jpg

<@U02USELSBRT> Here's something from Lenny's Newsletter fresh off the oven on growth rates considered good &amp; great by 25 investors (they do this for a living, so biased obviously :smile:)

<@U02VD2JL8N8> these are the best case scenarios assuming you don't make any mistakes, know exactly what you're doing, get the right people from the get go and have enough funding to take you through that phase. Well hallelujah!

Absolutely - their common feedback (which I broadly agree with in my comment, minus the absolute numbers) is that anything before this is a hypothesis, and has not yet earned the status of a startup.

look for content around affiliate marketing through push notifications, it should give some ideas on acquisition, copy, frequency, etc.

No direct execution experience in the space, but PR, events, partnerships and offline ads might work better, at least in India as search volumes are limited. Digital ads can be open display campaigns. ABM might work as well as the big players are defined and easy to list out.