s11s

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Here you go: <https://www.nasdaq.com/marketsite/advertising|https://www.nasdaq.com/marketsite/advertising>

Nasdaq really loves Indian SaaS, don't they?

looks like they offer a variety of ad opportunities and event hosting space as well

That I think comes as a part of the package.. you get Series A - X$ and I’ll give you one free ad on NASDAQ Tower with it.. everyone’s doing it.. so I guess someone is throwing these in as freebies to ‘sweeten’ the deal.. :joy::joy:

Yea, most likely. The Nasdaq ad will be a freebie as part of their pr support.

Marketers are such apes :monkey:! SaaS needs marketers who don't simp for Nasdaq ads after their fund raises

but do these ads actually help the company or is it just used as trophy to be on a billboard on times square?

Such ads are as effective as your pr manager convinces you they are. #humbleopinion

i am just wondering how do these PR agencies actually measure the effectiveness of these ads? do they use MR agencies or they have some internal mystery research? what gives them the confidence to put in so my $$? #curioustoknow

Worth a listen. There is a part 2 of the episode as well. <https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/|https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/>

<@U031QKGPNRK> if you have done the hard work of listening, please share tldr

I actually listened to it quite a while back. Episode is from way back in 2020. But i will listen again anyways in coming week or so. Will share notes

Ok blocking time on my calendar for having an existential crises for the week after

We did a Times Square ad for our product launch. We got it as a package from PRNewsWire, when we selected global distribution. Even otherwise, it isn’t that expensive.

In terms of measure of success, it is pretty hard. It is more qualitative.

I’m amazed how well documented this is. Thanks for sharing!

<@U02V9QUDK1Q> this is very well documented indeed. I think as a follow-up to this, would love to see what happened with those early users. I hear that a lot of people signup in early excitement from PH but just fizzle out over time. Would it be possible to find what was their post-signup journey like? How many ended up trying the product? How many ended up purchasing? How many stuck around for more than a year? etc.

yes, that’s what I talk about in the video - who PH is best for.
For us, given we had a Slack app (what’s mentioned in the playbook) - that audience and the PH audience has a huge overlap, so works for us

To your exact Q as to the numbers - I don’t have an answer

This is very helpful <@U02V9QUDK1Q> :slightly_smiling_face:

That Notion file is a goldmine. :pray::skin-tone-4:

Fantastic work. Great checklist! Bookmarked it. Thank you. :pray:

Gong Early days Landing page vibe

<https://www.wingback.com/>

1. Provide Value before asking anything
2. Keep your Email Domain clean - SPF, DKIM, DMARC
3. Keep your Email clean - minimal HTML
4. Keep cleaning your DB 
5. Separate unengaged and engaged contacts with scoring
6. Analyse performance over weeks (not days) for SaaS
7. Dont worry too much about ToFU to BoFU flow - worry about Open, CTR. Abuse initially. Once you have your audience’s attention then worry about the flow
8. Use tools (Glock Apps) to measure Inbox placement 
9. *Keep your email domain different from your main domain*

Brother asked for a session not bullet points from one of your many linkedin posts <@U02PDC4883V>

Hahahahaa.. Thanks a ton <@U02PDC4883V>! I already annoyed you enough, thought i'll look for some more volunteers!

+ 1

Make sure you have fuss-free unsubscribe process. (no contact our awesome support) :rolling_on_the_floor_laughing:

Don't have any source handy but from what I've seen:

Traffic-to-lead CVR = 2% to 5%
Lead-to-qualified = 10% to 30%
Qualified-to-sales = 25% to 50%

this is awesome, didnt  know they had a category for b2b

more pressure is always welcome :rolling_on_the_floor_laughing:

If you are subscribed to Bob Hoffman's newsletter, he has been shouting to the clouds about this shit for a decade.

My only gripe with the piece by John Oliver is he didn't mention how massive the role of Google and Facebook has been in this entire exercise.

I guess because Google and Facebook neither buy or sell data to other parties. They use all the data they collect themselves. This piece was more on how other 3rd parties are collecting and selling data with other parties.

A friend who worked with a popular now-dead WordPress social sharing plugin said that they figured out a model - by seeing 4 urls loaded from your browser, they can pretty accurately predict which websites you would find interesting. Their data was apparently bought by the likes of big G and Fb.  They definitely buy data, doubt if they would sell.

And any chrome/firefox plugin can pretty much see all your browsing history and track what you type. Also, Grammarly sells your data (heard from a similarweb employee)

Any solid sources? Else there are several hearsay stories on nearly any topic :)

totally, had included sources where possible in my comment, most of them are from first person conversations only :)

This was fun to watch, and through conversations in the healthcare + insurance spectrum, I have come to understand that such sensitive data is exposed across the board, with some token certifications. Important to solve, but not easy.
My team has been building a solution that facilitates private data sharing &amp; secure ML on partner datasets, but focused on the Fintech spectrum.
The ad tech world seems like an ideal market for us, but we are yet to understand the use-cases and current concerns around data partnerships. Any pointers on where I can read about sensitive data partnerships in the marketing and ad world?

Screenshot 2022-04-14 at 11.01.58 AM.png

I think Im literally the only person that thought this was a terrible post.

He's talking about doing 'discover' type tests (ie where is the biggest signal) and assuming everyone does 'optimization' type tests (double down on the signal once time found it).
It's not an either/or situation, ie go prospecting before you start mining.

The post didn't communicate clearly that you should do both things &amp; in a given order.
The too-cute title didn't help communicate that either. If he'd just said 'Try bigger A/B tests first' (or Try A/J tests first) that would've been more accurate.

I get that Seth is like this marketing philosopher who like to be pithy but sometimes more is more.

How do Socialbaker works? Does it have scheduler, approval workflow, analytics? I have been looking for a tool that can do all of these in a decent price points. around 45+ social media profiles with 15 odd user accesses I need. I have been looking for a tool typically with $150-$170 USD per month. Any suggestion?

<@U02ULCHDGB0> Hey, so it does a lot of things. <https://www.socialbakers.com/|https://www.socialbakers.com/>
Check out their website, as they have good amount of features.
I am not really sure, as I am also looking for an alternative which is much cheaper.

I'm assuming you have tried Sproutsocial and Buffer?

Hey <@U039WFY3HMK> <@U02ULCHDGB0> - not sure if you already tried, but have a look at <http://Keyhole.co|Keyhole.co>. The pricing is custom but starts at $99/mo.

P.S. I work with Keyhole, so let me know if you need more help.

<@U02USELSBRT> Thanks for the suggestions, yes I have tried Buffer, will check out the other option

<@U02UM1QGKU3> Thanks for the suggestion, I will be checking it out.
Sure, if we do end up going with Keyhole, I will ping you

So so true.

<@U02TTEFFU6B> - WE days, late nights, showing up on Saturdays just because we liked to

Screenshot_20220414-144117_Firefox.jpg

Errrrrr does their current capabilities even support sales? Good idea, wrong segment IMO.

Maybe inside sales segment but they dont use zoom. So Not sure value. Sales are already supposed to be good in communication so I really question the sentiment and note taking actions that zoom conversational AI is messaging in their website. Chorus has more chances IMO to succeed if they get their startup space while all the zoominfo resources. also i will question Zoom because its main source of value exchange is just meeting recordings where they might run this sentiment analysis on and that's rarely recorded. Demo calls yes, prospecting stage no. Even if say 40% of meetings those were recorded and they give me ‘valuable’ analysis, what's so insightful ? are they going to make me as a seller a better speaker ? Fingers crossed this is free and i can test it. I would love to exploit it myself to see if i can grow as a public speaker lol

Itni intelligence ka karein kya?! A wise man once said, ‘stay hungry, stay foolish’

<@U02UZ4T10PQ> your assumptions are gravely wrong here

<@U02UGB8DERY> : only time shall tell :) but my bets remain on chorus since they've potential to leverage solid sales supportive data thanks to zoominfo. I know for the fact that Zoom as an organization internally uses 2 conversational ai products. If they're OEMing those and positioning it now for sales, then that's a separate story.

Oops zoom did it again. <https://www.globenewswire.com/news-release/2022/05/12/2442066/0/en/Zoom-Drives-Contact-Center-Expansion-with-Acquisition-of-Solvvy.html|https://www.globenewswire.com/news-release/2022/05/12/2442066/0/en/Zoom-Drives-Contact-Center-Expansion-with-Acquisition-of-Solvvy.html><https://www.globenewswire.com/news-release/2022/05/12/2442066/0/en/Zoom-Drives-Contact-Center-Expansion-with-Acquisition-of-Solvvy.html| >:)

I don't appreciate the analogy here.

One of them has had the utmost work ethic, has always had the backs of his team members, have taken on one of the biggest wave of our times.

And the other is Kejriwal.

শুভ নববর্ষের শুভেচ্ছা ও প্রণাম জানাই to all the bengali people of this group.

For others, nobo borsho is the 1st day of bengali calender. 

<https://en.m.wikipedia.org/wiki/Pohela_Boishakh|https://en.m.wikipedia.org/wiki/Pohela_Boishakh>

Ah, yes. Thank you.
This support ticket can now be considered as resolved! Cheers

Appreciate you promoting the community. Thanks a lot man. :pray:

<https://s11s.slack.com/archives/C02SC17QD1U/p1650053202039789?thread_ts=1649913756.724779&amp;cid=C02SC17QD1U|Cross posting> 

Isn't our YT channel and this video slick af

Confused what to binge on the weekend? :tv:

We got your back :raised_hands:
Last week, We had <@U038XFCC598> *Global Field Marketing Lead at VWO* with us on our DeepDive Session.

You are in for an absolute banger with this one ---&gt; The build up starts with talking about pre and post pandemic event world and the climax with some controversy :eyes::stuck_out_tongue:

From Pre Event Playbook, Booth locations to Measuring Success Paddy has spilled it all.

Post your key takeaways from the session in this thread

<https://s11s.notion.site/s11s-DeepDive-Library-137fee0f4a9d4e668d0ccf41d125fb88|Link to session notes>

Special shoutout to <@U02VBNKU9T6> <@U02UMJJJALA> <@U031PPF9LTG> for their super smart questions.

 <https://www.youtube.com/watch?v=CYjtINz7mFg>

Have subscribed - will I be the lucky one :crossed_fingers:

<@U0306HUGT6C> waiting for your Linkedin post as you were so keenly awaiting for this one :joy:

<https://s11s.slack.com/archives/C02PS0CGPU1/p1648709644682329>

<https://s11s.slack.com/archives/C02TULUG2QJ/p1646895302143339>

A couple of threads on GrowthX.

I guess the second one’s replies aren’t stored anymore owing to Slack’s free plan.

Capstone projects are ageeeee old concepts you can learn from a lot of other programs out there

Hey! <@U0323V4CLRY>, I have done GrowthX and Capstone. To me, It's more about the experience. working in teams and learning. Overall a good exhaustive experience.

+1 <@U039KP64KQQ> the deliverables itself aren't out of the world.
It's all about the experience and the teams. The team becomes your friend group.

<@U02UGB8DERY>, Like i said. my objective was to meet people from similar background. Learn what's new in Growth. Being able to present learnings in a more structured way!

<@U039KP64KQQ> totally man it's amazing for that. Which team were you a part of?

<@U039KP64KQQ> no I meant which demo day team

Joined cohort 9 and liking the experience so far. I wanted to upskill, so it serves that purpose. Will share the tea :coffee: after 8 weeks :relaxed:

+1 <@U0310MMGC8Z> can you compile your learnings from <@U03B77PCDNY> here?

Is that a group whereI should be asking this?

Check out <http://Sendoso.com|Sendoso.com>

I did but it doesn't seem to have a transparent pricing. I read that its quite expensive and also that it sometimes takes a number of calls just for discovery. Have you used it in the past and found it effective?

I tried talking to them, no luck. Need high volumes &amp; is pricey

Don't remember exactly. It's been a while

I'm looking to send to maybe 100-130. I'm guessing its less?

But I think they also don't support Indian companies if I'm not wrong. They wanted a US HQ or something like it

Like I said, it's been a while. But it all seemed too expensive

I haven't used it, but as Yatharth said, do check them out and get a quote. It'll get the ball rolling and you'll have something to benchmark against thereon.

We'd appreciate notes from your conversations :stuck_out_tongue:

I think <https://reachdesk.com/> does something similar too.

Yup! but i heard they dont do delivery at the US? Have you tried them? <@U030QT8S084>

Will get you the notes ahahah <@U0318JZUESX> and <@U030PQRLHEH> :squirrel:

Haven't used them. Was doing research on alternatives of Sendoso the other day and came across this. Looks like they're based out of NY if that helps.

Came across this too <https://www.alyce.com/>. Will probably be using one of these providers at a later point this year. Early stage research ongoing.

<@U039MLMNSQH> tried Xoxoday?

Apart from sendoso, reachdesk and alyce are only ones I know and can vouch for.

haven't taken a look at xoxoday. thanks <@U038WP8PLUA>!

Try EvaBot. They work brilliantly in the US. 

thanks a lot <@U02VBNKU9T6>! Haven't checked them out yet. will do!

I have attended the previous maker summit. It's super insightful. Go for it.

Already registered for this. The feedback has been amazing. See u there :smiley: :smiley:

Went for the last one. Make sure, you pick the right sessions since overlaps happen. Also, use the networking lounge well.

Have a great time :smiley:

Not from real estate industry, but would love to take demo and give some feedback!

Depends on whose influence you can leverage for buy in. 

This varies by org size - but it'd be better to cozy up to CS folks than pre sales if you plan to keep up the primary research for the long haul. 

This also helps in making a stronger case to customers you're reaching out to (because CSRs keeps in touch with them constantly, they'd trust a familiar face more) 

CS for execution, whoever's in-charge of them for buy-in imo. 

More on that 

Drawing out good arguments on what they stand to lose if you don't have these customer insights should work. 

Bet on --

opportunity cost + how it helps drive the north star metric + low-touch execution plan that doesn't bother too many parties

-- to get the green light

Thanks a ton Ayushi. This is very detailed and gives me a good idea of how to move forward

Following! Came on the community, hoping for a pdf :joy: 

It was missing context. We're all from SaaS so that helps, everyone “gets” it and even look forward to it :)

<https://www.bbc.com/news/blogs-trending-43174619>

because it was used as a tool to bully and harass individuals

But looks like Blind is growing like bonkers(by new posts and comments volume)

Yeah perhaps they should have made communities inside the app.