s11s

video because the action of “video play” shows intent

you can track this event, create an audience, and run retargeting ads

the way i see it, there can be several combinations.

Goals x Format

where,

Goals =

• Make people aware of the problem 
• Differentiate yourself aka positioning
• Explain product features
• Improve product consideration through show social proof/testimonials
Format =

• GIF
• Video
• Static image
My primary consideration would be on the goal we intend to serve through the hero section. Some formats would work better for certain goals only (eg video for product demo).

For product demo and social proof, I'd pick video.

For explaining the problem or positioning, video will take quite long to get the point across, in those cases a GIF works quite well, especially when you have to show all the connections and how the data flows etc.

Lottie Animation - reduces load time, increases output quality. Video &amp; Gif introduce massive load times leading to low page quality score, inturn leading to lesser traffic on the page through search. :v:

Looking for Pardot consultants. Anyone interested, please DM.

This is a very long answer but let me try and summarize what I've experienced from best in class hiring processes:

a. First filter is job fit - determined through triangulating via a work style assessment, cognitive assessment and resume/references.
This eliminates 80-90% of people

b. Second is in person filter:
4-5 people involved with specific game plan each of which will confirm what they've learned from the assessments as to whether they really are who they say they are/can work the way the job needs them to.
Through the process they (should) get clarifying info on job/manager/team fit.
1 of these people is specifically from another dept to determine culture fit and must give a thumbs up (ie you must meet 4 levels of fit).

Now if anywhere in there there are specific tasks given to you, the goal again is (or should be) to determine not only that you can do the job but HOW you work. This is critical because every role needs you to work a certain way to be successful in it. Having the skills for it is just a partial picture - lots of people have that. Not as many will meet a bar for how you need to work because that has ramifications across all the levels of fit mentioned above.

So along with showing that you know your stuff and think about biz outcomes etc, show how you do the job as that provides a clearer picture of whether you belong at that place or not.

PS: If they're not proactively trying to figure out how you work, that's a red flag for me . That tells me their focus on talent strategy (and by extension culture) isn't as strong.

Winter is here?
<https://economictimes.indiatimes.com/tech/startups/unacademy-lays-off-around-1000-employees-as-edtech-major-begins-a-massive-cost-cutting-exercise/articleshow/90703708.cms|https://economictimes.indiatimes.com/tech/startups/unacademy-lays-off-around-1000-employees[…]massive-cost-cutting-exercise/articleshow/90703708.cms>

This is not WhatsApp. Kindly send the message in one go not parts. Deleting it to maintain sanity.

Something that's worked for me is simply pointing out all the flaws in their system. The more you make them feel like kindergarten students, the higher your chances to close clients.

<@U0323V4CLRY> would only hold true if the client has a presentation software as a product, right?

<@U03A2UNJJDD> yeah, loss aversion actually works awesome with clients:sweat_smile:

<@U02TTEFFU6B> actually its not only about preparing your deck with the client's software, it is about using it for some strategic outcome that relates to your pitch. But I acknowledge this would only work for marketing, CX and Rev Tech softwares

Will post such things on rants the next time

<@U03A2UNJJDD> have noticed that outrightly pointing out all flaws in what they currently do (and take pride in) backfires sometimes. They start to see you as someone who threaten their position (and status quo).

<@U039VHF7VEH> obviously there's a way of presenting it. but yes agree to your point.

Hi <@U02UM0P72AE> - please move this post to <#C02S4318139|>

HubSpot CRM is pretty wholesome for marketing teams

You will now be an MQL for many in this group

Thanks, Rohit. We are using Hubspot for our B2B suite. However, I am worried about the costs that come with scaling there. That's why the question.

<@U02PDC4883V> better that than the context-less drips :joy:

I think you should try Moengage/ Webengage. Not sure if that's relevant. I know Hubspot is not the right fit since they charge you based on marketing contacts.

Hit me up and I'll schedule a demo for you.

For consumer apps, you should go with the likes of Webengage, Clevertap. If you need something lighter (Just email/sms), go with Klaviyo or Omnisend.

Just came at the time I planned to start my journey with Jar

People from Delhi/NCR region, please join <#C03ATDJPA84|> :slightly_smiling_face:

<@U02UGB8DERY> <@U035GL741TK> <@U037UUE6TV3> <@U02UJBF2Y4C> know anyone?

Also, <@U035SR6DNQ6> , I haven't implemented but can help.

Know a guy who can probably do it. <@U035SR6DNQ6> I know it theoretically. Never implemented on an angular app

What challenges you’re facing <@U035SR6DNQ6>?

1649434092651.jpg

:pray::skin-tone-4: We all love this place too much to let it be growth hacked.

1649435919825.jpg

Read your message again. This time maybe slowly.

Hey <@U030H7UAV1C>! Firstly welcome to the community. If you are looking for honest reviews, you can actually mention a disclaimer saying that you are from Audizty and looking for reviews. 

Your statement is more of you are looking for an alternative solution and asking for reviews as though you have no idea about it. Like <@U02TTEFFU6B> said it's trying to hack. 

Please no such things. You can be upfront and folks would genuinely help you.

Ya I read it too slow @rohit:sweat_smile: then I realised that 'came across' is where you are interested but you are not understanding the prospective. This came too far as person interest, definitely not as a professional but then I realised again that my post tapped you in some other way though the intention was exactly what you are trying to portray. If you feel that this is something unconventional then you should have a group guidelines to make sure that no one can go through this

Again, thanks for the your valuable time and feedback. Will keep this in mind

<@U02PDC4883V>  Thanks for your warm welcome!

<@U030H7UAV1C> Here is the link to the rules. It's pinned on general. In a slack community when you are not sure, generally check for pinned messages. 

Secondly, after reading it slow, did you feel you came across as a prospect or an employee of Auditzy? Just curious.  It tapped all of us in the wrong way because it was wrong. Simple. 

<https://s11s.slack.com/archives/C02PS0CGPU1/p1649314052296489|https://s11s.slack.com/archives/C02PS0CGPU1/p1649314052296489>

If you would like to promote your product please move it to <#C0318NH5G3C|>

But <@U02PDC4883V> none of the rules say that I cannot promote my product, masquerading as a neutral customer, asking for reviews, while being a Brand Manager.

You need to work on these.

come-on-man-seriously.gif

i must admit i have been in such confusing situations before. When I wake up one day and i come across the tool I am marketing and feel like I have seen it before. Quite a deep philosophical point - get up everyday and work like it's the first time you discovered your own product. 

But mods to mods hain. If they say it was a shameless plug, it must have been a shameless plug. 

But jokes apart, common maeeenn

<@U02TTEFFU6B>  I strongly believe you have answered yourself, being a neutral person the reviews one can gauge in, nothing can!


I feel I am being targeted unnecessarily!


Every brand manager asses the brand being completely neutral, Was I selling it?

No!! I asked need reviews.

And

<@U031QKGPNRK> I think growth hacking is done :p

If it's shameless in your eyes then be it! 

I own it!

Cool. I would have regretted earlier. But I won't now.

I learnt a way to hack my own learning and growth today. With a chainsaw

Cool <@U031QKGPNRK>, I'll help you learn a lot more that too without editing :slightly_smiling_face:

Now, since the rules are out and open I'll keep in mind.

However, you can continue talking about this, in turn promoting this or helping in growth hacking.

<@U030H7UAV1C>

While I personally have no problem with your post —

Let me tell you (before you’ll eventually learn it the hard way).
As an early stage product/startup— you, your brand, your product has no credibility.

Remember you can’t CON your way to acquire users, or build a brand.  I really hope you try ‘cleaner’ ways to get people to use and give you feedback, whatever.

Hello all :wave:

Favour to ask. Anyone know yourstory editor or external relationship manager contact details? If you have Pls dm thanks. 

Had a very interesting linkedin live session with Bololive founder today. Some stats he shared were mindboggling. Will share the link in shamelessplug channel if you would like to listen.

I am curious if any of you are working on rural india as TA (fintech folks maybe) and have you seen any such platforms? Interesting developments happening in this space! 

Yes but my dog’s food isn't going to cook itself 

<@U039FQ2SNNN> How long does that take anyway? I have no clue.

For the week? Around an hour to cook an hour to bag and divide it up an hour to clean the kitchen and then a few hours to stare at the ceiling wondering where my Sunday went

A meetup sounds fun though. Hope it happens!

Surbhi, would have loved to if I was in town! :) Next time for sure! :raised_hands:

<@U039FQ2SNNN> - Let’s do a dog food cooking meetup sometime. ROI: half the effort in cooking, double the thoughts while staring at the ceiling. CTA: DM to Learn more

<@U039FQ2SNNN> <@U031KD0PNTX> - Let me also be a part of the dog food cooking meetup. I have the picky-est eater who only eats freshly cooked food 3 times a day. :smile:

<@U031KD0PNTX> <@U039HVCS1LL> a meetup sounds good but meeting up to cook food for the dog sounds like more work LOL. Would rather step out for a bite/coffee/drinks!

:laughing: I am totally happy with the latter. :smile:

We're working on a newsletter that'll have something very similar. Updates soon.

Hey Samyak

We have a lot of initiatives in the works and this being one of the top ones. 

Like Rohit said - Updates soon.

You can use <#C035C8Q7BGX|> channel for future suggestions

You can form a sole proprietorship (if not done already) and sign-up for Stripe India. Better fees than PayPal and pretty easy to operate.

You could also try Paddle but the pricing is a bit higher than Stripe.

Also, you can work as a freelancer with Paddle without forming a company.

Stripe works well! Doing the same with my newsletter.

Btw for Stripe as well, you have to set your currency as INR and not $

Thank you for sharing your thoughts, everyone. 

Hey <@U03560PQ082> - if we set the currency as INR, can we still accept payments from US, Europe, and other countries? 

Also, can you please share the fees charged? Does it have the option of charging the revenue automatically after every year? What about the payment link and coupon codes? Thank you :blush:

<@U02USELSBRT> Have you used 2checkout? If yes, please share your thoughts on the platform. Thank you.

Yes you just need to have the base currency set as your one currency. 
You can create coupon codes, collect recurring subscription and everything. 
Let me check in the fee

Haven't used it directly but a company I know used it for quite sometime before moving to Avangate.

Stripe and 2Checkout works well.
At EasySendy have been running all payment through Paypal, Stripe and 2Checkout.

Having mrr above 10k; then go ahead with registering a Delaware INC in US.
After this you get more options.

Vikas, apart from payment gateway/payment method/subscription  management, you will also need pay-in and pay-outs

I would recommend payment gateways: <http://checkout.com|checkout.com> or braintree

payment methods: needs to be local supported which varies  from countries to countries

Better go with payment orchestrators who will help with all this and offer no-code integration
<http://inai.io|inai.io>

Hey Ankit. All requests to admins can be made at <#C035C8Q7BGX|> channel.

better late than never. exciting space <@U03AQFPP9BL>, why don't you start and we will chime in?

<@U02USELSBRT> shall we plan the blueprint?

Used Alyce to send gift cards for demo purpose, worked really great. (platform price is a bit expensive)

<@U0306HUGT6C> - for us, sendoso worked great in UK region.

Playing the devil's advocate- I always feel that isnt gifting a bribe to get people to sit on a demo? Would you get a lot of junk leads or poor conversion from demo to opp to customer? Keen to see what the experience has been?

Depends, usually we send gift cards to those who are in the advanced stage in the process or to someone in the decision making position or to someone who showed interest in the past but went cold somewhere (I am talking from ABM perspective).

Alyce, Alyce, go the fuck for Alyce :slightly_smiling_face:. We are using Alyce and the experience has been very good.

<@U0306HUGT6C> In order to solve for unwanted leads, I've seen companies do a check for the leads internally for industry/job title fitment before releasing the gift.

<@U02UMJJJALA> <@U02UFNZS7NW> what was the avg pricing per gift?

Close your eyes and go with EvaBot <@U02TTEFFU6B> 

I can introduce you to the founders if you want. 

Looks interesting. Will come back to this <@U02VBNKU9T6>

<@U037UUE6TV3> What was the alternative we used at Outplay which had comparatively generous pricing? Evabot was it?

Yes, but we did not have a smooth experience with the product.

The team was earnest in fixing bugs &amp; owning up to mistakes though.

<@U02VBNKU9T6> were you doing gift cards or physical gifts?

But checking for leads before releasing gift sounds weird - someone would have signed up just to receive gift. Not gifting them would be disastrous after promising. What was the playbook?

check out Tango Cards. they work with Gartner and are pretty reliable.

<@U0306HUGT6C> it's not weird if they say we'll send you a gift if you meet our persona, so setting expectations upfront

For US only: <http://amazon.com|amazon.com> US a/c will also work.

For multiple countries, you can try these. select the country in their list &amp; check the local gift redeem partners
<https://www.tangocard.com/reward-catalog/|https://www.tangocard.com/reward-catalog/>
<https://www.rybbon.net/rewards-gifts/|https://www.rybbon.net/rewards-gifts/>

G2 uses tango and Trustradius uses rybbon for their gift distribution

image.png

I think they have a paid newsletter promotion option

Rohit, this is an exclusive feature and is new. They’re launching Twitter interviews and this is with the Clearbit founder, hence the prominent feature.
It’s an exception, not the norm.
<@U02USELSBRT> - yes, they do. But this is not it

Got it. Thanks <@U02V9QUDK1Q>

How do lesser mortals like us get it?

Screenshot 2022-04-12 at 9.51.19 AM.png

btw, just fyr for PH promotions:

_Here’s how it works:_
• _Each day we promote 1 product that previously launched on PH._ 
• _The post is fixed in the 4th slot in the feed so that it’s prominently featured in the homepage_
• _If a user is not interested in the product, a small “X” close button will appear in the top right of the post so they can dismiss it from their feed._
• _Unlike non-promoted posts on the homepage, clicking the post opens a new tab your website directly. This is intended to focus on driving traffic to your site._
• _All Promoted Product partners will also be featured in the newsletter with your product logo and 200 character description, reaching more than 350,000 makers._
_*We promote one product a day for 24 hours (starting midnight PT) and is $4,000/day (normally $6,000), 2 days for $7000 and 3 days for $10,000.*_

"Hey Abhash - this is not a sponsored feature. We are trying out a few campaigns (like Twitter interview) and therefore it was highlighted by the editorial team to push the campaign and see results."

"So the topic for each NL is curated by our editorial team only and they do not take requests. Usually, interesting product launches become the centrepiece and an editorial is drafted for the same.

However, NL sponsorship is also a part of our advertisement package and we write some editorials once in a while. Whenever that's done, we make sure to explicitly mention 'sponsored by' in the editorial."

Abhash - aap dude hain! :pray::skin-tone-4:

<https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226>

super easy to customise

I bought this but not using it — take it if you like <https://sala.uxper.co/home-saas-subscription/>

Found this and it is :fire:
<https://answerthepublic.com/>

Hey <@U036NSXKBPZ> - this goes in <#C0318NH5G3C|>

What if he's asking for reviews on the podcast?

I have moved the post.

&gt; What if he's asking for reviews on the podcast?
Umm, nope :smile:

Hi all - we have started a new channel <#C03AYJFH422|>. Since we now have a large community, this channel will be used share information around a good cause where funds are needed.

There customer support is good but the email deliverability is very bad. Not even 2% open rate. Switched to SalesHandy for cold emails

That is something I have not looked at as I use Sendinblue for Email Marketing : )

Have you tried lemlist?
How is SalesHandy?

I don't think you need any solutions only for Linkedin live. If you want to stream on many platforms together. You can use streamly.

Streamyard vimeo, sociallive, restream
Here are the details <https://business.linkedin.com/marketing-solutions/linkedin-live/getting-started>

But do you have access to do Linkedin Live, you need to apply.
Some time ago they are approved my application but its gone now.