s11s

<@U02V991KYHZ> has requested to invite one person to this workspace.

• Establish benefits of documentation top down - cite examples of cases where things could have been faster/better if documentation was in place. Getting buy-in from leaders helps (from experience) 
• Start by creating/ delegating creation of wikis of the organisation stack, employee onboarding documents, frequently repeated processes across teams, etc
• If you use Notion, lot of templates to get you started real quick
<https://www.notion.so/blog/process-documentation-for-startups|https://www.notion.so/blog/process-documentation-for-startups>

Gitlab has a great resource on this too
<https://about.gitlab.com/company/culture/all-remote/handbook-first-documentation/|https://about.gitlab.com/company/culture/all-remote/handbook-first-documentation/>

The trap is to think that you can just put new processes in play and everyone will magically shift behavior.

Takes a bit of work to get buy-in because what you're advocating for is a cultural shift so be prepared to do that foundational work before anything else can happen.

I feel you. Early stage is all about hustle and experimenting at 100x which leads to numerous tasks in random order. We use Click up and fellow app. Most companies use clickup and for technical tickets JIRA

Thank You for responding here.
Helpful helpful

What kind of documentation? I've seen through a couple, product and company wiki.

One of the ways is to make it a part of KRA of some folks+ create internal champions and praise people who do documentation publically on all hands, etc

hi, Deepak, I'm based out of Ahmedabad but travelling to Bangalore for 5-6 weeks. 

happy to catch up after im back.

How will you attribute end KPI (leads, traffic, revenue) to actual design? There are so many other factors like copy, LP, target audience, timing etc which can impact the end goal that it is hard to attribute the performance back to the actual design of the graphic.

Ok my answer might look out of context - and I may be way off here, but why would you want to assign lead targets to your creative team? Yes having them aware of the final goal of the creative is necessary, but you have a lot of factors that affect the final outcomes.
A corollary to this is would you ask your demand generation to design better ads themselves?

Thanks <@U02USELSBRT> and <@U02PDC4883V>. While i understand your points. We are yet a small team and the mindset needs to be built when the organization traditionally hires Graphic Design on low salaries and lower experience levels but the mindset and shift happens as sharper industry enployees enter after series A comes in. These would not be explicitly told to a Graphic Designer but the performance would definitely be evaluated on these parameters in the backend in best interests of the designer as advantage of smaller teams at early days is to see the full funnel and attribution without it getting distributed within many teams. In the cureent fiscal,  it was not told as such but trust me these OKRs helped achieve 25% of the Marketing budget back from contribution by Graphic Design which helped in overall marketing contribution of 8% to annual sales. Hoping this also helps push for more people in the Creative Team.

Hey 
I have collected most of the Q and As in a doc. After discussing with the founding team, we might start rolling it out as a Community Digest newsletter.

If you add what can an avg member expect to pay, I think that might make the decision easier for people. Alternatively we can make job posting paid. Considering, we need to pay X per month for Slack and we get Y job posts per month, we fix an average price of X/Y for every unique job role post.

We will make the Job-Opps channel better moderated. We wanted it to achieve a critical mass before we would do it.

As far as the pricing goes, we will most probably add our costs of Zoom + Slack + Webflow + Our Time in managing operations and come to a number.

It won't be premium priced for sure. This is a socialist place. Not a capitalist one.

I am a huge advocate for paying for value like what I see in here. And this is a fun community too. Won’t think twice before paying 10$ a month. Anything higher, I would want to see what’s the plan for even higher engagement/more value.

Thanks so much Tej. I think we add similar or more value than places like DGMG. I think something in the vicinity of 10$ is good enough. Don't know the final number yet. But would appreciate if people could put here or DM what they're comfortable to play.

<@U02TTEFFU6B> I don't mind paying this amount as well, just that you should make your calculations and how you arrive at a monthly membership fee public, in the interest of transparency.

one of the biggest value i get is to know that there are others like me, facing highs and lows in similar cultures and times. That itself in today’s world makes me grateful. $10 is the least. If the moderators/founders figure out pricing tiers, based on value/access, happy to explore that as well

Would be interesting to see how Superpath manages it - they've  &gt;6000 folks on slack. I think have sponsored channels + sponsored job postings &amp; not sure what else  :slightly_smiling_face:

Hi All, I manage the marketing efforts at Divami Design Labs(<https://www.divami.com>).

As part of this year's plan, we plan to host monthly webinars; would anyone be interested in partnering? Maybe your CXO or you would feel comfortable talking about a SaaS product/platform-related problem on the webinar?

Moreover, the idea is still raw... Anyone interested in guiding me or talking about it or partner, please dm me.

<@U02UZL0FMC1> has requested to invite one person to this workspace.

Only the best: <https://www.notion.so/Join-Levels-Head-of-Marketing-Growth-Remote-6e64dba240404eaea9160a48f1c5f24f>

Don't have any particular JDs for marketing but have list of my favorite 7-8 JDs which I have ever come across. Want to check that?

<@U02UPCR01SQ> has requested to invite one person to this workspace.

<@U02UG3E9883> has requested to invite one person to this workspace.

Are Product Managers really `mini-CEOs`  at your company?

Hi <@U031P56UZGR> I can help. Sending you a DM.

How is work divided within your Marketing Team. How are tasks grouped under sub verticles.

Good Stuff
<https://www.verblio.com/poetry>

Hello!
Do anyone have paid plan of App Annie or likes of it? Need tiny favor. Please DM me?

Thanks

I am looking for an experienced ABM marketeer to join iur team at <http://Spyne.ai|Spyne.ai> and lead the ABM function. Please DM me lets get on a call if you are interested. <https://www.linkedin.com/jobs/view/2971908266|https://www.linkedin.com/jobs/view/2971908266>

Screenshot 2022-03-16 at 4.58.55 AM.png

Do your thing folks - <https://www.linkedin.com/feed/update/urn:li:activity:6909521640812908545>

Not sure if it is a common playbook but I had asked a TW candidate to write an article on one topic our team was planning to do. We checked for readability (flow), relevance to business (smarts), and sources cited (research).

<@U036B910YTA> has requested to invite one person to this workspace.

<https://twitter.com/jasonlk/status/1503994683667587074?s=20&amp;t=chHCCJ0dtmNoygWLZuYG3g>

• Most company podcasts suck!
It is not the reason to not do it. More likely a good opportunity to do better!

Also if not your own podcast, collaborating with various podcast as a guest can be an option for a SAAS brand. I have tried so many products just because I heard about them or the use case on a podcast.

<http://Monday.com|Monday.com>, notion, finshot, product hunt, walling, Figma-  I got to know about them through some conversation somewhere.


Also to not start with a podcast is fine, but sometimes it is the secondary thing to have, like for people who like the product or people already and would want to consume more, what are the options for them. Specially those which are more in-depth conversation with a personal touch.

Sometimes podcast can bring that human element better than all the other mediums.

<@U02UMJJJALA> - I am more inclined towards your thoughts. I relate to a lot of points/bullets you have listed.

At least in India, as you rightly said, listening to podcasts can't happen during the day and is tiresome post that. Getting the story, flow, editing et al is indeed a nightmare unless you have a dedicated team.

Maybe works in the U.S. where people are often by themselves eating/walking/driving over relatively silent stretches of roads or at quieter homes with fewer people :P

In most cases in b2b podcasting, the main goal is to reach out to your ICP and use it as an opportunity to build relationships with the buyer/decision maker.

Audience growth and thought leadership + the repurposed content are by-products.

The problem will come up if you start optimising for the latter (’coz of all the valid reasons you have mentioned) rather than the former.

most companies do podcasts for the same reason most companies do webinars. we're monkeys! in order to avoid being a monkey, test, test, test!

I'd argue that the purpose of the podcast interview isn't the podcast interview - it is to create material to distribute across channels to support inbound efforts.

Hypothetical example...

Do interview style podcast over zoom. Now you can do all of the following:

a. Video on Youtube
b. Audio on podcast networks
c. Video/Audio snippets for sharing on different social platforms
d. Transcripts broken up into individual blog posts on various topics (supported by related snippets above on social)
e. Key points made into slides for Slideshare
f. Content for newsletter

This isn't necessarily meant to be comprehensive but you can see how just one  piece of content supports creation and distribution across many channels.

Fair point that many people suck at this but imagine doing it well and how much greater the impact would be when you're "everywhere" based off of just one piece of content.

:woman-tipping-hand::skin-tone-2: :woman-tipping-hand::skin-tone-2::woman-facepalming::skin-tone-2::skull:

Checkout <https://foxboxrewards.com|Foxbox>

image (18).png

over last decade+, I have built a muscle memory of the interface and the changes are annoying! Hoping to learn quickly through someone :slightly_smiling_face:

Maybe something like this:

Prepare a high-level outline for a blog post (or any other content format). Please do not waste time in writing the entire blog, just the outline, structure and what high level points / considerations / best practices you might use.

You might want to add stuff on repurpose and distribution if it's just not a writer and more of content marketer.

For eg, shooting off the hip:  Here is a campaign/event theme. Can you propose a high level content marketing strategy for this that includes topics, formats, channels etc.

I'm a big believer that great content writers don't need a lot of words to demonstrate value. In fact, lesser the words, the more skilful a writer needs to be to get the point across. Somewhere between 200-500 words should suffice. Good writing is more than 50% good thinking.

In past, I've asked content writers to summarise their favourite movie or book in 500 words as an assignment. I also give them popular news articles of the day and ask them to rewrite the headlines. Then ask them to rewrite it again for a different audience.

(contd)....and maybe ask them to audit a raw piece to see what changes they suggest

<@U02USELSBRT> aap dude hain.. I was thinking on very similar lines.. but s11s pe nahi confirm kiya.. toh kya kiya..

<@U0306HUGT6C> thanks so much. have used the method in the past.. was looking for a twist..

I have been burnt with <@U02USELSBRT>’s approach when I left it to the writer because writing about something we love/know is easy-ish, but when it comes to something deeper like a b2b product, their research abilities matter a lot. I like <@U0306HUGT6C>’s approach for this reason.

<@U031KD0PNTX> I completely get what you mean. As a matter of belief, I would rather have an analyst in my team do the research and do a good job of it or take that from product marketing team than have my writer do both with 50% efficiency. Nothing wrong with that either, just different ways to bell the cat.

totally agree, I have only worked with really small teams/budgets in the past :)

I twisted it and this is how it went:

I took an article from a reputed publication - a non-political one and removed the title. Then I asked the candidates to do these things:

Here’s an assignment for the next stage:

1. Summarize the article in less than 400 words
2. Write 3 headlines for the article (below), assuming it was to go on a company blog.
3. Write 2 captions each for this to be shared on LinkedIn and Twitter.
4. Structure the article in a way that it becomes skimmable.
    a. Add headings and subheadings
    b. Add bullets
    c. Add representational images copied from the internet
5. Give a design brief for the header image for the article.
    a. The brief can be just descriptive in words
    b. Or you can take an image from Shutterstock and add suggest edits in the image


Love it, I feel like giving it a shot :laughing:

<@U02TTEFFU6B> this is a great assignment, but is it not time consuming? Even a skilled writer would take a good 4-5 hours to do justice to this.

Hmm.. didn't think of it to be that tedious. What would you remove from this?

Admins, just thinking out loud...
is there a way to ask everyone to update their linkedin in profile info? Helps to reach out or find out more about the people posting in various channels. It's not that we know everyone :slightly_smiling_face:
I am not aware of admin settings in Slack if we can make it mandatory.