s11s

Yes Chirayu, I’ve been doing content syndication campaigns in my org for the past 2 years. Let me know what you need.

<@U02V5Q7DUPJ> I'd also be interested to learn. My initial few questions would be:

• which channels/platforms have you seen work well?
• what goals/kpis do you drive using these platforms and for what customer stage (tof/mof/bof)?
• what kind of content do you use to drive the above goal? (share live examples if possible)
• what is the typical cost per kpi that you see?

<@U02V5Q7DUPJ> can we get on a quick call tomorrow or Sunday?

Sure <@U02USELSBRT> I’ll try to answer and provide as much information as i can:

1. we usually collaborate with third party vendors (communities, industry magazines,blogs etc) primarily for lead generation activities. Communities have worked well for us, since they have a well engaged audience.
2. Customer stage - Tofu. KPI - number of leads. But we try to include a question from which we understand if they are an approver, user or an influencer in their company. And then we send nurturing mailers accordingly.
3. We give our ebooks, white papers, and similar campaign resources. The vendor will then share it within their community for a fees, and drive traffic to our landing page, where we collect the lead info.
4. not sure if i can disclose the CPL details, but it’s somewhere between $30-100. Since we sell a cybersecurity solution, our CPL can sometimes go higher for enterprise audiences.
Hope this helps!

Thanks <@U02V5Q7DUPJ>  How do you discover such communities relevant to your field?

Happy Holi to everyone thank you all especially who helped me to better myself :relieved::raised_hands:
<@U02V4H04XT8> <@U02PDC6B0HH> <@U02VBQCQ7EG>

I wanted to do my final year project on this. Every product (including creative products like books and films) reach a certain critical mass after which people who have a positive experience take it for granted. And the only people that bother to review that product are ones with negative experiences. There could be millions of people that are happy with amazon's service for example, but the loud ones on twitter ALL seem to have negative experiences. Tldr; star ratings are a sham. If its extremely positive its influenced by the maker of the product. If its extremely negative, vocal minorities are swaying the vote.

Now I didn't actually take up this project after because I wanted an easy grade more than to be an active academic. But I do believe that this theory holds true here.

Is anyone participating in the section 4 Product Positioning Sprint with April Dunford?

You can Work From Museum! 
<https://indianmusicexperience.org/|https://indianmusicexperience.org/>

Not an expert by a mile but I do struggle with Pardot regularly <@U034N0JE214> :joy:
Feel free to DM me 

Hmmm, yet another tweet that pisses people off and increases engagement as a result? People just can't wait to "correct him" in the replies and retweets. :face_with_rolling_eyes:

<@U0309B5AYTB> <@U031JS3RF0V> I think most people are assuming that Naval is talking about people, when rather he maybe talking about companies. He's not saying that you, as a person, failed at marketing which is why you're doing sales. Rather he is saying, you, as a *company*, failed at marketing, which is why you're focusing on sales. And in turn, you, as a company, failed at product, which is why you're focusing on marketing.

Essentially, product-lead growth &gt; marketing-lead growth &gt; sales-lead growth

Do you know what Airtel does? Doesn't apply to companies either.

Could be product too? - Company may have 1 (MLG) product and another (SLG)?

Hmmmm... what would be an example of a company that is great at PLG WITHOUT any marketing at all? Doesn't PLG require good marketing and distribution too? How else are you gonna get users to try your product? :thinking_face: 

Disclaimer: I don't know much about PLG.

i think would need marketing on PLG too, my understanding is that is not your primary lever for growth!! <@U031JS3RF0V> dont know any of them :stuck_out_tongue:

Hmmm makes sense. But all of this is far, far, far from what one (like me) would gather by reading that tweet.

<@U031JS3RF0V> I think you're talking about marketing as distribution. Marketing can also mean product marketing or branding. So yes, all companies regardless of their growth levers will need marketing. And yes, whatsapp is a great example.

I love this take: <https://twitter.com/wilreynolds/status/1505846151953752065?s=20&amp;t=UaCJg2bHe2XhXgcQMRJW1w>

I guess he is talking about a company / product - in the sense think product, marketing and sales rather sales, marketing and product (which IMO a lot of companies are doing)

Thanks <@U0323V4CLRY> for great tips. I'm old school I think :slightly_smiling_face:

Thank you, was able to get Mixpanel APAC support reach out!

great deck on the state of the market by Logan Bartlett, Redpoint <https://docs.google.com/presentation/d/1Hyn4FWHSNRrWJeddi0BMEQIMlmXy2SNj50T8jJcrKbw/edit>

Hey everyone, has anyone been working on the acquisiton part for a shopify app? Need some inputs

Yeah - will do that. Looks very weird in the channel

We thought it only is visible to us. :rolling_on_the_floor_laughing:

Not me. I thought aise kitne users hi add karenge dusro ko. I set it up myself. Changed it now. <@U02U6FZRHRV> thanks for pointing out.

Thanks <@U031NC9B67L> . Which ad networks/platforms did you use? And how did you measure the results?

• Dv 360, Tradedesk, YT and other social channels for prospecting through videos, html5 ads, gifs, statics 
• Doing ooh and dooh through some vendors.
• Other than that have well distributed media buying inventories ( newsletters, magazine inclusions, digital pr, native buys etc) 
• Programmtic podcasts
• Native podcasts and yt, LinkedIn, Twitter influencer buys 
• Testing connected tv, Spotify, radio and print ( small budget now) 
Tracking:
1. For dooh and ooh running geofenced ads within 5kms radius 
2. Checking direct traffic increase and brand search volume 
3. Checking returning visitors growth 
4. brand lift surveys and a question in our form and sales process how do you know about ourself ( mandatory while onboarding a customer) 
5. Promo codes for influencer, podcasts and yt promotions 
6. QR code for connected tv, print, magazine and newsletter inclusions
7. Checking @mentions rate overall vs competitors 
8.   View through conversions and multi channel attrib mix for reporting to check assisted. 


Have a separate branding budget and only caring about what % our overall traffic increase, mql increase, pipeline increase after started doing branding and checking blended cost per mql and cost per sql at an overall expense level. 

<@U02USELSBRT> 

That's awesome <@U031NC9B67L> . Thanks for such a detailed reply. Sending you. DM

image.png

We use Asana among 30+ marketing folks along with a few other members from other departments across the org for cross-team collabs. 

IMO, You will never get a consensus answer on any poll asking for best project management software for X

<@U032AUA6KFV> Agreed, but the goal is to narrow it down to 2-4 choices from these almost similar 9 choices &amp; then compare &amp; boil down to one. Opinions from more experienced folks here will help me to take a better decision I guess.

<@U02UD51QUSH> already done, if you want top 3-4: <https://s11s.slack.com/archives/C02UPC0JKAQ/p1645436169222019>

Just FYI: I chose Clickup after all my deliberation

I think the answer is heavily dependent on your team’s size and working style. There are 2 categories here — one which needs the team to be structured always, and one which supports occasional chaos. Asana for example is former and needs a disciplined enforcer to always keep it relevant

Trying to use basecamp from 1.5 months. Not the best tool out there.

I wonder whether you all agree with this POV
<https://www.ilancedillos.com/blog/the-biggest-marketing-fail-by-startup-ceos-is-not-investing-earlier-in-comms>

Used this at a past company
<https://terminus.com/email-experiences/|https://terminus.com/email-experiences/>

<https://signaturesatori.com/|https://signaturesatori.com/>

I implemented <https://www.opensense.com/> at Whatfix for over 400+ folks. I evaluated Sigstr (acquired by Terminus) and Opensense - and OS is much better.

Can connect you to my guy there.

Happy to help. :grimacing:

We are predominantly SaaS oriented. But can connect you with someone with Digit depending on the use case

When I was in Hubilo, they did a really fun virtual event where they had drag queens host the event and peform as well. Post the sessions we got to play virtual bingo and even attend a magic show.

I enjoyed the first SaaStock virtual event though it was more to do with the platform they used - Hopin. loved being able to search by title and interact with the right people in virtual lounges.

When I was at SoWork, the platform had inbuilt games (skribl, codenames etc) - was a lot of fun during networking at multiple events.

The GrowthHackers conference last year (on a different platform) for one networking event got music trivia folks who play/sing bits of music and you guess - was tons of fun.

Which gap analysis?

I can share templates/processes for these: Market, keyword, backlink, content. Also, our positioning research is basically a message gap analysis.

Gap Analysis.pages

Have a look at this. We used this as a basic template to build stuff on our way.

Cross-posting: <https://s11s.slack.com/archives/C02SFP7EZHT/p1648104970156189?thread_ts=1644218721.600549&amp;cid=C02SFP7EZHT>

IMG_20220327_160856.jpg

Starting a petition to get s11s to Chennai 

CC: <@U02TTEFFU6B> <@U02PDC6B0HH> <@U02PDC4883V>

<@U02V92UN0Q2> this is a democratic community. Raise the baton and host one from our side. No trademarks intended.

yeh meetup kam aur bottomsup jyada lag raha hai :smile:

IMG_20220327_164843.jpg

What timing! Thankful to each one of you guys.

<@U02PDC6B0HH> am I the 1000th by any chance? Since I joined an hour back

:fire: :heart: :boom::exploding_head::grin::raised_hands::skin-tone-3::grin::beer::tada:

Really cannot convey what this landmark means - thank you folks for making this community what it is. 

Respect.

(And in lines with SaaS Startups: We are still at Day 0. Back to Work. Best is yet to come. Rocketship Ride. )

We will soon announce city-wise chapters and leaders 

You should go ahead. Love the initiative. :raised_hands::skin-tone-4:

Thanks. But I dont know if there's anyone from Pune. Is there a way to find out?
Happy to be satellite community guy for the OGs like you :wink:

<@U038FBFLN2K> might be, since iMocha is Pune based.

If there's a Mumbai-Pune joint group, it could be best! Like both cities are fine for me :smile:

you'll get to meet pune folks when we conduct the Pune chapter meetup. Let's wait till then.

would love to meet Pune based SaaS folks :wave:

<@U0318JZUESX> would love to be part of the Goa chapter!

<@U0306HUGT6C> <@U038FBFLN2K> <@U0316818QSH> I’m in Pune. Would love to connect offline. :smile:

<@U038FBFLN2K> didn’t know you’re back at iMocha again. I met Amit and Sujit last week at the SaaSBoomi event in Pune. :smile:

Haha! I should have come too. We should catch up, yes

Let's meet this weekend? <@U02UUCE1ASD> <@U038FBFLN2K> <@U0306HUGT6C>

sorry folks, I was travelling so wasnt super active on S11s

I think even from Delhi there will be many folks