s11s

Works well only for India. Promoted questions work best. Not a lot of competition w.r.t question targeting too. (Very relevant to target Bottom of funnel questions)

yes <@U02V5JP7XLM> i did this, but as per my expectations did not match compared to other paid media channels, so that's why i've not spent more money there.
Quora is not a perfect channel for SaaS business, if you have B2C product then good to use quora for direct target your audience.

Hi, Quora profile owner with 2.25k+ followers. Quora is mostly constituted of a relatively young age demographic (18-24 years), and mostly they are Southeast Asian. I tried Quora advertising for edtech companies and it worked great.

For B2B/SaaS, it is the worst platform to be on. You are better off sticking with Twitter and LinkedIn.

Hi Naveen, yes I've tried Quora ads for B2B. Unfortunately, we did not get desired results - One major problem with quora is that the targeting options they provide aren't as focused, though we received a ton of leads, the ROI from those leads was unsatisfactory.

<http://www.moat.com|www.moat.com>

<@U02V22EUXM4> recommended this last time when I asked for remarketing  display ads inspirations. I'll forever be grateful to him for this :spades:

looks like this only works for significantly big brands

just checked it against brands we are running ads for. Woefully inaccurate

Then they should show limited data , but accurate. Why would i pay for a product after they show me inaccurate data?

Im some annoyed at SEMrush discontinuing their display advertising tool

<https://sparktoro.com/|https://sparktoro.com/>

You can also try <https://buzzsumo.com/>.

alright. thanks :smiley: this is helpful.

<@U02UM4DF6KV> Curious, if you'd be using this audience for fb ads?

Nope. I'm using this as a base to develop ICP and top of the funnel traction strategy.

This depends on lot of factors.

1) Region (SEA and ME expensive than India)
2) Level of experience/ job level (lot more cost per send to reach CMO than Marketing executive)
3) Competition among LinkedIn inmail from various as accounts

LinkedIn folks said in weekly sync-up call that we are having with them. It's 30 days. Cost depends on various factors. MEA is lowest for us in recent days

Hey <@U02UM4DF6KV> - IMO Fb ads anyday, coz its where you can get quicker ROI.

Have ran ads for a bootstrapped D2C phone case brand with the same TG, worked brilliantly for me.

Okay thanks.
Did you also run google ads?

No Raghav, I've personally never run google ads for ecom.:sweat_smile:

Premium brands are generally high ticket. You definitely leaving a lot of money by not offering cod, if you're in the Indian market. Try validating it through data, look at how many people reached checkout and then dropped off. You'll get you answer.

image.png

without looking at the actual numbers, nobody can say anything. who knows how you ran your ship?!

I have some real numbers to share. For one of the company we work. Reduced our spend from $1Mn/month to $250k/month. 

First couple of weeks looks like a no major change. But from third week onwards the funnel penetration velocity got slow and saw real impact. 


Overall marketing influenced mql went down 60% and pipeline got impacted immediately due to this. 

One good thing is pre vs post we have cut down the inefficient campaigns and goes. So the cac looks slightly improved now. 

Thank you <@U031NC9B67L> for the insight. I always wondered if Paid ads have a diminishing return while brand snowball effect, no data though. For example, today in the edtech space, I am assuming that most people default to unacademy than search and click on ads.

they might help:
<https://www.landingfolio.com/>
<https://onepagelove.com/>

Thanks a lot <@U03AB69C030> Is there anything specific to ppc landing pages as well?

Understanding of funnel, how do they see the data and KPIs, technical understanding about the ML algo of all the main platforms, thought of experiments.... 
for exercises, usually any big running account with some problem statement and also how do they plan to launch something new completely. Logics behind estimating the main metrics along with revenue. 

<@U02USELSBRT> would love to hear your thoughts on this.

*If you have X number of Unique Visitors (UV) it’ll cost you $Y per week:*
• 3,000 – 10,000 UV : $50 – $175 per week
• 10,000 – 25,000 UV : $175 – $450 per week
• 25,000 – 50,000 UV : $450 – $900 per week
• 50,000 – 100,000 UV : $900 – $1800 per week
i found the above in the link below
<https://blog.wishpond.com/post/106902839702/cost-structure-of-retargeting-remarketing-ads>

would this be the right way to look at it? Not sure how to compute for India too.

i dont get it with people asking us to turn into some gypsy looking into a ppc crystal ball. just run the damn campaign and find out :D

<@U02V4H04XT8> sorry brother :disappointed: but i am at noob level :disappointed: and i don't own the marketing team to just run the marketing campaign just like that.

Hey Niranjan, Aniruddh is right. It's impossible for anyone to arrive at an estimate, as it is dependent on real-time auction at the time of you running the campaign &amp; fighting for place in their newsfeeds. A crude way of doing it is to look at your average CPMs over a course of 3 months (Across campaigns you believe targeted the right folks &amp; gave you decent results). Take the lowest and highest CPM, this becomes your cost range for your TG. Look at your audience size in the retargeting funnel &amp; you should be able to arrive at an estimate. If the CPM range is $50-$100, and retargeting audience size is approx 10K, then you should be looking at spending $500-$1000 for a frequency of 1. Higher the frequency, multiply the cost. This by no means is standard way of arriving at a budget.  For all you know even if you spend $1000 per day, you might not fully be able to reach your TG as it depends on them logging into the platform &amp; you winning the auction. In this case, your campaign won't spend or the frequency will go up

thanks <@U02V22EUXM4> for your time and <@U02USELSBRT> for the kick in the butt :pray:

<@U030SDYNX7V> Sir, just a friendly kick. Please take my words in jest. Not trying to undermine your question at all but like Deepan very patiently explained, it is like predicting the weather :sweat_smile:

bangalore weather or london weather saaar :slightly_smiling_face:

look at your competitor's best-performing ad by using tools like facebook ad library and sparktoro. replicate them and check the performance.

Thanks Raghav. Although I'm looking more from the reporting side of things. What metrics do folks report on. Just a blueprint of that.

1) Best one can do is figure out the utms in use and sometimes get an idea from campaign name (some marketers give away what they are doing in the name)

2) Look at CTA (TOF vs BOF): Download ebook vs book demo

3) Make sure you do click through the page and can witness other creatives in use for retargeting (with their messaging) for the next few days.

<@U02UZKPBZ6D>: thank you. that's quite a detailed answer and gives me valuable insights. :smiley:

I have tried 1 hack and it worked -

This is like contact targeting but in contact targeting it needs 200+ people detail.

What I did, I took 5 people who I wanted to target and repeated it till it reaches 200, better stretch that to 500.

So, I have now 5 people details repeated multiple times and we also reached Linkedin's limit criteria.

Outcome was - The prospect was very happy with our ads and became a customer soon...

Do try it, let me know if it works for you &amp; don't tell LinkedIn about it :joy:

<@U02UFNZS7NW> Surprising that LinkedIn allow duplicates. Does it increased the cost in any way? 

Yup. Based on the location and targeting the bid needs to increase

Doesn't that put forecasting data to be shown as not sufficient? Anyways will try this hack :smiley:

forecasting data :joy:
it will just show ads without any proper reporting -
if you do lead gen then download karne k baad hi / like karne ke baad pata chalega
if you run traffic ad then website analytics se pata chalega..

<@U03FAE4LHPU> Try <https://www.influ2.com/>, it has quite precise targeting options.

So if you have their business email ID, then you have their first name, second name and company name :slightly_smiling_face: This data is enough to fetch their LinkedIn profiles. If you have a python developer in your company, ask him to develop a script where you can pull LinkedIn profile URL's from Google search results by splitting the email id to three fields.

<@U036DTKS6KX>,
We can also use <https://phantombuster.com|phantom buster> to export any kind of data through LinkedIn. It is pretty easy to use as well.

Never never never enable the audience network. 

Our LinkedIn account managers enabled it by mistake and we spent around $10k. Got just 1 lead. We then had to get a refund of around 3-4k from them. 

Make sure you never enable the audience network. It will drain your budget quickly.

Plus 1. Side note, we experienced something similar with Google Ads too with the search partners - CPA for new clients was literally 5X since we started measuring it.

Thanks for the insights everyone, you all are awesome!

not sure i fully understand your question but you can simply use any session recording tool and filter the data by source/medium=paid.

microsoft clarity :slightly_smiling_face:

You can track user journey of individual user with email id

Session recording and heat map, will be very cluttered, better looked at aggregate level

For heat maps, dont look at individual user, but a cohort of users

I'm going to try Factors AI to solve a similar problem, will keep you posted..

Absolutely, <@U02UZQJMP8R> Feel free to DM

I know the technical aspect of it.. Not much the marketing aspect.

it should help to have a .com or .sg domain but if it feels too much of work to get started, dont bother initially. start your campaign and see if the existing output is worth optimizing into. for example, if you're getting 5 leads in a month, you'll like not 20x that number even with a .sg domain but sure you may go from 5 to 10.

<@U033QDFML74> For longer term, considering .com domain is always good. 

But for now if you have only .in domain and you want to start asap. Then check if your website or industry have heavy traffic from mobile. If the traffic is mainly coming from mobile devices then Domain doesn’t matter, as it won’t be easily visible to the users 

Thanks for your inputs, Aniruddh and Rahul :slightly_smiling_face:
Listening to Aniruddh's advice, have decided to go ahead for now and based on the traction decide if we want to invest time and resources in getting a .com domain website.

A follow up question to Aniruddh and Rahul as I always wondered about it. A lot of companies go for .io domain. Considering that at it is also a country code (for Chagos archipelago), are these companies also being negatively affected?  Or is there a ranking system within domain names?


<@U02UMJJJALA> .Io is a popular TLD these days and because many tech firms and saas based products started using this extension hence it gets the popularity. I will not say it will negatively affect because Google is not giving that importance to TLDs like it was giving earlier. But for global SEO .com always work well that’s what I have seen and local extensions also works well for local or regional specific SEO. 

It’s not that .io can’t get ranked. It can still, as there are many factors so if the website is doing great in all the main factors then it does gets rank. 

<@U02UMJJJALA> More than Google, it is the local behaviour which favours a particular domain vs others, hence directly impacting the CTR. For example, as people in tech, we're more likely to click <http://abc.io|abc.io> vs <http://abc.tv|abc.tv>, agree? Same with singaporeans. They're used to all their apps being in .sg, hence a higher favourability. Easiest $10 spent to build trust.

It's a relevant question to this channel. 

Audience focused marketing should create more demand around your product but you couldn't able to track the exact roas. 

I would prefer having a good marketing mix with podcast buys, newsletter buys and native buys. 

If the native buys banners are ranking for your relevant queries it definitely worth trying. 

Newsletters pick a popular one do it only on the monthly or quarterly frequency one. Don't buy slots on Daily newsletters. 

SaaStr newspaper you won't get a slot for next 6 months really good one. Like wise there are few others. 

Morningbrew, Nathanlatka, Starterstory are some relevant ones for SaaS newsletter buys. 

in what ways is it harder to track roas? couldn't you do it with UTMs?

Yes but most of the audience won't click the exact link you have posted in that newsletter letters. Same story like LinkedIn it will reach to the right audience but the CTR would be low.

Podcast buy we can track using promo codes but mostly they won't use those codes during the signup. 

<@U03S72P0GV8> We tried content syndication to get registrations for our webinar in the APAC region. We received registrations at $30/reg and had an attendance rate of 34%. So all in all, it worked pretty well for us.

<@U031NC9B67L> what has been the budget mix approximately with these sponsorships?

Hey Vikash, have a similar problem with our account with the top up limit fixated at 75k even though we are spending close to 50k per day. Tried contacting fb support multiple times, but they are as slow as the Bangalore traffic to revert back and that too without any solution. Please share if you find any solution.

<@U03HN60LBAM> If you spend $10,000 or more for months, FB provides you with a dedicated account manager and allows monthly invoicing payment method.

Has anyone here implemented ads on Apple Store ? Like i have a friend who needs help with this execution

image_2cd76669-ac4c-465d-81bf-c4d010c0d46a20220811_011633.jpg

Well its a tax for searching on their platform. You can search on Bing :slightly_smiling_face:

It works and is a feedback loop based system, but only for Google Ecosystem of campaigns.

last click assigns all credit to the last search ad clicked before conversion, while a 'data-driven' attribution assigns it to all touchpoints, assuming you have several search ad click touchpoints before the conversion finally happens.

this will impact your attribution but not to the extent you need to be worried about. for all its worth this new approach is certainly better than just last click but i would anyways recommend to not use google's own attribution as it is siloed, capture all touchpoints in your marketing automation platform and then create an attribution model that works for you and works across all your marketing touchpoints and not just google.

let me know if i can be more clear.

It's certainly a step up from manually choosing attribution, don't worry about it

I need a contact who has run ads on Apple ad network?

Hello folks 

Who are running google ads:
On going to the conversion leads section in google ads:
I see 2 values - a. Google shopping app add to cart
B. Google shopping app begin checkout
My question: 
• Where can I find details of these conversions.
• How can I retarget them?

Thanks <@U039T1KDHEE> &amp; <@U030SDYNX7V> 

<@U036DTKS6KX> - pls check us at <http://Tripledart.com|Tripledart.com> 

Thanks <@U03D3N0BBEX>. Hi Saheen, Reached out to you on DM. Please check

Yes tried that on Facebook. No issues on Facebook. 

For LinkedIn, you may need to check once 

Thanks for replying. I checked with LinkedIn. It is possible. In case of FB, are you using the same billing address as that of Indian account of different?

On that note, has anyone tried 2 accounts for Google?

We tried it (1 for US and 1 for India). In fact recommended by one of the executive from Google Ads dept.

<@U02V5P2T669> Yes using same billing address across the accounts. 

Also tried monthly invoicing too. 



<@U03GGBT84QK> Great. We are actually checking if we can include different billing address in these account. Any idea on it?

That is also easily available at individual ad account level. 

<@U02V5P2T669> Can you share me which one is better for Google ads account (Ind  acc &amp; US acc) when it comes to taxation? For india acc it's 18% GST is it lesser in US account? And what are the pros of having 2 accounts! 

Pros: As informed by the executive, Time zone, currency can bring lot of difference in ad results. Not sure about the tax part, that needs to be checked.

<@U031MMSEG4T> LinkedIn campaign manager takes some time to show data.

And if it’s still now showing then check whether the insight tag integrated properly or not. 

LinkedIn Insights only shows you the day from the date you integrated it into your website, the recommended frame is to install it amd wait for
It show data