s11s

are you sure you are looking at the same thing, highly likely you are not

Yup I'm looking at the trial numbers from the time I created the custom conversion on CRM and it does not match with FB numbers. I'm aware that there might be slight difference but what I'm seeing is a 2x difference.

I'm pretty sure I'm doing something wrong but unable to pinpoint it :sweat_smile:

are you looking at numbers in FB events or ad console?

i'm assuming fb one is the higher number?

if thats the case, it could be buggy setup.

Looking at FB events <@U030SDYNX7V>
Yup <@U02USELSBRT>

happy to take a look :slightly_smiling_face:

low hanging fruit: you can check if fb is configured to count every conversion vs unique conversions.

<@U035TLE6USV> Also do a quick check on the attribution of the conversions. The attribution duration might be longer for the campaign.

Thank you so much everyone!
I realised the custom conversion was setup as a 'pageview' event type and that's why it was showing the inflated numbers. Thanks <@U030SDYNX7V> for helping out!
I've also made a note on rest of your advices and we'll keep that in mind while setting up the campaign.

It’s always the case. It won’t matches with your internal CRM for multiple reasons 

1. Ad blockers 
2. Privacy shields 
3. Cookie policies 
4. Attribution window 
5. Count vs contacts 
6. Duplicated events 

Check if you have atleast 90% match between FB and GA first? And try to get atleast 70-80% match between FB and CRM 

and my personal favourite is looking at different data set altogether (apples vs oranges) :slightly_smiling_face: the only common thing being the date range :)

Hello everyone! Looking to connect with B2C performance marketers/agencies. Any recommendations?

1. Yes but depends on what you define as performance. Google is blind to data it doesn't see. I use ad rotation to optimize for CTRs and test ad copies to find which one works the best from a CTR perspective. Once I have settled in on which ad copy gets me the most clicks, I would analyse their conversion volume/quality potential and pause the non-performing ones and call it a day. I may not keep using rotation settings indefinitely since Google simply doesn't know what best performing really is, which in case of b2b is slightly complex. Sometimes  I'm optimizing for volume, other times for quality and yet other times for ROI etc.
2. Biggest use of not opting into its default settings is you're not at risk of over optimizing for a single metric of performance. Once you know a few ad copies that are working, you're better off keeping the ad copy fresh and let them rotate evenly.

<@U02USELSBRT> lights up my ideas, thanks!

I did experimented across all the available options, here are my thoughts, 

• when you are not sure on your ad copy and you launched something new, in that case optimised for the best works well, as Google tries to show the ad more getting more interactions and the metrics like CTR.
• But at the same time, many times we know what copy will work for an ongoing campaign or where we have some good experiences
, there you can rely on choosing the ads evenly or if you plan to keep the ads like you want to get impressions on all so you can keep that too. So it’s more of depend on your objective too. 



It must be showing some reason for a specific policy violation 

Circumventing Policy, unacceptable Business policy but according to me I am not doing any violation in the account, and even if I am creating the new account, new MCC even that too is getting suspended without even creating any ads in that account. 

Can you share your adcopy and LP url? They’ll be the most likely issue. Creating new accounts won’t help until you fix the issue. Google is smart enough to figure those ‘hacks’ out.

<@U03S20KMSHX> For which product you are advertising? If you can share a URL?

<http://fusion-brook.in/|http://fusion-brook.in/> <@U03GGBT84QK> for real estate 

Hey Nitesh, from the campaigns I have run, I have observed that the performance drops after a frequency of 5-7. For re-marketing, we have seen promotional, trust based and new product feature update communications working the best.
I would recommend that you have a cap on the frequency.

Thanks a lot <@U031G7L2CE4> for sharing these insights.

Agree with <@U031G7L2CE4>
15 is way too much. Definitely put a frequency cap.

Pros
• Better Targeting, If you are taking an ABM approach LinkedIn is a good platform to target marquee prospects
• Good for brand awareness/promoting gated content and driving traffic to your website and getting leads
Cons
• Costly as compared to Google, it increases as the targeting gets more narrow
• Google is a pull-based platform people are searching for you whereas on Ln people are not searching it hence it is difficult there to get leads
If for lead generation, when running the LinkedIn ads do have a look at CAC/LTV metrics once you have paid leads so that you can take a call whether as a platform it makes sense or not. Mostly the SQL and MQL numbers would be high when compared to google.

Also if you have a list of more than 1000 and your Google ads account is eligible for Customer Match List campaigns, I would suggest you can run performance max on the list and get better results than LinkedIn.

Thanks for the awesome insights <@U031G7L2CE4> have you come across LinkedIn Ads being more effective than Google when targeting Senior Devs/CTOs...?

It would be difficult to comment on the comparison as CTOs, Senior Devs in enterprise companies don’t generally look out for solutions on Google.
Without consideration of the title, Google fares better than Ln anyday

Depends on your use case 

Based on my 10th yrs experience 

LinkedIn 
1) Amazing targeting options 
2) Bit expensive 
3) Good for outreach / Zero cost marketing tactics 

Google ads 
1) So many ad types 
2) High intent 
3) Huge demand 
4) Not affected by privacy policies etc yet (unlike social)

Thanks <@U03158A1WPK> , always awesome to receive Marketing Measurement insights from you : )

Wrote this intro playbook a couple of years ago. Economics might change but the fundamentals hold true. Good place for you to start

<https://hashtagmag.in/linkedin-ads-for-b2b-marketing/>

New channel for demand gen marketers :grin::joy:

<https://adage.com/article/marketing-news-strategy/netflix-ad-tier-will-include-limited-targeting-no-third-party-measurement/2427926|https://adage.com/article/marketing-news-strategy/netflix-ad-tier-will-include-limited-targeting-no-third-party-measurement/2427926>

Yes, keep the lead event for your main CTA and for something like newsletter subscription, you can always use subscribe event. 

Subscribe - is to denote the start of a paid subscription, not sure i would use that.

<@U02PDC4883V> <@U02USELSBRT> thoughts, opinions?

I always like to have different events for different buttons. IMO how you use those metrics is more important.

CC: <@U02PDC4883V> Pls let us know if you know anyone could resolve this FB issue.

Might help, recently our account got disabled due to a very minor thing.

This is happening to a few folks on WA API as well

I know someone who works in FB from my network. DM me so I can connect you to him!

<@U031T1VCSM9> are you able to resolve this issue? I'm having the same problem and looking for the solution

Nope, but weve worked with Social Tribe and they are the shiz

1) The higher up the org ladder, more it costs to reach these folks. (Associate&lt; Manager&lt; CMO&lt; CEO)

2) Only ideally go for LinkedIn if you have a good AOV product and look at companies engaging report.

3) Inmails don't work in EU. 

4) Whenever testing, do try and figure out different types of campaigns - inmails, conversation ads, message ads as there is no one format that works best.

Extension of this:
(implemented below strategy year back and have seen good results in paid ads)
<https://www.youtube.com/watch?v=yb67zQY_ds0&amp;ab_channel=AffiliateWorldConferences>

<https://www.cnbc.com/2022/09/13/apple-plans-new-spots-for-ads-in-app-store-by-the-end-of-the-year.html|https://www.cnbc.com/2022/09/13/apple-plans-new-spots-for-ads-in-app-store-by-the-end-of-the-year.html>

New ad formats coming for Apple ads.

Yes try to contact with any of Tiktok account representatives and they will help you set up things. And you can look at the data and dashboards through website by using a VPN

Hey <@U032NR03DG9>, I know <@U031NC9B67L> can help you out here.

Hey <@U02UFNZS7NW> thanks kshitij is already our client working with them on SEO for 6months now. We just spoke and he totally forget that we do PPC. 


What’s the reason you are getting about the violation? Did you try to check with your account manager or Facebook chat support ?

FB chat support might be the best route and then they internally connect to various departments internally.

One of our client account is facing the same issue. No support help meta yet. If this is resolved pls let me know the route you took. 

<@U03GGBT84QK> reason is not clear stated on the account? While I have tried to connect with the support but there are no response from their end. Please refer if you know some one from the Meta team support

<@U02V5HU4EP2> Chat support not available for that account, let me know if you have any lead with direct contact to support team

do not have a direct contact unfortunately, but some big accounts (like swiggy, zomato) who spend a lot have AM's assigned. Try and get to these AM's via some connect if possible.

Did you add any special ad categories to your campaign? If not then try adding a relevant category. I was facing the same issue as I was targeting political audience. Earlier, all the ads got rejected as soon as I uploaded them. But when I added Social issues, elections or politics category my ads started getting approved.

Any good resource on ecomm performance marketing strategies?

What was the exact error message you got?

You should try with the size of 1200x1200 square image

For more clarity: A friend who is just starting his company is looking for someone who can help him. He wants to learn along the way too. So if anyone is willing to help please let me know!

I have a few friends who are really good :slightly_smiling_face:

LinkedIn + Partnership Build through Podcasts

Had 2 experiences where events (in person or webinars) worked great.
One where  organic Twitter worked like a champ.

Email has worked best in 2 experiences. Google ads never worked. LinkedIn ads are working fine at the current company but only till a particular stage.

Events - got customers from same panel or audiece, PR - got inbound qualified leads from 2 top media house interviews , weekly mass mailers - faster turnaround in sales cycle with existing accounts, Customer Testimonial circulated as press release by customer - high inbound lead, CEO social media branding - few of them from here worked well

We try to write around 2-4 blogs per month, which is a of course a great source of organic traffic + internal linking opportunities.

Maximum of these folks are not decision makers; but we have closed few clients who came looking for a technical solution on Google and stumbled upon our blog and reached out for our services.

Have done using OKR. Can share the learnings :slightly_smiling_face:

I can connect you with a founder of a similar edtech serving the African market. Maybe he can share some insights here

It depends purely on your TAM and the budget that you have to spend. The product is great if you leverage it well…

Screenshot 2022-10-26 at 15.06.35.png

Interesting. How are the differentiating new / existing customer?

You need to upload a list from your CRM there is an integration in Audience list.

Would love to see the efficiency as most of the CRM data would be official email which would be difficult to match to Gmail address

<@U039J70Q9MM> Looks like this works on for Perf. Max. campaigns! so haven't tried it yet!

Screenshot 2022-10-27 at 9.36.12 AM.png

Screenshot 2022-10-27 at 9.35.24 AM.png

Screenshot 2022-10-27 at 9.37.03 AM.png

<@U02UEAVKXC6> This page redirects me to google now. Does this page still exist?

<@U03N6NT3E57> <https://adstransparency.google.com/advertiser/AR07186788979922960385?region=IN&amp;sig=AC0UAfwAAAAAY9DFHgzkNAyd3mqtTDcOxHAb9uI&amp;hl=en_IN>

<https://support.google.com/google-ads/answer/9729263?hl=en>

<@U02UEAVKXC6> still redirects me to Google :confused: Not sure whats the issue. Only this link seems to be working

<https://adstransparency.google.com/political?political&amp;region=IN>

<@U03N6NT3E57> Check out this link and let me know it if works ok.

<https://adstransparency.google.com/advertiser/AR07186788979922960385?region=IN&amp;sig=AC0UAfwAAAAAY9OQWrIl96jeFHuH0PZwIQ-mFdk&amp;hl=en_IN>

I figured it out. *sig(value)* on the link will be changing every day.

Thanks for clarifying <@U02UEAVKXC6>. But how to access it then? Google search is fetching the above link that I mentioned.

<@U03N6NT3E57> Check out the below video it helps.

<https://www.youtube.com/watch?v=O4pi-Aaqt6c>

This was extremely helpful. Thanks a bunch <@U02UEAVKXC6>