s11s

Hey Hanson, would love to chat. Sent you a DM

We're working on a similar project for ourselves. REALLY don't want to build anything. I'd rather buy something that exists but fullfills our requirements.

Happy to chat!

Is the tool that you developed available for use?

Would love to test out &amp; give some early feedbacks.

<@U03F96H27JT> Would love to check that and chat about it.

Thanks for all of the interest! Just catching up on this now - will follow up with all of you with some more details :smile:

Yup, can help.


If you post your questions publicly the following folks (GAds experts) can help as well.

Tagging <@U031NC9B67L> <@U0316K76612> <@U02USELSBRT> 

I have been running a competitor ad and seeing the CTR is low because of one of the obvious reasons that I cannot use the competitor name (keyword) in my ad copy. Also, the cost was really high, so we changed the bid to Target CPA.

Now the cost is controlled, but we arent getting good number of clicks and again CTR.

1. So, for such campaigns how do you ensure you are getting good results at a controlled cost. 
2. One thing we were planning to implement was to change the bid strategy to manual CPC. Would that help? 

1. copy is everything when you're pitching against a competition. i'm still learning the ropes but it plays the biggest role (cue: <https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html|hertz vs avis campaign>)
2. keep your landing page neutral but targeted, try not to oversell yourself or undersell your competition, draw a fair comparison and list out reasons why and who should pick you over the competition. this goes back to point 1 about good copy (which in turn comes from good research, can you list 3 definitive, non-bs reasons why a prospect should pick you over your competition? great then you have a head start)
3. on bid strategies, target cpa can work if you just increase its max bid limit, try doubling it each time and see where you find the sweet spot. manual cpc can also work. it is really dependent on who the artist is, the paint brush can be anything.
4. try warming up your audience with a YT/brand marketing testimonial campaign, that can potentially improve your CTRs


<@U0390GQBHN2> listing down the things that have worked for us :
1. We moved to manual CPC it has given us better result, would suggest you to run an A/B test and then take a call
2. In the Ad headlines would suggest to have Dynamic keyword and also pin the headline that is working the best for your ads, generally having keywords similar to “Alternative” helps
3. On the Landing page, make sure that you have a detailed competition comparison (this won’t improve the CTR)
4. Do add negative keywords regularly as this will keep on optimising your campaigns.

1. With target CPA 1 experiment on ad copy. Take a pun shot at the competitor. It's about catching the eyeballs of the users. 
2. It should not be the only campaign you run against competition. Get a retargeting audience created and target them again. 
3. Landing Page plays a crucial role in these campaign. Experiment what to show - also if you have any special offer for such BoFU customers show it upfront 
4. Like <@U02USELSBRT> said try maxing your bid after you taste success
5. I have personally not seen much success with Dynamic keyword   - it sorts of spoils the headline. But try it if it works for your audience
Happy to chat over DM

This is GOLD :star-struck:
I think I am going to try almost each and every point that you mentioned <@U02USELSBRT> <@U02PDC4883V> <@U031G7L2CE4>

And, yes we have made very keyword specific landing pages and I do believe that landing page is one of the most important part to get great results from such campaigns, as you all mentioned. I will work on improving that, too, from your inputs.

Thanks a ton :pray:

Ok.. Guys, one can't use the others brand names only when it's been trademarked by that brand ™ right?

Else, I guess you are free to mention in ad copy right?

(obviously not trying to be an imposter, but can always say example, better than MailChimp right?)

<@U0390GQBHN2> - We did on regular basis at Razorpay on Cashfree and Pay U Keywords. Both Razorpay and Pay U keywords have higher search Volume then the Category itself 

Did you tried reaching out through chat support?

tag <https://twitter.com/secondatticus|this guy> on twitter

<mailto:rghai@business.fb.com|rghai@business.fb.com>
<mailto:shmenon@business.fb.com|shmenon@business.fb.com>

Try your luck. 

Hi <@U02VBNKU9T6> , let me know if this is still not sorted.

<mailto:abhishekbaxi@fb.com|abhishekbaxi@fb.com>

Hi <@U039KP64KQQ> sure things. Let me know when 

Thanks <@U03F8LN6NKW> - would you be able to make an introduction?

Screenshot 2022-05-23 at 16.11.13.png

Guess this loom will be helpful
 <https://www.loom.com/share/1dcfd0bb99c7436aabd0d9c353a26da0|https://www.loom.com/share/1dcfd0bb99c7436aabd0d9c353a26da0>

Screenshot 2022-05-23 at 4.39.06 PM.png

Yes, There is policy in place. Please DM you Image Copy so I can guide you through

has happened with the too. got it sorted by going through the policy and facebook support

You'll be able to do that in the 'Reporting' section if you want to lookback results with different windows

Under the ad-set level settings, scroll down to Optimization and delivery. Click on show more options, and you should see Attribution settings just above the "When you get charged" section. Hope this helps?

Assuming the campaign objective is Conversions^

<@U02UMB0T7BM> we can’t change it if the objective is Website Traffic?

<@U0390GQBHN2> I don't think we can change attribution settings when the objective is traffic - check out <https://en-gb.facebook.com/business/help/395050428485124?id=428636648170202|this> link for more info

Yes, i did find one for “retail page admins”. Apart from that am using LA of previous customers

Yeah that might also work depending on how big a list you have. ML works best when you have more data (&gt;1000 customers).

Simultaneously you can also try to promote TOF gated content through FB and then use customer match to reach out to these people through FB again, but this time with a BOF messaging.

<@U0359QY2UN7>,  Few Targeting options that you can try
• FB Page Admins (focussing on D2C founder’s) + Job Titles we tried with only business page admins but received a lot of junk so clubbed job titles and got good results
• If you have any existing customer list, create a lookalike and you can target those as mentioned by <@U02USELSBRT> it works best if you have a list of atleast 1000
• Another targeting options would be on Interest based + Job titles


<@U031G7L2CE4> What job titles do you suggest adding? Also, you would have included these as a must match right?

<@U02USELSBRT> Yes. Can you elaborate on the send part though? What type of TOF gated content are we taking of here?

A few to name:
• Business Owner
• CMD
• Co-Founder &amp; COO
• Co-Owner
• Founder
• Founder, Director &amp; CEO


Got it, thanks a lot for the info!! <@U031G7L2CE4>. One last question though, by clubbing with job titles you meant adding it in “*must match*” right?

NP. Thanks for the info :raised_hands: <@U031G7L2CE4>

Job title data on fb is low quality and personally I have seen it limits the reach a lot, but worth trying ofcourse. 
<@U0359QY2UN7>  tof content can be anything of interest to these D2C brand owners, things like “top 10 strategies to grow your D2C store”, “How world's best D2C brands tackle churn and reduce abandoned carts” are two examples. Something which everyone would be interested to read.

Got it. So basically we can use it as kind of lead magnets. And target the visitors of these pages in BOF campaigns <@U02USELSBRT>

Is there any information present on a store website that would be helpful in building custom audiences on FB?

Asking because we’ve built a sales intelligence engine for e-commerce wherein we provide social media accounts, email/tel, and address listed on the stores. But, so far customers have been using the email for cold outreach.

One way is to bid for symptoms too in addition to solution. (Example: if in a sleeping pill Market, also bid for "sleeplessness" or other TOF content)

Hey Anuj, you may give competitor ads a try, if the search volume with a comparatively low CTR we get good CPL and CPRL

Hey Anuj,
This is something which I have been struggling with too! 
Here's the approach we’ve taken - focus on even the low volume keywords which are important from a business perspective and optimise content for it. 
The other thing you could do is look for keywords that are an alternative to your product offering and might have a higher search volume! 
Apart from this, of course there's the competition keywords you must focus on. Volume might be low but it gets you the right leads. 
Quality &gt;&gt;&gt; Quantity! 

Hope this helps! 

image.png

Hey Hardik, Not sure if this could be he case - Do you also add KWs that remotely relevant to your campaigns from the search terms to the campaigns? If that is the case, these decrease could be because of those KWs, they could be very broad search terms, and since they have been added to the campaigns, they are using up the budget and the leads from these KWs could be irrelevant. This could also result in overall decrease in search impression share because of the high volume of those broad KWs that you might have added.

Few possible reasons
• In the auction, insights check if any new competition has come up (should not affect this much though)
• Has the Ad quality score reduced as it might also result in ads not showing up
• If the number of clicks is also reducing then we would need to improve the Ad Copy
• If the number of clicks is more or less the same, then there might be two reasons, either we are showing ads to the wrong people or our LP is not relevant
• Check if the search terms that people are coming from are relevant or not, and add negative keywords regularly
• Another reason might be that budget is less, it should not be the reason of drop from 153 to 88 though if our budgets are same

Thanks <@U03HN60LBAM> <@U031G7L2CE4> for your insights. I'll look into these pointers!:raised_hands:

<https://www.livemint.com/companies/news/using-trademarked-words-as-keywords-is-infringement-hc-11654015896619.html>

Hey folks! Anybody here who can take up Google ads/LinkedIn ads on a freelance basis?

Problem is in your audience-value prop fit. What you need to do is to run a survey on your  landing page and ask why they aren't signing up instead of playing the guessing game. Alternatively run a focused UX study with <http://UserTesting.com|UserTesting.com>

You can also check this with <http://wynter.com|wynter.><http://wynter.com|com>

And also give it some time don't do regular changes on a daily basis. If you are doing more than 30% changes to the campaign it'll go back to learning phase again. 

I guess you have atleast got 100 unique page views/page for all your plans.  

Considering it's an app built for Slack &amp; MSTeams users, Google search is not the right channel (If there is no search volume). You could probably try DSA but I doubt you will have success. A better approach would be to identify the companies using Slack (Using Builtwith &amp; the likes), layer ICP filters and then run LinkedIn/ABM/Cold Email campaigns for better success. Focus on running comarketing campaigns with them (They would be open to do it) &amp; improve your presence on their marketplaces (Better descriptions, offers and images) 

Adding to Deepan's point here, there are data vendors in market that provide you with details of companies that use slack, along with other filters like company size, revenue, etc. You can source the data from one of them (remember to collect personal ids as well), create audience out of it on Fb, GDN, LI and run display ads on them.

I think it would be great to build awareness through Linkedin ads first. You could start by running lead gen ads on Linkedin on the right target audience - either by adding a custom list or by industry/designations etc.

<@U031F2R0LN4> I'm happy to help. I had worked on 5 Slack app products 3 years ago. One of them has been featured in the App directory for over 3 years now 

Google ads didn’t work for us till the time we were trying forms. We experienced some success with Google ads when we moved to “add to slack” CTA .

We stopped those cuz the cac was too high and we had little visibility of ltv and payback period.

Happy to share more in DM

Not specifically for remarketing AFAIK. Mostly blogs that talk about 10-20 good examples. Personally use Moat/Adbeat for display inspiration. Includes remarketing ads as well. 

Lusha has one of the best Re-marketing Ads for B2B. I follow them personally. Simple, creative and to the point.

<https://oribi.io/ultimate-b2b-ads-library|https://oribi.io/ultimate-b2b-ads-library>.   - check this out

We recently collected 100+ B2B ads and categorized them. You can check them out: <https://speargrowth.com/blog/popular-b2b-saas-ad-categories>

The easiest way would be to send them to separate pages post filling the form. Set up your conv. tracking there.

But if you're doing that, you may as well just do it by asking your devs to trigger diff conv code snippets based on what was checked.
(<https://help.instapage.com/hc/en-us/articles/360015956912-Using-the-Google-Ads-conversion-tracking-tag|https://help.instapage.com/hc/en-us/articles/360015956912-Using-the-Google-Ads-conversion-tracking-tag> reference to code snippet)

While the analysis looks like a lot of effort, the outcome was pretty obvious. Stick to newsfeed and avoid audience network. Stick to search &amp; avoid display. Run remarketing for qualified visitors and not all visitors :man-shrugging:

Also avoid integrating display on Tiktok at all costs.

Guys in what geos/languages are you seeing better results here?

<@U02UM4DF6KV>
You can use <https://apps.shopify.com/discount-coupon-field-in-cart-page>

Audience for search ads? Are you referring to in-market/affinity? If yes, they are hardly relevant as long as the search terms/keywords you are targeting is right. Peeking into competitor's successful keywords may help. Tools like Spyfu offer this out of the box. 

<@U02V22EUXM4> thanks, I partly agree, but the need was to understand the audiences coming from specific keywords, which gives an insight of the segments you are attracting using those keywords. This data could be used in a variety of ways for other mediums (outside of google ads) especially for vertical-wise messaging, Sales collaterals, etc. 

We may not be able to figure out that, however 80% of acccounts will be SMBs and 20% enterprise accounts. If you want to have more enterprise leads it may be challenging but for small and mid size i have seen a good conversion rate and same moving down the funnel from conversion to sql.

It would vary industry-wise and region-wise. For our campaigns (high intent keywords), we have observed conversion rates to be between 15-20% for the search campaigns for B2B SaaS targeting US &amp; UK

PS: Industry-standard anything above 5% is considered to be good

Depends on what you consider as a conversion. Is it just their work email (signup) or booking a call with your sales rep?

A lot of it depends on how big and/or niche is your TG. For us I've seen $30-50 CPMs and $5-10 CPCs for NA/EU blended audience.

Yep it's worth investing if you only have one ppc manager handling more than 1Mn / quarter.

Its definitely worth investing if you are a agency owner to build rules, alerts across all your client accounts 

Check with RBI mandate daily limit with the bank. Generally issue at bank's end.

You need to keep a regular check on your bank’s e-mandate hub and approve all payments in a timely manner

You can talk to your bank about getting alerts in case you aren’t getting approval alerts on time. It’s a rigorous process, but it’s the only thing that works

One more option - Get your account converted to monthly invoicing, if it’s happening because of payment issues. 

Ohh okay got it! will try this. Thank you! <@U02V5HU4EP2> <@U02UZQJMP8R> <@U03GGBT84QK>

We've built our own custom dashboard using Fivetran and Bigquery. Data from all ad platforms connected using Fivetran and tableau visualization on top of it.

If it's a pricing request or anything equivalent, you'll have to map it in your dashboard using UTMs to understand the source.

Interesting Gaurav, wanna talk about this over a call?

linkedin is not the one you should be worried about, they'd be okay. you need permission to use the logos from your clients on linkedin ads.

okay thanks. From client’s side, we have an agreement.

If it is a new campaign, you can try maximize clicks for volume and then switch to max conversions. But yes, max conversions has worked well in my last two roles.

One of the problems with max conversions would be that founder will escalate -  "hey, I tried our keyword and cannot see the ad!"

Yes, you can start with maximize conversion campaign.
In starting the cost per conversion can be high but by the time it will decrease. Also keep an eye on search terms and mark keywords negative which doesn't fit with your product.

Yes, if your Google Ads already has a good amount of conversion data.

You can try max clicks bidding strategy to get as many qualified clicks from search. A good landing page and an offer can convert them easily.

Max conversions usually limits the number of clicks you get and drastically increases the bids for a few selected searchers that Google believe to be more likely to convert.

Max clicks always wins against max conversions from our M-O-M comparison.

<@U02VAPDACUQ> - does it consider historic conversion data of the same ad group or across all ad groups?

<@U02V5F2JFME> - based on individual ad group &amp; keyword levels

We tried it after a lot of push from our google rep, but pmax had been terrible for our SaaS. happy to chat!

<@U03MKL4JYHW>, interesting! I'll DM you.

<@U02VA7QD8UB> Pls add me in the call as well.

<@U02VA7QD8UB> Pls add me also if possible

<@U03MKL4JYHW> never ever listen to your google rep

Possible reasons:
1. Your competitors' ad is performing better than yours
2. Max cpc value must be higher than the one that you have set
3. Quality score of your keyword is decreased

<@U02VCQ7FHDK> have a check at the budget also as google has cap at month end sometimes by the last week most of the budget is exhausted.

If the impression share is same but absolute impressions have decreased the search interest might have dropped for the keywords

Check the google trends for the keyword Interest over the time

<@U02V61R5VJP> agree your all point you have mentioned. 
one more point i added sometimes issues ad copy policy violation, so we need to check this parameter also.