s11s

You need a Demand Gen Strategy(or moreover a GTM strategy) not a content distribution strategy,

The question is really vague to provide with any insights, can you tell a little bit about the business?

I generally find inspiration from these approaches: <https://www.yesoptimist.com/content-marketing-frameworks/>

Launching a whole media company around micro events like this soon

Sorry noob question - What are micro events?

<@U034FAZEQ82> I don't think it's a word just meant small themed events

<https://www.guch.me/>
Cc: <@U03616A39B3>

Hey Karthick, <https://www.dialogbox.in/>
cc: <@U03JQJ6GDGT>

Bombaylocale, bit on the higher side. Depends on your budget.

Thanks guys. Will get in touch with them.

Not sure if this helps, though check these:
• Cart Whisperer Campaign by Verisign
• Grasshopper's viral re-brand campaign
However, these campaigns are not direct product promotion as you expect. Brand promotion has more viral potential than direct product promotion in B2B.

Another case study you can check is, though not pure B2B: 
• Hotmail's successful email signature campaign
This is one of the very first viral campaigns.

If you can add more context to your search, I can suggest more.
• Are you looking for B2B SaaS viral companies/products?
• What do you mean by "big asset"?

RocketLane did a rap video to announce their fundraise. :boom:

So we had a brand relaunch and looking to promote it aggressively online. Need a hero content as the base and then revolve around it. Hero content has to be a big asset like webinar, roundtable etc or even an asset is fine. 

Thanks for the suggestions, will check it out <@U03GJAN9X36>

What are the best platforms to launch a Video Podcase that have the highest reach. 
Also, has anyone used OBS studio to integrate on FB, LinkedIn, Twitter and Youtube and simulcast.

Hey, :wave: I’m looking to chat and get some advice from experienced content marketing folks who’ve worked for the developer audience in the past. Questions:
• What specific content pieces work for this audience
• Writing style and tone to adopt
• How to build a content strategy from the scratch
Feel free to DM me :slightly_smiling_face: Thanks a ton!!!

And they followed it up with context <https://superops.ai/datto-con-superops-flash-mob>

wow! is the 25K writer from India? - and is the 250K writer from Earth?

25k writers you can find in this community as well. For 250K <https://duoq.digital/content-marketing-pricing/|read this> :slightly_smiling_face:

There's a lot of contradiction in that blog itself. No company hires 10 people for writing one blog and hence that $2000 blog point doesn't mean anything at all.

A software company with in-house team of 10 in the content department is a fairly large and settled organization - so from a long term perspective it does make sense if they are a large enough company and are generating enough revenue to support that. Some of the cost of resources are also inflated even by USD standard

Resource cost of that 10 people team will directly hit P&amp;L pretty hard if they don't make enough topline.

But anyway, I think I got your point :slightly_smiling_face:

<@U03GN3AKA6L> although this example is not of content marketing but just to prove a point on how cheap any service in India can be. Received on whatsapp yesterday.

Hello everyone!

We are looking for content writers, who can write seo blogs .

If interested, Please DM me or reach out to <mailto:sandeep@salesken.ai|sandeep@salesken.ai>

It is for a Saas tech organization,and knowledge of Ai and sales tech will be a plus

<@U02UA6D90G6> - what kind/format of content are you looking for?

Hey Vinay, to help you better with recommending folks, would need to know what kind of content are you looking for and at what frequency?

The above mentioned budgets would be good for 3-4 blogs, few social media posts etc

Hey, May this recourse help you with some of your queries - <https://www.semrush.com/state-of-content-marketing/>

A mix of volume and budget.

If I need 30 articles/month, I won’t be able to afford a good freelancer’s rates (unless I’m flowing with budget). Hence, I’d simply choose to hire a couple of junior writers, train them on-the-go, and eventually turn them into experts.

:point_up:

It also depends on what stage you're at with creating content. If you're just starting out doing this for your brand, it helps to have in-house talent shaping the tone of voice, level of quality (in terms of research, detail, etc) and areas of focus.

Once that's set and you're looking to scale up, you can bring in freelancers to follow the blueprint set by your in-house team and create more content that's in line with your needs.

Story:
• We decided to update 300 of the VWO Blogs written over 10 years
• We hired 3 freelancers and had 3 people in-house
• After updating 140 blogs, we looked at the numbers to decide the way forward
• We saw a larger Conversion Rate uplift for in-house updated articles as against freelance updated ones
• Currently figuring out the way forward for the balance 160 blogs

This is interesting! Did you find out the differentiators?

What I have realised till now is, mostly freelance writers and agencies are an extended arm of the in house content team.

That means that there has to be atleast one person in the team who understand content writing and can atleast strategise content marketing for the brand.

Post this if internal team has a budget and a plan for  atleast 6 months, they would hire full time writers or interns to create content in-house.

If not they would try few freelancers or an agency.

Please respect the discourse in the community and post this kind of promotional post in <#C0318NH5G3C|>.

• The presentations secrets of Steve Jobs
• The Copywriter's handbook
• The Ultimate Sales Letter
• Scientific Advertising
• Breakthrough Advertising
• Hey Whippie, Squeeze This 

Some more to add in the above mentioned  list

• Positioning by Al Ries &amp; Jack Trout
• This is Marketing by Seth Godin
• Influence by Robert B. Cialdini (personal fav. although it is more on the sales side)
• Top of Mind by John Hall
• The Brand Gap by Marty Neumeier


To add to the amazing list already mentioned. Also check out

D&amp;AD: The Copy Book

Good source of inspiration if you looking at doing ads/ad copy.

I really like what these folks write about content strategy.

Check them once for content process
<https://vec.studio/topic-clusters-content-strategy-b2b-marketers/>

I don’t have a lot of info or knowledge, but I have heard about Mechanical Turk that seems to help with surveys and data. We had considered using it in my previous organisations. Maybe it can help you, Surbhi! 

A small tip speaking of personal experience in building reports- The reason you have good open rates but not good enough form fills is because people don't like to be part of things randomly...even with incentives,

You must first get conversational about your objective with this report in the msg you send, tell them how it's going to make a difference in their life, get their opinions and then use that form if there is one.

Would not suggest having a form in the first place, cause having a form only makes sense when you have too many fields/questions,

If you have too many questions, it means you have not researched your audience enough to know exactly what to ask them

Think about how you would get into a conversation with your friend, it is the key to having valuable conversations

We've worked with YouGov to do in-depth surveys - 20/25 questions for multiple regions and with niche audience. This sounds like a job for them

You can paid version of Typeform for Survey

They are doing good work in content marketing

<@U03V03CE75K> <@U03GP8GDHK4>

These folks are good for SEO discussion :slightly_smiling_face:

Content is a separate thing, once this is done, there are a lot of amazing folks here, who can help you with content discussion!

Thanks for that Divyank. Will help Anmol with this

<@U02V4E3ETN2> I've worked on this in my previous role. A high level description is in this blog - <https://medium.com/business-beyond-hevo/building-a-sustainable-organic-growth-engine-via-content-seo-343b79b2daa2|https://medium.com/business-beyond-hevo/building-a-sustainable-organic-growth-engine-via-content-seo-343b79b2daa2>.
Do let me know if you need inputs on anything specifically, can get on a call as well.

Are you looking for professional help or friendly?

SaaS Marketing is too broad, can you specific which areas are you particularly looking to learn about?

<@U02UGB8DERY> Affiliate marketing, demand gen, brand, controlling churn

Demand Gen- Everything Chris Walker, there isn't a single good course on Demand Gen in the market and I dobut there is going to be any

Brand- Reforge's new course is amazing and  <https://businessmadesimple.com/> and <https://maven.com/arielle/startupbrandstrategy>

Controlling Churn - PLG Or enterprise ?

Founding Story/Founder Branding book by Dave from Drift

This is for what stage of the funnel?

(The content as an example might vary if someone has filled a high intent form or just signed up for a webinar/ ebook)

For lead generation. But would want to learn about drip campaigns in general too.

It this is for sales 1 to Many sequences - what works best is dividing the ICP on 3 params- Niche, Role or JTBD, Region

If for marketing drip: what works is sending resources (webinars, white papers, case studies) related to the topic they engaged with most. Example:  If the topic they engage with is "workflows in CRM" send them other stuff related to workflows so their lead score could go up to a level that you are confident enough to hand it over to sales.

Thanks for this <@U02V5HU4EP2>. Very much appreciated.

Can I DM you to ask few more questions?

<@U030JSFVA7J> - we have strict guidelines around promoting your own product in channels other than <#C0318NH5G3C|> - this has happened before as well. Request you to abstain from unwarranted messages here.

hey dint see that channel in my list, sure noted. please pin the guidelines/channels somewhere for easier access.

<https://www.s11s.club/rules|https://www.s11s.club/rules>

<https://s11s.slack.com/archives/C02PS0CGPU1/p1665552755864359|https://s11s.slack.com/archives/C02PS0CGPU1/p1665552755864359>

<https://untalkedseo.com/programmatic-seo/|https://untalkedseo.com/programmatic-seo/>

This should help.

Sometime back one of my colleague referred me quite amazing content piece on programmatic seo- <https://www.oncrawl.com/technical-seo/comprehensive-guide-programmatic-seo/>
This might help

<@U030KQK1JEM> <@U033RUXVCAY> might be of help!

Thanks <@U0389S5NBH7>!

Hey <@U0361UQSKGQ>! <@U030KQK1JEM> is OG when it comes to *content marketing* and can help you from content strategy to distribution.

In case you are looking for an agency to help you only with content creation, we can discuss this further in DM

We've worked with Narrato for a couple of our projects and had a great experience with them.

<@U0389S5NBH7> <@U033RUXVCAY> thank you for the recommendation :)

<@U0361UQSKGQ> We have worked with prominent b2b saas companies targeting US and Europe. Happy to connect and take this forward. Let me know is some time this week works for you

<@U030KQK1JEM> - would like to connect with you on a similar requirement :) 

Hi <@U0406D0LJ4F> sure, let's connect anytime this week as per your availability. Let me know

Hey <@U0361UQSKGQ> if you're still looking for agencies, happy to connect you to someone who has helped us.

<@U03V03CE75K> <@U039FQ2SNNN> Curious what use case you are trying to solve with the tool? (Social Media, Blogs, Website etc.)

Do you have to feed any templates before it starts churning out content? Also, how much do you have to rework on the initial drafts?

Yeah. It's an easy to get started with tool. Have seen decent result with it in terms of organic performance

Try Writesonic if you are looking to generate blogs <@U03V03CE75K> :raised_hands::skin-tone-2:

<https://vervoe.com/skills-shortage> This article can be used as the benchmark of a good top-of-the-funnel post. The argument, flow and questions covered are flawless.

Nope. Won't recommend. I had purchased through them in the past. Very bad experience. Most of them provide only limited access to these tools.

image.png

They are a challenger brand they are doing what they think is right. Maybe the approach needs to be rethought, but they will eventually get there.

<@U030E27CBB3> They are fastest growing SaaS product right now, what do you mean by they will eventually get there?

Yeah this is fucking solid, marketing is about having an opinion and playing on the offense.

This "Indian" style of approach needs to go.

<@U031G83CGCQ> does regular posts talking about how Factors is better than other tools in the market calling them out on what they lack and I LOVE that.

<@U02UGB8DERY> I agree to what you are saying and I also feel that it has to do a lot with brand voice and strategy. Any idea how SAAS companies decide on it!

Hahaha. I will take this as a compliment. Khelna hai to front foot pe khelo :sunglasses:

I believe this works in certain contexts and with certain brands' marketing styles and preferences, not as a blanket rule for every product/service.

ClickUp is in a competitive, crowded space and needs ways to cut through the noise. In this instance, it's got its message across and has kept the tone light when referring to its rivals. Plus, this messaging is taking place within the product, when the customer has already bought into what ClickUp has to offer. It's also in line with ClickUp's brand voice, which is consistently playful and irreverent across various media.

The approach of trumping your competition may be less effective, or detrimental to the perception of your brand, in other scenarios.

For example, let's say you're paying top dollar for a sports car. You may want to buy into the lifestyle/aesthetic sensibility/heritage that the automotive brand represents - not the fact that this model is better/cheaper than another brand's car. Those factors aren't high priority to *most* customers in that space - and playing the comparison game could dilute the conversation and weaken the brand's positioning.

One real-world example in the tech space is <https://www.hashicorp.com/|HashiCorp> - the marketing copy for their cloud infrastructure products highlights how they can solve your problems and enable you to do more with quality offerings and service, and with a forward-thinking approach. As far as I can see, there's no mention of any competing products; it's simply not part of the conversation they're choosing to have with potential customers. It seems to be working well for them.

This is also subject to your audience - if you're selling to people who appreciate that there's a need for a better/cheaper/faster product in the market and are just waiting for someone to come own that, then it might be the best way to go.

Isn’t Jira the market leader? That’s what I meant. <@U033RUXVCAY> 

Hello all

I developed couple of SaaS projects ,looking for people who can join me together to take into market. Anyone interested please DM me