s11s

Not a course but I’ve gifted Everybody Writes by Ann Handley to every new person in my team 

<@U03GJAN9X36> - I have found the the courses on CXL to be valuable for myself as well as my team.

<https://cxl.com/>

@channel Hello all, I hope you are doing great. Just wanted to check if anyone can share the template of a dashboard to cover/track all the metrics that we measure in social media marketing?

What are the topics that you want to write about?

Non-Fiction. But we want to publish with only top publication agencies

<https://www.guch.me/|guch.me>
<@U03616A39B3>

Tonic Worldwide (Mumbai) and Dialogbox (<@U03JQJ6GDGT>)

I generallly find inspiration from these approaches: <https://www.yesoptimist.com/content-marketing-frameworks/>

<@U02PDC4883V> I have a framework. But it’s too long to explain on chat. Let me know how we can discuss this :) 

I've a bunch that you'll find here. But the framework should change based on the business and the context. So feel free to build your own. <https://bit.ly/3bIQ5gP>

HMU Shrey. Am a Hubspot certified inbound and content marketer and I love email.

We've seen some success with email marketing. Something that has worked for us is addressing the pain points that the customer has. We generally record all our demo calls and try to answer some of the objections/concerns the prospects have in the email content. The content is the key here, followed by reducing friction.

I generally check <http://Fiverr.com|Fiverr.com> for this.

There is no one-size-fits-all approach when it comes to pricing. My advice would be don't underprice your offering; otherwise, you will have to entertain a lot of bottom feeders. Fiverr is probably not where I would start from. Maybe this will provide you with some perspective. <https://bit.ly/3abLljq>

Is it a new website? What is the keywords? Is it being dominated by Amazon/Flipkart other huge aggregators?

I'm curious to know what are some of the publications that SaaS content marketers love to read?

All podcast hosting platforms have this feature. I used <http://anchor.fm|anchor.fm> (it’s free) to host and distribute.

Anchor’s owned by spotify so there's some bias. I had evaluated it too but found Buzzsprout to be easier. It really boils down to how much content you're going to be putting out + what your distribution strategy is. 

Thanks Rapti &amp; Deb! Exploring buzzsprout, anchor &amp; podbean.

Both Anchor and BuzzSprout are good but preferably Buzzsprout for unbiased Podcast Analytics

There are not set of guideline for SEO. It's depends on the industry and type of web pages on the website.

Can help you with the review, DM me for more.

I work with Himani Kankaria. She is not here.

Screenshot 2022-07-11 at 11.36.31 PM.png

In early days, this is great advice. It helps in quickly testing out different positioning hypotheses also. Doing this will definitely help build reach to the niche audience you definitely want to. I have had 2 startups use this to get good, quick results. It has helped reiterate value prop and eventually pivot and the other one double down on what they were doing.

<@U02PDC4883V> <@U02UY3EPQDA> seems legit

This seems legit. Gmail rate is 150 per day - but that's only if you are using your Marketing Automation tool as a Mail Transfer Agent and not as the ESP itself. 

My advice is to always have a dedicated person owing this (whether Freelancer or in house) so the domains are always at your disposal 

I don't know man...I have used QuickMail and Hunter in the past to send out 20,000 emails at 82-90%(approx) deliverability and up to 65% open rates, but still, this is a starter...A Good Demand Gen/Capture strategy has so many other components to convert more loyal and long-term customers

Nope. Cold emails will always land you in trouble because of the spam complaints. Tip : Maintain about 15 subdomains and warm each subdomain to atleast 500, by having 10 sender ids/subdomain. Send 100 emails from each sender id to an internal list &amp; ask your company users to manually generate the opens. That's the only way out, tools like <http://instantly.ai|instantly.ai> will take about a month to warm-up a sender id to 50 emails+they are bot opens so reputation is never good  enough.

And keep rotating the subdomains every month

Wow this thread is becoming so valuable. Thank you for insights here.

<@U03NHE0VDK9> don't you think an Auto Email Waer is a good option, has been working for me with Quick mail since 8Months

Never used....all tools generating bot opens aren't reliable...if they have an internal seed which generates manual opens then it's good

could be off topic than what you are searching, but we spend a lot of time in finding/getting backlinks. <@U039X1ZS1QA>

Hi Dishant!
Sharing a couple I have experienced!
• Lack of a clear, crisp brief is almost always an issue. If this part is sorted, then researching, writing, and then passing the review round is much easier. Connecting with multiple stakeholders, a time-consuming process yes, helps you get a concrete idea, which can be used to enhance the copy. 
• If multiple people are involved for the approval, it gets tough. Each has a thought to contribute which could get exhausting after a while. 
• Not a problem per se, but collaborating with design (&amp; dev) teams may at times require to tweak the work. If involved in SEO part of things, ensuring technical aspects, say structured data, are implemented by the dev team.
• From a writing perspective, it could be a block, or simply missing the mojo! Either reading a lot or taking a small break could help here. Going through a copy multiple times makes us immune to glaring errors. Taking the help of a team member to review before things hit production helps. 

Research. Homogenized content across top 10 articles has made it a struggle to find fresher perspective during research 

The conflict between AI suggested keywords for SEO rankings &amp; originality.

Research is always the biggest challenge.

Little different request: Please share after you are done with it! Will look forward to it.

<@U03B77PCDNY>. can you share why you have chosen such a broad topic for the post? Unless you are a really big thought leader/domain authority, isnt that a broad keyword/search intent to aim at ‘marketing trends’ or ‘state of marketing’. If you already have the authority/proven impact of past similar content, please ignore my question and maybe just share the contnet, would love to learn what’s working

Will send u the article to read. If you know someone who can add value here, let me know <@U031QKGPNRK>

If it is B2B, we created a report that might help on the data aspect of things...

<@U03NHDXKLET> This should go under <#C0318NH5G3C|> ?

You can try talking to Foundry, Demand Science, Technology Advice, Unbound B2B etc

Selling simplified, <http://salesbox.ai|salesbox.ai>.. unboundb2b is pretty good too. It's ideal to do a POC with each one of them to understand lead quality, intent, ease of working with the vendor, etc.

I have heard good things about The Juice...a little expensive and needs annual commitments though

<http://Salesbox.ai|Salesbox.ai> was useless for us. No skin in the game and absolutely zero accountability. 

i’ve hosted few events and have some exp preparing scripts for speakers. happy to help :) 

Yes can connect you with someone who did this for large (&gt;10000) and small (&lt;100) type events. 

basically your competitors :slightly_smiling_face: ? Neat. on a sidenote, some of the smartest founders I have observed actually directly talk to their competitors in back channel/private groups and it really helps the ecosystem in general

Yes, my competitors Tejaswi. But the purpose is to discuss a proposal for the larger good of writing and content marketing industry.

Hey Dishant
You can try out <http://scalenut.com|scalenut.com> for your content needs. They have both options real time content writers and AI generated content too

Has anyone use Tealfeed (<https://tealfeed.com/>) ? How has been your experience?

you looking for the organic search query or paid? Organic query am quite confident you cant map to a lead, if it is paid, there will be a way depending on the systems in place

Organic is most critical <@U031QKGPNRK>, paid would be beneficial too.

organic search queries are visible in the google search console but i have not seen a proven way to map them to leads. Google protects that data, to keep the paid product worth it :slightly_smiling_face:

getting UTM query from paid traffic, and identifying the exact query is straightforward. i am not an expert on the setup in hubspot for this. but am sure hubsport support (if not someone here) will direct you to the resource

awesome, will find a way….thank a lot :raised_hands:

There's a tool keyword hero that can help, works on user agent string to develop a mapping.

<@U031QKGPNRK> is spot on with the search console thing though.

<@U02V5HU4EP2> the KW hero tool has fascinated me once before :slightly_smiling_face: but due to lack of tech support/budget, I never got to use it. perhaps the only tool which claims to solve the unknown keyword problem. Would love to see live implementation of it on some dashboard. if you know someone, would be great

Sure <@U031QKGPNRK>, we dropped it last time around for costing reasons, but definitely let you know incase we end up trying it anytime in the future.

Not a straight forward solution, but

In Search console, search page report, for the specific day. When you filter by the specific page, you will have related queries listed. Check the queries and see which query has clicks. Based on that you can decide.

If you have many clicks then you can decide those are the queries that worked for you.

What <@U038W1678JX> mentioned this the closest thing I have got in searching the organic keywords range resulting to a lead. 

For paid it's pretty much straight forward. Can directly view it in google ads or connect it to google analytics. ( you need to add the tracker on the website, assuming that page has the lead form). 

You can also add google ad  Integration on your hubspot to see the same data there.

At one point in time, Bizible used to claim that they could provide this data

not sure if that still holds

<https://nation.marketo.com/t5/product-blogs/reporting-on-bizible-touchpoints-leads-with-bizible-touchpoints/ba-p/244400>

Have never tried it personally

have done it in the past. we stick to a primary language for the audio and have captions in the secondary language. so say maybe in your case the video narration could be in english and subtitles in turkish. 

for other assets like landing pages: localization helps better. you can keep certain keywords in english if you’d like to. OR have the translation options added to your page - giving options to choose the language your visitors would prefer 

the key is to choose the most understood/preferred language as your primary language.


sometimes, we’ve created the same videos in multiple languages - but again, that’s for specific targeting, not linkedin company page. 

We did encounter the same issue while promoting our organization in regions like LatAm, Indonesia, Japan, and as these were our key region of focus, we created a separate LinkedIn page for each of these regions. This has worked out pretty well for us.

Yeah that makes sense. But since we do not have a large following yet, we would consider a separate page in the future.

Hi Romesh

You can use Scalenut’s <https://www.scalenut.com/talent-network|talent network>  which is a marketplace for some of the best writers at the best cost. This coupled with Scalenut’s AI copywriter with 40+ templates will surely help in fulfilling your requirements.

Hello all,

I m looking for some HR Chatbot tools to add to an article that I am writing. If you know anyone, please DM.

What do you mean by independent content? Could you pls elaborate.

Kind of like freelancers, copywriters working on projects.

Both can co-exist. You need content that drives organic traffic, but you also need stories that people can relate to. If you look at what MailChimp and Wistia are doing. They have great functional-led content but also properties that propel the brand story. If you look at Drift's story, it was built on how people don't use forms any longer. Dave had a whole marketing manifesto and no-forms campaign to drive the narrative. The word copywriting is a misnomer in today's world. You can have a brand story that starts with something as simple as a tweet and then grows into a whole campaign.

Love this Sooraj! Are there any more people/brands that you follow or would recommend to better this craft?

Most people or brands that get the balance right are based out of the west—Wistia, MailChimp, Drift, Gong, Lusha, etc. India is still playing catch-up. But at least I see Indian brands trying hard now. Chargebee, Freshworks, Zoho, and CleverTap, to mention a few.

I used to publish on Medium for our company blog 3-4 years back but in the last 2 years cant recall a publication that I still follow there, other than individual writers. I think there is no clear uptick or advantage to be leveraged for distribution - other than a pleasent mobile/web reading experience. Platforms like Substack etc are trending with niche industries/topics.

Medium will be useful if your ICPs are there on that platform. Else it won’t be much useful other than content distribution effort.

btw, Medium is nofollow tool, so you cant expect a backlink. Try to use canonical tag for your posts.

Value360 - <http://www.value360india.com|http://www.value360india.com>

Did an India release with them in the past and the coverage was good

<https://teampumpkin.com>

Thanks <@U03D3N0BBEX>

Do you know anyone in that company?

Storynmore - <https://www.storynmore.com/>

<https://in.linkedin.com/in/nidhi-sekhsaria-b6a01319> - You can connect with the founder here.

When <@U03D3N0BBEX> vouches <@U031BFZ006T> bro, I can vouch as well.

A lot of content marketing folks are talking about this blog. Thought of sharing it with everyone here!
<https://www.animalz.co/blog/ai-content-marketing/>

To me a lot of it makes sense, but I still feel there can be more to this. What are the other points that you have in mind?