s11s

For someone who wants to revise few things

<https://contentmarketinginstitute.com/articles/content-marketing-basics?_mc=em_DailyAlert_VIP_42122_ContentMarketingBasics&amp;utm_medium=email&amp;utm_source=eloqua&amp;utm_campaign=DailyAlert_VIP_42122_ContentMarketingBasics|https://contentmarketinginstitute.com/articles/content-marketing-basics?_mc=em_DailyAlert_V[…]m_campaign=DailyAlert_VIP_42122_ContentMarketingBasics>

A good read :slightly_smiling_face:

Not sure if it’s for everyone but it depends totally on you. I began in marketing and in content and moved into inside sales which I really enjoyed and was able to see the true value of content. You could also make the move to CRO depending on how the company is structured.

Content - Seo - Marketing Analytics - Website manager - CRO - Growth Marketer - Head of Growth - AVP - VP - Director of growth- CMO

From what I have seen, you should figure out what you are enjoying the most, whether it is sales, product, marketing (product marketing, content, perf/brand/comms, field marketing). The basics are you need to write well, be data driven and importantly curious as an internal skill. Depending on what you enjoy the most, the career gets verticalized.

Simple paths : From Content , you can easily move to manage the Content Team or Product Marketing/Product team. From Content can also move to SEO and Perf Marketing. Having said this, at junior level Sales/Product/Marketing career paths are all open.

Being a generalist comes only after you have specialised in something. Pick a niche, go deep and become an expert. Later, you can zoom out and take up other marketing responsibilities (at a younger startup) - digital, partners, product etc

Would love to hear from you as well, <@U02TTEFFU6B>!

Have you looked at profitwell content for this?

<https://www.profitwell.com/recur/all/pricing-page-examples>

<https://www.profitwell.com/recur/all/saas-pricing>

<https://www.valueships.com/post/why-you-shouldnt-do-a-b-price-testing>

<https://www.lennyrachitsky.com/p/saas-pricing-strategy>

<https://www.profitwell.com/recur/pricing-page-teardown>

I was going through <https://chartmogul.com/blog/saas-pricing-pages-2017/|this> a few months back. Found it helpful then.

<@U039HH3LP43> chartmongul is top notch stuff as well

<https://www.landingfolio.com/inspiration/pricing>

You might want to give more context regarding the type of writing expected.

Okay, if you can add the genre of blogs, that might help. Technical, generic, product-led (if yes, will there be a tool provided for keywords)?

thread - <https://s11s.slack.com/archives/C02UJ1ED951/p1649146472890289>

<https://sproutsocial.com/> would be a good tool for this!

+1 for Hootsuite. I've also used Buffer earlier for this. 

LinkedIn_ABM_Guide_Final_201113.pdf

This guide from LinkedIn has a framework on different pieces of content for different buying stages.

Hey friends,

Has anyone used any content writing test available online to recruit content writers for the organisation?

Any suggestions.

happy to help with some references, just to be sure, you looking for product feature launch examples or actual full fledged product releases?

I have for long admired Intercom for launches.

I have bookmarked these 2 assets which I find really actionable:

*<https://coda.io/@jasmine/intercoms-announcement-template|1. Their product announcement doc (talks about planning and activities needed for product launch from marketing/messaging side)>*

*<https://www.intercom.com/blog/announcing-intercom-switch/|2.  Sample blog post>*

I hope you are not focussing too much effort on a blog post structure/presentation. More than it’s structure, how it interlinks with other launch activities and the visitor journey through different channels is important I think to make sure you pique interest, and learn from their behaviour/interest.

Oh yay! This seems good! Thanks <@U031QKGPNRK>!

Not super but here is oneI had done- <https://www.prnewswire.com/news-releases/cloudmoyo-crew-management-to-deliver-innovation-and-automation-for-rail-industry-on-microsoft-azure-300835393.html|https://www.prnewswire.com/news-releases/cloudmoyo-crew-management-to-deliver-innovati[…]omation-for-rail-industry-on-microsoft-azure-300835393.html>

instead of deciding you need a blog and then coming up with a goal for it, you ideally start with a goal and then figure out how a blog post will get you there, no?

aka why did you decide to write the blog post?

Because it's an awareness/education piece. Don't want to dilute audience experience by gating it/or creating an ebook. It does have a downloadable checklist, if they wish to explore further.

how do you know you have made them aware or educated them?

you mentioned you wanted to use this blog post as a way to make "them" (aka your audience) aware and educate them?

at what point would you know you have succeeded in that goal from your blog piece?

Thanks <@U02USELSBRT> for getting on the call and clarifying :smile: For those interested:
1. _Are you really educating the audience?_ 
• _Identify scroll rate:_
• _Explicit feedback(tool: HotJar, Clarity): Just asking them if they found it useful_
• _Implicit feedback: Where are they dropping off in the heat map_
2. _Time spent/Bounce Rate via GA (approx. &gt;30s)_
3. _Download asset conversion rate_


As discussed,

• use clearbit reveal to understand if the right audience is visiting your blog posts
• use an interest metric like scroll rate (25, 50, 75, 100)
• for people who have either spent 30 seconds or scrolled till 50%, use an explicit feedback survey as  a metric to understand if people have benefitted or not (for example, "did you find this blog post useful? yes/no")
• for the same audience use checklist download conversion rate as a final metric

you can also consider engagement by accounts in your crown jewel list/focus list/bucket list as an important metric, especially if it is an education piece aimed at your ICPs in this list

we generally track this number via Hubspot/SF

if you have google studio or any BI tool set up that captures info from HS/SF/Demandbase and GA, then you can also map the avg time spent, scroll data, and other pages visited in one dashboard

Haptik is a great company to work with as an agency. :raised_hands:

We too have been looking for an agency for our webinar and tofu flywheel.  <https://wittypen.com/|https://wittypen.com/> has been the most popular referral we've had. They worked with freshworks.  

Do let me know if you find anyone better!

Sorry just seeing it's web development. 

We work with <https://www.beetlebeetle.com/|https://www.beetlebeetle.com/>

Thanks for the recommendations :raised_hands: 

<@U03CVUGP1FW> - check out <http://Codeless.io|Codeless.io>, our company's sister company. A little pricey but it keeps folks at Monday and ActiveCampaign super happy.

<@U03CVUGP1FW> - I lead iScribblers, a B2B and SaaS content marketing and writing agency. We work with some kickass SaaS companies like SpotDraft, Revnue, Keyhole, Unlock OKR and Ventuno. Would love to know more about your requirements and be of assistance.

We at Prodraft can help you with your content requirements.

Hey <@U03CVUGP1FW> Missed this thread but let me know if you're still looking for a content marketing agency.

i am currently evaluating <https://wordpress.org/themes/neve/> <https://wordpress.org/themes/the-minimal/> <https://wordpress.org/themes/spacious/>

Astra is probably the easiest to pick up. You can check Hello theme from elementor as well. If on a budget, you can also use the default theme on WordPress and build out your layout with gutenberg blocks.

Hey <@U02UZKPQ7K3> you should checkout <http://webflow.com|webflow.com> once.

Ghost CMS would be best option for such cases
1. Personal page
2. Blog
3. Newsletter already integrated(Would need to connect to a mail service) or substack would also work as separate newsletter
4. Paid memebership integrated
5. Simple and sleek editor to write
Self hosted version is also available. On top of it, its fast and comes with no hassle of issues which wordpress brings :grimacing:

As Dishant suggester, webflow is also a good alternative.

Thanks, Folks for the great suggestions and advice. It is a big help. Appreciate it.

Any website designer/ creator here? Or anyone who can provide reference or connect me with someone good at it

Screenshot 2022-04-30 at 10.44.08 PM.png

I've been using this framework but I feel it falls short of communicating the complexity, depth and impact of the content asset we are creating.

<@U030KV8R8RL>, this one's great but besides all of the above, I also include a detailed outline (200-400 words) that harbours all the points I need covered in the post. It usually takes me 20-40 mins to write one brief.

ec_ProjectBrief_GuestBlog.docx

Hey <@U030KV8R8RL> 

This is what <http://eclincher.com|eclincher.com> uses

<https://cxl.com/institute/online-course/content-strategy/>

Superpath is organizing a webinar on content strategy - on May 6 at 10.30 pm

"Next week, we're cohosting a webinar with the team at Minuttia, an organic growth agency. Our topic: Content Strategy for SaaS Companies. This is happening Friday, May 6 at 1pm ET / 10am PT. You can learn more and register here - <https://app.livestorm.co/superpath/content-marketing-strategy-for-saas|https://app.livestorm.co/superpath/content-marketing-strategy-for-saas> "

<@U03AF2HBZPX> It was a wonderful session. Thank you for mentioning it.

<@U02UZMAKWF3> is this the one you are referring to
<https://www.growandconvert.com/top-content-marketer>

<@U033RUXVCAY>  this one : <https://www.growandconvert.com/top-content-marketer/>

<@U033RUXVCAY> - bro, do they have any recording available? I missed it.

<@U03AF2HBZPX> they said they will send it on mail. Let me check once.

Pull in an independent consultant to do a messaging exercise - someone all your co-founders trust.

Such consultants usually charge a bomb for these things but the opportunity cost of not aligning on the right nomenclature / lexicon is too huge.

Their charges pale in comparison.

Most of the times, their answer will overlap, to a large extent, with one of the many PoVs from within your company. But they'll be able to back up their suggestions with better research and reasoning.

Ask your customers. They will decide, not your founders. 

+ 1 to what Aniruddh said. Do a survey with your best customers. You can also rope in Wynter for taking feedback from independent target persona.

<@U02USELSBRT> <@U02URS98P9B> I'll talk to more customers. 

if you have some sample questions I can ask them, please share :)

Should be simple to get started. You mentioned:

&gt; Different co-founders are having multiple definitions on what the company does, USP and how we should position ourselves.
Just create 3 questions:

What according to you does this XYZ product do?
What do you think is the USP and why?
Which of the below (positioning) statements do you most identify with as a user?

And add all the current options you have in-sourced from within the company. Let users vote on which of these they find most useful/insightful.

That can be one way. The other way can be doing deep, documentary style discussions (h/t to <@U032AUA6KFV>) to understand what their average day looks like, which problems are the most thorny to them and what do they do to solve them. This alone would generate a ton of insights. The main issue you need to be aware of here is to ensure you don't ask leading questions (like "why do you think is a good product").

Bonus: One question I love is where you ask your users: "Send an SMS to your friend recommending this product"

Thinking in terms of creating an SMS forces users to boil down your USP into a mere 160 characters.

<@U033R6MA1DY> That dissatisfaction — that your company can have a clearer consistent messaging — is a terrific place to start. Preserve that sentiment. As someone who has been in a similar situation several times, where I walked in and disagreed with the state of the union and wanted to bring alignment upfront, here is what worked best for me in the past:

• Start with what works in status quo. I think your company has had some success in its messaging and positioning — identify that through whatever data and feedback you already have.
• Establish what does not work — not in your opinion but what you see in your conversion data or customer / frontline feedback
• Then start the exercise to get alignment. Of course, talk to customers, take help of experts etc as you do that


Can connect you to my agency. DM your details

Grammarly paid offers plagiarism check. It is pretty accurate

Hey Madhav, we have used Grammarly and Copyscape. Copyscape turned out to be better, you can also try Unicheck.

I recently stumbled upon <https://writer.com/>

Do check this out.

Separate editors are better. If you can't hire separate editors, have peer reviews. Same person writing and reviewing their own work is not ideal.

Best to have these folks on payroll because most content deadlines are ASAP, which you wont be able to fulfil with contractual employees especially if they're non-exclusive.

I second whatever Aniruddh said about the writer being editor. Lot of unconscious/conscious biases and blind spots can hamper the editing process and quality of content if writer themselves edit their work.

w.r.t to payroll or contract, i have seen both work, I have personally preferred inhouse and on payroll always. som points to consider:

1. If you plan to scale the process and onboard a team of writers, better to keep editors also on payroll and inhouse. their relationship can make or break the process/goals.
2. if there is a predictable/repeatable content calendar which you can give good headway for and handover dates can plan well in advance, on-contract editors work well as well
3. if on contract, do not compromise on onboarding to culture/communication principles and product; don’t stop at onboarding only on content guidelines/brand guidelines. 

In consensus with Aniruddh.

If you plan to scale your content as well as the team that produces it - it's best to have at least one editor as a part of the in-house production team. 

While writers are expected to possess editing skills, it isn't wise to expect them to spend hours editing drafts. Editors can do what they do best , enabling consistency in messaging and positioning. 

Simply put, editing is super important and having an editor aboard always benefits. Glad that you're considering this as a founder. 

I believe the problem Richie here is facing is to convince his decision makers/founders that external editors are an essential part of the content team and that editing one’s own work would mean a lot of bias, workload overload and inefficiencies would occur.

Wow! Super helpful and straight feedback. Problem that I am trying to solve is quality of writing, structuring and feedback loops.

Now for editor:
1. How do you interview for an editor? 
2. From my limited worldview - am I looking for ex-journalists editors?
3. What are their titles? Content editor?
4. Any use of looking for ex-SaaS experience in an editor?
<@U039FQ2SNNN> - I am the founder and DM.

Agree with everyone here. I've recently set up our first content marketing team and it includes one FT creator, freelance writers, and a content manager. To your question <@U03AG3YBVDM> about titles - I started with “editorial manager” which somehow only brought me candidates from publishing etc with little understanding of digital content. We changed the title to “content manager” without changing the JD (primary job role is to brief writers and edit their work) and suddenly the candidate pool increased. 
I use an assessment and ask to see a portfolio of earlier work. 
Ex SaaS exp may not be crucial but having worked in a tech or digital company will help. 

best to re-create for better user experience, you can probably re-use the voiceovers if anything

I enjoy working with journalists and love how they approach content. They can be a valuable asset for a content marketing team and it is much more financially rewarding than the traditional newsroom path. Happy to help share resources depending on where you are in your journey, are you looking to become a content marketer or a content creator?

basically i am doing my course of digital marketing from upgrad in which there are two things social media marketing and PR and content marketing ..

i want to take a good advice what should i do for a better job 

i want to do something practical also can you give me a advice what should i do in practical ?

Muskan, your question is so wide that it would be hard for anyone to give you useful advice.

What I understand is you've done journalism and are now looking to enter into 'digital marketing'.

Why do you want to become a marketer? Do you love marketing? Do you think there's lots of money to be made here? Your friends are doing it? What's your motivation? Start from there.

Second point is 'Digital Marketing' is an umbrella term encompassing many functions and roles.

My advice would be to learn what all these functions and roles are. Try to speak to each one of them and learn what exactly it is that they do. See if you find interest or skill alignment in any of them. Then once you shortlist your options, then come back and ask how to get/break into those fields. Until then, it is very hard for anyone to really help you.

i point is to take a good advice as per i have interest in marketing 

There is no universal 'good advice'. You'll speak to ten people, they will all share their 'good advice' and you will end up as confused as before.

soo what according to you one should doo in this ?

Did you read my reply? I have mentioned what you should do :slightly_smiling_face:

yaa study on functions and roles of digital marketing 

i also watch online videos of digital marketing 

Hi, 

I can help you regarding the same. DM me for the further discussion

Screenshot 2022-05-05 at 11.10.12 PM.png

I think it's his personal choice. Everything else is subjective 

In a way, _not_ adding his name to his artwork is a heavy flex. He’s betting that enough people will know who created it just by looking at the style, and will call out any plagiarizers.

Although I agree that a tiny name/social handle/website line in the bottom corner would help expose him to new audiences who’s never seen his work.

Interesting blog, can be very useful for someone planning a launch
<https://viral-loops.com/product-launch>

Nice read on webinar repurposing tips: <https://www.linkedin.com/posts/jonathan-r-bland_demandgen-b2b-saas-activity-6926861853474103297-JGeU?utm_source=linkedin_share&amp;utm_medium=member_desktop_web|https://www.linkedin.com/posts/jonathan-r-bland_demandgen-b2b-saas-activity-692686185[…]JGeU?utm_source=linkedin_share&amp;utm_medium=member_desktop_web>

I would love to subscribe <@U02UM6DPFNE> :slightly_smiling_face:

Hey <@U038FBFLN2K>! <https://www.saastitute.com/> You can check us out here and subscribe :smile:  It's a biweekly newsletter. This week's edition has already been shipped, but you'll find a new one in your inbox in two weeks. Thanks

Folks that I follow for copywriting tips on LI: Eddie Shleyner, Harry Dry, Danny Asling. Lots more but I just woke up so can't remember all :joy:

I second that, Danny Asling, Eddie Shleyner are my go-tos. Apart from that, I think the folks at Wynter are doing some solid work on B2B SaaS content. For tips on how to integrate behavioral psychology in B2B SaaS, you might want to browse what Richard Shotton writes.

Extensively using it everyday, for QBRs. Will become one soon :wink:

I had presented my approach to quora in a workshop by hellomeets.

One of their team members wrote this summary <https://hannanferoz.medium.com/how-to-use-quora-as-a-marketing-tool-to-generate-revenue-c5a5b090ad4f>

hope this helps. it is from 2020 but some of it is still very relevant as a process

there is one more post <@U02V4E3ETN2> wrote here <https://www.linkedin.com/pulse/i-bet-you-dont-leverage-quora-like-anmol-oberoi/>

2 different approaches, you can choose which fits your use case/process/goals

This is really helpful, <@U031QKGPNRK>. Thank you very much. May I trouble you by asking the recording of your Hellomeets event?

I don’t have it <@U038WP8PLUA>. You will have to check <https://www.hellomeets.com/|their website> or contact them if they have

Sure, let me do that. Thanks again <@U031QKGPNRK> :raised_hands:

Hey, I jotted down some of the learnings I had while working along with <@U031QKGPNRK> on Quora marketing. Let me know if you find it helpful - <https://contensifyhq.com/quora-for-b2b-saas-marketing/>

<@U038WP8PLUA> Are you looking at organic or paid marketing on Quora? Ran Quora ads extensively in Q1, can help you with that:)

Hey <@U034WGLASMA>, open to discuss both. We have started organic efforts now but happy to understand how you leveraged Quora ads. Let me DM you

Screenshot 2022-05-10 at 10.45.33 PM.png

Share tldr if you've already done the hard part of watching? :)

its quite long, will share notes once i rewatch and note down points