On similar lines of what everyone else has shared above, below is what I have experienced -
⢠Is their ask unfair? i.e. is that pay beyond the market standards? If so, you can make them sit for a chat and counsel how given the current market scenario them jumping to unreal numbers can come back biting them. You can share your insights as a recruiter and the one who is connected closely to the hiring industry and wants to show them a helpful picture.
⢠Is their ask fair? - If so, are you not considering this hike for them because of the economic factors? Asking so because you already mentioned they have been consistent performers. The market is competitive and good employees if not paid well, will move on. Money takes a priority at some stage.
⢠If the ask is fair but as a business you are not prepared to offer what they are asking because of the high numbers, you can follow the approach Ashwathy shared. Also, giving some reassurance about how doing some of it now and some of it in the next cycle along with a few other benefits to compensate for it, might help.