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this has been discussed here before but cant seem to find that thread @Sid @rohit @Shaf please help

For the first quarter, it can be Objective: Build the ops engine KR: Documentation & set up processes & automations for lead flow, integrations between systems, data governance and hygeine Objective: Set up unified reporting KR: Reports on key GTM metrics and setup one source of truth, visibility into customer journey, identify and fix attribution issues Objective: Assess & optimise tech stack KR: One pagers of all tools, process documentation, regular review for efficiency & usage

https://s11s.slack.com/archives/C02UPC0JKAQ/p1649158403527999?thread_ts=1649157722.161039&cid=C02UPC0JKAQ @Rahul Rajvanshi ^^

@Shaf: threadception

@Swarnendu Dutta, covered all the key points on data governance, single source of truth and documentation. The key is to align with sales and management on the leading and lagging metrics ( Revenue, Pipeline, SAL, SQL, MQL etc). Post this, connecting input activities, (spends, channels, to these metrics. content, posts, events, named account lists etc)

Thanks, folks!