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• Social Media • SaaS PLG Communities, NoCode communities - if it's about a NoCode SaaS • Reddit communities • Product hunt blog collaboration if it's a deep-dive growth story • Cross collaboration with social + newsletter of the SaaS you're writing about

Well taking into your leading and lagging metrics, sharing some of the ways that jas worked for me from my experience: • In the side banners on blogs- one of the easiest way to get the initial traction to your case study if your receiving good traffic. • Add a hello bar in all the pages of your website • Since, it's a case study, it can be repurposed in different content formats (stats, images, infographic from the case study) on social media- like a teaser. • Add it to the newsletter if at all there is one. All this would start giving the leading metric almost instantly and sign-ups will start to come in, from the blogs that are transactional intent.

Thanks guys :)

Besides what @Hema Dass mentioned, try adding an exit-intent popup on the relevant product pages and redirect the users to the case study. You can also try optimizing the case study for relevant keywords and get organic traffic. For getting conversions, create a summarized crisp version of the case study and make that gated on the case study page. Also, tag the clients in your LinkedIn posts and motivate them to promote the case study in their network.

Hhmm that idea about making the summary gated is new and can try that. I am worried if people (and when the ICP I am chasing is a marketer) will hate anything gated :( @Ragini

You can run this as an experiment. If your session duration/conversions get negatively impacted because of this, it could be taken as a failed experiment. But if this works, you'll get a new way to generate leads via all the upcoming case studies. Negating ideas based on assumptions is definitely not the right way 🙈 Also, conversions would depend a lot on the CTA copy. Are your users busy? Tell them the crisp version would save their time, or they can forward this to their managers for building the business case for buying your product. The CTA copy should be in line with what your users would relate with.

Makes sense Ragini 🙂 Thanks a lot!