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instead of deciding you need a blog and then coming up with a goal for it, you ideally start with a goal and then figure out how a blog post will get you there, no?

Because it's an awareness/education piece. Don't want to dilute audience experience by gating it/or creating an ebook. It does have a downloadable checklist, if they wish to explore further.

how do you know you have made them aware or educated them?

Can you elaborate?

you mentioned you wanted to use this blog post as a way to make "them" (aka your audience) aware and educate them? at what point would you know you have succeeded in that goal from your blog piece?

Wait I'm calling you 😛

As discussed, • use clearbit reveal to understand if the right audience is visiting your blog posts • use an interest metric like scroll rate (25, 50, 75, 100) • for people who have either spent 30 seconds or scrolled till 50%, use an explicit feedback survey as a metric to understand if people have benefitted or not (for example, "did you find this blog post useful? yes/no") • for the same audience use checklist download conversion rate as a final metric

you can also consider engagement by accounts in your crown jewel list/focus list/bucket list as an important metric, especially if it is an education piece aimed at your ICPs in this list we generally track this number via Hubspot/SF if you have google studio or any BI tool set up that captures info from HS/SF/Demandbase and GA, then you can also map the avg time spent, scroll data, and other pages visited in one dashboard