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# content-marketing
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Some tips I found helpful: • keep the survey short (like 3-5 questions) if you want volume • pre-qualify the visitors who can respond to the survey to keep the answers high quality and focused • prefer to reduce respondents work as much as possible, so multiple choice questions over input text boxes, unless you really want the nuance that comes with a subjective reply • keep the survey logical in flow. one question leads to the next • don't ask leading questions, ever (like "Is this product good?" or "Why do you think this is a good product?" instead of asking "What is your opinion of the product?" or "In what scenarios would you use the product?" for the rest, i co-worked on this ebook sometime back, would be super useful, with tons of data-backed insights.
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This is very helpful, thanks a lot!
s
I’d recommend reading The Mom Test (pdf attached)