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We can discuss @Jayant Kaul

https://www.orbitmedia.com/blog/how-to-write-a-blog-post/ Has a framework to write SEO focussed content. For plans, you can refer to the second link: https://ahrefs.com/blog/topic-clusters/

Hey! @Jayant Kaul Happy to help :)

You can look at keywords in the “problem aware” stage where people are still higher up in their buyer journey but yet relevant. Then you can also go for persona specific keywords. For example, if you’re targeting marketing persona, you can target keywords which your persona cares about but have nothing to do with your software. The right audience once in your funnel can be directed to explore your offering even if they were not looking for you in the first place.