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just focus on getting user context during the signup/onboarding process. for example, why are they signing up for your product i.e. their core use case and position your entire nurturing sequence on top of it. share how to, case studies, webinars, blogs, new product updates etc related to it. attaching an example of how tango.us does it.

What Aniruddh said. Focus on your user. Don’t go by playbooks or what someone says is good. Your user. Your onboarding.

Thank you for your responses, this is helpful!