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your ICPs need to be: • mutually exclusive • have a well defined use-case(s) • clearly appreciate the value add/differentiation you bring vs the competition/alternatives • are similar in their buying process

In addition to what Aniruddh mentioned, these research pointers can help too:

Triggers for buying
What gets them promoted
Where do they hang out
Who do they ask for advice?
what happens if they don't see success with whatever is happening
what is FOMO for them- maybe new in AI
what is Fear for them- maybe compliance
Frustrations they face day-to-day
People they look up to/ follow on Twitter/Linkedin and commonality b/w those

@Palak Jain Instead of doing it as an internal activity, come up with 2 or 3 hypothesis on who could be your ideal customer based on the problems you are solving and who are currently facing the problems. As a next step, go out and talk to those prospects to get those hypothesis validated. During those interviews you should be able to get more firsthand information about, • their challenges • how they are currently handling it • the purchasing behaviour • what capabilities they value • how important it is for them to solving this problem • how critical it is for their business/career growth. • If they already use some solution for this, what gaps they see in it. This is a reference list but you can put together a comprehensive list of questions that will help you to understand and identify your ICP. Based on these information you can narrow down on the company, persona, and the use case.

I 100% agree with @Elanchezhian Anandhan ‘s methodology here. I think that’s the best way. We work with a lot of early stage companies, and having these discovery meetings to map the ICP becomes very important. It can also help you validate your hypothesis around the overall GTM strategy.