Name of the role: Content Marketing Manager - SaaS What's the required years of experience?3 - 5 years Name of company: Relay Commerce Recruiter's Email: vkhandekar@relaycommerce.io What is the current marketing team size: 1 - 5 What's your current marketing team composition? Marketing Director-1 Content Marketing Manager-1 Marketing Designer-1 Developer-1 Freelance Content Writers - 3 Is the job fully remote? Fully Remote If NOT fully-remote, which city? What's the compensation range? 16 - 20 lpa What do you envision the role will do in the first year? 1. Become a Product Champion, understand the ICP, and the market. 2. Create a content creation and distribution strategy 3. Get to content writing. 4. Work closely with the Growth Marketing Lead for understanding and delivering content requirements. 5. Own TOFU, MOFU, and BOFU from content POV. The person will own the performance of content marketing. What will the role be measured on? 1) Keywords Ranking. 2) Organic Traffic (from content) 3) Email Subs (from MOFU and BOFU pieces) Responsibilities 1) Drive Content Strategy: Refine our vision for Content at Relay and its portfolio products and develop a comprehensive content production roadmap to increase customer engagement. 2) Content Creation and Coordination: Write content briefings for our external team and collaborate with freelance content writers to meet additional content requirements. You will also produce high-quality content for different sales funnel stages. 3) Content Performance Optimization: Identify content gaps and opportunities for improvement through continuous testing. Use Google Analytics, Ahrefs, and other marketing analytics tools to measure and improve content performance. 4) Cross-functional collaboration: Work closely with the Marketing Director, Design team, and other product teams to develop an effective content marketing strategy. Collaborate on content ideation, outlining, writing, publishing, and distribution/promotion. What's the annual marketing budget range? (optional) Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): Sent via zapier.com/app/editor/153954729#slack