s11s

Us members can now share our bickerings about all-thing-Sequoia on <#C02TULUG2QJ|>, and <@U02PDC4883V> will take them directly to Doug Leone :nerd_face::sweat_smile:

<@U02USELSBRT> told you. I have friends and enemies in powerful places.

Thank you <@U02V9QUDK1Q> and everyone:hearts::hearts::hearts:

Congratulations, <@U02PDC4883V> BIG News :raised_hands:

Congratulations <@U02PDC4883V>! :raised_hands:

I'm also following this thread. Been trying to increase the registrations and engagement for a webinar for quite some time. But not much success.

Not exactly a playbook but one of the best webinar strategies for b2b. <https://www.orbitmedia.com/events/webinar-abm-strategy/|Wine &amp; Webinar: The Content-Driven ABM Strategy | Orbit Media Studios>

THis is a good read. Thanks for sharing <@U02UTKLHSTW>

I don't have a playbook but happy to work together to make a consolidated playbook if that is something we want to do..

Happy to help as well, I work with a virtual events startup :slightly_smiling_face:

If possible let's all catch up if y'all in Bangalore to exchange ideas.!

Hello Folks,

Happy Monday!

I am looking for a Data Protection Officer (DPO).

Any reference or lead is really appreciated. Please DM

<@U02TTEFFU6B> if you’re good at it, never do it for free :stuck_out_tongue:

Glassdoor in the US comes close - not sure what the rest is world coverage is.

This feels like an extension of what glassdoor and fishbowl can offer... Can't think of a standalone tool

Best thing you can do is - filter out ex-employees on LinkedIn and speak with them first hand. You make connections + get first hand feedback of the company + you make an informed decision

yea have been doing this more recently in my last 2 stints <@U03D3N0BBEX>. but was wondering if someone has helped make it easy with tech/aggregation

A lot of interpersonal dynamics are at play here <@U031QKGPNRK> here for example: information asymmetry, adverse sample selection, etc. So tricky to scale it via tech

<https://play.google.com/store/apps/details?id=com.teamblind.blind|https://play.google.com/store/apps/details?id=com.teamblind.blind>
Check this out <@U031QKGPNRK>

<http://Fueler.io|Fueler.io> is a community of young hustlers, they have a Twitter handle too. Riten is the founder.

Please guys it will help many. You can hide your names.

<https://www.atlassian.com/software/confluence/templates/competitive-analysis|https://www.atlassian.com/software/confluence/templates/competitive-analysis><https://www.atlassian.com/software/confluence/templates/competitive-analysis| >this is extensive but you can customise per your requirements 

Can share how I do this, if you have 30 min, DM Me

similarweb. There's also a tool by neil patel not sure of the name.

spyfu, by far the best competitor analysis for competitor website traffic.

<https://accelero-corp.com/> for india and US
Might move US accounting to <http://fincent.com|fincent.com>

Don’t remember the charge for Accelero but fairly reasonable. they are good but slow sometimes

Many of my founder friends use Pilot in the US but its expensive.

Fincent looks very reasonable. Have you used it for your monthly financial statements?

^ not yet because accelero does it for us

Guessing <@U02USELSBRT> would know of some firms

we used to do it in-house :slightly_smiling_face: #bootstrapping

What are some of your best reccos for safari bookmark widgets/extensions?

All current users should be grandfathered to the old pricing (unless the new pricing is lower)

<@U02V9QUDK1Q> Could you elaborate on the "grandfathered' part? As per our new pricing, unless someone opts for all the value added features they will end up getting similar features for about 50% price on choosing the median # of selection of features.

got it
When we generally increase prices, we grandfather older users at the older pricing/tiers - meaning the price which they got in at is applicable to them

Are you saying the older users will now get same/similar features but will be paying 50% lower on the same plan, as most of them will not go for the “fancy” add-ons after unbundling? If yes, then I DO NOT recommend grandfathering your old users.

This is a precarious situation though where you are saying for the same value we’ll charge lesser from the newer customers (assuming older users don’t opt for add-ons, which seems likely from your statement above)

My best approach would be a time-boxed discount to the older customers - say 6 months (for being loyal customers) - post which you’ll move them to the new pricing

Gotcha. We are dropping our base prices to reduce sales cycle and hence older users will likely be paying non-trivially more than a new user (and many times these users happen to be neighbours, or talk to each other frequently)

I've seen great results by using your phone as a webcam (through a software) or use a DSLR as a webcam (with something like EOS webcam). Couple it with great lighting and background setup and you're all set.

Phone heats up pretty quickly. I am one of the most excited when Apple announced continuity camera yesterday but looks like the actual launch is a few months away. 

If budget is not a constraint
• <https://opalcamera.com/>
• <https://getlumina.com/>
• Logitech Brio - <https://amzn.to/3H0AIf6>
If budget is constraint
• Logitech 930 - <https://amzn.to/3NXv7Zl>
• If you have Mac, it’s camera is the best if you pair it up with good lighting and green screen (<https://amzn.to/3xmQLAW>)

While I don’t own a Lumina or Brio, I have personally used all of them except Opal because don’t have an invite. :smiling_face_with_tear:

My setup is with the Mac M1 camera + green screen and good lighting.

Does Lumina ship to India? Their value prop is kickass. Opal looks like a waitlist. 

Yes. Lumina ship to India but you’ll have to pay customs. Best is to ask someone in the US get it for you in India.

<@U02UUCE1ASD> does lumina only work when you're pretty?

<@U02USELSBRT> well it works, but doesn’t make one pretty :stuck_out_tongue:

I have a Logitech C922. I have no complaints.

Note, logitech offers software that does not run on M1. So if you are in M1 you can't customize. Just use it in stock settings.

Logitech C922 Pro Stream Webcam, HD 1080p/30fps or HD 720p/60fps Hyperfast Streaming, Stereo Audio, HD Light Correction, Autofocus, for YouTube, Twitch, XSplit - Black (960-001090) <https://amzn.eu/d/bxCqvGM|https://amzn.eu/d/bxCqvGM>

Apple recently announced the continuity camera which allows you to use your iphone as a webcam with your mac. So if you're a Mac person, your don't have to spend for a cam separately

Thanks everyone for your recommendations. Going with a combination of Logitech Brio 4K &amp; a Godox LED panel. 

<@U02V22EUXM4> awesome, do share the before-after images with us

Powered by widgets are an acquisition engine for chatbots, push notification tools, etc

Especially in marketing, one thing that worked for Boat was basing incentives of marketing team on experiments they run instead of outcomes. (Risk Taking)

Challenging status quo generally happens when there are examples in the public (someone questioning the founder in all hands) so it feels safe for employees to feel alright bringing up things challenging status quo in 1:1's and standups.

Happy to hear what has worked for others.

Love the incentives being tied to learning - that's a really smart approach :tumbler_glass:

Simpler version -
(I need to do this better myself)

We have a Slack channel called #wins we publish stuff there when we get any good client wins, onboard a new client, or anything at all that we want to celebrate.

Encouraging publishing experiment wins/learnings in that channel could be a great idea.

Plum - have had experience with them. Transparent and smooth. 

We used Plum as well. Haven't had to claim yet but I've only heard good things.

all 3 are there, they work with first party insurers to provide a deal

Anyone has had any experience with RazorpayX Payroll yet?

They include insurance too, was considering them as well

i work with Plum and Razorpay seperately. Opfin is a good product for payroll, but insurance would like a seperate vendor as it is dependent on support during emergencies

Makes sense. Thanks for sharing your experience :)

end of the day, for a small team , just choose and move on.

Can help, need a bit more context.

What stages these prospects are in? Cold? Inbound? Problem/Solution Aware?

And what is your goal with the campaign?

Hey Shrey, as a part of our Outbound Sales process we follow a 31 day Cadence- with 7 touches (Email &amp; Call).
Access the <https://docs.google.com/document/d/14FmbTKJXIkZs8FjLGkvi1rnAFuFVM-mKZVhy--e4g3c/edit?usp=sharing|document here>. Hope this helps.
I would say, don't follow templates after 3rd email or call. Use Personality suggesters to personalise the emails.

Something like Crystal: <https://www.crystalknows.com/sales> <@U0306HUGT6C>

<@U02UJ3N39PF> happy to share the content we are using along with the metrics. Please ping me in DM if you are interested. 

<@U02URS98P9B> Generally they are cold and we want to nurture them to come on a discovery call with us.Any templates that seem to have worked best for you ? Also, what is the average open rate and response rate for the campaigns that you run ?

Know someone in Card Marketing team. DM if you are still looking. <@U033ASE526S>

Thanks so much <@U02VAM808KV>. Was able to get in touch with the team :slightly_smiling_face:

Screenshot 2022-06-11 at 12.01.25 PM.png

We have kept the community free for everyone. Unfortunately that does mean we are on the free tier for Slack. 

However all is not lost :grin: <@U02PDC6B0HH> is working on a solution with <@U02UGB8DERY> to have some sort of historical archive available. More to come on the following days!

Super, thanks! Let us know if you want us to contribute :stuck_out_tongue:

Ads and content marketing done right!
<https://m.youtube.com/watch?v=Lo_1pyQ7xvc>

Image from iOS.jpg

Thank you guys. It was nice meeting you all. Let's keep the trend going on 

More pics :grinning::raised_hands::raised_hands::raised_hands::raised_hands:

I see friends! :raised_hands::skin-tone-4:

Takes a google search but here you go <https://www.amazon.in/Founder-Brand-Story-Competitive-Advantage-ebook/dp/B09PMHFJLK>

Hello All, wanted to check with you on what is your organizations incentive plan for Marketing generated leads that convert to customers? This will help in benchmarking and proposing one within my organization. As a principle, since the team was set up a year ago, last year was trial and error for the company but this year we might end up achieving close to 10% of PAT (Marketing budget being 5% of PAT) and we aim to achieve 25%-30% PAT contribution in 5 years.. also want to check if this number is the right number to look at as per the industry level b2b figures.

I’ve seen Wednesday/Thursday usually works well - it’s midweek and mostly people have rationed out their work week. We’ve experimented with time, and seen 10:30AM-1PM EST works well.

One data-point you could also consider is to check when your competitors run similar webinars (if they do). Might be good to understand which days/times to avoid (if they are very TOFU oriented).

+1 on what Nikhil said. In US as a general rule of thumb most companies have Monday-morning team meetings and updates and followups from there so Monday is pretty busy.  Friday afternoon everyone is checked out :man-shrugging:

Wed/Thur 2-3 PM PST and 12-1 PM EST worked best for us :no_mouth:

As an event organiser we prefer Wednesday / Thursday as the best time
11 AM - 1 PM 

Easier to get inspirations on the internet than peers on this one.

^^ :heavy_plus_sign: 1

FYI Mehul, HR policy documents are highly confidential (even the most basic ones) - people can get in real trouble for sharing them outside their org and not knowing about it either.

Thanks Angshuman, yeah I understand how sensitive and confidential it can be. I guess it's a little desperation mixed with wishful thinking that led me to post this here :sweat_smile: Thanks for the information though. 
I probably gave up on my internet searches too early perhaps, will resume the same.

Try talking to Canvas Communication. I really liked their network

Thanks <@U030L29FSN4> and <@U02PDC4883V> 

Let me know if you need an introduction. I'll connect you <@U031ZRAP4BY> 

Have worked with Adfactors and Edelman. Decent experience.

Screenshot_20220614-095619.jpg

I think not – this was our thinking behind adding a checkbox for consent

<@U02VA7QD8UB> I know they do.. I have also done it at one point of my career. But those were the wild wild west days of SaaS. Wanted to know if this still flies.

<@U034WGLASMA> That I understand.. but actually sending those marketing emails.. was my question.

<@U02TTEFFU6B>, yes, it does. I see it all the time. I requested a demo for Active Campaign and suddenly I start getting emails with articles that supposedly "fit my customer journey".

the devil is in the (privacy policy) details

Add but inform users what they will get once they sign up for a demo. 

It seems to work as they have an option to unsubsribe to your email or newsletter if they don't want further updates. Anyways, we added that in our terms of use that any registration will get access to updates, newsletters, et .

<@U02V979LY03> not talking about legality. More from ethical front.

I think it's fine to send some form of nurture campaign if someone signed up for a demo, but a full-blown marketing campaign is weird unless they specifically opted into it

Absolutely agree with <@U02PDC4883V>, the problem is not adding someone to a newsletter...The problem is to set expectations early on and give the potential recipient full control over how they want to communicate

<@U02TTEFFU6B> I will buy it, if content is legit