s11s

Hi <@U04B562U0PL>,

We run reddit ads for few clients. Haven't tried Pinterest though. Please let me know  if I can help you with something.

I have run reddit ads to an extent. Happy to help!

I have used it extensively. Happy to help.

<@U02V2FKLDJM>
Reddit learnings (B2B client targeting marketeers in mid market companies):
• The cost per relevant lead is comparable to Google.
• Average CPC is cheaper than that of Google
• Targeting communities work better than interest although the audience size might be limited
• The decision making cycle is longer when compared to Ln or Meta so you might need to run ads a bit longer (21 days before yo u start receiving leads)
• The communication should not be on selling but on the problem that you are solving and should be conversational in nature.
Feel free to hit me up, if there any other questions or if I can help.

Elementary question but does your domain already has SPF and DKIM set up?

You can also go to - Google Postmaster to know your domain health.

We do warm mail campaigns time to time across the org. To retain domain health.

Send the mail to everyone and move it to primary. Worked out well multiple times

Metrics depends on the objective. Having a strong content asset that can be used in a single ad will be helpful. Don't get too salesy

LinkedIn only. CPL differs across geographies.

<@U04066H8XRS> had done this for many clients

I have the same question and may be eeven what are the tricks to send 2K emails and your learning can help

Looks like he's looking for a no-code landing page builder instead of a website builder. <@U02UUMHT98R>

Guess you're looking for something like <https://www.paperflite.com/cleverstory|Cleverstory>. <@U04H8JNSFHQ>

Would that work well with paid-advertising? I have seen people use it for email landing pages and event pages but is it good for a lead generation page? <@U04066H8XRS>

wow! they have a plan limit of conversions now !!

Yeah, we use it and it works pretty well.

Can you put that drop in percentage? We saw a "drop" but nothing alarming

Depends on various factors. Did you check if you lost any rankings? Or if an Intent for any particular keyword changed

Hi Jeroline, we have created a nurture sequence for leada from our webinars. We send them lots of valuable stuffs like ebooks, checklists and anything that might help them. And we place our products in some of those emails as well.

Any specific countries? I have some experience selling to ANZ and US local government bodies.

Hi <@U02PDC4883V> - have some experience in this. Happy to help. Sent you a DM

Hi Raj, maybe <#C02S4318139|> is the right channel for hiring related messages?
<@U02PDC6B0HH> can guide better.

:man-raising-hand: Ran Capterra PPC campaigns, Happy to chat on this

Happy to chat! Been running capterra ads for a long time now

<@U03KS51PGNN> <@U034FAZEQ82> what industries/ niches are you seeing best results for with Capterra?

<@U02V5HU4EP2> think you meant <@U03014JNGMQ>?

I have ran some ads in past. Stopped currently . Happy to connect over this.

Would love to connect for 2nd point (I didn’t crack it, I want to be in touch with someone who did)

Great question, regarding #2 I've done this very successfully w/Demandbase campaign manager. We target upper funnel accounts w/various campaigns and content and serve them ads, scoring them based on responses and once they score high enough (MQA) they're shared w/sales for follow up

Hi <@U04D453T0DT> - Thank your for your response. Is there any type of material that you can share? Would be really great for me to start

<@U03D3N0BBEX> what exactly were the ads about? Functionality/ Reliability/ Convinience/ Cost?

Also were these part of any retargeting funnel?

Any insights would be great

pages.

This is the one I've seen being used a lot these days.

offers is another one that I've seen and used earlier <@U031QKGPNRK>

curious to know the backstory of this question :)

no backstory niranjan :slightly_smiling_face: Just launching a new paid campaign with set of landing pages.

i used mktg once. please no comments :smile:

thanks a lot everyone for the suggestions

Curious if publishing pages on a subdomain (lp.domain) has advantages over subfolder (domain/lp)

<@U04Q33X8NJD> - if we were to take the SEO route, trust we should stick to subfolder approach. But I have personally seen only 10% of the landing pages in domain format.  Mostly it was sub-domain approach. This might be because marketing can easily publish and make changes instead of depending upon central web team. But, this is from tech and internal standpoint.

From visibility and other external benefits point of view, would love for others to weigh in their thoughts!

Would like tog get more context on a call... <@U030SDYNX7V>  can help too

Do you have a cookie consent system in place that is blocking the Pixel?

happy to get on a call :slightly_smiling_face:

clicks on "see more" to read the post and engagements(likes, reposts etc) are also counted as clicks on Linkedin, these can be your discrepancies.

Hey <@U030KTTNCRL> Track landing page view as conversions on LinkedIn campaign manager. Track them as website clicks and try comparing it with GA data. LinkedIn attributes any clicking behaviour on the ad as website clicks. 

I echo what Manish and Vishnu said.  I had similar troubles with both GA and Adobe.. can't help it. 

This article will help you to understand it better - Google Analytics Not Matching The Reporting From Your Ad Campaign?   
<https://www.linkedin.com/pulse/google-analytics-matching-reporting-from-your-ad-campaign-jackson?utm_source=share&amp;utm_medium=member_android&amp;utm_campaign=share_via|https://www.linkedin.com/pulse/google-analytics-matching-reporting-from-your-ad-campaign-jackson?utm_source=share&amp;utm_medium=member_android&amp;utm_campaign=share_via>

Thanks a ton for these insights! Super helpful.

<@U030KTTNCRL> - A quick Q on this: What kind of ads are you running?

Context:
We're assessing a linkedIn ads campaign as well, but will be doing this for the first time for a CTA like _request a demo._ 

Hey <@U039HH3LP43>. We are running full funnel ads. Split into 3 buckets - Cold audience (CTA - Learn More), warm retargeting (CTA - Learn More) and hot retargeting (CTA - Book a demo)

Thanks, <@U030KTTNCRL>. Really helpful.

Could you share a few insights on:

• How you define the buckets; warm vs hot?
• How long do you run the ads for before drawing any insight on performance?

<@U030KTTNCRL> - how do you differentiate Warm &amp; Hot audiences for retargeting?

Not sure if we can block any ads running on our own channel. Currently on YT you can run ads on either on a particular channel or a particular video. The reason why accenture is not showing any videos, might be because no one is targeting them yet.

<@U0311ND30HZ> possible to please DM me too with people who do this?

Hi <@U033NMEMX26> Happy to connect and add value!

Check out Tom hunt of Fame. <https://www.fame.so/hosts/tom-hunt>

Hey Harmanpreet! Nice to see you here. For us, social media advertising has been a great channel for acquiring new customers. Specifically, we've had success with targeted Facebook and Instagram ads. We've also found that creating valuable content for our blog and YouTube channel has helped drive traffic to our website and generate leads. Hope that helps!

Have not worked with them but I am connected to the founder, and it seems that they are doing well:

You can check out the website:
<https://www.leadlehq.com/>

Hi Divyank,
This looks good. Can you put me in touch with the founder?

My email is <mailto:ayesh.g@keka.com|ayesh.g@keka.com>

I've worked with netline in the past and they helped us generate high-quality leads via content. You may check them out if you feel like. I too am in HR tech, and they helped.

I’ll put in touch with them <@U030J8ELRE1> 

<@U03H260MW8Z> would you have the contact for netline?

I have a sales agency that helps B2B and saas companies generate inbound lead through LinkedIn ghostwriting and LinkedIn reachouts. 

My LinkedIn is <http://LinkedIn.com/in/aviralbhutani|LinkedIn.com/in/aviralbhutani>

Hello, everyone :wave:
I'm trying to connect with an email marketer that has worked with Klaviyo :pray::skin-tone-2:
Seeking some guidance to abandon cart flows and campaigns retrospective analysis :chart_with_upwards_trend:

Can you tell a bit about the type of the event you are hosting/referring to here?

Email and whats app work best along with LinkedIn message (assuming connection requests to contacts was sent on the day of the offline event)

image.png

<@U02USELSBRT>: Sirji, if you any suggestions/inputs, please share.

you can create a conversion action for 'bot-like' traffic and send it back to LinkedIn and then see if there's a trend in where you see that bot traffic coming from. for example, a particular job type, industry, campaign etc.

bot-like = you can define what behaviours look like bots, like time spent &lt;10 seconds, or bounce rate &gt;90%

Got it. This audience will need be to created in Google Analytics?

you can create whereever, as long as you can send this data back to LinkedIn. you can also analyse in GA but you will get limited data cuts, probably only source/medium/campaign.

Update: We had "LinkedIn Audience Network" enabled and all clicks came from that. For now, we have disabled LinkedIn Audience Network. So for now the issue seems to have been resolved.

oh shoot! when i said audience expansion i meant both the audience expansion as well as the audience network. audience network is pure crap.

<@U030SS7KNHH> look at the engagement rate, pages/session and session time with LI as source in GA. Should at least tell you how much traffic is bot driven

Hey, you may want to take a look at Salesgear. The founder <@U03AS32MHV0> is a member here. Other than that, we've been using Reply for around 2 years now and quite satisfied with it.

Thanks for tagging <@U030FPEG8R4> ! <@U02UJ8XK7BP> let me know if you would like to explore Salesgear and I’ll get a demo scheduled for you. 

Curious question: Are you looking at cold email marketing (bulk emails?) or cold sales emails (personalized, targeted emails)?

<@U030FPEG8R4> are you sending cold bulk mails via Reply?

Would not suggest either of the above platforms then. You would rather use SendGrid or MailChimp.

I am using <http://hunter.io|hunter.io> and its really easy for email finding as well as build new email campaign.

Hi <@U02UJ8XK7BP> -  check this thread out. <https://s11s.slack.com/archives/C02ULADU6TW/p1674217095450489>

Hope this helps. But do let us know if you want more specific info

Hey <@U04K5BPEY79>, thanks a lot for this! :slightly_smiling_face: