Hi everyone, we are looking to do A/B tests using ...
# generall
limited-breakfast-68736
12/28/2022, 2:59 PMHi everyone, we are looking to do A/B tests using Unleash, PostHog or Growthbook. We would like to inject the code to be controlled by the relevant feature toggles/flags using a tag manager. Is it possible to do so via Ruddestack? Thanks
b
busy-monkey-10873
12/28/2022, 3:40 PMyou can definitely run A/B testing tools via RudderStack.
busy-monkey-10873
12/28/2022, 3:41 PMposthog specifically you would need to run in device mode. here are docs on the integration: https://www.rudderstack.com/docs/destinations/streaming-destinations/posthog/posthog-device-mode/
busy-monkey-10873
12/28/2022, 3:41 PMcustomers also use:
busy-monkey-10873
12/28/2022, 3:43 PMbusy-monkey-10873
12/28/2022, 3:43 PMand there are several others in the A/B testing section of our destination docs
e
early-kite-28645
12/28/2022, 6:07 PMWith GrowthBook and RudderStack, you would not stream data to it as a destination, but stream the event data to the data warehouse of choice (if you’re not already), and then use that as the data source within GrowthBook.
Unleash lets you pipe experiment exposure to systems like Posthog or GA, but doesn’t do the analysis in the platform itself.
Using a tag manager is typically not a preferred way to launch an A/B test due to flickering and complexity of loading the variations and experiment assignment via JS.