Hi everyone. For ecommerce event tracking such as on shopify / other ecommerce platform, does it make sense to use rudderstack shopify integration to send data from shopify to GA4 /GTM ? Any use case/doc i could read on this ? Thanks!

In most cases, it makes sense that Rudderstack is your source of truth for events and then you just send your events to which ever destinations you need them. For us, we load our scripts through Rudderstack, i.e. Google Tag Manager. We then use Rudderstack for events tracking which we then send to Google Tag Manager which we then send to GA4. The only time i've had an issue with this kind flow (letting rudderstack do everything) is when manually using

page()

calls instead of loading the GA4 script and letting that do page views. The data wasn't as consistent. But for events, it's been working perfectly.

@polite-elephant-48095 and @incalculable-lizard-62693 our shopify source pulls events directly from shopify - very useful since instrumentation in the shopify framework can be tricky for certain events