Take a look at these properties in destination configuration
•
Map your events with Google Ads Offline Conversions: Enter the RudderStack event name you want to map to the
Click,
Call, or
Store conversion type in Google Ads.
•
Map your Google Ads Conversions Names: Enter the RudderStack event name corresponding to the Google Ads Conversion name created in the Google Ads dashboard. Refer to the
FAQ section for more information on creating click and call conversions in Google Ads dashboard.
•
Map your variable names to custom Google Ads variables: Enter the custom variable name you want to map to the Google Ads custom variable. Refer to the
FAQ section for more information on creating custom variables in Google Ads dashboard.
https://www.rudderstack.com/docs/destinations/streaming-destinations/google-adwords-offline-conversions/