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what is the cost per branded call as of Februsry 1...
# ❓・ai-evy-support
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@AI Evy what is the cost per branded call as of Februsry 10th 2026? I'm seeing conflicting info. In my Retell account, under each number it says: Branded Call Display your verified business name as the caller ID. ($0.1/outbound call - U.S. numbers only) Which to me reads as 10 cents per call. But on the Retell website here: https://www.retellai.com/features/branded-call-id itr says: At $0.10/min, scale your productivity without breaking the bank.
a
Thanks for tagging me @sw2026sw. I'll look through relevant sources and get back to you shortly.
### Answer You've identified a genuine inconsistency in the available sources. The features page states: "Each branded call cost $0.10/min." [(1) ]() However, the same page also mentions: "At $0.10/min, scale your productivity without breaking the bank." Both references on that page indicate per-minute pricing ($0.10/min) , not per-call pricing. The "$0.1/outbound call" text you're seeing in your dashboard appears to conflict with the website documentation. I don't have access to real-time dashboard information to verify the current pricing display there. For the most accurate and up-to-date pricing, I'd recommend reaching out to Retell directly: - [Contact Sales]() They can clarify whether the pricing model is per-call or per-minute and confirm the current rate.
​ To learn more, see the sources I considered: [[1] Enhance Trust with Branded Caller ID | Retell AI](https://www.retellai.com/features/branded-call-id) ​
Feel free to tag @AI Evy with additional questions. I also appreciate feedback, it helps me improve.