### Answer
Here's how verified phone numbers and branded calls work in Retell AI:
## Verified Phone Number Process
1.
Create a Business Profile first via the [Business Profile guide](
) [(1) ](
)
2.
Apply for Phone Number Verification by selecting your business profile and submitting through the dashboard
3. Once approved, the number shows an "Active" status under the Phone Numbers tab
## Branded Call Process
1. Create and verify your business profile [(2) ](
)
2. Navigate to the Branded Call section, select your verified business profile, and enter your desired business name display
Business name character limits:
- T-Mobile: Up to 32 characters
- AT&T: Up to 32 characters
- Verizon: Up to 15 characters
## Regarding Your Pending Application
The verification process typically takes
1–2 weeks after submission. [(1) ](
) [(3) ](
)
If your application has been pending beyond that timeframe, you may want to reach out for support:
- Visit [Contact Sales](
)
- Check [
)
Important: Without a verified phone number, your calls may be marked as "Spam Likely." Retell AI strongly recommends enabling verified caller ID to ensure your business name displays correctly and to maximize branded call benefits. [(2) ](
)