Looking for some freelance advice... All of my previous contracts have been by the hour, and I have an awesome client opportunity come up that would be project based. I would love any advice around how to price projects & delivery of a Scope of Work. My first 3 projects will be a Holiday Marketing campaign (social + giveaway + emails), Rebranding (doesnt have cohesive presence or messaging), and a social strategy for the rest of Q4 + Q1. Super grateful for any conversation around putting together pricing/estimates around project-based work!

Assuming you tracked your hours for those, you could use the average time or the highest amount of time to act as your baseline and then create the project scope from there. It'd be the same for you at the end of the day but offer more transparency and set boundaries for the client. e.g., if that project took 5 hours and your rate is $50, you can create that "package" of deliverables and charge $250 for it

I think it's also worth baking in some extra cost to account for general account management stuff (calls, emails, project management) - that stuff takes time! I used to never bill for it until someone pointed out that it was all time I wasn't charging for.

I track my time for everything I write. That is the only way I know how to quote projects. If you don’t have that data, give it your best guess and add 10-20% for unforeseen things. Also, for the future, you will almost always make more money charging by the project. When you work by the hour, you’re penalized for being a fast writer. Think of it as charging for the value you bring to the table, not the time it took to do it.